Merch by Amazon ADS TUTORIAL for BEGINNERS 2024!

Learn how to get started with Setting up Amazon Ad Campaigns for your Merch on Demand Products. This Beginner Tutorial will show you how to optimise and successfully run ads to get more Print on Demand T-Shirt Sales.
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About my Channel: I am Philip and I am here to help you on your Print on Demand journey, share share my Tips, Tools and Tactics to save you time and increase your sales.
I am a Graphic Designer who has been selling Print on Demand and Digital Downloads online since 2018. I am in Tier 20,000 on Merch by Amazon and have shops on many other Platforms including Redbubble, Teepublic, Zazzle, Spreadshirt, Etsy Teespring, Displate and more.
CHAPTERS
00:00 Introduction
01:02 Amazon Ads Explained
03:18 Ad Console Overview
07:32 How to set up an Ad Campaign
16:58 Optimising Ad Campaigns
24:50 Important Things to Note
#printondemand #merchbyamazon

[@PhilipAnders]

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[@ZicomanVEVO]

Thank you very much. This is the only video on KZbin that clearly explains all sides of Amazon Ads. 🎉🎉

[@rudigerhossel4286]

Hello Phillip! I'll have your texts translated into German. You are certainly one of the best explainers in this subject area related to POD.

[@ahmadbabar]

I am a marketer but had never advertised on Amazon. This video is amazing for getting a good grasp on MBA ads. Thank you. Kicked off my ads today, here's to hoping it works well

[@greatsaving9819]

Thank you for this video, Philip!

[@TheRemus630]

Nice one !!! Thanks very much for this...appreciate it ! !👍👍👍👍🇬🇧

[@PhilipAnders]

No problem 👍Thanks for watching!!

[@comments9065]

Thanks a lot. Really appreciate your great contents

[@PhilipAnders]

You're welcome!

[@musicteacherengel]

Thank you for this video, Philip! I predict it will be a popular one for your channel because so many sellers - especially in the lower tiers - are unfamiliar with ads and have a ton of questions. I've already watched this a couple times, and I definitely plan to watch it again once I get access to ads. Thanks!

[@PhilipAnders]

You are super proactive with your learning approach to Print on Demand! One could almost think you're a teacher😄

[@musicteacherengel]

@@PhilipAnders I can hardly believe how much I've learned in the past several months. Thanks for all your helpful videos!

[@flex19112]

Awesome!!

[@Boom655]

Thank you. Great Introduction into Amazon Ads!

[@PhilipAnders]

Thanks! Glad you like it!

[@mohamedkhalfaoui881]

THAT WAS SUPER HELPFUL .. SUCH A GREAT VIDEO

[@PhilipAnders]

Glad it was helpful!!

[@Emaneyr]

thank you for your wonderful explaining i love it

[@PhilipAnders]

You are welcome!🙂

[@pelletmobile2]

Really helpful, thank you!

[@PhilipAnders]

Welcome, glad it was helpful!

[@randalllara3789]

thank you for this video, we need more videos like this and please make a video with this manual targeting, please!

[@PhilipAnders]

Will do! Thank you for the feedback :)

[@designer-qm6iy]

thank you philip, what about adjusting bids by placement ??

[@HomeOfficeHustler]

Wow .. Super helpful .. Love your videos and how make it very clear on everything 5*

[@PhilipAnders]

Thanks a lot for watching! Glad this was helpful to you :)

[@abdelhafidmez3372]

thank you for the great and simple explanation ,can you make a video about setting up a lottery al ASINs campaign , thats would really help

[@ZinouBensalem-xq9dr]

wow, Such useful infos, one of the best if not the best at all. great exmaple, tnx for sharing. Appreciated. may i know how many clicks on keyword in serch term you need to go try it in manual campaign? or should i just do it from first sell i get on it? Thank you

[@adnanm9958]

Hey man! Do you have the link of that manual campaign? Thank you 🙏

[@ProbuddhaNag]

Very helpful. Please make a tutorial on creating lottery campaigns

[@-alfulk1245]

Amazing

[@PhilipAnders]

Thanks

[@marisacaruana9809]

Nice, that´s very comprehensive. Great ACOS!🥳 Can you do more advanced ad tutorials? Unfortunately, I don't have access to ads for MBA (low tiers), but I do for KDP. Thanks!

[@PhilipAnders]

Thank you very much Marisa! 😊 What did you have in mind for a more advanced ad tutorial?

[@marisacaruana9809]

@@PhilipAnders Hey Philip, thanks for asking. Things like; any ad strategy for highly competitive niches, how to organize the campaigns and portfolios to get rid of old campaigns on the platform, and should we run ads immediately after publishing a listing? I run lottery ad campaigns and they work well for me. Thanks a lot. Good day!

[@ahmeedsafwat]

Thank you for your video!

[@KasRizvi]

Great video Philip. Learned a lot. Would you know why I don't see the columns of suggested bid and my bid as it appears on your dashboard? If I have changed some settings then how can I bring it back?

[@PhilipAnders]

thank you glad to hear that! If you click on "columns" next to your date range it should let you customise which datapoints are being shown ;)

[@flex19112]

Is it worth buying ads for a product that already shows up in the first row of products on the amazon search page?

[@fickschlitteSurvival]

I've got an Ads account yesterday!! BUT NOT FOR USA😢😢😢😢 WHY??? NO USA AND JAPAN

[@BoomBlink]

Hey, can we delete some campaign and create new one. I don't know how to delete

[@raihanchowdhury4876]

Great video. Please make a video about Lottery Campaign

[@PhilipAnders]

thanks for the suggestion!

[@robinhaque8702]

Very good information Philip. Do you plan to create a video on creating lottery ads campaign soon? Since I am new to Advertising on this platform, I would love to try the lottery campaign first.- Thanks!

[@PhilipAnders]

Thank you! I have been getting a lot of requests for that and will make a video soon :)

[@lewishockley7777]

Great video. Can I place my best sellers in one ad campaign if they have varying niches? Or do campaigns have to be niche specific. Not sure if amazon selects keywords based on campaign in general or individual shirts. Thanks

[@PhilipAnders]

They do it for the individual shirts. I have got ad campaigns with varying Niches👍

[@musicteacherengel]

Hi Philip! Do I understand correctly based on what you said at about 11:15 in the video, it could be a reasonable strategy to have an ad campaign with all my designs (currently about 140 designs) with a low bid, so that they would all potentially be advertised if they match a customer's search? Is it okay if the products are unrelated to each other, in totally various niches?

[@PhilipAnders]

Yes you are correct. I will make a video about these so called lottery campaigns in the future as well. Amazon will advertise each product individually based on its listing data, so they can be in different Niches👍

[@yassinelouafi1039]

since Amazon Ams is granted to Merch by amazon sellers based on their tier level, Is it okay if I create a seperate Amazon Ads account to promote my tier 10 designs ?

[@24updates]

Thank you for your video! You actually inspire me to keep going forward with POD. I actually have a quick question if you don't mind. Should the niche score number that Productor displays be higher or lower when searching for niches?

[@PhilipAnders]

I am glad to hear my videos are inspiring to you :) Tbh I never look at the Niche score. You might have to ask their support team. I have a video about my methods of validating Niches in case you haven't seen it yet kzbin.info/www/bejne/ppepoKOhZtWpnpI

[@KickYouInTheThroat]

The niche score thing is a little wonky right now but I did hear recently from them that they are working on making that part of the extension better

[@24updates]

@@PhilipAnders Will do that, thank you! I've already seen all your videos but thank you anyway :)

[@24updates]

@@KickYouInTheThroat I see. Thank you for your feedback. Very nice to see this community helping each other out.

[@jodeybowden6506]

Quick question about Amazon ads. Say i create a campaign called 'halloween'. In that campaign i include 18 designs which are about halloween, but they are all individual designs which incorporate all kinds of evergreen niches. Is this correct? As i wonder if when you create a campaign it should just be 1 focused design about a focused set of keywords.

[@musicteacherengel]

Hi Philip. I'm seeing good results from my ads, but I have some designs which I would like to more aggressively advertise. Can you describe a good/reasonable aggressive ad strategy? I'm thinking of something along the lines of bidding high at maybe $0.35-40 until the design sells a few times, then bump the bid back down to a reasonable level once the design has a decent BSR. Likewise, what is the most aggressive strategy you've taken on a design you had good faith in?

[@PhilipAnders]

Very good question! I haven't experimented with very aggressive ads that much. But I have sometimes gone as high as 80 cents for bids on seasonal trends to get my designs (which I had good faith in) to rank. 35-40 cents is very reasonable and I often up my successful campaigns to that number anyway to help them. But yeah definitely be careful with higher bids as they can burn through daily budgets quickly ;)

[@aziziilyes7]

You said beginners can run many ads on different products with very low bids, how low can they be? Can you suggest?

[@da_vis]

Hi Philip, thanks for that. 👍 I'm now in Tier 100 and i don't have the advertising tab yet! How do I get this quickly?

[@PhilipAnders]

it's up to amazon when you get the tab. Usually happens around Tier 500

[@chaghba4811]

Thanks for the video mate

[@PhilipAnders]

it happens automatically but there is no definite answer as to when that happens

[@martins.6917]

Please make a Video for Lottery Campaign

[@pushismano77]

I have ads at tier 100, but never used them, planing in 2023 start ads on KDP 😉

[@PhilipAnders]

The sooner the better! I regret not starting to use it earlier ;)

[@omar-em8th]

you are very lucky i know some people have tier 500 or more without ads

[@pushismano77]

@@omar-em8th it's not luck it's random amazon 😀

[@omar-em8th]

@@pushismano77 hhhhhhh

[@ferdiaksu9718]

I was tried create campain but it said ''This ASIN is not part of your inventory.'' What am I doing wrong?

[@reddit_tales57]

Can you make a video how to make Amazon merch account

[@h01xbah]

i can't get seales

[@Michael-zc3bi]

I hate to bug you but I have a question about Amazon advertising. I’ve noticed there are times when there are sales indicated in the ad console and some of those sales are not reflected in the amazon Merch on Demand console. I sent a note to Amazon advertising and their response was “Please know that Amazon Advertising sales are not recorded the same way that Amazon Merch on Demand sales are recorded.” If that’s the case then how can you trust the metrics in the advertising sales console?

[@PhilipAnders]

That's a good question! I have noticed this as well but happens very rarely. I don't have an explanation either unfortunately. But the majority of the time the data seems to be accurate for me and be reflected in merch sales

[@ozozfafa5764]

21:28 in the sales column, is that the price of the t shirt $19.99?

[@PhilipAnders]

Yes it is👍

[@user-zu1cn5vk4c]

Is there a way to check if I was invited? I am tier 1000 and I just want to make sure I didn't miss an invite as I haven't done much with Amazon merch since 2020 but I recently posted a design I want to promise.

[@PhilipAnders]

an "advertise" tab will show up next to your "analyze" tab if you got access. Not sure if you get an email

[@mohammedbelhaj9254]

Hey bro, may i know if i can add new ASINS to an existing campaign??

[@PhilipAnders]

yes you can

[@mohammedbelhaj9254]

@@PhilipAnders may i know how to please 🙏🏼

[@nanon6421]

I set up my first campaign following this tutorial, but 4 days later i still have no graph and no data in my campaign manager. Does that mean something went wrong or do i just need to be more patient?

[@PhilipAnders]

the bidding is perhaps more competitive for your designs. Double the bids and see what happens after a few days

[@nanon6421]

@@PhilipAnders Thanks for the reply! I increased my bids substantially (they are now higher than the highest recommended bids) and that did seem to do something, as i saw more impressions coming in. But even still, getting a total of 175 impressions since start of the campaign on september 9th is not great, haven't gotten a single click yet

[@KhalidTutorials]

I have created a campaign .. Chose a product .. placed a bid and a budget .. but no money is being drawn from my bank account and there is around 140 impressions .. btw im tier 10 .. do you know why isn't it withdrawing money ??

[@PhilipAnders]

because you pay for clicks not impressions. So nobody has clicked on your ads yet I am assuming

[@Nado-da]

I made an ad and it didn't appear. Can you tell me what the problem is?

[@PhilipAnders]

where did it not appear?

[@bouaoudaachraf4203]

how can i get an account meech advertising

[@bouaoudaachraf4203]

how can i get an account

[@SMIRNMISTLERMAN]

When you start a lottery campaign and once its delivering, can you continue to add new products to the campaign?

[@PhilipAnders]

yes you can ;)

[@SMIRNMISTLERMAN]

Ok Thanks! @@PhilipAnders

[@danielsontag]

274,000+ tshirt designs in your acct? Whaaaat?

[@PhilipAnders]

That number is the products, for every design you can publish douzends of products😉

[@danielsontag]

@@PhilipAnders hah gotcha. You had filtered by "standard tshirt" so I assumed that was the number it was displaying.

[@universe_verses]

The tire 10 can't open an account??

[@PhilipAnders]

No they don't give you access until a higher tier unfortunately

[@Artbyevelyn]

What if we don’t have access yet how can we still advertise?

[@PhilipAnders]

in that case you would have to advertise externally through google, facebook or pinterest ads for example

[@Artbyevelyn]

@@PhilipAnders thanks i was able to figure it out. I had to create a new account since I have a KDP one, it was showing a error. But it’s good now. Was able to start a sponsor ads campaign

[@PhilipAnders]

Great good luck with your ads! @@Artbyevelyn

[@abdellahzedgui1564]

hhhhh where this ads amazon still didn't give ME this option yet tier 1000 hope i get it on the Tier 2000

[@PhilipAnders]

I hope you get it soon!

[@abdellahzedgui1564]

@@PhilipAnders thanks

[@AbdullahKhan-qn3zk]

I am new in merch by amazon amazon not show my advertising option?

[@PhilipAnders]

You don't get access to it straight away

[@AbdullahKhan-qn3zk]

@@PhilipAnders what is process

[@bouaoudaachraf4203]

i need account advertising amazon plz

[@PhilipAnders]

it unlocks at tier 500- tier 2000 usually

[@mustsketch5136]

please can i delete an ads campaign ?

[@PhilipAnders]

Not delete only pause