Mastering Pricing Strategy: Unveiling the Art of Business Positioning

This week, Phuong and I are discussing pricing strategies. Pricing plays a critical role in various aspects of your business. You can either position yourself as the lowest or highest price player in the market, while being in the middle can cause confusion for customers.
Deciding whether you want a high or low volume business is essential. Choose a pricing model that aligns with your value proposition, such as monthly, annual, metered pricing, or revenue share. Ensure your pricing aligns with your overall business strategy, focusing on either high price and high quality or low price and high volume, but avoid mixing the two for the best results.
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