MARTINI CULT ADVERTISING 1970's "THE RIGHT ONE" - MC CANN ERICKSON

This is truly an advertising masterpiece for future generations!Mc Cann-Erickson Creative Director Barry Day and an unforgettable jingle by composer Chris Gunning...make history for this brand and lovin vermouth around the world with also unreachable and winning sports sponsorships!
It's Martini time...the right one!
When i was young and start my professional career during the magic 80's at Mc Cann-Erickson Milano (the #1 Advertising Agency in Italy and in the world!)...this ad was my dream...and it's still a #1 ad nowadays!!!Martini and Mc Cann-Erickson make the difference ;-) !
Enjoy this memorable piece of Advertising....from the 70's !
"Truth Well Told"!