Amazon ADS: Low ACOS Strategy | Lottery Campaign Tutorial (Amazon Merch on Demand)

I accidentally put $0.8 instead of $0.08 at the end when setting the bid. Make sure you set yours to $0.08!!
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About my Channel: I am Philip and I am here to help you on your Print on Demand journey, share share my Tips, Tools and Tactics to save you time and increase your sales.
I am a Graphic Designer who has been selling Print on Demand and Digital Downloads online since 2018. I am in Tier 20,000 on Merch by Amazon and have shops on many other Platforms including Redbubble, Teepublic, Zazzle, Spreadshirt, Etsy Teespring, Displate and more.
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CHAPTERS:
00:00 Why Lottery Campaigns?
00:47 Setting up the Lottery Campaign
01:48 BULK Exporting your ASINS
04:52 Preparing Spreadsheets for Import
08:26 Bids and Targeting
09:48 Bidding Strategy
11:35 Daily Budget

[@PhilipAnders]

I accidentally put $0.8 instead of $0.08 at the end when setting the bid. Make sure you set yours to $0.08!!

[@SMIRNMISTLERMAN]

Just tiered up to 500 three weeks ago. Received my advertise button few days ago. Philip, you do a great job actually showing and explaining. Others just add so much bs talk you don’t Learn much. Thanks for all your help.

[@seeturnervideos]

This was the most helpful explanation! I had looked at other sources and felt totally confused. Thanks for the walkthrough.

[@PhilipAnders]

Glad to hear that :) Good luck with your new campaigns!

[@Darren_Kelly]

Great video, thanks for posting. I’m following along, any idea why when I click on the “products” tab in Productor nothing shows up? Does it take forever to load or something? It just says “ no rows to show” instead of showing my products. Thanks.

[@zack6080]

Thanks for the tips it was really helpful, it will be great if you do a tutorial for manual campaigns too!

[@mscarmenw]

Love the new set up 🙌😁

[@PhilipAnders]

Thank you glad you like it! 🙌

[@Manuela-gn3lv]

Philip, can we add listings to an existing campaign or do we need to start a new one for new listings?

[@mehdiroad7137]

you can select columns in sheet by typing for example A1:A1000 in the name box in excel and hit enter it will select the first 1k columns

[@PhilipAnders]

Nice that's a great tip thanks a lot for sharing 🙂

[@musicteacherengel]

Thanks for this thorough walk through. I think I've got a better grasp on Lottery Campaigns now. Interesting about adjusting bids by 100% for Top of Search. Again, thanks!

[@PhilipAnders]

You're welcome! I hope this helps you try out some new campaigns :)

[@stevenchurch8751]

Hi Phillip ….thank you for your time. Following step by step…..when I get to “ Preview” and “Export” My drop down does not include “Export Asians” and not have a heading of Amazon Advertising. Do you why or is there a step missing for us rookies….this is my 1st attempt at advertising.

[@football-planet22]

Very helpful thanks

[@PhilipAnders]

You're welcome!

[@Apprendre-la-Photographie]

Hello Philip, Thank you so much! I have a question regarding external traffic. Is it possible to set up advertisements on Google Ads that point directly to Amazon listing or is it rather prohibited by Amazon?

[@PhilipAnders]

Yes, absolutely. Amazon loves free traffic

[@artcore1975]

Thank you very much. You do great and helpful content! Could you do a video on optimizing lottery campaigns after they are running for some time? That would be awesome!

[@PhilipAnders]

Thank you very much! And I appreciate the suggestion :)

[@jadestar411]

How do I tier up in order to be able to use Amazon ads? I am on the first tier and have seen no traffic at all to my listings for the 6 months they have been live.

[@metaversoflow]

Great video! What program do you use to record?

[@PhilipAnders]

Thank you! I use OBS Studio to record

[@AbdenassarJebari]

Can you please explain how to sell in Spreadshirt or strategy to make sells on spreadshirt. Since I create account on 2022/10/8 I didn't get any sales?!

[@abelcastler]

I have tried several ways to upload the CSV file but I got a lot of errors and sometimes more than 50% of the products ASINS in the report says that are not valid and other errors. Do you know why this happens?

[@tahiaslawia7845]

When you add new shirt designs do you add them to old auto campaign or you create a new one? I want to know when to create a new auto campaign please? For example for each new 100 design created you create a new campaign or how it works?

[@PhilipAnders]

You can do either one, add it to an old campaign or create a new one. I usually create a new, separate campaign

[@stevenchurch8751]

I need help …I’m stuck……Has anyone else found that they do not have access to “Export ASINs” in the drop done window for Exporting. Is there a certain version you have to have to get access to that choice.

[@savagerey5281]

Question can the psd templates from vexels be used with the illustrator bulk technique? Since the templetes have “unlimited designs”

[@PhilipAnders]

the psd templates can't be opened properly in Illustrator to my knowledge. So unless there is a way to bulk designs in photoshop (I have tried and failed) then the answer is no unfortuantely

[@savagerey5281]

@@PhilipAnders damn that woulda been nice ty as always for being humble

[@dobri1833]

Hey Philip! I'm currently in tier 10 with 9 sales. If i replace all the designs and get 1 sale do i get to tier 25? Does Amazon count only sales from original designs or doesn't matter how many times i replace the designs?

[@PhilipAnders]

Yes that's correct. You can replace the designs and the old sales will still count. When you hit your 10th sale you may not be tiered up instantly. There's usually still a bit of a wait time involved

[@dobri1833]

@@PhilipAnders That's nice! Thank u so much

[@jadlamnaoui4544]

can i change the bid after i set up my campaign

[@PhilipAnders]

Yes you can always adjust it still

[@jordird4805]

It is helpful for tier10???😊

[@PhilipAnders]

Not really as unfortunately you don't get access to ads until tier 500 usually. But you can refer back to this video once you can run ads😊

[@DevilReload]

Could you give me ad strategy for trending holiday. I used to start campaign 1 month before holiday. I think low bid 0.08 is too low for me. I want to get more sales soon

[@PhilipAnders]

for trending holidays you need to have higher bids than usual and be more aggressive. It depends on the niche but going over $0.50 bids probably is necessary to compete

[@DevilReload]

@@PhilipAnders thanks. may i confirm your reply. bid over 0.5 and down only. still set 100% for top search and 100% for product .

[@welldone279]

thank u man Remember to fix 0.8 to 0.08 plz

[@PhilipAnders]

Thank you! 🙂Luckily this wasn't a real campaign😆

[@philho.youtube]

You actually set the bid at 80 cents.

[@Baymaxzn]

Be careful you did 0.8 on your bid 😮 I know you want to do 0.08 but on the video you make mistake and do 0.8 , you’re going to lose all your money bro

[@PhilipAnders]

Haha thank you for the tip!! I had it typed in correctly at first showing 0.05 and 0.08, but then at the end typed it in wrong😅 It is hard to explain stuff whilst concentrating on what you're typing.

[@Baymaxzn]

@@PhilipAnders ITS OKAY BRO KEEP GOING YOURE DOING GREAT👏