Meet The BMW i Vision Dee Or Digital Emotional Experience

The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language.
The name “Dee” stands for Digital Emotional Experience - and that is precisely its aim: to create an even stronger bond between people and their cars going forward.
Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today.
The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE.