Are Motorcycle Brands Taking Over Mountain Biking? | The MBR Show

Welcome to the MBR show, where we scrutinise the latest bikes, critique the newest hardware and discuss the hottest topics in mountain biking.
This month we’re going to look at the influx of motorcycle brands into the e-bike market.
We’ll discuss the news that Orange Bikes has gone into administration.
And Jamie is going to give us a run down of the latest Production Privee Shan.
We've also got an important update on the SRAM T-Type review video we published a couple of weeks ago.
And further news on the cutting out issue we experienced on our Canyon Strive:ON test bike with the Bosch Performance CX motor.
SRAM got in touch with us to say that, after watching our video, it is going to make available a T-Type replacement cage assembly, without clutch, to fit XX1, XX, X0, and GX, for just £28 (€31/$29USD), instead of the current cost of over £120 for GX and over £180 for XX.
00:00 - Intro
00:26 - SRAM T-Type cage repair update
03:06 - Motorcycle brands making e-mtbs
11:16 - Production Privee Shan
16:17 - Orange Bikes in administration
18:33 - Bosch battery/Canyon Strive:ON update
21:54 - Outro
#Mountainbike #electricmountainbike #emtb #ducati #gasgas
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[@104-hb5]

Motorcycle brands saw that normal MTB's were being sold at the same prices and in some cases more that MX bikes minus an engine, clutch, swingarm, plastics, seat, radiator, beefy forks, beefy wheels, hubs and spokes etc and thought... there is a lot of profit to work with here if people are willing to pay the same price for MTB's as they do for MX bikes.

[@AFV85]

Thats great news about the derailleur! That's what its all about companies taking notice! Now i might thing again about getting one through the year for my new ebike now its not an arm and a leg to repair the thing! Well done

[@oilyexploration2085]

Thank God since this video went out, orange bikes has been saved. Hurrah 😊

[@stevenrees6015]

Every sram derailleur I've ever owned has inexplicably bent for seemingly no reason. Shimano/other brand from now on. Also, kudos to yamaha for not following the sheep to 29", 27.5+ gives an awesome ride feel. Agile and smooth. I can't see why it's been a largely ignored set up.

[@MBRmagazine]

We’ve had plenty of Shimano mechs bend and break too. Cages are made from quite a soft alloy.

[@bmartinot]

First sram for me recently. Bends all the time too🙄

[@markosteinberger]

I'd never buy a 29er.

[@alexbiketester]

Thanks to Alan ive got the new latch and did a video on it on my channel. The new latch has a thikher ramp that the pivot pin follows and the ramp doesn't break off. Takes a few minutes to fix.

[@mogulhopper]

I agree the GasGas has gone to the front of the cue. I have been riding bikes for 7 years now and don't have a problem with motorcycle brands having an Ebike in their ranges. Another one to add to your list is TRS similar to GasGas owned by Jordi Tarres. One of my bikes is a Thok TK01R , this brand basically make the Ducati range. I love it and it's an extremely well thought out bike. I would certainly consider owning a new GG in the future, it would sit well in my workshop alongside my 250 GG trials bike.

[@AFV85]

Get a brew belt for cold charging

[@trailpimp6369]

pretty cool e bikes from the moto company’s. I think the only one that actually looks like a dirt bike is the 2024 Canyon torque on and it is a bike brand.

[@MBRmagazine]

Yes, the Torque:on is very Moto with the ‘gas tank’ water bottle and Ken Roczen paint job!

[@trailpimp6369]

@@MBRmagazine 💯💯

[@jimdurham13]

I don’t think I’d buy one unless my LBS carried and serviced them. I pretty much buy my home brands. Santa Cruz, Specialized. They do a great deal to support mountain biking in Northern California.

[@v1ncen715]

With the prices of current high end MTBs compared to high end sport motorbikes, I suspect motorbikes manufacturers could indeed enter the market and be competitive.

[@islandaerial3414]

I purchased a Yamaha 7 that was a demo model. Goofy design if you like to attach things to the frame because, you CAN'T Fit and finish wasn't very good, lots of paint chips. Big miss is the lack of telemetry and data display Haven't really put enough miles on it to say but, so far it seems to be livelier than my Trek Powerfly. Well spec'd compared to my Trek and a lot cheaper. Big plus was the 3 year warranty

[@user-jk5wl8yk8t]

What do you think about Serial1 by Harley?

[@chimps4gimps]

Have PP pinched the steel/carbon combo idea from Stanton?

[@JamieDarlowMBR]

I think Stanton makes steel/Ti doesn't it? 🤔

[@philhicks5818]

Rode the gas gas ecc6 and mxc6 yesterday, spent the day on them , great bikes except for the auto shift ,

[@MBRmagazine]

Obvs you can turn auto shift off though 👍

[@philhicks5818]

So why would I buy it just to turn it off,

[@MBRmagazine]

There are other advantages to SRAM powertrain aside from auto shift.

[@JogBird]

re bent cage... with a drop out, the drop out hanger would have been the sacrificial part, but sram wouldnt be able to make as much money selling that

[@Vanguard152]

Wow .. big company listening to consumers. Tears are filling my eyes...

[@Sustrii]

Short version, yes because they have all the RnD done for more than 40 years, the perfect electric bicycle will be close to a motocross bike.

[@FoilPowell]

Why wouldn't they when they can charge twice as much for a quarter of the materials?

[@TheBikeRoom]

I bet they can't believe the mark-up on an e-mtb

[@laszlom.3581]

sram actually listening is something great. They could even get more popular by doing stuff like this

[@tmstriveon]

I miss the mag...

[@in2gravitylife]

The Honda looks like the old Trek Y - frame.

[@AFV85]

Road cc journalist said the bike industry is starting to Recover now it was their headline 2 days ago so thats good news but bad for buying bike's again soon all the 2k off here n there will stop soon now! I got £2500 off my 7k cube on new years Day order paid 4480 for it so happy i was going to get something cheaper but by the time i upgraded everything id have the same components so Saved a good bit doing it this way with the money off just now! Nows the time to buy for sure!

[@markosteinberger]

It's pretty likely that those bikes weren't engineered by the guys who concept their motorcycles. All of them look pretty familiar unfortuately. They follow the herd.

[@wayneluyt4089]

Why not, they can make something with a tenth of the number of parts in a mx bike and sell it for the same price, win win.

[@kyleslater5245]

I was not impressed by the Yamaha offerings. The geo was stale at best and I ended up going rocky Mountian (local bike brand) with much better spec/price as well as better geo by several miles.

[@AFV85]

Thats what id be kore concerned about whos making the ebikes for them? Ducati ebike doesn't have a good Write up and i went with the German Cube action team instead of the Gas gas! there was something that wasn't right for me i can't remember what now think it was the battery and sram motor i wanted bosch smart system only! But with the UK weather I've had it 2 weeks now and not had a chance to Take it out so hopefully after this storm coming I'll get Out this week finally! Motocross bike manufacturers know moto cross but do they know MTB and embts? By the looks of it most don't that ducati is really nice but the reviews are terrible for it

[@leeturner461]

I have thought for a while motorbike companies are going to take over. In my opinion the reason they’re coming in now as there’s only one last major breakthrough on mtb and it’s the introduction of the internal gearbox and get rid of the mech once and for all. Who better than motorcycle companies to do this it is what they do. I bet they have their R&r team working on it right now. Let’s face it with a motor and gearbox they’re closer to a motor bike than a mtb so they thought this is our market and mtb companies won’t be able to compete with likes of say Honda. I think in the near future you will have a motor and gearbox in one lump. Chuck in the mix with the next breakthrough of batteries which is going make them lighter the bikes will have all the bonus of gearbox and motor with weight not exceeded

[@Aboutaweekago1787]

The motorcycle industry is cashing in on the ridiculous prices charged by the bike industry. I can buy right now, a GasGas 250cc trials bike or a Honda CR250 for less than I paid for my ebike. And there is far more complex engineering involved in a motorbike 🤣

[@MBRmagazine]

Plenty of reasons why e-bikes and motorcycles are similar prices. Maybe we should do a video on it?

[@Does_It_matter-No_it_doesnt]

​@@MBRmagazine absolute bullshit

[@michaelcooke5050]

Oh.. please tell @@MBRmagazine

[@MBRmagazine]

Ha! Sorry, what are we thinking? it’s purely because the bike industry sees us as gullible dentists with too much money! 😉

[@MBRmagazine]

We’ll do something on it 👍

[@koretell]

For sure Motorcycle companies should make emtb, but not like Ducati. Make your own like husq.

[@LB-zm4zp]

What about FANTIC

[@nickexarheas2880]

Unless E bikes come down in price they are not going to sell in numbers.

[@kyleslater5245]

Polygon ones are really gonna start pushing them out. They have some bloody good priced emtbs.

[@rogerd9405]

Wow, motorcycle companies selling motored cycles. Gee, who could of predicted that? 🤔

[@asifitmatters1]

These two dudes need a reality check. 6.5k for an entry level e bike isn’t good value for money!!!!!

[@MBRmagazine]

We mean relative to other carbon e-bikes with the SRAM motor, not in absolute terms.

[@asifitmatters1]

@@MBRmagazine and WE (the people who aren’t marketing monkeys but actual paying customers) mean that regardless of motor (the SRAM motor being a Specialized motor, mildly tweaked and rebranded…) these prices are ridiculous!!!!! But that’s fine you keep talking the talk all the way to the same fate as Orange and many others who thought they could take the piss out of their customers with ridiculous marketing garbage and prices that made no sense! There’s a reason that the bike industry is going down the toilet! And if you want to know what it is, just look in the mirror. Selling people BS in bulk and talking absolute shit the way you two do in your videos can only last for so long.

[@MBRmagazine]

Wow, that’s quite the rant. You’ve obviously missed the fact fact we’ve been testing £500-£1,000 hardtails every year for the last 10 years, championing budget full-suspension bikes like the Calibre Bossnut, and critically reviewing so many bikes in the last 26 years that I’ve lost count of the number of awkward phone calls we’ve had with marketing managers and brands that have cut advertising or stopped sending us product. If you think current mtbs are worse value than they were ten or even 20 years ago you’re delusional. Yes, the top end has shattered the glass ceiling, but the entry level is almost exactly where it was.

[@asifitmatters1]

@@MBRmagazine bite me marketing monkey!

[@happysensyhappysensy670]

PINION.......

[@CM9999999999]

Of course they will. They are the experts in making motorbikes and are milking the excess profits e-bikes have

[@Dirtypandasan]

They aren't taking over (or even dipping into) mountain biking, they are dipping into e-biking - just saying. Prolly gonna get flak from e-bikers for saying this but it is what it is.

[@G-MAN73]

when does an e-bike become an electric motorbike. Wont be long I rekon.

[@asifitmatters1]

Gas gas has ZERO chance of penetrating the e-bike market. It’s totally idiotic to even attempt to do so with a product, specifically motor and battery, that isn’t unique to them.

[@ssjj9584]

Eventually E MTB’s will be hacked with throttle. Obviously people don’t want to peddle when using turbo 100% of the time.

[@kyleslater5245]

I dunno. I like turbo for up the hill. But I still want to pedal. I mean if there is a chair lift I’d probably use that cause I am a gravity based rider. But for an exercise day to stay fit I want to ride up the hill. Emtb in turbo just means I can get 6 runs rather than 2.

[@ssjj9584]

@@kyleslater5245 I still like to pedal. I’m a gravity based rider also. I find the stronger I am going up, the more strong I am going down without fatigue with more precision and speed. You learn that mental strength also. Never give up attitude which translates to pretty much everything. I guess I’d rather just ride longer, get the same amount of ups and downs as the E and be more fit and strong. But that’s just me.

[@andreaTRY2FLY]

E mountain biking, maybe. Mountain biking, no and it should stay that way. They can make all the emtbs they like, doesn't concern me.

[@megane230f1]

Motor bike brands should stick with what they know best, try buy a gas gas gravel bike or a gas gas hardtail, stay loyal to bike brands who cater for us all, not motorbike companies that dont.

[@JogBird]

they seeing that ebikes are selling for more than motorbikes, and they are deciding that selling a $20k ebike makes more sense than a $20k motorbike

[@joehoeper3941]

Why do all these moto companies make such ugly bikes?

[@mountaincruiser817]

No, motorcycle brands are taking over “motor”cycles.

[@huckfin1598]

So e-bikes are basically motorcycles, bc they have MOTORS. Got it. Another reason e-bikes are not real bikes and should stay OFF THE Trail

[@MBRmagazine]

We'll be sure to tell that to all the trail-builders we know riding e-bikes! ;-)

[@huckfin1598]

@@MBRmagazine tell them to stay off the trails as well

[@MBRmagazine]

Yeah, "stay off the trails you built, you cheats!". "And don't repair them, or build new ones until you ride a proper bike".

[@huckfin1598]

@@MBRmagazine all trail builders ride e-bikes? If they ride dirt bikes should they use dirt bikes on MTB trails as well? See how idiotic your logic is?

[@MBRmagazine]

Yes, all the trail builders locally ride e-bikes. They build the trails, they maintain them, and they have no problems with other mountain bikers riding them on e-bikes. Equating an e-mtb with a dirt bike is bizarre.

[@tomquimby8669]

Would I consider buying a motor brand bike - NO! I will stick with Ebike companies from any of the ZEG empire.

[@miyui9269]

the proof that "ebikes" (literally motorbikes) belong to the motoworld

[@mrsith1402]

E bikes are not bicycles

[@mgpBLARG]

E-bikes are modern Mopeds. They should not be treated like bicycles. If anyone took a moped on a bike trail, they would get it impounded and crushed, but somehow e-bikes are OK because these mopeds are powered by electricity?

[@asifitmatters1]

Yes they are!

[@Chwizzy]

Ride one and find out

[@kyleslater5245]

The problem is a lot of mtbers say e-bike rather then emtb. This is a problem because e-bike means a motorbike with a battery for power to everyone outside mtb land.

[@topchoice1621]

What are they then ?

[@Does_It_matter-No_it_doesnt]

Of course they're getting into the ebike market... More profit for less materials and work.