Mattel Is Making Their Own Optimus Prime

[@juliankoiles2418]

FYI, I only designed the package, I did not write the copy.

[@TJOmega]

Ah, good to know. Apologies for the confusion.

[@juliankoiles2418]

@@TJOmega All good. I was quite the Transformers fan as a kid, I had every G1 toy. This was a fun project to work on!

[@NovaFanUnzip]

First Lego, now Mattel. Hasbro has been making these collaborative projects with their rivals lately, and I'm all for it.

[@KazuyaMithra]

Bandai when?

[@trtledave3079]

Hot Wheels lingo... - Metal/Metal = diecast base and body - Spectraflame paint - thick metallic paint, then they mention the tampo on top of that - Real Riders = actual rubber tires

[@blissfairchild7194]

they should use the hotwheels wheels. oh and drop the price to like $8.00, not $80.00!

[@Jun_Zz]

Sheesh, $80 for a hotwheel scale Prime I could maybe stomach with accessories and a hotwheel compatible trailer but for just the cab and a fancy box? No way.

[@SonsOfLore]

Hell, someone has it on ebay for $170

[@davidanderson4748]

Yeah. Looks fun, but not $80 fun. That’s bullsh*t!

[@SideswipePrime606]

Yeah. I think $30 - $50 would have been the right price for this.

[@SpaceManRD]

Hot Wheel collector brainrot. They know they have an audience, it's why they shortpacked Bumblebee; to drive demand up the ass.

[@russellharrell2747]

Me: if it’s Mattel, it’s swell! Mattel: 80 bucks Me: fuuuuuuuuuuu

[@EternityKingdomsHeadHoncho]

What’s next? Monster High x Jem and the Holograms? Oh wait, they already did that back in 2017 and called it “Monster High: Electrified” and it was so bad it was funny. That movie’s also got a bootleg of Kremzeek in it.

[@Rabbitlord108]

GI Joe X Masters of the universe. With things like Cobra making a robot copy of Battlecat.

[@santofett]

The write up you mentioned is actually correct, and most of it is brand driven: Transformers Optimus Prime refers to the character (most likely a Hasbro requirement to have Transformers in front) Optimus Prime (G1) refers to the toy (which explains why they added the "The" in the first mention, most likely also a Hasbro ask to add the G1) the other parts are Hot wheels brand talk: Metal/Metal refers to Metal body, metal chassis, Full graphics means tampo graphics on top of the spectraflame (which is trademark name for hot wheels metallic paint) and Real riders have been the trademark wheels name for hot wheels since day one. it still is not worth $80 though.

[@SideswipePrime606]

I do have to wonder why all the Hot Wheels stuff has trademark symbols next to it, but none of the Transformers stuff does though.

[@santofett]

@@SideswipePrime606 usually you only have to put markings on first mention of the term. Most likely the trade marks for transformers and Optimus prime are in the front of the package.

[@landoncisneros4248]

Too expensive. No way. Aaaaand I bought 1!!!

[@albertnedelman6648]

Here's hoping we get an Autobot Barbiemobile as the other side of this

[@jamesblanco7323]

A retooled Arcee, perhaps?

[@zphyr6780]

That’s brilliant forward thinking, they knew that people are going to want to transform him (otherwise what’s the point?) So they gave you options to display him both ways and I love that

[@zphyr6780]

Still not buying it though, price gouging should not be justified

[@cybersilver5816]

People are already loosing their minds over ML Bumblebee and Cliffjumper being $40 a pop, but this just takes the cake

[@tstewart3034]

If $40 is a problem, toys are your least concern.

[@TransformerDad]

These are companies out to make a buck first and foremost. If they can charge huge money and sell out, they will. I'm just happy that I have the willpower to say "no" when I don't think something is worth "x" dollars.

[@jamesblanco7323]

From looking at the earnings statements of the past couple years, it doesn’t seem to be working. As of March of this year, revenue down 24% for the first quarter, and 2023 saw their yearly earnings fall 14.5%, these numbers in spite of their price increases. They’re pricing their core fandom out, which is frustrating for us, and bad for business to them.

[@todddavis2041]

Looks really good. However, if people think $80 USD is bad try $140 AUD.

[@adamheisey5698]

I used to belong to RLC club many years ago and they had a Gucci Hot Wheels that was retailed at $249.00. So I can see Mattel putting this 1:64 Optimus Prime at $80 dollars. Only thing that looks great on him is the shiny chrome that Mattel usually does for most of their RLC cars. It’s probably because of the chrome paint they put on each of the Optimus that is making them so pricey.

[@LaurentDubus-vy9rb]

Spectra flame paint its like a metallic paint makes it shiny most RLC have them

[@OctaviousNight]

as a longtime Hotwheels fan and recent Transformers collector…holy shit man as absolutely amazing as this collab stuff is this also seems kinda frustrating, I mean ffs I paid $25 for a loose G1 optimus and I don’t care how well it scales with my hotwheels $80 is a bit steep

[@RialVestro]

I would like to point out that really wouldn't please both MIB collectors. The reason being that you actually have to take the toy out of the packaging, transform it and then put it back in the packaging which completely defeats the purpose of having it MIB. That's not a MIB figure at that point, it's a previously openly and lightly played with figure. You can only call it MIB if you never open it so actual MIB collectors would have to leave it in truck mode as a Hotwheel because that's how it comes packaged originally. If you want to display it in robot mode in the Transformers style packing you can do that but you can't call it MIB because you would have to open it to get it there. I personally don't care, I don't keep Transformers MIB and I don't think there are too many MIB collectors in the community so it's probably a smart idea that it's packaged on the Hotwheels side because there's more of a MIB collector community for Hotwheels than there are for Transformers.

[@Zen_walker]

You're confusing MIB and MISB - "Mint in Sealed box" is what you are talking about.

[@someonels3]

Absolutely ridiculous. More expensive than missing link and I don’t even think that was reasonably priced

[@AniToonimationKawaii]

Why have him being 80 bucks if he doesn't even have the trailer?

[@pentho978]

Hotwheels collab cars like this usually range 70-100 dollars usd

[@jeebus2313]

"Huh, that looks neat. I wonder-" *$80* "Hahahahahahahahaha...hahahahah...hah...haahh...no."

[@Rougewave_fun]

I cannot wait to have this little prime on my desk!

[@Undrave]

I recently got my hands on some Spy Changers and I don't know why we don't have those anymore? Takara Tomy has their Tomica line (which include 'bases' that can collapse for transport!), why isn't Hasbro working with them to make new Spychangers that are compatible with them? They're just little guys with barely any parts they can't be that expensive.

[@mrheroprimes]

We've only seen the Mattel side of this collaboration, I wanna know if we're gonna get a specialized transformer that's gonna be based on one of the Hot Wheels cars probably twin mails since it's the mascot car for Hot Wheels.

[@lucastaylor3399]

Echoing the sentiment of other commenters but I kinda wanna see a Barbie collab. Just any pink convertible that turns into a Barbie-esque fembot. But a hot wheels car that is also a transformer would be cool

[@Fuzzy_Barbarian]

That price... and people are complaining about Missing Link Bumble and Cliff.

[@blacksoldier430]

Mattel making a Hasbro toy, what a weird timeline

[@LaurentDubus-vy9rb]

Two of the biggest fandoms have come together for the first time with the Hot Wheels Transformers Optimus Prime. Modeled after his first appearance in Generation 1, this die-cast version of the Autobot leader can convert from a heavy-duty truck cab into a towering robot, ready to battle the Decepticons. We even designed the packaging so you could display it in either vehicle or robot mode. Hot Wheels® Transformers™ Optimus Prime Features: Attachable hands and ion blaster Body Color: Spectraflame red and blue Body Type: ZAMAC die-cast Wheels: Custom Real Riders wheels Base: Die-cast chassis Window Color: Light smoke-tinted  Scale: 1:64 (Truck dimensions: 1.2" H x 2.75" W, Transformer dimensions: 3.5 H x 2" W) borrowed pics from Mattel Creation

[@freakenstein1984]

I just did the video for the dream star toys last Arielbot . Can't wait till I finally make Superion

[@GeminiDragon907]

7:07 Don't talk to me or my son ever again!

[@MaxwellWurme]

Ha ha

[@jasonnorth7898]

The justification for the price is that Mattel wants a lot of money.

[@NanosMusic980]

Now hasbro should make transformers figures that transform into hotwheels. I would kill to see Twinmill of the Deora II in the style of like a legacy evolution figure or something.

[@chivy42]

They did back in G2

[@stephenmiller4091]

Didn't know it was hotwheel scaled. Seems like a huge detail a lot of youtubers aren't mentioning.

[@pentho978]

Metal/metal means metal chassis metal body

[@matthewjoyner1595]

This is nice, and I’m glad Hasbro is reaching out to these other companies. It’s an exciting time to be a Transformers fan. But for that kind of money, I’ll get the Missing Link Optimus Prime, thank you very much

[@bitwize]

"This is the biggest thing. This is like... like..." Like Mario & Sonic at the Olympic Games?

[@zoltanperei4789]

I wish Mattel would make more transformers in the future. They made wonders with the Jurassic Park line.

[@aidanfriedfeld8889]

Love and collect hot wheels, have the transform element Optimus. Can in no way justify 80$ on hot wheels Optimus. Huge miss imo cuz even at maybe like 35$ I could justify it but 80$ is crazy.

[@RialVestro]

My big question is... with Hasbro and Mattel officially working together on collaborative toys where's the really obvious one that should have been the first thing they made together. If you don't know what I'm talking about then you either don't know Transformers, don't know Mattel's most popular brand, or both. Look at G1 Arcee's vehicle mode, look at her color scheme, and tell me why the first collaborative toy these companies have made together isn't an Arcee that transforms into the Barbie dream car? Hasbro literally ripped off Mattel when they designed Arcee, they made her more futuristic in design so it's not exactly the Barbie dream car but that's totally the Barbie Dream Car and now they have an opportunity with the license to legitimately make it Barbie's dream car. When I first heard that Hasbro and Mattel were collaborating together my first thought is Hasbro is going to produce an Arcee figure that transforms into the Barbie Dream car and Mattel is going to produce a non-transforming version of Arcee's G1 vehicle mode that's in scale for Barbie and Ken to be able to ride in. How has that not happened yet? I could even see Mattel making a Barbie that can cosplay as Arcee. Arcee essentially is Hasbro making a Barbie knock off so it's weird to me that they aren't doing anything with the character now that they can legally go all out on that Barbie homage.

[@llmkursk8254]

As cool as it kinda is, I'd rather get a "Team Transport" Optimus Prime with trailer and Roller. That would actually be a cool collectible.

[@ArcheTelos]

Missing Link Optimus (without trailer): 70 bucks Hot Wheels Optimus: 80 bucks hahahahahahahaha

[@el_covfefe]

Missing Link: Remold plastic Hot wheels: New mold and metal

[@shanonkallhoff2431]

Very cool! I hope this means future collaborations such as Masters of The Universe in Magic Commander.

[@ZOSO900]

Metal/Metal means that the base and the shell are both metal, as opposed to Plastic/Metal. And "full graphics" means they put all the original decals over the paint.

[@dialNforNinja]

Craaazy, baby. I'll stick with the Deluxe class "MIssing Link Optimus Prime at home" myself.

[@ryanewald9740]

The metal, metal line was probably written by shrapnel, shrapnel

[@itsme-notyou]

I'm sure the licensing fee for hasbro's flagship property was not insignificant, and for Mattel to make any money the retail price has to be high. It's still too high but i bet the explanation is not hard.

[@LaurentDubus-vy9rb]

Yes you answered your own question about Hasbro and most probably everything else including the trailer might fit the cab and that would be awesome, it's actual two of the bumblebee per box of 72 pieces, vid on utube about it unboxing.

[@kingnothing5678]

Mattel using Optimus Prime is like Nintendo making Mickey Mouse a Smash character.

[@YasserUM]

Mattel be pimpin' Optimus for the bucks.

[@JNy5873]

The price is a little crazy but the craftsmanship is top notch. With that spectra paint

[@badboy-gn8fu]

i love it!! im also a collector of hotwheels model cars so this is a buy from me!!!

[@tinyshinyfeathers]

At first I thought, "Hey, maybe I'll be able to actually buy this!" But then I saw the price and my soul nearly left my body. I think I'll stick to picking up the occasional ambulance or whatever at the grocery store.

[@mattr75]

I never got any Hot Wheels toys since I was a kid, but this is a unique collab to be sure

[@LUNITICWILL]

with Mattel now allowed to make Transforming transformers, I have a feeling this is only the beginning. also, I expect a Transformers X Hotwheels show sometime in the future. for those that thing that is just fallacy, Hot Wheels had Highway 35, Acceleracers (8 movies between those two), Battle Force 5, and I don't know if they've done anything since

[@brickcowboy9994]

I think the Hot Wheels/Transformers stuff is neat. However, between OP's $80 price tag and Bumblebee being shortpacked, this collaboration is kind of a disaster so far.

[@LaurentDubus-vy9rb]

it's actual two of the bumblebee per box of 72 pieces, vid on utube about it unboxing.

[@MrWill7980]

I've heard rumors that the lack of sales from the Star wars line is hurting Hasbro's profits. Maybe they're looking to sell off TF and this is Mattel's audition.

[@taylorbolton349]

I know it’s expensive but that spectraflame paint is very rare. They have only put it on a few hot wheels. It would be like candy coating your real life car.

[@misterpreposterous5771]

Pretty wild how this whole collab seems to come apart at seams right at the end. Either the whole design process alongside Hasbro was arduous and Mattel couldn't stand wasting resources on it anymore (which would explain the price tag) or they toy was left on a backburner for a while and someone was surprised when 2024 finally rolled in.

[@el_covfefe]

It was arduous

[@Benjamin0119]

I was surprised when I saw the announcement and thought it was pretty cool. But $80?! And no trailer?! Even with it being fully metal, I don't see how this is worth it.

[@SunSwipePrime]

This may not be a KO, but I’ll be waiting for the KO. F that price.

[@cyberproductions3736]

12:03 they're dead wrong with that price 🤬

[@ToysintheStatic]

I'm assuming the Optimus Prime works with the trailer for the Hot Wheels Convoy? If so, they might get some people that way.? Looks like the trailer is sticking into the cab, though, so maybe not.

[@brentmoore6733]

Was on board for him until the price tag was shown.

[@jamesdashee]

See that big Hotwheels name on the box? That's why it's $80. 90% of hotwheels are over priced and it's because of the name

[@Shiny_Mew151]

98% of hot wheels cars are only one dollar

[@jamesdashee]

@@Shiny_Mew151 every hotwheels I've ever seen down toy aisles are about $5-$7

[@1976npk]

1.18-1.30 for a HW toy in NYS. Most Walmarts, Target, etc. $3-$5 if you're getting the movie tag items, like Marvel. I know the larger SW HW are hovering between $7-$14.

[@trtledave3079]

Very curious to see how this does because it's not usually something typical Hot Wheels collectors would be into, wondering if it's more the scalpers that will buy them all up

[@LaurentDubus-vy9rb]

Nah scalpers don't normally have that kind of money as most don't even hold a job so they scalps for cash

[@ace34473]

Burger King did make a Big Mac but they didn't call it Big Mac

[@nujevad28]

There is no reason why the fists have to be separate when even the WST had it integrated into the arms.

[@landmind666]

80 dollars so mattel and hasbro can make a huge profit. Also how does takara feel about their diaclone figure, i think they have thier own diecast car line still.

[@Underscorezeus]

Trying to find out if they're gonna sell this at the Mattel store in ES

[@M567dk]

I am kind of surprised that Hot Wheels is doing only Bumblebee and Optimus Prime as I would have like for them to do other Autobots or at least a collection of the Stuntacons team in car mode.

[@irareed5215]

I just want to clarify something that you mention in the video. I know it's frustrating that the Hot Wheels basic line K case is only including one in a case of the Volkswagen Beetle Bumble Bee. I wanted to let you know that they will carry that model over to another case code that will be in the L case for Hot Wheels basics for 2024. I know this because I am a Hot Wheels collector and I know that if you could not get the model from a basic Hot Wheels case you will get another opportunity to get the model in the following case code if you miss out on getting it in the initial case which is the K case Hot Wheels basics for 2024.

[@jasonparis5635]

There's no way I'm getting a Optimus prime on a little scale for eighty dollars that's ridiculous

[@VerdantRange]

Mattel has not heard of Spellcheck.

[@SideswipePrime606]

That whole box blurb just screams ChatGPT to me.

[@likeits1985]

Hard pass at $80. Next?

[@M567dk]

The price is a bit high, but this is impressive crossover work for a hot wheels toy.

[@happiaxxident]

Very excited for this

[@masterfarr8265]

now we wait for he man figures by hasbro

[@Megarover]

We're probably more likely to get Barbie figures. I could even see them doing it as the next collaborative transformer.

[@masterfarr8265]

@@MegaroverA transforming sky sled or Wind Raider would be cool.

[@brettwood1351]

@@Megarover And now I'm reminded of a story a friend once told me. He got a 12 inch GI Joe in the 90's... For less than an hour before his sisters stole it, and Ken ended up dumped.

[@hairball178]

I'm hoping for a transforming Land Shark one day🤞

[@tmntman3086]

Honestly, the price doesn't surprise me. It's is a far more complex design (ie more parts) and it's one that they are not going to be able to reuse anywhere else. The JP Jeep they can always reuse as just a plain jeep. A Transforming, cab over semi is pretty much only going to be one thing. Plus, there's a good chance that the license with Hasbro may have had a minimum price limit so that it would not undercut/undersell the G1 reissue of Optimus that Hasbro decides to do.

[@Gregory11811]

When will Hasbro collaborate with Volkswagen to create an actual life-sized transforming car?

[@Thunderwing88]

This is so bizarre, I’m not sure if I want one.

[@LacquationsAceptance]

i like the idea of Turtles of Greyskull. now this.

[@TheRevenantEdits]

19:34 Why does that "bio" sound like it was generated via AI? XD

[@T2rx6]

This thing looks so cool. I'd love to get one.. but $80 for a transforming hotwheel (the same price as missing link prime!) that does not innovate on the g1 toy in any way.. That's a bit ridiculous.. No trailer either... I know there's a $10 OP coming that doesn't transform but I just don't feel like this is worth $80.. I think this needs to be like $30-50ish tops with a trailer.

[@thomasrickelman5468]

can get the Takara-Tomy ( Tomica ) Optimus Prime for $15-$20 and a trailer is available. Granted it's the TF Prime / Bayverse long nose type available in different flavors including non-flame Gen1, but it's a neat Japanese import, it's HotWheels scale, and it's a fraction of the retail price of the Mattel version... I'm seeing pre-orders on eBay for this Mattel version for over $150, and even at $80, this is nuts. --- If I had to buy a Mattel OP, I'd rather buy the TRACK FLEET version, not rubber tires, but it's definitely Gen1 cab-over Freightliner Optimus AND it has trailer, and it's half the retail price of this cash-grab version.

[@bdrive5663]

Wait! Metal/Metal. I have seen that term used for full diecast hot wheels. so the whole thing is diecast? It kind of looks like it very much could be from the photos. Now I'm curious.

[@NerdRahtio]

Hasbro wants to farm out their IP, which will get them short term cash, but I don’t like and don’t think it will be beneficial long term.

[@TheSharkKing45]

Theoretically speaking, could this be the return of the Spychangers?

[@MaxwellWurme]

Not at that price point I hope

[@Frosted_Moontips]

18:42 wouldn't be surprised if HW had someone use AI to generate this marketing blurb lmao

[@pokemonfan187]

With the bumblebee oh boy those collectors/scalpers will open those boxes just to find one of them like the regular th or super th

[@ZOSO900]

I was very excited for half the video until I saw the 80 dollars the first time.

[@pokemonfan187]

Oh metal/metal means it all metal like with premium cars where it a metal base on top of a metal frame for hot wheels and the thing with the super flame thing is the paint

[@Exaris79]

This is just the beginning with Hasbro's new executives' lack of creativity&product development. They're interested in becoming a media and IP company. So it will start outsourcing their production. Most likely it will start suing 3rd party companies. Considering how it screwed D&D, it's likely going to happen to Transformers too.

[@Gregory11811]

This says to me that Hasbro is strapped for cash, if they’re willing to let competitors have the opportunity to sell Hasbro merch and IP. How much did Hot Wheels pay Hasbro for the rights to do this?

[@el_covfefe]

It wasn't a simple build, you just read it. That cost has to go somewhere

[@ufg2036]

The reason the JP jeep is cheaper is because Mattel already has the Jurassic Park license

[@annstevens6223]

This is like a late April Fools’ day.

[@alexmalcolm6309]

I'd buy it if it ever went on sale. Although, based on you said in the video, it probably won't.

[@plappy4414]

Nice, now send him through a booster.

[@jakoballfather224]

An Optimus prime but made with kenergy

[@Zen_walker]

I can see a cheaper version of this later on, regular paint/wheels/box ect. I can see $35 to 40 tops.

[@tonyjackson4078]

I mean there was that Hybrid Style, and yeah it came with a wealth of accesories, and was also more expensive, and die cast. So I'm guessing thats a factor. This is for big time collectors, and I bet it's going to sell out rather quickly. You think Transformers fans are nuts? Hot Wheels collectors pay 100's of dollars for non transforming carded rare cars.

[@shadowmarauder6033]

If it had the cab I’d understand the price but without it heck no.

[@LodanSD]

The Console Wars are over!