The GOAT Cold Call Script

The GREATEST Cold Call Script ever.
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#sales #coldcalling #coldcalls #coldcallingtips

[@ronenrpessar]

MATT - I gave it all away on this one and had a BLAST doing it.

[@MattMacnamara]

YOU ARE THE MAN AND THE COLD CALL GOAT

[@robertrogers5948]

Thanks a million Ronen...and Matt!!!!

[@robertrogers5948]

Wow...your sounding different is the pattern interruption...I'll give it a go.

[@dyltrade2055]

@@MattMacnamara @ronenrpessar thanks for the videos guys appreciate the knowledge and effort 💪🏼🔥🔥

[@MattMacnamara]

all the thanks goes to Ronen for hopping on these videos@@dyltrade2055

[@elvisarriaza7715]

I am preparing myself for an interview and I know we will have a roleplay during the interview, this is just great, I have cold call experience but this is such a great resource.

[@t.k.-s.4212]

This was his favourite script in 2023. Why is it not the go-to script for 2024?

[@MattMacnamara]

I’ll ask him the next time we do a video what his favorite script is

[@t.k.-s.4212]

@@MattMacnamara ahh. That's so kind that you responded. Thank you very much

[@chapterme]

Chapters (Powered by ChapterMe) - 00:00 - Origins of the "GOAT" Script 01:31 - Tailoring for Tech Companies 03:38 - Importance of Quality Data 04:33 - Crafting the Call Opener 08:56 - Mastering Tone and Delivery 10:47 - Probe and Provoke Approach 16:53 - Using Provocative Questions 19:40 - Simplifying Language 21:33 - Key Strategies for Engagement 22:29 - Recognizing Signs of Interest 23:38 - Handling Prospect Questions 25:48 - Transferring Curiosity and Value 26:57 - Utilizing Practice Tools 28:52 - Offering Script-Writing Services 30:31 - Outro

[@MattMacnamara]

Thanks for doing this!!

[@chapterme]

@@MattMacnamara Always happy to automate manual tasks! 😎

[@jannacis]

WOW--this is sooo nice, that's a nice pattern interrupt.

[@MattMacnamara]

gotta love a pattern interrupt

[@tdot8398]

Always love your uploads man.

[@MattMacnamara]

thanks for watching and commenting. Appreciate it!

[@GerryDeals]

Tons of great points in just a bit over 30 min! thumbs up.

[@MattMacnamara]

Ronen dropping knowledge for 30 minutes straight

[@OJCherak]

If you don't listen to Matt and Ronen get prepared to see how wonderful Fire Drills are!!! Listen close... be well armed with your probe and provoke? Respect the customer... hone your skill. Make the deal mutual or else you could get crickets on meeting day.

[@MattMacnamara]

Thanks for watching and commenting!

[@yoericktv9610]

This was a super awesome upload. Thanks to you both for sharing such advanced techniques. Can't wait to try it out.

[@MattMacnamara]

thanks for watching and commenting...can't wait to hear how this works for you!

[@AliColak]

NANCY!!! Issa a drill. Don’t try to wrack ur brain figuring it out. You don’t know me, I don’t know you. this is a cold call. Can I tell you why I’m reaching out to u today

[@MattMacnamara]

That’s it!!

[@jeremygriffnow4179]

You should do some live cold calls. Would love to see this :)

[@MattMacnamara]

Would if I could. It’s illegal in Pennsylvania to record calls without the other party knowing

[@Sammy2g3]

What if you only recorded your voice? All my calls are recorded but for states that don't allow recording they don't record the person I'm speaking with.

[@t.k.-s.4212]

+1 for live calls in a way that is obeying the law

[@alantate25]

Thanks for linking second body

[@MattMacnamara]

absolutely.

[@TheSOLMMAN]

Amazing information. How would you open a cold call to a Small Business owner, when you don't have the name of the owner who is not on LinkedIn?

[@MattMacnamara]

I’d use other resources to find the business owner name

[@forbes4007]

Looking to make a career switch into Tech sales, this was gold biggest after gold nugget

[@MattMacnamara]

Thanks for watching and commenting. Glad you found some gold nuggets in the video

[@michaelb6510]

Love to hear verbiage if your solution is very similar to another to the point they would just be coming for a comparative conversation.

[@MattMacnamara]

Yep. Glad Ronen talked about it…it’s not shared enough

[@MyNickF]

Great Call! Best place to get good data (cell numbers) Health coaches, Yoga instructors, etc? Thoughts?

[@MattMacnamara]

Zoominfo is the best but it’s expensive. Apollo.io is a good alternative

[@419-77-SOLAR]

Sweet!

[@MattMacnamara]

thanks for watching and commenting!!!!

[@RobTheSuave]

At 6:14 when he gives his own personal opening pitch, he sounds like the coked up executive talking to Hans in Nakatomi Plaza on Diehard trying to sell John McClain on why he should give up…just before Hans blows his head off 😂

[@MattMacnamara]

😂

[@19931995hm]

Could you do a podcast or interview on how to cold call into a services based industry? Like HR augmentation.

[@MattMacnamara]

The cold call videos on the channel are industry agnostic…the tips should apply to HR augmentation. Do you have a specific question around that industry?

[@ClaimsAdjusteroftheYear]

Great Thumbnail. Video subject is a bit different. I was hoping for live calls 😊

[@MattMacnamara]

Curious, how is video topic different from the title and thumbnail…live cold call isn’t listed anywhere…reason I am asking is to make sure my titles and thumbnails are right. Appreciate your feedback!

[@user-so8ug5kc2o]

What about if you sell the same service as competitors but higher quality/results?

[@MattMacnamara]

that's awesome....focus on the key differences that drive those better results.

[@cdb5662]

“Anything like that on your radar?” Is not an open ended question.

[@MattMacnamara]

Open ended questions aren’t great on cold calls

[@heyven565]

Quick question, I am in a company where they give me straight google listing numbers and I have to talk with the gate keeper all the time. Is this a no go? Could I succeed in that role or is this a waste of time?

[@MattMacnamara]

In my opinion, it’s a waste of time.

[@heyven565]

@@MattMacnamara thank you so much for your answer, I thought the same and gave up

[@GiselleSantos-zl3uw]

Does this also work for contacting property managers about becoming a vendor ?

[@MattMacnamara]

Yes

[@ElevateYourWorth]

Ohhh I have zoom info. It’s fabulous

[@MattMacnamara]

yeah, I'm a big zoom info fan

[@ElevateYourWorth]

@@MattMacnamara myself as well. It was an accidental find to be honest. I was taking some of Alex Hormozi’s advice and stumbled across them while doing what he mentioned. I’m just now getting started with it this month. Would you mind doing a cold call video for those of us who are Zoominfo users ?!

[@bobtatasciore7446]

How about an opening attention grabber when cold calling a claimant who is owed money from a recent foreclosure on there home where there is a surplus

[@MattMacnamara]

Similar to this, but I would get to the “you are owed money” point quickly

[@bobtatasciore7446]

In what way?

[@MattMacnamara]

@@bobtatasciore7446"Chris, thanks for taking the call. This is actually a cold call regarding money you are owed on your foreclosure. Can I steal 30 seconds to tell you why I called?"

[@bobtatasciore7446]

BANG!!!!!

[@MattMacnamara]

@@bobtatasciore7446good luck!

[@paulcurto3111]

🔥

[@MattMacnamara]

thanks for watching and commenting Paul!

[@paulcurto3111]

@@MattMacnamaralove the value you guys are putting out there already shared with my team!

[@chominseoo]

value! link second body

[@MattMacnamara]

www.secondbody.co/

[@Shaffiart]

Where can I find the 2nd body tone speaking tool?

[@MattMacnamara]

www.secondbody.co/

[@ritz205]

1 appointment per day out of how many calls?

[@MattMacnamara]

I’ll ask him. He was calling 3-4 days ago week for 1 hour each, so at the most, 100 with a dialer. He was probably doing 40-50

[@moomooatl]

15? I wish lol My kpi is 24 meetings a month.

[@MattMacnamara]

what do you sell?

[@user-vk4xm2xm6x]

Lucky, my kpi was 10/wk!

[@Mach10Drones]

If we could get there in less words that would be better. 😮

[@MattMacnamara]

Are you referring to the length of this video? Thanks for watching and commenting!

[@talentogroup]

Defeats the purpose of cold call too many outs

[@MattMacnamara]

Thanks for watching and commenting. How would you do it?

[@therealmichaelmarquez]

You can tell at 17:19 that Matt must've gotten some type of alert or DM or SOMETHING alarming that completely and entirely took him away from the conversation. It's actually hilarious watching him NOT pay attention to the conversation. His distraction (whatever it is) is very distracting to us, trust me.

[@MattMacnamara]

Sorry for being distracted

[@garyglenross2995]

I didn't watch, just listened, but now that I see it, yeah, I'm pretty sure his girl broke up with him right in the middle of the call. Good job staying on task through all that.

[@ChrisSierras]

So much fluff in the intro, boring

[@MattMacnamara]

Thanks for the feedback Torres

[@blakerivoire3028]

For the love of god stop asking how they are. You said at the beginning do not sound like the last 5 cold callers, then proceed to ask the question every single one of them asked. Seriously, if you dont believe that this lowers your status as a sales person and puts you into the salesman box instantly the next time you get a cold call and they ask this generic question reply with 'pretty good since my brother just got hit by a car' or something outlandish. What will they do every single time? Pitch anyways. Never ask 'how are you' its losing sales.

[@MattMacnamara]

What questions did I ask that everyone else asks?

[@jonathanliebe4770]

@@MattMacnamara”How have you been?”

[@vincentmartin5663]

this was completely useless.....

[@MattMacnamara]

What would have made it better?

[@garyglenross2995]

Less useless than your comment. I like his approach. If you have suggestions, why not spill them instead of just talking shit to someone who's been there, done that.

[@user-so8ug5kc2o]

What about if you sell the same service as competitors but higher quality/results?

[@MattMacnamara]

That’s awesome. Focus on the differences that drive those higher results