Mastering GTM Strategies and Personal Branding with Hannah Ajikawo

In this Sales Therapy episode, Hannah Ajikawo and Alper Yurder discuss the challenges faced by sales teams, the importance of personal branding, and the need for continuous learning and improvement. Hannah shares her journey in sales and highlights the key areas where companies often struggle, including incoherent focus, incompatible sales processes, and inconsistent methodologies. She emphasizes the importance of trust, both in oneself and the sales process, and encourages leaders to delegate and empower their teams. Hannah also offers coaching programs to help tech leaders improve their go-to-market strategies.
Key Takeaways:
- Sales teams often struggle with incoherent focus, incompatible sales processes, and inconsistent methodologies.
- Personal branding and building trust are crucial in grabbing the attention of prospects and buyers.
- Delegation and empowering teams can lead to better results and growth.
- Continuous learning and improvement are essential for success in sales.
Timestamps:
00:00 Welcome to the Sales Therapy
00:57 Introduction to Sales Therapy
02:26 Hannah’s Childhood and Background
08:18 Highs & Lows of Hannah’s Career
13:58 Why GTM Strategy?
17:58 Goods & Bads for the Companies
21:46 Become More Visible for Building Trust
27:28 Proud & Mad Moments
28:44 Challange of Sales Teams
30:35 What Can I Sell People & What Do I Have to Offer?
31:28 Closing Remarks