Mistakes I’ve Made In My Candle Business

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DISCLAIMER: Everything shared in my videos is my own personal experience and is for educational and informational purposes only. If you are wanting to start a business, always seek legal guidance from a local business attorney and certified public accountant to make sure that you are running your business legally. Everyone is responsible for their own product testing and business structure and I will not be held accountable.
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[@MemoryBoxCandleCo]

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: www.ericamariemorris.com/checklist ⮕ CANDLE BUSINESS PRINTABLE WORKBOOK: www.ericamariemorris.com/workbook

[@smithmade_essentials]

To raise your minimum order value try having free shipping over $50 or larger amount on your website. When selling in-person offer discounts when purchasing multiples of an item. For example, my candles sell for $20 each. If they buy two candles they get them for $36, and three candles are $50. This is a maximum 15% discount and has worked much better for me than simply saying "15% off." I think it's because people can't do the math to know what they're saving, but having the pricing tiers written out on my sign catches their interest and I find them really trying to decide on a second scent to purchase.

[@MemoryBoxCandleCo]

Yess! Great advice ❤️ I love doing bundle deals at local events!

[@joniperiu8308]

I sell my candles for the same amt buy 3 for $50.

[@Mikksterx]

How many oz is your candle?

[@smithmade_essentials]

@@Mikksterx Mine are 6oz in an 8oz tin.

[@zaryeakhan5157]

I’m really proud of you

[@butterflymuse2707]

I would love an updated price video, I make small batches of candles, soaps, etc, and if I factored in fair market labor costs, I feel like no one would buy anything (ex: a single bar of soap would be like $12-14). I'm working on setting up my workspace to be able to store more materials so that I can buy in bigger bulk to get the cost of my materials down some (but with inflation it's still crazy compared to pre-covid). So that would definitely be helpful

[@Gigi.973]

I LOVE this video. Thanks for making it!

[@toniboucher6931]

I absolutely love this video, pointing out mistakes that you could have done differently, learning from them and helping others in the process. Keep up the good work Erica, Remember what I always say....." It's not a mistake if you learn from it" 🥰

[@MemoryBoxCandleCo]

Thanks mom 🥰

[@jobowman369]

I can’t imagine a candle bringing me $100 in value. I also own 0 brand names shoes, purses or clothes. I am looking for a hobby and have been watching your videos and love your transparency. I just ordered some supplies to make wax melts for Mothers Day baskets for the mothers in my life. The wicks sounded way too difficult for a hobby. I tried baking and while I enjoy it, I am not very good at the decorations. I can do a mean rosette now but that’s about it and it’s a circle and the tip does the rest

[@atiraanderson6813]

Thank you for always taking the time out to share with us all the good and even the bad about starting this business. It’s so appreciated ❤

[@Zalyplants]

Appreciate your shared knowledge

[@LoonLakeLiving]

Such a great video for anyone at any point in their candle making journey! ❤

[@thedoubleboiler1298]

Hey Erica. Just chiming in here again as I've found a way to help with my personal inventory. Idk how big your apartment is, but I am separating my inventory into different sections. Example: Section 1: In person sales Section 2: online website Section 3: Etsy and so on. I do this with my finances as well, but with different bank accounts. Checking 1: Weekly spending Checking 2: Bills (budgeted to highest ever paid on each bill to keep it predictable) Checking 3: Credit card fund for payments that take up to 5 business days. Checking 4: investment transfers Checking 5: savings. Or business banking example Checking 1: deposits/withdrawal to other accounts Checking 2: monthly/ annually fees ie LLC renewal, trademark renewal, website fees, insurance, etc. Checking 3: Sales tax Etc. This helps me in a number of ways on the side of finance and I am configuring it to the physical products area as well. This way, when something sells out for a sector, you can keep moving in another sector while placing supply orders. It's how I'm solving my recent supply issue and hope it helps. I know I said I'd post a video over the weekend, but got really busy. I have the next 2 days available to record/ edit as well as restock. Hope to see you there and hope it helps. 🙂 This was another thoughtful video and I know I need to make goals, but currently it's just trying to get that website up and the first video posted. Thanks for this.

[@candlewhisperer]

I enjoy watching you progress in your candle business!!! I am taking notes to help me along my candle making journey!!! Thank you so much!!!

[@MangoJuiceee]

Thanks for the video, Erica! Really appreciate your honesty and advice. Everything you say is so relatable I feel like we share a mind!

[@user-bd6xt9df9v]

Exactly! When I started my vegan cake business, I always offer discount to customer especially family members and their fds, also give out free cake to food blogger.( don't do it!) uh!! I have no confident with my price back in the days. Which gave me a hard time.

[@Soulful_Spirit_Candle_Co]

Life / Business lessons (not mistakes)❣️ Not at all mistakes, like you said getting the time back, you’re growing & learning and at such an awesome pace , the greatest thing is now that you’ve gone over these “lessons” you can always make changes 🥰 Thank you for this video & thank you for being a constant inspiration!!❣️

[@carolinechampion4375]

Thankyou so much this was a very interesting video and thanks for checklist,I love watching your so informative and great to watch x

[@AuroraArmani]

Extremely helpful video ; I am in the beginning stages of my candle business. Thank you for all your advice.

[@cathyscandlecreations7406]

Awesome advice! We are always learning and growing!

[@mquilez01]

:) Thanks for the great content Erica! I don't think of these as mistakes but I get it... I think of these points as growth and learning what works for your business.

[@Rb-jj6hf]

Not sure if this is an ideal for me I never lit a candle unless I needed light just went through an ice storm searching the house for candles decided I was going to make some this is how I found you does any of your competitors South basic non sent candle going to your website now and thanks for your help

[@keishlaivettex3]

I am so proud of you , you’ve came such a long way & you inspire so many others . you radiate so beautifully & I just wanted to truly thank you for sharing so much of you with us , love & light 🤘🏽

[@MemoryBoxCandleCo]

Thank you so much ☺️

[@nelsongutierrez6471]

You’re incredibly amazing. All your videos are fantastic. Thank you for take your time and share every moment and experience. I’m located in Miami Fl. You inspire me a lot ❤

[@victoriacaldwell9339]

Thank you for this! I would love to see a video on adding labor costs and what that look like. please do! I definitely struggle.

[@rosafunchal1151]

Verry interesting video.....Thanks💝👌👌👌😁

[@GenyJulissa]

I would love an updated pricing video!! thank you a million for all your help

[@fox.loves.autumn]

I love this list! Lots of things people don't think about! 👍👍 The pricing/perceived value thing is huuuuge. I made that mistake for YEARS just because I was scared of the math. 😥

[@daniellephillips9915]

Thanks for sharing this! I would love to see an updated pricing video with labor included ❤

[@marieclay5214]

Your so right 💯 Time to change up

[@willaribraheem4140]

TY!

[@brewilliams6787]

Yes please make a new video on pricing! Im currently going through a rebrand and need some pointers as I raise my prices 😅

[@withlovebyads]

Thank you for this Erica ❤ Could you do a video showing us the “how to for pricing” with an example please (only if time permits 🙏🏾) xx

[@Empress_Echo]

I would love to see an updated pricing video Erika 🫶

[@thedoghouse4203]

As a rule of thumb on terms of pricing products I take the cost of goods and multiply it by 1.9 to accommodate for things like labor, overhead costs and profits Then I round up to the nearest currency amount. So if a candle costs me 7 to make I charge 15 . Also if you're having raw materials shipped to you. Include shipping and taxes in the cost of goods at 1st I didn't.1 I was selling at a 1dollar loss.

[@MemoryBoxCandleCo]

Are you not wanting to sell your products wholesale at any point?

[@OutsideTheBoxMelts]

Very helpful video ❤ Is there a pricing tutorial video?

[@she.dopeee7888]

Do you recommend using thermal bubble wrap during this time of year to ship wax melts and candles?

[@candlewhisperer]

Please do a new pricing video!!! Enjoy your videos!!!

[@Titemaud]

I used to makes planner stickers, and the amount of people doing sales, individual or group all the time was insane. You just know one is about to go so why buy at full price ? If you discount your product too often then it's not worth the full price in the customer's mind. Knowing when to runs sales and how and how much is tricky but definitely worth it. Then there are brands (luxury for instance) who never discount their products. They don't necessarily sell less. It's all about marketing.

[@peachy_keen5339]

Can you please make an updated video of every app you use for your business? I’m just starting out and trying so hard to find the most effective and easiest way to keep track of everything! Also thank you for your videos I wouldn’t be where I am now without them ❤

[@MemoryBoxCandleCo]

Oh yes I would love to make this kind of video! Thank you so much for watching ❤️❤️❤️

[@raneemharah7568]

I will start my candles business soon and now i am watching all your videos .. i have questions please please please help me … 1 how i market my business in 2022 // 2 how i praise my candles // 3 I don’t have suppliers near me so I have to order it online so what is the best option that you suggest for me ? Thank you for your time i am more than thankful if you help me because i live in the Middle East and i have to work because of my country situation

[@yanikrd]

Hello, do you have a link for your podcast on apple?

[@MemoryBoxCandleCo]

So for some reason my podcast is still not showing up on apple podcasts 😕 it shows up on Spotify though! I’m trying to figure out what’s going on

[@societycrumbles]

So, I really don't know what to do with my prices. My candles are 6 oz and I price them at 16$ and I wonder if it's enough. I think they're worth more, but people shit on prices of small businesses so much. But then I see other people selling for 60$ and people buy those, so... idk. Help me decide!

[@paulross2979]

I don't look at those 4 as mistakes. They are part of the process of getting a business to the point where you want it to get to. Discounts to gain customer base followings. Look at your suppliers. They offer you a discount to get you to order more for less. Pricing to find out your growth point. Business planning is the process during the hobby phase and the business phase. You've tried a few niche to get where your at. Keep learning and enjoy the process. Right now your monetized and hopefully making residual from that.

[@MemoryBoxCandleCo]

Yes I agree! I should have been more specific that I don’t mind giving out discounts, but I found myself creating so many discounts that I would forget which discounts I had going on at the same time 😅

[@Morgainee1]

😇😘

[@the1994candleco]

Definitely made the saaame mistake with the discounts and now I get very few sales unless I’m running a sale.. 😅 Thankfully that has started to switch a bit with markets etc that’s brought lots of new customers who haven’t been here to see me constantly running sales in the past. It’s kinda been a struggle to ween my main repeat customers off of only buying when I have a sale though. 😅🫣