McLaren VP Insults

So sad to hear that a VP of Marketing does not not see the value of positive owner feedback on open channels. Here is my take on current Marketing as it pertains to McLaren, other cars and one person turning a nose up at ‪@DragTimes‬
00:00 Hey everybody I’m Robert!
00:12 McLaren is making a mess…
01:56 What did Brooks do?!
04:02 Owner’s are McLaren’s best sales team.
05:44 The VP of McLaren Marketing and Communications...
06:52 ‘You are an owner with a KZbin Channel’
07:00 Good old boy waste of time.
08:50 Don’t underestimate KZbin!
11:10 My experience with McLaren…
12:10 The frustration of McLaren owners.
13:05 Anybody could buy a 765LT!
14:25 765 hype revived.
15:00 Who are the real journalists?!
16:18 Know your market!
17:12 620R; a marketing joke!
19:22 620R as a dealership loaner?!
19:56 The olds boys club…
20:21 Learning from Motortrend again…
21:45 Final thoughts - hopes and dreams!
23:17 Thanks and goodbye!
#TierOne

[@alistairwillock7266]

Hey Robert, I think you may need to make a bit of a clarification regarding your comment about "driving the same roads... up and down the canyons". That felt _awfully_ like you were directly throwing shade at Matt Farah. If you were in fact doing so, you should come right out and say so. If you _didn't_ intend your viewers to make that connection, then I think you really need to clarify that in a follow-up video. Especially because the message is pretty muddied, as Matt is _both_ a traditional automotive journalist (and indeed, a contributor to Road and Track specifically) _and_ (quite obviously) a pretty damned notable automotive KZbinr - and a pioneer in that latter regard.

[@RobertMitchell]

I like Matt. Have no issue w him AT ALL! But does he get the car based on R&T relationship or his YT relationship w mclaren? My simple point is that no name owners will sell more cars than he will and that’s a fact I think we could back up here easily without having to insult Matt who has done nothing wrong

[@alistairwillock7266]

@@RobertMitchell OK, got it. You _were_ referring to Matt, but you weren't trying to throw shade his way. Instead, you were trying to make the (most likely valid) point that the kind of coverage yourself and Brookes provide of your own cars provides better customer engagement than a Smoking Tire review. I think that's fair, and your clarification absolutely fits with the rest of the content of the vlog. Just be aware that I'm likely far from the only person who might potentially misconstrue your intent there. I specifically asked the question because I'm familiar enough with this channel and your prior content to have a pretty high opinion of your character - so I asked you to clarify your intent instead of just jumping to a conclusion. Quite a few other viewers who arrive with less prior goodwill may not be as charitable.

[@RobertMitchell]

@@alistairwillock7266 I guess I’ll let them know if the question comes up. I have no social media beef w anyone and respect each for their segment and what they’re built. Matt well included :-)

[@stan0matic]

@@alistairwillock7266 To broaden the sample size a little, I understood who Robert was referring to, and I didn't take it as a dig.

[@giovani5586]

I don't think he needs to clarify any thing at all....

[@nismobeach]

Brooks is McLaren's 765LT salesperson of the year and they don't even know it.

[@RobertMitchell]

Yep

[@CharlieBeveridge]

I don't remember ever seeing Brooks saying anything negative towards Mclaren, or even making videos about any problems his cars have had? Robert on the other hand, you are on the way to getting black listed mate haha..

[@CharlieBeveridge]

@Lambullshitini Sadly lots of people do care about 1/4 times ( and Nürburgring lap times for that matter)

[@tonistaru]

@Lambullshitini people like different things. It’s ok.

[@zonapainter]

@@CharlieBeveridge I would bet over 90% of McLaren owners aren't drag racing them. Unless you're a millionaire with money to burn, paying 400K to run a 9 second quarter mile doesn't make financial sense. Guys building 9 second cars for a fraction of the cost.

[@billbligh4547]

McLaren’s arrogance is on a par with their quality control.

[@FeriGGGG]

no, actually the oposite, ...we wish their quality/reliabity would be as high as their arogance

[@kkurzeid]

It's like their past seasons in f1

[@RK-or2jb]

At the rate you're covering news in the Motoring industry, you're already #Tier1 😂

[@RobertMitchell]

heheh

[@tooclaws]

Lmao good one.

[@tavarish]

Mclaren would be the #1 supercar manufacturer if it could sort out these issues. They drive so well, but man do they miss the mark when it comes to connecting with their target audience.

[@RobertMitchell]

They have all the pieces of the puzzle... just need to put them together

[@killy1]

@@RobertMitchell So many journalists and "youtubers" all drawing a similar conclusion can't be wrong!

[@grahamallard8646]

Youve got tavarish commenting on your videos youve made it #tier1

[@TheMilenkata]

@@RobertMitchell Let's pull them together!

[@RobertMitchell]

@@grahamallard8646 he’s a bit of a fan girl tbh. 🤣🤣

[@JayEmmOnCars]

McLaren shooting themselves in the foot over a video on KZbin? NEVER

[@stewartneale1823]

Hey, JayEmm big fan of the channel! Linked your first McLaren vid here half an hour ago..didn't know you were a Tier 1 RM follower too. Big ups from Down Under.

[@maxsav007]

You were the first person i thought of 😂😂

[@AntoniusTyas]

Somehow I sensed a video coming soon...

[@JayEmmOnCars]

@@AntoniusTyas na I'm temporarily retired from the McLaren bashing game. I'll let Rob take up the mantle. It's like being Batman

[@LewisJMi]

@@JayEmmOnCars That really made me chuckle

[@spoolenturbo]

This day and age, these companies act like social media has no impact. Especially when they say such derogatory statements. Total BS from McLaren.

[@RobertMitchell]

its a mess really at best

[@googleuser4207]

They were born with billions. That type of arrogance is alien to small folk.

[@brentpowell7889]

Hi Robert , as you may remember I was out with Apex last August in my 600 LT , had some tuition with Apex and a fast lap with you in the 620 R, great experience. I am furious with McLaren, customers like you and Brookes are tremendous adverts for the McLaren product, having owned and run my own business, I am aware of the importance of marketing, for this so called VP to feel he can treat and speak to customers this way, customers that do so much to promote the McLaren is senseless. I try to promote in my limited way the McLaren brand , to insult these guys is totally out of order , unnecessary and has not been thought through. Again McLaren have damaged their own brand , please for the love of God I hope they think very carefully before they start abusing high profile costumers. Hope to visit Apex beginning of June , if I can sneak out of the U.K., difficult in a Luminarie green McLaren 🤣👍.

[@RobertMitchell]

Great hearing from you here!!! I recall our laps very well:-). Looking forward to having you back at the ring!!!

[@scoobysean555]

If you can afford a mclaren then I'm sure you can afford the 5 bags fine mate 😂

[@brentpowell7889]

@@scoobysean555 🤔 there’s a thought , expensive trip though 👍

[@sganzerlag]

This.

[@stubones]

@@brentpowell7889 Like Sean said, you have a Mclaren... Poor people don't own Mclarens....

[@jeoboden]

Robert on not picking up a 765LT "It's not about the money, it's about sending a message." - Joker

[@OrionVX]

Thank you for mentioning this! DragTimes responsible for a lot of McLaren sales and he has great content. McLaren is acting more pretentious than Ferrari and they already have bad track record for reliability and customer relations. What you need to do to consider as a motoring journalist!? Outrageous. An owners insight is more important than an opinion based on limited time review.

[@evanescence2]

100% nailed it right on the head

[@jamesowen5492]

Ohh it’s my new favourite seeing you go in on marketing teams!

[@RobertMitchell]

hahahah

[@Adi-cp1hu]

Exactly my thoughts!!! Haha

[@jameseast8510]

Somebody has to do it!😁

[@eedesign878]

Thanks Robert for the shoutout. As a VP of toilet paper this hit home. I personally wipe with road and track.

[@realitykicksin8755]

My take on this: Mclaren has deals with autmotive journalists and they must have threatened Mclaren to write garbage if they did not get the premieres. Its all about the $$$

[@richieduck67]

McLaren are a bunch of hypocrites how many automotive youtubers have they invited to car launches in the past that are not journalists like SOL etc

[@girish2959]

Ehh it sounds like it was a pre-production car, in the press car world there are rules about how cars are handled. For most manufacturers, if a press car left the custody of the people the car was signed off to and was driven hard on track they'd be upset. There are a couple of reasons for this, liability, the fact that a pre-production may not have details finalized, and there may be embargoes involved. The way social media has evolved though, the reasoning probably doesn't really make as much sense today as it would've 10 years ago. McLaren marketing handled it clumsily and clearly shot themselves in the foot. The dealership probably should have had better judgment, but not Brooks from Dragtimes' fault.

[@ethanstorm1735]

Independent car brand struggles I guess😂. Idk why car journalist exist anymore. In this day and age anyone can be a car journalist.

[@ggusta1]

Exactly

[@martyndyson9501]

Brookes should be the head of marketing and social media in north america for Mclaren, hes done more than anyone else to promote the brand, it would be a dam shame if Mclaren decided to fall out with Brookes and other youtube channels, its free advertising and 95% of it is positive, im British and proud of Mclaren, im ashamed by their actions regarding the management decisions!

[@JoeAchilles1]

Great video buddy, McLaren seem genuinely clueless with their marketing and customer service!

[@RobertMitchell]

they’re getting bmw tips I guess

[@mp_petrov]

@@RobertMitchell hahahaha, a good one! 😅

[@snoopydogg1]

@@RobertMitchell I reckon they need Ron Dennis back maybe?

[@simonbelmont5801]

McClueless

[@phillipchandler8862]

@@RobertMitchell Agree with that from my personal experience.

[@SROC276]

Absolutely...on point.....Brooks has sold me every car he tested in my dreams...his stamp of approval is followed by many around the world...and yours Robert...send it.

[@albieflash2833]

Hi Robert: You hit the nail on the head my friend! By rapping Brooks on the knuckles, McLaren showed them selves to be bad tempered and stupid in the business of marketing, promoting and selling their products. My first Mclaren was a 650S Spider. I liked the car very much but had a major structural failure of the rear suspension. Because of this, I was not going to buy another McLaren. After all, I have my Ferrari, Lamborghini, etc. But I couldn"t help watching Brooks famous orange 720S smoke almost everything that went against it. Sure, it was all drag events but we only had to look up track times to see the 720S capabilities on a race course. I ordered and received my new 720S Spider. Brooks sold me that car. It's as simple as that! People like Brooks, you, Misha and other "McLaren owners that just happen to have a youtube channels" have sold more McLaren cars that any other marketing tool! McLaren needs to wake up and realize what the internet and you tube is doing to sell cars!

[@dallatorretdu]

Brookes is a freaking legend. He has access to such a quantity of extremely powerful cars and is able to bring us that raw, non-edited content and still make that feel entertaining. I don't know what he did to deserve all that cash but he surely milks the performance of every car.

[@redtesta]

fact..

[@wailfaridi2070]

Brooks was literally the best advertisement for the 720s and the 765LT lol

[@gsav6995]

Im a 12c owner and I appreciate you and this video. I came across it randomly and im now subscribed. 🙏🏿 I look forward to your content.

[@RobertMitchell]

welcome the channel GSAV. glad to have you on board and congrats an awesome car

[@gsav6995]

@@RobertMitchell ive had a super highly specd 2012 12c for a few years and i am so frustrated with the antics of this brand. Id like a 675lt but not sure id pull the trigger based on some of the unrelenting nonsense. Im a regular dude who puts too much money in cars and cant stand hearing about widespread problems despite BIG money being spent.

[@MarkBeezBlogs]

Garnier Spray Tan is no GameStop, yet!😆😂🤣. Lot of food for thought, as always. I heard a rumor that McLaren voids warranties if you participate track day events?! Great vid as always!

[@ninobreznik9354]

Car Drama: *happens* ... "Hey everybody, I'm Robert!" Love it! :-D

[@crispybacon9523]

I have a 15 year old 997 and when I recently took it to my local Porsche dealership I was treated with nothing but respect, even though in terms of revenue it was worth pennies to them. When it comes to splashing out in a few years time, I've decided to stick with Porsche. How you treat your customers matters just as much as the car imo

[@memememine1]

I love going to the Porsche dealer. Once I had one tire damaged on my Camaro of all cars right before an autocross. The tire is the same size as some gt3 models. I even told them it was for a Camaro. They were happy to sell me just one Cup 2. Saved my weekend for sure. Salesman even showed me around the 992 afterward.

[@997GURU]

Same for me, i have an 16 year old 997 S and i worked hard for many years to buy it, allways been treated with respect at my local Porsche dealer!

[@healthiswealth6797]

Porsche are the only ones without a chip on there shoulders , my brothers on his 4th 911 and they have always looked after him .

[@flyingby3703]

I mean there are good and bad people everywhere. I‘ve made some good experiences with porsche dealers but I‘ve also had contact with som less than great employees. For example one salesperson who refused to sell a car that had been sitting in the top spot in their showroom in munich for 6 months (without anyone having serious interest in buying it), because it was 5min before closing. Didn’t even write down a name, phone or email. Just said don’t worry, nobody is going to buy that car away from you. It took a lot of work to get hime to even put a „sold“ sign in it. Waited a week and went back, spoke to a different salesperson, this time a competent one, negotiated a bit, got the car and it’s been well since then. My point is that yes porsche is quite good in the service department but you still have to look out for some black sheep.

[@ShaiyanHossain]

thats exactly why so many people avoid hyundai/kia because of how terrible their dealers are

[@emenesu]

"Local McLaren dealer" sounded funny, living in a small island with garbage roads where it's plain stupid to buy a super car. Great video as always Robert!

[@RobertMitchell]

🤣🤣🤣

[@swb7161]

Thank god you’re not a journalist, you actually tell the truth. You’ve also confirmed my purchase decisions, granted not a McClaren but I’ve bought an M4 / GT3 .2 based on your comments over the years and then tips and tricks for tracking. Always so informative!

[@micheltebraake7915]

In the Netherlands we have the expression: "A cat in a corner makes strange jumps". And maybe the Egos are too big at McLaren so that they don't want to see reality.

[@RobertMitchell]

I like it hahah

[@DanielGonzzz]

thats a good one, never heard that before.

[@Mark__A]

The real problem was: Brooks forget to put on the TIER 1 TAN...

[@RobertMitchell]

If he use garnier natural bronzer he would have been given an elva as a long term vip loaner.

[@sunjayjagath]

Another impressive delivery of the matter at hand, educating top to bottom on the simple matter of “Respect”.. Good Points, Well Made Robert,..👍🏽

[@questionableidentity1]

I've never seen you before, but I respect what you did with this video. What a great impression. You sound like one of the guys in my circle

[@tiffanymitchell4338]

1:08 Analiese: PISTA? He sold the Pista! ... Why does he keep saying PISTA?! It’s making me sad...

[@RobertMitchell]

I should have kept it for many reasons hahahaha

[@alim7502]

@Robert Mitchell The Nurburgring needs some Italian supercar right? :D

[@DriveSMR]

Awe man.....i can see the sad eyes from here

[@masteringzero]

somewhere there is a marketing line in there for Ferrari. "You never sell a Ferrari, it will break your child's heart"

[@tooclaws]

Bless, Rofl. :)

[@richardtodorov]

Robert so glad you digged into the R&T podcast. I made my detailed comment posted below about the R&T quip through my own research before I got to that part in your video. Great minds think alike!

[@RobertMitchell]

it was an evident relationship that needs pointing out

[@machtschnell7452]

Actually, Robert dug into the R&T podcast. Strong verb, you know.

[@richardtodorov]

@@machtschnell7452 thanks PHD

[@The_Drive_Inside]

What about the fact that WE’RE PAYING CUSTOMERS!!! Literally keeping the brands alive!!!

[@GOINFINITI]

Brilliant video with factual and sincere lingo. McLaren should apologize - that's the only thing they can do to remedy this situation a bit.

[@beagleboy111]

Sounds like this VP gets kick backs from these Magazines.

[@oliverhemsley3290]

Spot on tier 1 opinion as always. I used to religiously get EVO magazine here in the UK (the glory years, 2003 till 2015ish) but have not bought one in years. All motoring content is now from KZbin, the good ones like Harris, Smith, Metcalfe, Tim, yourself not the buy, wrap, exhaust, sell, repeat brigade. Not because of cost etc but because of the engagement, seeing and hearing the cars and what they can do. If someone whose pushing 40 is doing that where do they think the buyers of tomorrow are getting their info from. Short sighted at best. Like us without the specs!

[@Fuzion180]

This is so great to see but also quite amusing, as I work at McLaren lol have been saying this for years, as have many of us in production. Quit pushing numbers, and focus on sorting the issues. Age old saying... quality over quantity.

[@gerasimoskardaras1319]

Thanks for the analysis great video Robert!

[@RobertMitchell]

My pleasure

[@wallymcguire2033]

Anyone that’s worked in Sales or Marketing won’t even be remotely be surprised that a VP reacted like this. It’s a toxic environment at best. Not even remotely surprised he tried to do the same thing to a McLaren owner as what happens to employees. Welcome to the world behind the curtain.

[@decarlocalloway01]

💯💯💯

[@mgcharoudin]

Do you know how many UPs we've sold? Yet no Golf 8 was given, so we're rocking MK4s instead. Better car anyway.

[@RobertMitchell]

I think you guys have made the mark 4 market double

[@sekou3758]

Your point?

[@RobertMitchell]

@@sekou3758 its a joke

[@sekou3758]

@@RobertMitchell Wasn’t talking to you

[@mgcharoudin]

@@sekou3758 spicy aren't we?

[@davel101]

Hi Robert, as usual, a great video and very professional. The actions of this Mclaren US VP would seem to be at odds with the way Mclaren UK/HQ treats 'KZbinrs' like Shmee and others. The access that Mclaren has given him would seem to indicate that Mclaren UK fully understands the power of 'KZbinrs'. Hopefully, this out of touch VP is shown the door very soon. Keep up the good work Sir.

[@DavidElstob73]

How can a VP be such a whopper? If I was Brooks, I'd never buy a McLaren again!

[@G-GUG]

Spot on Robert! I applaud your stance on remaining an independent and beholden to none commentator. You deserve more respect from your suppliers than you have received.

[@originalwolf8297]

I don't even know what Rodentrack is? Mice driving cars?

[@ambersykes1419]

Another great video. Thanks for making it 🙂

[@bneexotics2120]

Spot on as usual Robert 👍 it seems to me McLaren prefers to use legacy media because they can control all aspects of the final product. These print media companies are beholden to manufacturers whereas " just a owner with a KZbin channel " generally give a more organic opinion

[@Mozz309]

How these companies can be so naive to this stuff is beyond..

[@DontPanicDear]

Oh I’m glad you’ve picked this up 🤓

[@RobertMitchell]

Me too!

[@DontPanicDear]

@@RobertMitchell Matt Farrah must be slightly embarrassed by the whole thing ! Also, if an owner now decides to lend Brooks an Elva to test, it’ll just look like sour grapes, not massive enthusiasm for an amazing new car 😕

[@mclaren44]

the frist 20 seconds had me thinking "what have I done..."

[@darylrusaw369]

Cheers to you, Mclaren VP needs to pull head outta a**. Hey love the channel, this was my first video watching you, but really liked you’re point of view, so I watched several more vids, and I really enjoy you’re videos and subscribed because of you’re is it a joke video, I would’ve told the two commenters to kick rocks, but you had i nice dialogue with them, and because of that I subscribed to you’re channel. You’re a very positive person, and I enjoy you’re point of view, thank you for what you do. ✌🏽✌🏽✌🏽

[@sheldondebraine6691]

I appreciate channels like yours, Tim's and Brook's that get good honest unbiast opinions and tests of the cars.

[@michaelrichards2024]

Hey Robert, I'm shipping out to the US Air Force soon. If I get stationed in Germany I'll be seeing you at the Ring, it's my dream to come and check it out, go around, and watch cars fly around! Take care.

[@RobertMitchell]

fingers crossed that Ramstein comes down for you"!!!!

[@Hyppehest]

If you need housing when you get there, I know a guy ;)

[@apodosistudio8988]

Very well said, if McLaren doesn't learn from this it'll be such a waste. Don't go full BMW marketing....

[@kevinlaurense2344]

Spot on

[@RobertMitchell]

Thanks Kevin!

[@Atombender]

I like how you called Shmee by his real name Tim Burton. Some people may be wondering what a Hollywood director has to do with any of this.

[@Cipher160]

"Andy was the Experiential Sales & Marketing Manager at BMW." Oh

[@RobertMitchell]

hahah

[@Shiftndrive]

well this explains it.

[@tonistaru]

Lol he was at bmw 2012-2015 . Which sounds about the time when formula drift started to realize that they need to start running newer cars to help grow the sport. Some manufacturers like Ford and Toyota saw that as great idea. Bmw saw that as a great idea to threaten to sue anyone running a bmw without the roundels removed.

[@izzdin6228]

@@tonistaru whoa, never heard of this story regarding BMW & Formula Drift. TIL.

[@behindthen0thing]

man great video. The audio quality is excellent too i'm listening to it through my Yamaha studio monitors.

[@dsman2968]

Well said. I don't but car magazines anymore. And that since 2014.

[@aussieausdeutschland4245]

Mclaren needs to sack the tools in their marketing team.

[@JohnMHudsonIII]

I have to agree with what you said, pretty crazy to stifle free positive press for their brand

[@phase3ute]

You now have another subscriber. Purely based on this topic. Everything you have touched base on is so accurate. And Mclaren need to get there head out of there a*+#ses. The fact of the matter is your likes of KZbin and Instagram are HUGE influences these days whether we like it or not.

[@hamzasherazi9334]

Excellent analysis. It's truly a shame that a car maker like Mclaren has people of such mentality that higher up in the company. They must understand the value of these owners with a youtube channel. Gone are the days for the likes of Motor trend with their biased "journalism". People tend to listen to real owners who have paid a great chunk of cash for a car and are not afraid to report about the flaws but at the same time highlight all of the positive and good things about it. What the VP did was sad. Mclaren needs to take a step back and look at how they are operating as a whole. Scrutinising employees who are making you look bad is a good start.

[@anders-h]

You are the only reason I would even consider a McLaren over a Ferrari, Porsche, or Lambo.

[@Pit63]

Robert And Drag time is the best Mclaren marketing spokesperson I know ! I only knew about the 620R from Apex before Taiwan Mclaren dealer even said anything ... and I am kind of Tier1KZbinr in my micro market

[@RobertMitchell]

Thanks guys!!

[@alexanderziehl7529]

Robert is the voice of reason in the car community

[@dstarley]

Interesting. Well structured arguments Robert. As a 'young person' in a large company, this seems to me like a typical situation where an individual in a senior role has a backwards mentality and has been blinded by decades of the status quo; whereas likely the social media teams for Mclaren who are (probably) younger are much more aware of the modern day marketing strategies and would be so frustrated themselves at their VP making these comments.

[@racingfox8169]

Robert Excellent video!, You nailed it on the head, People are watching these video to learn before they buy…..case and point injusta6 bought a McLaren 650s and is already thinking about buying a 720s, KZbin only benefits McLaren and saves them a Fortune in advertising cost!, And Brooks from DragTimes has been a upstanding McLaren owner who promotes the best of each car has to offer, Any manufacture would be and should be honoured when someone steps up to promote their product……McLaren VP should resign before he’s removed, This could’ve been handled more discreetly without embarrassing McLaren….aka email? Without public embarrassment. Best regards

[@carbongatti2428]

This was such a good, well spoken and well articulated video. It just made a lot of sense. Thanks for being logical and down to earth.

[@RobertMitchell]

Glad you enjoyed it!

[@slcncr]

I hope that VP watches *this* Video here and then feels ashamed of himself for making the wrong decision. And you Robert explain perfectly why.

[@RobertMitchell]

I suspect one is set in their ways and would rather try to make trouble for me within the brand.. however they could seriously impress me and be open to discussion

[@JayEmmOnCars]

@@RobertMitchell don't hold your breath

[@NoGoodHandlesComingToMind]

16:20. VP of Toilet Paper here, just cancelled my McLaren order so I can get into production.

[@1010thechamp]

After this video went live now you mention SSC... they've now admitted their 300mph+ run was bogus... they knew that and that substandard 'racing driver' knew that as well, should be sued for false advertising and false records, I'm glad you guys are here to give out data and info rhats otherwise impossible to gather for a non owner, thanks again.

[@BLIZZARD1880]

Robert you have the best comments section KZbin should give you a reward like those subscribers plaque.

[@Briggsian]

If it weren't for Brooks, I would never have known how fast McLarens are on the drag strip. His channel is certainly helping McLaren sell cars

[@ocdmods4992]

I never even considered owning a Mclaren until I found Drag Times and Brooks. After seeing his 720s I was sold on them.

[@sergiotobon2996]

Congratulations I love your coments , you are right about the future of journalists.

[@velvetjones1856]

I agree with your McLaren assessment. I think these odd specials are for collectors who want a car that is viewed as a collectable that will rarely if ever be driven. Think of the profit they make on a Senna, Speedtail or this Elva car over their regular production cars. More of these guys are like Manny Koshbin than the FFF family. Perhaps McLaren and BMW are having trouble communicating with their boomer owners? Where is Ron Dennis when you need him to straighten out these clowns? No glasses today, did you get your Lasik done?

[@ixm2unvrz]

Marketing degree student here. Lecturer just straight up told me don't be like Andy from McLaren after watching LoP's video (he's also a car guy)

[@hughmann1908]

Good video, I still can’t believe anyone at McLaren management is still employed there. It is a case study on how not to run a luxury car business, how not to treat your customers and how not to focus on quality. They are the new Alpha Romeo of old...

[@fernandovillarreal4982]

Great stuff as always Robert... Love your insight and logic.... I bet you Mclaren would not go after Schmee even if he critised them. There's always on idiot with too much power.

[@felixborek]

I honestly cringe about McLaren since nearly two years. It’s really sad to see so much potential thrown away. And to have the audacity to call brooks out in that way is just the icing on the cake.

[@M.Muzayyad5498]

If Ron Dennis still on board McLaren, I believe he would fire that guy immediately

[@RobertMitchell]

When I went to the factory under his “rule” it was noticeably different

[@stephenmcinerney855]

Yep. Took delivery of my 2021 Huracan EVO AWD. Wanted a 765lt. Couldn’t trust the company. Hope things change.

[@tomknight217]

Great video. Well said.

[@domv.977]

Awesome video Robert! Explained everything so perfectly! Being an owner of a Huracan for a few years and Lamborghini as a brand has been fantastic to us. It’s so sad and aggravating that these “big” automobile journalists that are so stuck up and twisted that they mess up facts and statistics to hold a lousy relationship with a low tier car company. Keep up the great content have a good one!

[@richieduck67]

How many "automotive" YT'ers have McLaren invited to car launches in the past that are not journalists. Hypocrites.

[@RobertMitchell]

Many

[@N2OBusa]

This video made me subscribe to your channel. Very well said!!

[@clyde5273]

As a 600LT owner I totally agree with your comments. When I ordered my car I was told it would be in limited supply like the 675LT was previously, then the story changed to say they will only be making the 600LT for one year, then of course I was told that of course the Coupe will be made for 1 year and the Spider for another year. McLaren make great cars, but they are unleashing too many variations and not respecting their customer's investments. I love my 600LT but know I have already taken a much bigger hit on value than I would have had I purchased a 488 GTB. The local dealer in Toronto was the most successful worldwide (selling more cars) than even the UK dealers, and quite honestly they are a great dealer with great service, but its the company North American head office and base in the UK that are creating an untenable situation for them and their customers. Instead of focusing more on quality, offering better warranties to the entire line, coming out with less variations, and enhancing the value of their customers cars.

[@AyrenJagar]

I also had no appreciation for the 765LT until @dragtimes videos. And thanks for this insight.

[@dedge12858]

McLaren VP of marketing doesn't like exposure - well he's got it now. Not sure he's in the right job.

[@OkeraVieira]

I think you have a valid point in this video, McLaren should reconsider the way they do business if this is how they want to represent their brand. We need people like brooks out here to show us beforehand what these cars can do. Regardless of how elite of a company they think they are, no sane person buys a performance car without having knowledge of what the vehicle can do. To think they insult a guy who not only owns vehicles from their brand, but has been an advocate for them when the rest of the world only knows their cars for catching fire. This is the part where customers need to look at that brand again as well. Do you really want to spend your money and be treated that way? Thanks for sharing dude, you're awesome!

[@JordanPayneLV]

Awesome breakdown and real examples of how putting the wrong leadership in the wrong companies can really impact things in a negative way

[@19mustangGT]

Excellent video! I watched 30 video's before I even went to the dealership to buy my newest car. If they can't see the reality of what you and others are providing for them? Let them fail, maybe then I could actually afford a McLaren. LOL Keep up the good work!

[@robloxstudiogamer5994]

Seems like McLalen' are worse than SSC on handling their PR. They've been relied on rich people to buy their car and not enthusiasts. What do you expect when they talk like that with their own customer. They always been rude. Most of Mclaren car are lemons.

[@777MAV]

Funny thing about 620R. We were discussing cars that are track-ready straight from dealership and discussion swinged to Mclarens, so I immediately mentioned 620R. And I know about its existence because if your channel. But all of my friends just looked at me and one of them asked: "Caterham?!"

[@gentnextdoor]

They’ve struggled to sell the Elva yet are refusing free publicity to perhaps persuade a billionaire or two to throw spare change at one. Strange.

[@ardijanuar2036]

They even cut the production plan from 350 units to 175. They said some bs reasons but we all know it's because they struggle to sell that super niche market roofless 1,7 million dollar car. And it's doesn't look that beautiful nor useful imo.

[@sportzntouring]

Even my small channel gets DMs from people saying they've bought cars and products because of my content. The way brand and product marketing works has changed. If companies like this don't appreciate this, their voluntary ambassadors will stop promoting their products, not because of the products - but because of the brand.

[@RobertMitchell]

KZbin is where we go for info on the products we want

[@sportzntouring]

@@RobertMitchell absolutely!

[@stevetheodore_specialtycars]

Fantastic video Robert, another great topic that you covered. You are so right that well known KZbinrs are becoming a very potent source of marketing that educates potential buyers. Brooks has probably indirectly sold hundreds of McLarens at this point, and he has done it out of his own love for the marque (and blistering performance). I personally think that several successful and ethical KZbinrs are providing better content than the mainstream magazines, and manufacturers should ignore this at their own peril.

[@stevenross-watt8640]

I can't think of the last time I read a printed automotive magazine. I used to read them all and all of the time but no longer.

[@jfrag911]

I'm SUPRISED these magazines still exist. I grew up reading them . But wouldn't buy anything without watching you tube first.

[@rayanrabbani3304]

Hi it's 12am here I was just waiting for your vedio always love to watch them!

[@RobertMitchell]

glad to hear you're there and ready to rock!!! enjoy Rayan

[@revaddict]

Anyone remember Mclaren's response to Ale's Senna?

[@Lou-f]

100% agree, Brooks times and dyno runs definitely put the car where it should be. Someone should should remind Andy the customer is always right.