Matt Hodges on Marketing the Job to be Done

[@jordanjackson7171]

@5:18 is so key!

[@Thatguyy7439]

I'm just happy someone is talking about JTBD applied to marketing. No surprise Bob Moesta's team helped Intercom. Love this.

[@rrawat02]

John Pratt I’m actually at a workshop by Bob and his team right now. Mind = blown.

[@LearnSomethingRandom]

Nice take aways - but the intro-part was cringy ("Then I started...").