Mastering Sales Through Connection: Timeless Tactics for Today’s Market

In this episode of Name Drop Podcast, Molly Baker sits down with this week's guest, a seasoned packaging salesperson at the Stephen Gould Corporation, to explore his incredible journey through B2B sales. From a surprising start in the funeral industry to becoming a respected figure in packaging sales, he shares candid insights into his 30+ years in the field. He reflects on the evolution of sales tactics, emphasizing the enduring importance of communication, relationship-building, and perseverance. He also reveals how his background shaped his approach to selling and why he believes the key to success is hard work and optimism. As the conversation delves into the modern sales landscape, he discusses how he’s successfully reignited old-school sales tactics-like in-person engagement and relationship building-in today’s digital-driven market. Tune in for an inspiring discussion on adapting classic strategies to thrive in the ever-changing world of sales.