Meet BBC Music's Sound Of 2018 winner: Norwegian pop sensation Sigrid

The 21-year-old singer-songwriter discusses what it's like trying to live up to the hype after being named BBC Music's Sound Of 2018 winner, and how her life has changed now that the spotlight is shining on her.
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[@Morvoth]

She’s so refreshing. Beautiful, talented, and lovable. Normal. Cute, excitable, respectable. Hope the world continues to take notice.

[@louhvie]

Sigrid, you are so natural in all of your interviews! in each one it feels like you're just sitting and hanging out with a friend. You rock, and props to the interviewer for good conversation as well.

[@karlmcd8774]

I listen to a whole range of music. Ultimately I’m a metal lover but this Sigrid is just awesome and restores some of my faith in humanity... out of darkness must come light..:)

[@theinstantnoodle9628]

Rock on.

[@mycurlysky9482]

I want to do interviews like him. he looks genuinely interested on what is Sigrid saying, and I really appreciate that interest because thats one of the things, that encourages people to talk

[@ObscuredByTime]

I think he borders on leaning in a little too close with his "pressure" questions. I don't like it -- it feels like exploitation to me.

[@knba4602]

Kudos to the interviewer! And Sigrid as natural as they come, as always.

[@QwithTomPower]

Tom and Sigrid really did get along! Thank you for checking out the video!

[@hannahingram5422]

love sigrid! she’s my favourite artist and is so down to earth 🥰

[@daveyboiyeah]

My absolute favourite interview! They seem to get on so well and understand each other.

[@theinstantnoodle9628]

This was fantastic. Sigrid is also, something else. Love this girl.

[@X_ch4ng3]

I'm a big fan of both Sigrid and Aurora, and this guy has interviewed both. He is possibly one of the best interviewers I've seen. So 😊👍 to you mr. interviewer 😊

[@markerichannelly]

For someone famous she seems really sound, like really down to earth. A trait not common in the entertainment industry for sure, refreshing to see 🙂

[@sassulusmagnus]

She seems relatively undamaged by her fame, a welcome change from the massive egos we often see in musical celebrities.

[@mycurlysky9482]

good comment

[@aBunnyThatWillChewOnYourCables]

That's what I really like about her: she's always being Sigrid

[@oskarkarlsson6964]

So if we all start shunting “Industry, let her be her!”?

[@underratednarrator]

Normalize artists staying in their hometown and not moving to the big city for their dreams.

[@bryanv257]

I honestly feel that Tom Power does some of the best interviews with music artists, and this is no exception; he asks some questions which maybe other interviewers rarely ask, or don't ask at all, and just explores the artists' creativity in a very appealing way. Brilliant interview.

[@QwithTomPower]

Thank you for the kind words! Tom and the q producers work VERY hard to try and dig deep for these interviews. Thank you so much for watching!

[@SantaCecilie]

Such a good interview. An inspiring talk between two genuinely interesting people

[@matthewk4912]

Yes I loved the interviewer, he did a great job.

[@ObscuredByTime]

It's a horrible interview on his part. Talk about a grilling. No class, and too much microscope.

[@Daness74]

Complete deserved - this tiny girl is a startin Rocket!! And she's got a real good band! ☝️👍🤟✌💋🍀🌻🐞

[@SaraSitara]

What a great interview! The host asks perfect question and Sigrid is charming. :)

[@FrankHerfjord]

I'm... surprised? What just happened? This is like the best interview ever, music related or not. Wtf that's expectations exceeded I guess.

[@brotherleejr4550]

That was really cool, thank's for sharing.

[@QwithTomPower]

Well, thank you for watching!

[@carissaoday9208]

She is so fresh and cute!!

[@xfoolsgoldx]

Sigrid is a legend💙👍

[@MrBjonte]

Nice interview! Got to love it all!

[@ObscuredByTime]

She did fine. He was awful. Talk about microscope. "Hey, how does it feel to not be a loser all of a sudden?" Basically sums up this guy's shtick. Like, back off a little dude. He's horrible.

[@baron1343]

Gives me hope for Norwegian pop because all everyone listens to is death metal in Norway

[@henningaasland8704]

Javel..

[@Cta2006]

Nonsense

[@Norsemann]

Noooo.... You think of black metal. But our pop scene is bigger than the BM scene, even we have the largest BM scene in the world

[@rachhodgetts1]

I love Sigrid!

[@christian53050]

What a lovely unpretentious personality...in some way reminds me of Aurora, naturally relatable, a person one would like to have as a friend...

[@DAVET0NE]

Yeah !! Sigrid's awesome

[@andresbouzas]

can someone translate her influences that say starting in 4:40, and the song that they say is "moral"

[@robparkinson9850]

The Sound of 2018 : 1:51

[@martinwilliams1717]

She is now 22

[@mariellemendez2765]

❤❤❤❤❤❤❤❤......🇲🇽

[@drkc4u]

Interviewer is interested n not focussing on himself... Sigrid is pretty mature of her age,may be all kids today are pretty figured out

[@moviesandstuffwithmike4512]

What’s not to like.

[@veronicadredd22]

Looks like the vikings kidnapped one of her ancestors and they kept the Irish accent for a 1000 years .

[@siriosstar4789]

A really good interview right up to the point where he says “ you are going to be crazy famous” What an incredibly dumb thing to say to a person that just explained to you that she wants to remain true to her self and NOT be seduced by fame .

[@happy-ff9zo]

"what do you mean"????? wtf

[@exymify]

He should really not wear a shirt with buttons.

[@ObscuredByTime]

Someone else should be wearing it and sitting in his chair. He's terrible.

[@dedalus9]

Guy has relentlessly boring and obvious line of questioning.