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A number of you pointed out that 220 is more expensive to buy and, given the general cost of everything, that it doesn't make sense. So I spent the weekend working up a spreadsheet with some formulas to test that. And yes, the up-front cost of 220 is higher than 120 in most cases. However, breaking it down into per-frame costs shows a different story where each 220 frame is a lower cost than the 120 alternative. In the case of Shanghai GP3, when developed at home, the savings can be significant. With CineStill 400D the cost savings are limited to however much less developing one roll of 220 costs versus two rolls of 120.
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"White Gold (Instrumental Version)" by Tommy Ljungberg used under active license from Epidemic Sound at the time of this video's upload.