Master loudness for streaming in 2024 with RX 11 Loudness Optimize

[@bhgemini]

Nice to see this available on Standard

[@TjMoon91]

Curious to explore this, but my first thought is this seems counter productive. Im my experience the thing that makes a moment in a track sound massive has more to do with what was happening in the lead up to that moment. Our brains are quite quick to recalibrate what ‘normal’ is. If you want something to sound loud, you need the contrast.

[@CyanideLovesong]

This may be a great and useful tool, but regardless -- what you said is spot on. Most people don't realize that by making their music "louder" they're making it sound smaller. There's a sweet spot to be found, but it's about dynamic range. Not loudness... It just so happens that the sweet spot is "loud enough." That amount is subjective, of course, but it's very different from "as loud as possible" which means the song is arbitrarily being made louder just for the sake of loudness. It's a ridiculous thing to do. That's one reason the best limiters have gain matching so you can drag the threshold down but the volume level stays the same. That way you're not fooled by loudness -- you hear the artifacts and back off. It's brilliant... Ozone Maximizer has this feature, of course.

[@Strycharn]

Thank you so much! This was exactly what I was looking for. 🙏🏻

[@speedcrawlmusic]

It's like if you started letting more short people on a ride by lowering the "you must be this tall" height, then you'd end up with a shorter average, aka a less loud track

[@louiscoutellier120]

What’s the name of this song ?? It’s amazing

[@stereo_fuzz]

Aviations - Safehouse

[@prayan72]

Hi, it's a great feature that I'd love to use with RX 11 batch processing. Is there a way, in batch processing, to make it "learn" optimal settings like you'd do when editing a single track?

[@rjstrange]

Now I know why Upwards Compression got added to maximizer in ozone 11

[@ColorcodedNL]

Did you guys add video broadcast standards to the presets? Like EBU R128 etc.

[@47Libra]

When would I use this plug in? Before mastering or after?

[@EternalArchetypeMusic]

The guy seems to be speaking of masters, and some of the waveforms looked like a mastered track

[@billpodolak7754]

You would apply this after mastering.

[@dantepatel]

Usually, I just export the loudest part of the song (the chorus) and measure based on that.

[@miguerni1561]

Can somebody tell me how and by whom the LUFS gate is defined? Can't find anything online. In this video it's somewhere around -18 LUFS and in the billie eilish video it's somewhere around -22 LUFS. Why is there a difference?

[@iZotopeOfficial]

Hi! Great question. It's defined in the official specification for LUFS (can read that documentation here - search for "Annex 1" and check out the final bullet point): www.itu.int/dms_pubrec/itu-r/rec/bs/R-REC-BS.1770-5-202311-I!!PDF-E.pdf This article on LUFS also sheds more light on this topic: www.izotope.com/en/learn/what-are-lufs.html The position of the gate changes based on the LUFS of the song - it's a "relative" gate.

[@miguerni1561]

@@iZotopeOfficial Wow, thanks for your detailed answer! Just checked Annex 1, looks like the gate value is calculated quite complicatedly, do you guys have a rule of thumb to determine the value?

[@miguerni1561]

Anyone? 🙂

[@billpodolak7754]

@@miguerni1561 There's no rule of thumb. The LUFS gate value is determined by measuring the un-gated integrated LUFS and then the gate is applied 10 LU below that measurement.

[@miguerni1561]

​@@billpodolak7754 Thanks! 😃 I mean that is kind of a rule of thumb, isn't it? Though it looks like there's some other calculations involved, because in this video with Dale Becker it's more like 14 LU below the measured LUFS: kzbin.info/www/bejne/pmWQaqGFe7CNarcsi=2fnvP9lMNFHIvJrQ&t=483

[@saezinofficial2153]

This software is AI itself

[@astralboy]

please explain why reduced LUFS at kzbin.info/www/bejne/iYvOZoukZtN3q7s still results in a louder master ?

[@billpodolak7754]

Because when a track measures lower in LUFS, it won’t get turned down as much by streaming platforms

[@astralboy]

@@billpodolak7754 well ok.....only if you plan to master exclusive for streaming. if you plan to have only one master for all, then this would not be ideal as it lowers the LUFS.....rather have the LUFS reading than these sidekick features. the diff is not so much anyways, amateurs may fall for this.

[@newguy6935]

@@billpodolak7754 Best explanation yet. Thanks.

[@peterposafalvi6805]

The theory is OK, but this mastered version is a good example of the loudness war, where the result is too loud and unenjoyable...

[@TWEAKER01]

There are *no* targets. Serve the music. Listen with your ears not your eyes.