Merchandising - Brand Activation Visual Facility - Pharmaceutical Retail

This video discusses
Types of visual brand activation tools,
About what is Ponit Of Purchase (POP),
Definition of Point Of Purchase,
Point Of Purchase function, like POP,
and How is the point of purchase
can help increase turnover in retail business.
Kinds of point of purchase media are also discussed in this video, for example:
Wobblers, stoppers, shelving strips, hanging mobiles, standing banners, stickers, neon boxes or light boxes and posters.