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The word ‘tempo’ today instantly conjures up images of a dusty van or goods carrier but it was actually the trademarked term used to refer to the German automobile company Vidal & Sohn Tempo-Werke.
Famous for producing classics such as the Matador and Hanseat, Tempo joined forces with the Indian company Bajaj Tempo Motors (which later became Force Motors) to produce Indian editions of its classic vans. The Bajaj Tempo Viking was launched in India in 1964, and Bajaj Tempo Matador in 1969.