Maybelline...Respectfully, What's Good?! | Jackie Aina

Hi guys! On todays video I wanted to do a deep dive into Maybelline...have they lost their swag? Do they have any new heat, or just flops? Find out on todays video!
This video is done in partnership with Vesca bit.ly/2KjTvcb
P R O D U C T S M E N T I O N E D:
blur and smooth face primer bit.ly/2WbLEjE
nudes of new york palette bit.ly/3gHd0HV
dream urban cover foundation bit.ly/3gQ9mLN
super stay full coverage concealer bit.ly/2IJvvyH
fit me loose powder bit.ly/3md5ghP
brow ultra slim pencil bit.ly/336lwYO
tattoo studio brow pomade bit.ly/2Wiaoqh
lash stiletto mascara bit.ly/37duGHS
waterproof gel pencil bit.ly/37bDnCC
superstay matte lip ink color bit.ly/3gHJ6mG
lifter gloss bit.ly/3mh65X5
C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina
B U S I N E S S:
For business inquiries please contact [e-mail]
*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.
Changing the standard of beauty, one tutorial at a time :)
Phil 4:13

[@abcdisaster]

Maybelline's eyeshadow are just like my college assignments by the end of the year: technically okay but kinda low quality and awfully lazy.

[@nataliewalker9682]

😭💀💀

[@jackieaina]

🤣🤣🤣

[@lisamorrison214]

⭐️

[@poz_veto555]

@@nataliewalker9682 😂😂😂😰

[@CharXALaMode]

This!!!

[@brainsbeauty]

I sometimes get so overwhelmed by aaaaalll the maybelline mascaras ... I need a ranking video please 😂

[@veronicagarcia-bi5nx]

😂😂

[@duchess8070]

THIS. i NEED a maybelline mascaras video PLEASE

[@Meg-cc6yc]

THE LASH SENSATIONAL IS TOP TIER I PROMISE U

[@abbybush4875]

@user-gn3so1bs8u yess! I have tried a lot of Maybelline mascaras and the Lash sensational ones are my favorites! (Especially the sky high one)

[@nicole96cruz14]

Please do this for more drugstore brands!!! Maybe elf...they are coming out with a lot!

[@jackieaina]

I have! they're on my channel xx

[@nicole96cruz14]

@@jackieaina They are came out with a CC cream, a mascara, a brush that’s a dupe for IT Cosmetics brush, shadow sticks, and a highlighting concealer pen! And omg love you girl!

[@relixur4095]

Yes I agree. I've been to the store three times and I felt lost. Im headed there with a reference. I tried Fenty and it did not work for me. Im sticking to my drug store brands.

[@sams517]

@@nicole96cruz14 what’s the dupe of the It brush called?

[@mercybabalola1336]

“nude for who” “don’t come for fenty if they never sent for you” lmaooo

[@carmen5358]

Lol

[@jaybeetv5808]

Lmaoooo “don’t compare where you CANT COMPETE SIS”

[@tmbline]

Certain stores don't carry dark shades because they don't want certain people shopping there and it SUCKS that they get away with it 😔

[@juicyneli89]

It’s ok they don’t need our black dollars anyways 🤷🏽‍♀️

[@hailiniallapanna]

Where I’m from , there are a big number of Native Americans and Hispanics , and the shades at my Walmart aren’t even dark enough for them. It’s gross.

[@bigerthanmyself421]

Facts sometimes you have to go to a certain area and you will find so much more

[@meggiemeg435]

@@hailiniallapanna :(

[@jennifergould1369]

Is that true? How terrible.

[@ninsmzln]

WHEN YOU USED MS RONA TO COVER THE EMPLOYEE'S FACE FOR PRIVACY HAD ME SPITTING OUT MY WATERRRRRRRRRRRRRRRRRRRRRRRRRRRRR

[@AmetafJohora]

SAME LMFAO

[@janaenicolrichardson9440]

Sameee. I had to watch it 8 times 😭😭😭

[@FreedomWriter3]

I peeped that too! I was weak! 😂😂😂

[@karacee5481]

Me: whispers Jackie Jackie Jackie Jackieeee... Jackie Jackie...

[@senn1240]

Me: *pauses the video* jackie jackie jackie jackie jackie jackie

[@sierrabourque8438]

Same

[@ziraffen]

hahahah this is too cute

[@IeshaB]

i use the urban dream one all the time now its awesome .

[@luceromanjarrez349]

Fr!!!

[@brushworkbysuziebougie]

Jackie: ok innovation Also Jackie: im bored im not getting innovation 😂😂😂

[@jeanettejbeauty6374]

Love how animated your videos are 😍

[@knucklesskinner253]

Fr! She’s iconic

[@maggie_sugarxo]

And the best of the best of the bestest Gifs!!

[@markebakt]

I think you look beautiful. Additionally you use a Pat McGrath red and there are so many I don't know what you want is the one you said was your favorite

[@davinasway]

She never fails !!

[@kokosworldofficial]

I absolutely geeked when I found out Miles Jai edits Jackie's videos now!! I could see the changes but never knew who was editing them. 🥰🥰🥰🥰

[@thisissamantha7484]

I was CRYING at the little virus photos edited in and moving around. So dead 💀

[@kamilah_rose]

Her editing makes her soooo relatable and enjoyable to watch 😂

[@monique7885]

Yeah I don’t even wear makeup and I watch a lot of her videos

[@mozilla1230]

Fun fact Miles Jai edits her videos!

[@davinasway]

Her editing never fails !!!

[@dalaciaj]

@@mozilla1230 wait ?? I had no Idea Miles edited her videos djdjdjdndn i’ve loved both Miles and Jackie for at least 10 years and I’m just finding this out

[@mozilla1230]

@@dalaciaj I was shocked when I found out too!! Miles mentioned it on WhitneyBae’s Thanksgiving Livestream. I’m like it all makes sense, they’re both iconic and hilarious!

[@workinprogress3329]

Maybelline is resting on the fact that everyone loves the FitMe line and they are putting everything into that. Most mainstream brands seem to do that and I just can’t get why they don’t expand. Especially eye shadows.

[@Throatzillaaa]

I never realized it til Jackie mentioned but WHY don't these brands make blushes and bronzers???

[@ClipPerry]

@@Throatzillaaa maybelline have Blushes in many colore

[@workinprogress3329]

@@Throatzillaaa yup. Most average people go to target or drugstores for make up. Normal people wanna full face too 🤦🏻‍♀️

[@Throatzillaaa]

@@workinprogress3329ew normal people? don't be disgusting

[@asideofaioli4630]

@@Throatzillaaa huh??

[@fr0zenintimeee]

i live for your personality ily

[@person3171]

Omg I see you everywhere, love your vids ❤️

[@justadjustor8993]

And I live for your videoooooooossssssss 😆😄😄

[@ramenbabeh]

I think they put spf in foundations bc a lot of people don’t put on an actual spf/sunscreen

[@Duchesscarml]

And it really screwed me bc I'm allergic to spf...

[@ithoughtuwereamerican8707]

so many ppl especially like,, the ppl that are gonna be at target makeup section definitely dont- like ik my mom and sister wear makeup and would benefit from skin products with SPF because they're definitely not learning about skin care or much about makeup and all that 😭

[@RachelCJenkins]

I'm more shook at how yall are in an empty target. I can't even think about visiting the makeup aisles at the ones here without 15 other people walking into the aisle😭😭😭😭

[@jackieaina]

well we are in a pandemic 😭 gotta leave the house on a need-to-go basis

[@RachelCJenkins]

@@jackieaina Oh yeah I forgot yall are under the stay at home order 😭😭. If only MD did the same cause our targets are packed to the GILLS for no reason 😪😒

[@thisistheday597]

@@aidenl5215 I think Jackie still lives in a very locked down SoCal. That has been their reality for nearly 8 months and they often forget folk are still enjoying life in other states...yes, even by making trips to target with other...shock...humans. Be safe. But don't be crippled by fear.

[@creativelife9871]

@@RachelCJenkins People always in the beauty aisle in Bowie & Forestville Targets. 🤣

[@RachelCJenkins]

@@creativelife9871 you should see the target in the Annapolis Towne Centre & Canton 🤦🏾‍♀️. It's like people just go in target just to stand there 😂😂

[@AmandaKavana]

“When there’s Colourpop and Pat McGrath.” Talk about range. 😂

[@jackieaina]

🤣🤣

[@amber7577]

The moment when the Corona icon was spinning on that customer and then Nicki started playing 🤣

[@JosieGoyangi]

Yes! I replayed that part 4 times 🤣

[@gabrielasalinas9794]

I love how much you keep companies accountable on color ranges. As you should queen !!

[@emmab5928]

I’m thinking maybe they’re sitting on launches due to the pandemic?? Because I haven’t seen anything smashing this year but last year they were much more on.

[@MarielaQue]

My thoughts exactly

[@ViciousVelociraptor]

I think so too. A lot of people don't have the extra money to spend on make up

[@emmab5928]

@@ViciousVelociraptor Agreed! I don’t think anyone is financially prioritizing makeup and beyond that, I would bet people are wearing it waaaaay less than usual. Not a smart time for a drop 🤷🏼‍♀️🤷🏼‍♀️ I’m hoping they come out strong post-pandemic!!

[@jackieaina]

mass drugstore brands plan their launches way too far in advance (sometimes two years) for this to logically make sense. they would lose a LOT of money doing this

[@emmab5928]

@@jackieaina very fair point, I was thinking things that maybe haven’t made it to production yet but that would still be a loss of investment and this years profit. Maybe they’re just tired like the rest of us 💤🥴

[@anaisjbeauty]

I feel like most brands are holding back on releases because of the pandemic. That foundation looks good. I love medium coverage with a skin-like finish.

[@MarisaCohenBeauty]

Maybelline and Elf are the most underrated drugstore brands in my opinion

[@pamwhite2360]

Agreed

[@cellothere5723]

Elf is so good! I love their concealers and primers

[@dannietheicon]

“I’m going to give you a look you’re actually going to wear.” 👏🏾👏🏾👏🏾 A WORD! 💯

[@shanettequao9043]

I love the Roman Holiday in the beginning 😭😭

[@brigittemed9372]

Maybelline don’t have all the darker shades in the Netherlands. That’s the reason i don’t check for them anymore. Much love people ❤️

[@foxycinnamon7307]

All about the website -- I can never find what I want at any store, forget Target. That was an amazing assortment to me!

[@kadi2809]

It's the same thing in the UK.

[@elevatingwithesther6370]

same thing in Austria.

[@imanijames9115]

Why would the Netherlands need dark shades? Y'all are white as snow. You're doing too much to seem cool.

[@foxycinnamon7307]

@@imanijames9115 Have you not heard of post-colonialism? Lots of folks from the Caribbean, Suriname, & Indonesia are now Dutch citizens. Welcome to globalism.

[@celestedivinity2178]

The heroine debacle was HILARIOUS 😂😂😂😂

[@jackieaina]

lmaooo

[@Throatzillaaa]

That word does always throw me for a damn loop

[@callmekeir4858]

Targets selection is NOT it girl, Maybelline has SO much more to offer

[@idk22333]

What i came to say

[@shootstars91]

Yes! Their colorsensational lipsticks in every finish is my go to!

[@itsanu1420]

Ok literally their maybelline citygirl or somethin bronzer is so good I use it everyday and there were shades in that bronzer that were too dark for me too surprisingly! Idk why it wasn’t at target

[@jackieaina]

@@itsanu1420 those city bronzers been around for a while....those shades would not work for me lol

[@crystalmichellef3rg23]

Definitely. I get a lot of my Maybelline products on Amazon...

[@jjjjussstttinnn]

Love you so much Jackie. I don’t even do makeup, you just make everyone smile

[@jackieaina]

Love uuuu🤎🤎

[@sierrabourque8438]

“I don’t know what in The Sherwin- Williams is going on at the factory” 😂💀

[@AmetafJohora]

lmfaooooo

[@AndreaRenee00]

I. LOVE. THIS. !😲🙌🏾

[@hondaqueen21]

Hey Andrea! Literally just came here from your channel ☺️💕

[@ForeignJewel]

Maybelline is my everything ❤️

[@laurenelise1810]

sameeee !!!!!

[@CreeativeCourtney]

Can you do milani? lol. Thanks. 👌🏾😘😂

[@marjoriecoleman]

Hey girl, I'm gonna watch your video next! ❤

[@Akeelah10]

They have gel cream blushes! “Cheek Heat” can’t believe you didn’t see them!

[@maneylewis2158]

It’s the edits for me 😭😭😭💜

[@desiraemontague6300]

Fit me poreless, stiletto mascara and age rewind concealer are my staples for those minimal makeup days.

[@IAmAngelManneh]

I was just looking at my purchase from Forvr Mood and I received this notification from Jackie. How the stars align.

[@mervekarakoc8794]

“Is it the hair?.. Is it the skill level?.. Is it the products?.. Maybe it’s Maybelline” Lmaaaoooo

[@woemeraki]

Gworl not the virus flyin everywhere I’m dead

[@jaylahestina]

They have blushes they’re just not at your target that’s so weird

[@Arincota]

Yesss! Those round compact ones! So old school too 😆

[@ilikeaple]

and she’s in LA too, no excuse on their part...

[@13_shamsaal-ali20]

And they do have other setting powders

[@katiehalambeck9796]

doesn't maybelline have the city bronzers as well?

[@crystalmichellef3rg23]

@@katiehalambeck9796 yes.. They have Master Bronze as well..

[@BeingCamille]

Maybeline should just make you their creative director because points were made

[@jackieaina]

I don’t want to be their creative director 🤣

[@CC-rm9uq]

@@jackieaina oop

[@mcore1435]

@@AtlCinderella80 and jackie said her answer to her suggestion, smh 🤦🏻‍♀️

[@jackieaina]

^ right why everything gotta be interpreted as shade or a punch line, it's gotta be exhausting 😭

[@jackieaina]

@@AtlCinderella80 it's not that deep. that's not even close to what I said or insinuated...I can't laugh @ comments I get frequently? good grief 😭

[@notconvincedgranny6573]

There have been times when Tar-jay didn't have darker shades that Walgreens and Wally World did.

[@AskCandace]

Forgot how good the Maybelline Fit Me Powder was

[@yaaharriott]

It is one of my favorites!!!

[@Nothingatall1984]

It’s the truth!

[@ninalou4629]

The loose powder one or compact??

[@kayenjee]

I use the loose powder as powder foundation and it's nice.

[@QuietlyCurious]

Fancy seeing you here! Love ur lipstick swatches, girl

[@morrisahj]

It’s just so touching to have received my makeup education from Dr. Jackie Aina, PhD herself 😌🤞 That eyeshadow!? Untouchable 💅🏾

[@KatieLazo]

I will NEVER get sick of the Roman Holiday meme 🤣

[@serenatsukino5252]

I like how you're on Maybelline's PR list but you're still honest to your audience about your opinions on their products.

[@nickandjordyy]

“I feel like I look like somebody’s dinner cruise date right now” 😂😂 why is that so accurate though

[@MoonSparkles11]

So I was a “beauty consultant” at target about a year and a half ago and when I tell you that the products are the exact same, girllll they need to step it up

[@Ry.J273]

Not the pictures of covid flying around 😂

[@CatMcCloud]

I enjoy that they haven’t replaced their entire product line because when you fall in love with a product you want to be able to go back and get it! Also it can be overwhelming for each and every brand to have 8,000 products with grabby packaging.

[@MY-cv2xr]

I finally got that nyx 03 brush she's had for years n now I understand why she keeps using it lol

[@boluadebekun9370]

Same!

[@koshiemills182]

the way I hope you end up doing this for other brands especially drugstore bc GIRL I LOVED THIS

[@joydawnb]

Definitely try those lip crayons. They dry down to a comfortable matte and have an awesome dark brown. Don’t sleep on that. ❤️

[@arwynn1069]

i think Maybelline quite literally invented mascara. like there is a history of how Maybelline contributed to mascara lol

[@janhavishigwan1347]

Fr tho, I get intimadated by the amount they have 😂

[@brittywhitfield642]

They did actually! The founder used to put Vaseline and coal on his sister Mabel’s lashes. Hence the name! No wonder that’s their hero product! :)

[@s4intm3]

i only exist to watch you blend your complexion flawlessly, period.

[@CurlsOfDbrave]

“Okayy innovation” “Im like bored, its not giving me innovation” LMAOOOOO

[@JanJan4Infinity]

Maybelline has the best mascaras indeed.

[@kayserria]

Jackie, you can use clay as makeup and still come out looking gorgeous. I haven't worn maybelline in years! They do have decent mascara, lipstick and eyebrow pencils though.

[@makeupbyjules]

I still believe that maybelline great lash was a conspiracy of the 00's because it was BEYONDDDD hyped up and legit did nothing for my lashes. No curl, no volume, no nothing. I felt bamboozled 😫😂

[@skystruck236]

The mascara stand off had me on the edge of my seat, even though I knew the woman with eyelashes tattooed on her arm would surely go in for the beat down. 😂❤️ I loved watching you two talk it reminded me a lot of me and my best friend.

[@dietrootbeer9915]

I hate that the female version of HERO is HEROINE like....bruh. COME ON.

[@jackieaina]

LOL

[@yellowshoeee]

Let's start saying heroess lmao

[@Shaykre19]

Not the c-19 floating around in the background chile😂😂😂😂

[@shanettequao9043]

To be honest, I haven’t heard from Maybelline these days across the pond too 😭 maybe it’s lazy time?

[@nataliewalker9682]

😭😭

[@RealElongatedMuskrat]

Yeah it's been quiet in the UK too huh, wonder whats going on

[@mrich998]

This is why I stay away from Target. Their drugstore selection is crap. That target looks like a 2005 rewind.

[@emmanemz5824]

Ulta's selection is muuuccchh better but the price is always a few bucks higher. I have the most luck at WalMart

[@novalove4790]

I think everyone had that maybelline mascara with the green top lol 💚

[@reskb]

I like the colourless one

[@thelovelymisshill]

Great Lash, my high-school mascara of choice! 💚💕

[@Lifewithcina_]

“Expectations below the earths core” bwahahahahahahaha who is raised Jackie???😂😂😂😂😂

[@shazzari]

"I walked so y'all can run" - ain't that the absolute truth

[@mjcosme2191]

Girl, nope. Jackie is not known for her wiggatry or hair. See y’all be gassin up these girls too much.😂

[@CoverGirlNay]

I love this look! The last Maybelline eyeshadow that was good quality to me, was the Eye studio Color Explosion quads. But that’s been almost 10 years, and they have been discontinued.

[@chogiwayehet5891]

This came at the PERFECT time. I just bought a bunch of maybelline products and I suck at makeup so I needed some guidance!

[@sams517]

That animation after she got a whiff of the foundation I’m dead 😂😂😂😂

[@anniewright3006]

this whole look and this outfit is GORGEOUS!😍

[@sydneyw7843]

The bacteria flying around the store 😭😭

[@jackieaina]

Lmao

[@fearlessmadamex5685]

If anyone knows what's good, it's Jackie

[@jackieaina]

🤗

[@Nicolas-od3nj]

the editing when she smelled the foundation 💀😂😂🤣

[@jazmynranelle4773]

Jackie's videos are like movies, I love them so much.

[@hazelisbrown]

Jackie, they have a dark brown color in that lipstick and it is so beautiful. It's called protector.

[@jackieaina]

yes I remember, I recall it not being a very dark enough brown, tho!

[@blackrose3019]

That target don’t look like mine...I’m jealous....I wanna speak to the manager....

[@evanfox487]

I knowww 😭🤚🏽

[@theonetruesarauniya]

Same!

[@foxycinnamon7307]

Same -- lucky to find ELF & brands I've never heard of, want to try...did grab the Target brand glosses & they are great.

[@nicke9780]

I literally have 3 exams and 1 essay to turn in, in 2 and a half hours and here I am on my 17 Jackie video today.

[@meka3506]

Im loyal to Maybelline's Calossal Mascara.Everyone always thinks I'm wearing lashes.

[@crueltyfreemakeupheaven6907]

Ah yeah I also used to use that one! So sad theyre not crueltyfree 😭

[@andiecruz1017]

this!!!! i loveeeee their falsies mascara too

[@meka3506]

@@crueltyfreemakeupheaven6907 I had no idea they weren't cruelty free,dam.

[@meka3506]

@@andiecruz1017 yes,I tried the falsies but it doesn't do for me what Calossal does.

[@radikaul]

You got to try essence mascara in the blue/green tube 🙏🏽😩

[@pamelacurran5386]

"I don't know what in the Sherwin Williams is going on in the factory...." had me on the floor!!

[@michydomakeup6561]

OMG I AM DYING. “ GIRL HEROINE IS A DRUG” I LOVE WATCHING YOU 😂😂😂😂

[@msfancypants89]

As someone who works retail i was triggered when she grabbed that gloss and put it in a different place than she got it

[@djawnsjhilson218]

That shit will break you!

[@MsCreamOfTheCrop]

I'm with Sis, Loreal is that gworl when it comes to mascara. Maybelline makes my eyes itch! 😂😂😂

[@brooklynforever1990]

Loreal Luminous is the G.O.A.T

[@IncredibleBFAB]

I love seeing you do more drugstore videos for people just starting out because I feel like people are constantly getting into makeup

[@Lee-ps9vh]

when she smelt the brush, THAT. TOOK. ME. OUT. 😂

[@taramisu1483]

Rediscovered Maybelline SuperStay 24 2-Step Liquid Lipstick Coffee Edition specifically during covid as it’s mask friendly ! It’s basically like lipsense (without the 3 coats, sting or price tag) ! she don’t move, transfer or need reapplication!

[@AbbaForensis]

that reaction to jackie saying the word wrong is soooo leo i felt it in my leo sun/moon soul lmaoooo

[@fashionschoolsnitch6866]

Just wanted to say I finally had the courage to start my own KZbin channel and it's because of inspiration from ladies like you. Thank you.

[@mackenzie.kuykendoll]

Not Andrew Caldwell lord😭😭😭 “wear your MASS”

[@catthehufflepuff]

I use the FITme to contour all the time. tbh I really like the FITme concealer. I have to let it sit under my eyes and dry down for quite a bit before blending out for max coverage but I like it and it’s only $6

[@CakeTian]

Jackie is the underrated meme queen of beauty KZbin.

[@Maizzy42]

Jackie! I just really needed to stop by to thank you again for recording without filters or lights blowing out every inch of your skin or whatever. It really really helps to see how you blend things when you can, you know, accurately SEE how you're blending things. Your shooting set up is bomb and you are fantastic 🥰

[@johnrogers533]

Loreal Voluminous carbon black is the shiiiiit tho

[@sissyp3541]

Loreal is my ride or die! Maybelline can take a back seat cause it pulls out my lashes

[@johnrogers533]

@@sissyp3541 SAME!!

[@iliketodancedance12345]

Telescopic is my fave since 09!

[@brittanymccants9763]

Ain’t it!!!! With their white base!

[@AbenaBowaa]

I agree

[@melahd6604]

I work at ulta they have more varieties. Essence though for mascara is lit maybelline foundation and concealer will always be a fave

[@flowwetry9256]

"It's giving very much Frito Lay bag" HA!

[@milajay2.031]

She does make up so effortlessly....it’s insane!! 😍

[@xo_calibri]

Sunday afternoon and a JACKIE video!!! ILL TAKE THAT!!

[@fareedahndana3686]

Its night here😂

[@naejessica14]

Amazonian and Fighter are two of my favorites, I bought 6 of the lipsticks already, waiting to get more! 💜💜💜

[@jodidie]

LMAO I'm so glad I'm not the only one who burns after using the Maybelline instant age rewind concealer

[@rew218]

I feel like the eyeshadow look is giving forever mood “Send moods” color scheme and I’m here for it 🤪💕

[@nickandjordyy]

Look at our queen Jackie just glowing!!

[@shawntab86]

Jackie you are so lucky you found all of that because hunni here in the Target in Brooklyn NY us brown girls can’t never find our colors and the neatness of that makeup section is amazing compared to ours. I literally have to go into a Walmart or Target in a white neighborhood to find my complexion as well as a large selection of maybelline products!!!! I wish our Target looked like yours!!

[@jazzmia123]

My grandma was maybelline great lash mascara queen girl lol it’s def a throwback

[@RealElongatedMuskrat]

Yes nana! 😂😌🙏💖

[@luceromanjarrez349]

Me too gurl

[@debbiecurrie4359]

I literally sat through the entire video without fast forwarding. I absolutely love this women