Google Ads Conversion Tracking vs. GA Goal Import: Which one to choose?

[@MeasureSchool]

I usually install both methods to see discrepancy in the data. Which method do you choose?

[@tarekadel1985]

Hello Julian, great source. I will share with you a case. Our company website had configured using GTM and once we decide to import Google Analytics goals especially goals lead the user to thank-you page instead of Google ads conversion tracking. in steps, I will show you:- 1) Import valuable goals from GA to Google ads account. 2) Do not create google conversions tracking in both GTM and Google ads account. The bad news, Google analytics start count conversions generated by Google ads account and nothing recording in the Google ads account neither in the Conversions Column nor All Conversions Column. After that, I tried to create a new Conversion tracking code in Google ads account and configure it into the GTM conversion tracking Tag. The Conversion starts counting in the Google Ads columns in both (All Conversion and Conversion column). Summary of my case. To avoid facing the accounting issue as I had been before, I think it's mandatory to create both once you are using Google Tag Manager. **Another thing I want to check with you according to import Google Analytics goals operation into Google ads Conversion. In some time you find All Conversion Count for example 10 and Conversion column count 7. Does the difference (3 Conversion) are created in the first user steps and then the user convert through other channels? I truly appreciate your feedback!

[@maartenmidden1651]

I'm using both.

[@innonewltd4952]

please how i can track adsense click with tag manager or facebook pixel !!!

[@taihuynh6301]

But should i turn off one of these on Google Ads account "Conversion column"?

[@rogerzahnd9004]

You just saved my sleep with this video👍🏻 I was going through your gtm beginners videos today as I wanted to track GAds with gtm... but of course I had already importet GAnalytic goals into my GAds account... and I ended up having installed and tracked both method and the rest of the evening I was spending with figuring out if that makes sence and was already getting a bit desperate until I found this great video - Thank you very much. Great tutorials and a huge support for beginners like me who are working their way into the data driven way of marketing👍🏻👍🏻

[@premierpediatrictherapy6851]

What method did you prefer? Or do you prefer using both, and if you do, how do you not get the data confused

[@GoldenshinyTrading]

your vdieo is really helpful, thank you. Can i ask a quick question: does google machine need to learn again after i moved my conversion button (whatsapp) on home page to contact page on my same website? Cause i noticed that my conversion shows 0 after i moved conversion button on homepage, but i did not change the button code anything, just move from one page to another. Usually i got 15-20 conversions daily.

[@lifesabbq]

Just wanted to say, thank you sir. Your channel has been a lifesaver.

[@andreyskorev470]

1. This is still relevant in this days , maybe algorithms and GA4 is make some changes and updated system for that ? 2. u still recommend to set up code google ads in website and also add to "conversion actions" to have both ? GA AND GOOGLE ADS ? 25:50

[@hosseinseif1564]

ONE: GA Calculate the goal with ok? if was google ads it will send conversion to google ads. TWO: now you have conversion in g-ads. THREE: then in google ads you choose for example First click attribution Model for imported goal from GA. FOUR: in google ads based on attribution model you choose (First click) Gives all credit for the conversion to the first-clicked ad and corresponding keyword. the attribution model you choose in google ads is for ADS! Not other sources... Great Video ...

[@gubrathwatches]

Does this still stand today now that GA4 uses Data Driven attribution by default?

[@evanwhitis8173]

All of Measure School's videos are so helpful! Love your channel and will definitely be purchasing the course. Keep up the good work!

[@jameslindsay7846]

I noticed at 25:29 you had the attribution for a Google Ads Conversion set to Last Click. Would this then eliminate the duplicate conversion issue you mentioned earlier, similar to how Google Analytics counts the conversion?

[@Etianen7]

Google Ads attribution models determine which ad gets credited for the conversion. So in the case of last-click model in Google Ads, if the user sees multiple ads, the last ad gets credited for the conversion. That is different from how Google Analytics determines that. Google Analytics takes into consideration all channels, not just different ads within Google Ads, so the outcome of Google Analytics' last-click model may be different (and usually is) than that of the Google Ads last-click model.

One key difference used to be that Google Analytics imports didn't report cross-device conversions (which actually aren't counted but estimated in Google Ads). Google Analytics recently got its own cross-device estimation, but I don't know if it exports that to Google Ads.

[@MeasureSchool]

interesting, didn't know that

[@RogerCurran]

Thanks for sharing this information, very helpful!

[@ErcanAraz]

@MeasureMasters GA4 vs Ads conversion. Can we say GA4 for Google Ads that won in this regard? You should update your content, I think it tells about UA.

[@BenCarew]

Been wondering about this for a long time. Thanks for clarifying!

[@MeasureSchool]

Happy to help!

[@FeedbackWrench]

We've had some interesting experiences around this one, eager to hear your advice!

[@yannidudrettoy]

Thanks for video! It's really help me!

[@BLouresproductions]

Thank you so much for these videos, HUGE help, might have to buy your courses.

[@jamestalbot1599]

Very thorough and clear. Thank you!

[@SantasPlaylist]

I think what is missing is the difference in the amount of data gathered by 3rd party Google Ads vs. 1st party GA. This is especially important given recent browsers / ios14 regulations of blocking of the 3rd party cookies.. An analysis of the abundance of these two different conversions could help to identify which conversion source to use for optimization.

[@MeasureSchool]

well Google Ads also has 1st party cookies now. IOS 14 is irrelevant (maybe you talking ITP?) as it mostly applies to apps. Hard to look into the future in these videos

[@TK-gi6cv]

Thanks! In the advantages/disadvantages section i see a point of privacy & CPM platforms. If you use GA and GAds tracking seperatelly, visitor can seperatelly give consent to GA and GAds.

[@MeasureSchool]

ah... good point. Haven't thought of that

[@DmNetworks]

At 2:22 there is a "use google tag manager" tab. I don't have that. Anyone knows why? Also at 2:34 there is an event snippet. I don't have that either. Anyone knows why? I can't find an answer anywhere

[@juancantu4903]

you have to press "add it manually"

[@nadavharary]

Beautiful as usual!

[@MeasureSchool]

Thank you! 😊

[@karolinadrozdz3909]

How does this play into the whole gtag.js topic and the concerns around ITP 2.0? Also, when you say that you recommend implementing the Google Ads conversion tracking, do you mean the gtag.js expanded with the Google Ads ID?

[@MeasureSchool]

gtag.js is just another way to implement all this - the premise would stay the same. ITP 2.0 - that's a cookie issue. Yes, of course it influences this, but only in certain circumstances. I'm describing the standard case here

[@karolinadrozdz3909]

@@MeasureSchool Thank you for your reply! Isn't gtag.js a recommended method right now? The old conversion tracking codes are being deprecated from Google Ads. ITP 2.0 is a cookie issue, but the answer to that was gtag.js to not lose conversion data in Safari, at least from what I know. Is there another video where you are discussing these things?

[@fidelinacabrera847]

hi my name is Fidelina ,i have a shopify i am trying to add google ads my question is do i decide my budget?

[@geodigitalmarketing9747]

i got 5 conversion yesterday. It shows in google anakytics but not in google Ads conversion section

[@teoneretljak2938]

pozdrav, recite mi, molim vas, gdje odabrati publiku?

[@foursites457]

Hi Julian, I can't find the "include in conversions" option anymore, do you have a solution?

[@solaolojede4196]

*Top Notch and very helpful many thanks*

[@matthias1146]

Great Content! Quick question regards Position-based attribution in the conversion settings in Ads -> If i use the ads tracking code and the costumers touchpoints are e.g Ads -> Facebook -> Organic->Conversion, the ads Tracking Code will count 1 Conversion (while Analytics will count 0)..? Now if thats correct, how does position based attribution work if the Ads code only counts 1 or 0 ?

[@marekpetras8415]

Does Analytics know how to work with different atribution model when imported to Ads? everytime i tried to use imported tracking with other atribution model i had very few conversions, oposite to information in atribution comparison tool in Analytics.

[@MeasureSchool]

yea, that's my experience too. The Attribution model is not quite clear sometimes.

[@shyamthakur1201]

Very Valuable video as always

[@chrismccreery4806]

What if you change attribution model for the imported Google Analytics Goal or Transaction to Linear or Position- Based?

[@robertwilliam4368]

Google analytics import conversions are still last click attribution

[@TheGoodfella2012]

Really good content fella! Very well explained.

[@MeasureSchool]

Glad you liked it!

[@sreekumargopinathanpillai]

Really great explanation! Great job dude!

[@lukasobermeier3209]

Thanks for the video - one question: In my case I track different Contact Form 7 Forms (Ajax Form) via Tag Manager on my website. Next, I created goals in GA. Does Google Ads also track these set up goals from Google Analytics if they occur based on Google Tag Manager Tags and Triggers?

[@praveenchandrasekaran7064]

Hi Julian, I track my google ads conversion in google analytics but i get 10-15 count variation on every day. Kindly help on this part

[@ИвицаНоварлић]

како да видим где се приказује мој оглас? можете ли још саветовати не скупе начине за привлачење купаца?

[@lucyrichards9915]

This video is incorrect. There is no difference in either method if you set the attribution model to the same for each in Google Ads. For example, while Google Analytics has a default model in GA that can't be changed - you can absolutely change the method of attribution in Google Ads for a conversion event imported from GA. The other key difference is everything is pushed from Google Analytics to Google Ads then whether it records as a conversion or not depends on the attribution model chosen i.e. if you have chosen time decay all the touch points from Analytics are taken into account. Your comparison at approx 10:48 entirely depends on the model chosen as well. The standard Google Ads conversion is also last click so both models in that example would not have recorded an "ads" conversion. In summary - it all depends on the attribution model chosen in Google Ads, you can change it to whatever you want by going to > Tools and Settings > Conversions > then click on the conversion action you want to change then change the attribution model.

[@alihosseini4128]

Interesting! I wanted to ask the guy in the video about the meaning of changing attribution model of an imported goal in the google ads conversions settings. I mean if analytics sends the conversions which their last click has been ad click, what is the point in changing the attribution model of that imported conversion action?! It seems this video is missing something! Actually I've read the same argument this video makes in other websites but I've always been skeptical about it! Now I feel I'm not alone! 😉 I hope they clarify this issue!

[@jacobfunnell65]

I'd love to see an answer to this from MeasureSchool!

[@maartenmidden1651]

I don't think you are correct. Google ads conversion tracking is also taking impression data (and other data points) into account for example. Google Analytics doesn't. GA starts tracking when you've been on the website, Google Ads once you have seen an ad. So even changing the attribution models isn't the same since you are missing data GA is not collecting.

[@lucyrichards9915]

@@maartenmidden1651 Google Ads records impression, click data regardless of whether you have a goal-conversion event setup, creating a goal using either method will assign it to that particular click if it meets the attribution model you have selected in Google Ads - it does not matter which method you use, Google Ads will still assign the conversion to the right click. And all usual Adwords data will record no matter what type of method you use. If anyone has any doubts on what I’m saying then just phone up an Adwords specialist at Google and ask them, or just do your own testing, I gave you the path and here it is again - “you can change it to whatever you want by going to > Tools and Settings > Conversions > then click on the conversion action you want to change then change the attribution model.”

[@lucyrichards9915]

@@alihosseini4128 Users need to understand this point - You can create a goal in Analytics, let’s say it’s a simple thankyou page recording. Now the reporting method in Analytics reports based on the last interaction. But when you import that goal into Google Ads you are only importing the action/goal - not the reporting method. You set your own attribution method in Google Ads. Once users understand that it will become much clearer.

[@SvenGeorgiev]

As usual useful content by Julian. Thanks my man. So if I have GA installed and am importing conversions to Google Ads - are the y imported automatically in real time? Then I dont have to install the Ads Conversion tracking snippet via GTM right?

[@Sunbeak.]

Thank you Julian! But i didn't understand what's the point of importiong Google Analytics conversions in AdWords account if we track conversions via AdWords. If we will want to see the "All conversions" column - there weill be a duplicated conversions data, right?

[@MeasureSchool]

I'd recommend to watch the vid again.

[@wanlingong504]

Thanks so much for this video!! Its super clear :)

[@chrisregancoaching]

Is my data doing to be skewed If I have installed a google tracking tag on my website, which is also tracked on GA. My Ad account is linked with Google analytics.

[@MeasureSchool]

not sure what a google tracking tag is. Google has many tags

[@suchitajain8976]

Hi, I want to join premium membership but I want to know what all courses are included in the membership? Are they beginner level or advance level courses?

[@MeasureSchool]

both

[@agungsukariman]

Which one you show as conversion in google ads?

[@agungsukariman]

THANK YOU SIR!!! YOU SOLVED MY PROBLEM HERE!!

[@cindychapman9477]

how to set up advertising so that your account is not blocked?

[@leannpickard]

What if there is no thank you page for the website?

[@MeasureSchool]

then you track the action that is the conversion

[@umarmalik6905]

very good advice. thank you making this video

[@alinux200007]

Great Explanation

[@X99Zero]

4:45 very confusing, “big difference, no difference “

[@NguyenLinh-rb9tv]

Thank you for your sharing. It helps me a lots.

[@adrikastelpro]

Great video!

[@MeasureSchool]

Glad you enjoyed it

[@innonewltd4952]

please how i can track adsense click with tag manager or facebook pixel !!!

[@MeasureSchool]

not possible, because these are s

[@innonewltd4952]

@@MeasureSchool there is any method to track it with facebook ??

[@tiagopinheiro]

Thank you. Always great content

[@MeasureSchool]

Glad you enjoyed it

[@vrm92]

Great great conenet. Thanks for that, Julian

[@MeasureSchool]

thanks...

[@dharyamalhotra2701]

Immediate Need!! please make a video on how to add onesignal push notifications with google tag manager and how to set it up so that a push notification is send everytime I publish a post.

[@MeasureSchool]

you could utilize some service (I don't have a recommendation) and install it (maybe) via GTM. But other than that it's not something you do through GTM particularly

[@sameermujawar1790]

Enlightening Video...Love #India

[@DigitalMarketingmates]

amazing content :)

[@arnoldmagalong5634]

Great job!

[@AdamSno]

Damn, 4:30 just to get to the answer of the title question.

[@tomast1323]

Damn that microphone is weak mein Freund