Mediavine’s 2024 Product Roadmap | The Solution to a Cookie-Less World

Get ready for an exciting ride through Mediavine's Product Roadmap-a power-packed hour of exclusive reveals and insights into cutting-edge features reshaping the future of digital publishing and programmatic advertising. From third-party cookie deprecation to a free, brand-new Trellis (yes, it's free for Mediavine publishers!), we've got the inside scoop.
Cookies and Privacy
Privacy laws and the deprecation of third-party cookies are causing waves across our industry. Eric Hochberger, Mediavine's CEO, shares how we're set to help publishers thrive in 2024 and beyond.
RPMs & Revenue Drops
A question on every publisher's mind these days is, "How much will my RPMs drop when third-party cookies go away?" Well, we've got the answer for you!
Mediavine’s Multifaceted Solution to the End of Third-Party Cookies
Mediavine is the only company in the industry positioned to guide independent publishers through the storm of third-party cookie deprecation.
Ready for the secrets to our success? Our seasoned Sales team is out there sealing direct deals and , forging powerful partnerships; we’re building first-party data at scale, and rocking contextual advertising initiatives.
Our Sales & Revenue Teams Are Working Hard on Behalf of Our Publishers
What are we doing, and why is it relevant to your business? Our experts have considerable experience in digital ad management and understand what advertisers and marketers need to be successful. Learn how Mediavine builds tighter relationships with advertisers to account for industry changes and why that matters to publishers.
Uplift Marketplace
Mediavine is on a mission to empower underrepresented voices in digital advertising.
Curious about how Uplift works its magic on sales and revenue? Learn why self-identification is important for our publishers and how diverse-owned websites can tap into revenue earmarked for DE&I spend.
Good, Better, and Best Ads
In the cookie-less future, there are going to be three ad strategies that earn you the revenue you need. Dive into what they are and learn why millions of advertisers bidding on your inventory is vital to your business in the cookie-less world.
What's a Direct Buy & How Do They Help Publishers?
Direct Buys are a critical tool to help Mediavine publishers succeed now and in the future. Here, we discuss how Mediavine is positioning itself to adapt to changes in our industry.
Privacy Sandbox & Testing with the Google Chrome Team
We're actively testing cookie-less solutions with Google's Chrome team. But what are we doing, and why is this testing important to our multifaceted solution? Explore the exciting realm of advertising, focusing on privacy-first strategies.
Why Publishers Need to Care About Privacy
A LOT is happening on the privacy and regulatory front right now. Mediavine is proactively addressing these issues to ensure compliance and guide publishers into the future. Discover why privacy matters for your business!
Get Ready to "Grow"
Level up your game with Grow, Mediavine's first-party data and audience engagement solution. Grow is the secret to creating ad-worthy audience segments that advertisers can't resist, and we're on a mission for advertisers to pay top dollar for your inventory. Grow isn't just good; it's even better than third-party cookies!
Will Mediavine's Products Help RPMs When Third-Party Cookies Are Gone?
Mediavine is seeing a HUGE increase in CPM on Safari from users logged into Grow versus those who aren't. We have the evidence to prove our solution, and we're thrilled to share it with you!
4 MORE EXCITING ANNOUNCEMENTS!
A New Trellis is Coming!
Say hello to a new Trellis that's sleek, fast and ready to turbocharge your website earnings with best-in-class pagespeed and viewability. We've not only heard but embraced your feedback, and we've reimagined Trellis to make it a breeze for anyone (yes, anyone!) to build a stunning website. And guess what? It's free for Mediavine publishers!
We Sold Grow Social and Grow Social Pro!
Andrew Wilder from Nerdpress acquired Grow Social and Grow Social Pro from Mediavine and gave it a fresh new name - Hubbub!
Ad Management for Websites Under 50,000 Sessions
Calling all small but mighty websites! We've got some BIG news for you-a brand new ad management offering tailored just for sites that haven't hit the 50,000-session mark is coming in 2024.
Self-Employed? Need Insurance?
Well, we've got some fantastic news for you! Mediavine has teamed up with a third party to make it a breeze for our publishers to get health and dental insurance, financial wellness services, legal services and more.
Stay Connected:
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#Mediavine #FutureTech #Grow #FirstPartyData #Privacy #DiversityInAdvertising

[@moneyprodigykidsteenmoneyh1570]

I randomly met Heather at a conference two years ago or so, and she quickly talked me through something that was new (as of months before) that felt overwhelming...and ended up increasing my ad revenue significantly. Thanks again, Heather!

[@TullosHeather]

That's so nice to hear! So glad you experienced great results and that I was able to assist!

[@thatsusanw]

Mediavine, I absolutely adore YOU!!!!

[@defylifeadventure]

It wasn't so long ago the criteria for joining was 25k, so that was already small-ish publisher friendly. It did upset a fair few when it suddenly jumped to 50k especially for those that were just about to meet the 25k session criteria.

[@Mediavine]

Our minimum session requirement was updated in the spring of 2020, which isn't too long ago but also feels like a lifetime!

[@naveenreddy1993]

Great video; happy to know about direct deals and Mediavine partnerships with advertisers.

[@Mediavine]

Thanks for watching, Naveen!

[@Craftcartwright]

For those mediavine publishers that are currently paying for trellis, will we get a refund when trellis becomes free?

[@Mediavine]

Once the new Trellis Block Theme is available we will allow for prorating on all Trellis licenses, meaning, once the new Trellis is available, if you cancel your old Trellis subscription at any time, you will be refunded for the time period that the license wasn’t used.

[@randomsixty]

40:20 - 🙌