Street Smart Virtual Reality Training Module

Having seen the success of the Look Twice project in Texas, the Metropolitan Washington Council of Governments (MWCG) wanted to leverage a similar concept and put it to work for pedestrian and cyclist safety. Using the latest in interactive 360 video and VR, CM&D was able to help MWGC develop an engaging event activation that went on to touch thousands.
Goal:
Develop an event activation that engages with audiences young and old to help improve pedestrian and cyclist safety on roads in the Washington DC metropolitan area.
Action:
Faced with the top scenarios where pedestrians and cyclists are injured on DC roadways, users get a chance to test (and improve!) their skills as a vigilant driver.
Outcome:
Engaging with tens of thousands of event attendees and garnering hundreds of news stories, the final VR experience was so successful, MWCG renewed the project for an additional year.

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