Meet Audi's New AUDI Brand for China That Drops the Four-Ring Logo

[@fenrirslip]

Because this surely won't cause any confusion whatsoever. This is also one of the most nonsensical things I've seen an auto manufacturer do. I would love to hear Audi's reasoning for taking this lazy approach of a sister brand by only capitalizing A U D I and calling it a day.

[@chrishb7074]

If that’s nonsense, try jaGuar.

[@Tobycentresydney]

on the point of non sensical. Jaguar's ad and rebrand. need i say more?

[@herbst963]

A L D I excuse me... A U D I

[@A.Forbes]

omfg i thought the same thing. ALDI / LIDL. XD they try to make it modern and flashy, but it just gives cheap store vibes. the car looks like it was made out of plastic and like it would fly off the road with a breeze coming from the side.

[@fps_mak]

Time to change to Porshe.. The 4 Rings meant a lot than the name itself..

[@antoniom9514]

This is the END.....

[@user-pg8is9of2p]

Wtf is that 😒

[@Tobycentresydney]

Extremely disappointing, if I had my way, abandon the chinese market to save the brand from its own distruction. The chinese market don't seem to want Germanic design so don't give it to them. invest elsewhere where the brand is embraced for what it stands for.

[@Se7ensinS7]

They are making everything soulless on purpose.

[@lyonwillman302]

Welcome to Audis landslide…. This company is dropping in every shape and form. Looks to performance. Sad to see

[@calixmediaKe]

We just lost Audi 😢

[@GaminGiga]

Audi's image among the new generation in China is seen as outdated. Even in street interviews, young people associate Audi with their parents' or grandparents' generation. If Audi wants to recapture the Chinese market, they need to reinvent their brand image. The brand name "Audi" itself works well in the Chinese market, as most people only recognize it as "奥迪" and may not know how to spell it in English.

[@sebastian5903]

Nooooo it looks like a normal EV from China. Bad decision.

[@GaminGiga]

@sebastian5903 It won't sell outside of China anyway so why bother?

[@Smileydudekxy]

Isn’t it funny how most Americans think Buick is outdated grandpa cars while they sell like hot cakes in China meanwhile China thinks this of Audi? And nobody here has that perception

[@Spoti_q]

look ugly logo

[@Sidiscool16273]

Yea the name is an ugly logo ikr

[@sebastian5903]

So stupid. Destroying their image

[@devanshkaliaroxxx]

This is only in china or all over the world it will be regulated