Meet Voody - SparkAR Effect - Watchover Voodoo

Watchover Voodoo was looking for a new and interesting way to help differentiate its voodoo doll brand from low-quality imitators. Through talking to retail partners and market research, they discovered the best way to do this was through ‘surprise and delight’. (Watchover sells impulse-buy keychain voodoo dolls normally found near cash registers. Customers don’t really care about the brand name but do want something fun and exciting to share as a gift. This experience was designed to help do that!)
The final experience gives customers the opportunity to see and interact with the company's selling voodoo doll Voody thanks to the power of AR. After a short introduction, users have the opportunity to watch Voody bust a move performing three of today’s most popular dances.