Michael Jordan on why he chose Nike over Adidas

[@deekay13]

Adidas said no and MJ took that personally 😂

[@plagues-haze-3987]

Lmaooo

[@thetimekeeper9230]

Don’t ever let him take it personal😂🤦🏾‍♂️

[@Optim40]

Nah now you're being a clown with it

[@jfhoule8530]

Adidas slogan should be: we didn't do it, and we regret it

[@GeorgieW1789]

Nike should change their slogan to: we did it

[@gregorycarraway4098]

Ha!!😅😂😂

[@brianbaylark3889]

"Should do it"

[@parkermudsen1063]

Eh, Adidas has Messi. They’re good.

[@cobaltbluevision]

“Shoulda done it”

[@rohan2266]

And now there’s a whole movie about this. Wow.

[@Hannah-lq2ps]

Is that movie out yet?

[@bendover3653]

@@Hannah-lq2ps Yes

[@luisfernandomejiaramirez8936]

What's the movie?

[@christakizingas8170]

@@luisfernandomejiaramirez8936AIR

[@tyronluke2769]

@@luisfernandomejiaramirez8936 It's titled AIR

[@g8btony]

I think in The Last Dance, the Nike rep said they hoped to sell $3mil of shoes within three or four years- they sold $126mil in the first year alone 😮

[@jamalsag7812]

Adidas executives STILL in a drunken, depressed slump over that one.

[@menacemc]

They in the Sunken Place hahahahaha

[@BRBallin1]

Not really. You can’t win with your winning strategy each and every time.

[@cliffallstadt3981]

😂😂

[@tibolcb6446]

nope they never did, adidas is football focused US sports are kinda meaningless compare to that, they have messi and the superstar which is the most famous/most sold sneaker in the world

[@mrjosediaz]

Converse was #1, Adidas was #2, and Nike was #3. After Nike signed Jordan, eventually Nike bought Converse.

[@gwensalador4325]

They werent number 3 they were way under that

[@paulwatson5531]

​@@gwensalador4325i think even rebook and almost any other shoe was ahead of Nike back then

[@bendover3653]

@@paulwatson5531 Lol now you just cappin, Nike was still a billion dollar company at the time

[@dcals6288]

@@bendover3653Nike was not big at the time🤦🏿‍♂️

[@somregularguy]

@@bendover3653they where a company on its last leg about to go bankrupt, do your research before you talk

[@monicapowers3208]

Reminds me of when the Hershey's Co. was going to discontinue Reese's pieces. At the time Steven Spielberg was working on the film, "E.T." and he approached M&M Mars about using M&Ms in the movie but they weren't interested. So he approached Hershey's and ended up saving my favorite snack.

[@erivera700]

Never heard this. Thank you so much. They're my favorite, too.

[@tamsirhamaba6962]

Adidas messed up BIG TIME

[@Grillinnap]

And they had Kobe for only 6 years because they messed up his shoe. Adidas always blowing it.

[@duranmendez6360]

They're still trying to put chicken grease on the men's ass to get his head out of there the owner of Adidas he's been talking s***😂😂😂😂 literally😂😂😂😂😂😂

[@Luka-st4uf]

Almost as if basketball isn't that big worldwide. Sure Jordan was but rest of the NBA doesn't even compare to football. They have Messi as their athlete, they're fine.

[@Grillinnap]

@@Luka-st4uf Sorry Jordan is a bigger brand than Messi

[@Lorkind90]

@@Grillinnap In the states, everywhere else in the world football players are bigger brands

[@chasejordan9295]

I'm glad Nike got him and he had input on the shoes, if Adidas just matched the offer and didnt let him have input who knows what wack shit we might have instead 😂

[@IAmInfinitus208]

Funny, considering Kobe went to Adidas before Nike, a lot of people knew how the Kobe 2 threw him off so hard without any input (those unreleased Kobe 3s look absolutely surreal and he made the right call to bail on them). Adidas, at the time, really didn't know how to work closely (and by fully) with their athletes.

[@Hannah-lq2ps]

Columbia Records told The early Beatles that guitar music is on its way out

[@Hadoken09-sd3wj]

It was Decca Records

[@Hannah-lq2ps]

@@Hadoken09-sd3wj even bigger mistake 😂

[@lestercrest7022]

Jordan made Nike just know that

[@DELL0015]

Him,bo Jackson, deion Sander

[@theeinsuranceguy]

​@DELL0015 nobody bought deions shoe. But Bo n MJ hell yeah

[@bendover3653]

@@DELL0015 Lol no one outside of America knows them

[@beno6198]

​@@bendover3653only mj 😂

[@user-di2qo7he3z]

Jordan is the reason why Nike is successful today.

[@toveycen4668]

cost way more than $20B.

[@juandelacruize]

If he was in adidas they will market mj shoes as "luft jordan"

[@karlitovonundzurucksackger3165]

😂🤣 lmao

[@ivancenteno151]

Basically. The MJ made nike become a huge brand. That is why he is the GOAT!!!!

[@Knickroad]

Adidas motto: don't do it.

[@khalilgladden5635]

😂😂😂

[@SuhasSreehariOnline]

Hahaha. This is awesome!

[@analyticalhabitrails9857]

Oofff...

[@monarekabi4002]

You should watch the movie "Air" it came out in 2023, and it goes into great detail as to how Jordan became the face of Nike and the other shoe deals that were on the table.

[@Apple_Teck]

I took it personal & never looked back.

[@DarkSide3211]

Damn Adidas would be entirely different today if they made an effort to get Jordan. Imagine a Jordan 1 on Adidas damn

[@Lottoboi100]

Crazy what could have been ⬅️ Adidas did "play themselves" 😔😔😔💯💯

[@GalaxyS24_]

So glad they didn't. The swoosh logo has always been the best logo of all. Jordans also would've looked like garbage cause Tinker was not working under Adidas.

[@7clovers007]

This Man, ladies and gentlemen... Is the Greatest of all Times. Forever. And don't bother trying to make a case... It's up.. and it's final.

[@JessyFlorezWitchcraftVlogs]

I didnt reply here to argue! I am here to back this up too!!

[@Blashmack]

Maybe someone at Adidas thought it was an incredible opportunity, but like Mike said, they weren't strong enough in the States yet. They just weren't ready at the time.

[@themaker2149]

The thing is you don't get ready without taking chances. This is the chance to define two brands. One became a name the other is remembered for passing on the greatest basketball player of all time

[@Blashmack]

@@themaker2149 That is true, but in business you're also constrained by reality. Could be that they really wanted it but would have taken them too long before they had the infrastructure in place to really support a sales push with Mike. To sell shoes you need to build logistics, distribution, warehouses, contracts with stores, marketing channels, hire your people on the ground. Takes time to build the machine through which you let people know you have Mike's shoes and make sure you have enough of Mike's shoes stored and shelved where people can buy them.

[@ozonly1]

And history was made…

[@robertlascelle1602]

the goat no one else has sold more Nike Air Jordan James never be a goat in nba Jordan is the goat

[@honeztearthling987]

Adidas new slogan should be “Just didn’t do it, Adidas”.

[@berrhearn3087]

Adidas really dropped the ball several times with great athletes who most became Hall of Famers...ppl should've been fired just for not paying attention

[@barretryan]

Thank goodness, we got lots of classic shoes because of that decision.

[@khalilgladden5635]

Thank Tinker Hatfield

[@jeddy5719]

😂 That's when Jordan took it personal.

[@user-eb8zg7zl5f]

Adidas: We F@ck up big time! Portland Trail blazers: We F@ck up Big Time First!!! 😂

[@AIBotnot]

20 billion? Too low they lost way way way more.

[@fionnhogan5328]

They lost around 70-80 bbillion

[@Sundaydoug278]

And Mike took that personally

[@jasondyrkacz8270]

That's how the short ended.

[@CrniWuk]

Not to mention, that he had to listen to one of Matt Damon speeches. Who the hell could say no to that.

[@baygames6052]

What NIKE greatest strength is they worship athlete. Probably because the founders is former athlete and coach. Gambling everything to young prospect player is not NIKE first time but MJ is NIKE first gamble in Basketball and they're not wrong(again).

[@vitosmith8195]

That got dang !!! GOAT...MJ...

[@MrAzizulHakimin]

Adidas could end Nike basketball business for good if they signed Jordan

[@endyzyl]

Nike was never in the business without MJ

[@khalilgladden5635]

@@endyzylnot true before Mike signed they had at least 18% of the market as far as basketball shoes

[@keysboogie9966]

Imagine after he popped off the person who turned him down probably got fired.

[@reueljacques]

MJ ♾️🐐.

[@mountaindew3201]

Poor MJ, he really loved Adidas and in the earlier days so did everyone else. The fact that he even went up to Adidas to try and get the same deal is insane.

[@ChescoYT]

and the income that Nike made enabled them to produce superior next-gen shoes in the 1990's.

[@IAmInfinitus208]

Zoom Air/Tensile Air basketball shoes, Uptempos, Pippens, Barkley, Gary Paytons, Penny Hardaway, Foamposites, man Nike went big with those shoes!

[@pontiacman1453]

I watched that 6 part series about the Lakers when Magic joined the team. It showed him turning down Nike for Converse. Said it cost him to lose 5 billion dollars. Jordan made the right decision to go with Nike and the rest his history.

[@viswaprasanna941]

Somebody's ass got sooooooo FIRED!

[@spicydoughnut8397]

Nike's risk for a rookie MJ went on to be their greatest story.

[@BigdadiSixty9GTC]

Years later they got Kanye and he made a spectical out of them 😂 no luck

[@darrenkey207]

He made them billions first. Even though the shoes were ugly, they still sold

[@BigdadiSixty9GTC]

@@darrenkey207 was more of the resale market that was good. The money train stopped once he acted out. I never ever would buy them or have.

[@About36Greekss]

Wow .. Adidas also fumbled a deal with Kobe didn’t they ? Or was that Reebok

[@johncastillo3837]

Think adidas no? With the crazy 1s, either way adidas owned reebok for a good amount of time especially when shaq had his shoes with them

[@amythomspon956]

Kobe was signed to adidas but they dropped him in 2006 after the fake rape allegations.

[@user-di2qo7he3z]

Reason why Kobe left adidas because of the Kobe 2s they barely sold, they were so uncomfortable that kobe refused to play in them he paid 8 million dollars just to stop producing them, his years as a sneaker free agent he's been rocking some shoes like Jordans Reebok's even AND1 But Kobes go to shoe was Nike he signed but only wore the Nike shoes 3 years that's where he got his first Nike shoe.

[@IAmInfinitus208]

​@user-di2qo7he3z And the toaster design might've also played into that too. Those unreleased Kobe 3s looked way too weird even for him to wear! Seriously, it really looks too weird that even Nike's Alpha Project from the early 2000s with that weirdness was alot better than what Adidas did at the time!

[@luisdiaz-of4ri]

Meanwhile all i wear are retro jordans crazy

[@sharski5096]

I just love this guy!! Greatest of all time!

[@Jennyfromtheshop]

Just watched the movie tonight, it was excellent! 🏀

[@learn2letgooo]

Just fonished thr movie Air just now and i loved it

[@chrisalexander6278]

Interesting Concept!!

[@quapo7]

We be having yeezy Jordan by now 😂

[@colinmorgan7771]

mama jordan was amazing and did a great job with nike

[@denniseudela411]

This was about 1984. Nike was basically unheard of outside US if at all. Would rather go for Converse that time. Adidas was dominating outside of US, but the founder recently died and mgmt was chaotic that time. In the meantime, Adidas sees MJ as a "short" rookie still needing to prove himself in the Pro world. They would rather bank on a tall - center-type player. That's what separated the foresight of Nike vs. all the other brands at that very early stage.

[@soldierof239]

Going to school in the 90s meant that having a lil swoosh on any piece of clothing automatically made it cool.

[@canerfiliz948]

Thats the difference of MJ

[@rherrera4177]

No matter how good the shoe looked it still depended on MJ proving he was everything Nike believed was right in choosing him.

[@abigailgarcia3090]

MJ *exists” Adidas: HE WAS A ROOKIE!

[@jvholleywood1187]

Love to be a fly on the wall at Adidas follow up meeting with the person who denied him --- BOSS: "Wait !! Mike called back begging to take any deal close.. just to stay loyal & U said NOOO!!!"

[@pinoy5594]

ADIDAS = ALL DAY I DREAM ABOUT SIX "titles "

[@27mixon]

They messed up with Kanye the same way 🤦🏾‍♂️.

[@user-hg4tb2wu3g]

Dodged a bullet is more like it

[@erdenebayar777]

@@user-hg4tb2wu3gkanye went through all that to get out of his terrible contract with adidas. Adidas known for fumbling the bag and all the players who sign with adidas get injured. Also derrick rose signed with adidas and look what happened to his career.

[@gwensalador4325]

​@@user-hg4tb2wu3ghell no! The kanye lineup with Nike was insane they were the most popular line right after the jordans..even more rhan the foams and other line

[@user-hg4tb2wu3g]

@@gwensalador4325 First off anyone who thinks Kanye line of whatever you wanna call it is it the same atmosphere as the Jordan brand is smoking crack

[@notshdq]

​@user-hg4tb2wu3g mah yeezys are fire, you either wear dad shoes or just bitchin cause of what Kanye has done recently. W Kanye btw, still the 🐐

[@thejoint25]

They tried to make up for it years later by trying to sign another Bull in Derrick Rose. That didn't work out so well.

[@krsafoa6761]

Seeing KOBE'S space box adidas...yea imagine how they would've started with JORDAN?..they would've space JAM that shhh up...JORDAN is NIKE'S...

[@robserrano8971]

Space shoe r my fave. Too bad, Adidas didn't give Kobe more creativity in his shoes.

[@jerrylyons3945]

They gone learn today

[@kcceb3657]

Adidas stay taking L’s

[@andrewflores6543]

Wait so this Jordan guy from the movie air is actually a real person?😮

[@peverilngehngeh8536]

That's how it is, you don't always end up with the girl you love or want.

[@enriquedelacruz9585]

It was at this point that Addidas realized they f@@d up.

[@JM-sr5iv]

I can’t imagine how his Adidas contact must have feel now, then the people he had to give the info too. That decision was like playing the lotto. Nike got very lucky.

[@bubbaballer88]

It was at that time they realized they fu*ked up. Nike owes Delores a royalty check every month 😂

[@dharmatimes7968]

Adidas be like :nvm we still on the business making profits & owing other brands

[@MarkHillard-wv5bi]

It woulda Neva been da same

[@forensicaccountant259]

Imagine being an Adidas executive during the initial Run-DMC endorsement discussions in 1985 and trying to turn THEM down after missing out on Jordan. Now imagine being fired.

[@maxvain]

Thank you Adidas for fumbling MJ.

[@GalaxyS24_]

Jordan did amazing things for Nike bt Tinker Hatfield made Nike

[@mr.austin5112]

imagine Nike being the equivalent to puma, converse , or addidas. Cuz that’s exactly what woulda happened had converse did that deal with mJ

[@YvngGoat_]

till he signed his soul away

[@darrenkey207]

How'd he lose his imaginary soul?

[@MikeSuperJohnson]

Thanks Adidas! Air Jordans all day!!

[@GORILLA_PIMP]

Addidas was outta pocket man wow

[@Mattbogus]

And in this moment, that's when they knew.... they fucked up.

[@c.r.chandler5905]

Some former executive from Adidas is still sitting in a bar nursing whiskeys for blowing this deal.

[@weirdo24-7]

Greed and pride can affect any company.

[@denisecampbell8327]

Like in ‘Pretty Woman’… big big mistake!

[@naydeepolanco1603]

Greatest selling Shoe of All Time. Was passed on by Adidas, and they still haven't recovered lol

[@dpharrison7]

I watched Air on Prime and it was a great movie, Nike almost missed out too

[@darelljames6033]

Yeah, ask them how they feel about that today!

[@tubenachos]

Adidas should be grateful that they even got Kobe for a bit. What a massive mistake

[@PJJ196]

Uhhh only 20 billion?? Hahaha.. thought it would a lot more

[@RG-dt6ok]

2 billion? You can make a case that it's much more than that. Nike has a market cap of 144 billion and Adidas is around 38 billion.

[@Pjdreamz876]

Wouldn’t say they lost, it happened exactly how it should have

[@loudsilence6123]

Adidas may have messed up, but this also means, nike isn't his best choice. Lol

[@R__K]

Adidas watching this clip: Yeah ok, we got James Harden, Donovan Mitchell, and Trae Young. We're doing fine. : 😭😭😭

[@tsiaotsiao3906]

Adidas chose Kanye over MJ 😂

[@frozencloudzzful]

Watched the movie recently, but converse was the biggest company out of the three in basketball back then, nike the smallest. Because of this deal they got so successfull nike bought converse..

[@breezejohnson7775]

It’s the designer honestly tinker came and change the game. But being a 🐐 didn’t hurt either lol

[@franciscoramirez4179]

THE BIGGEST MISTAKE OF THEIR COMPANY HISTORY!!

[@GISamurai]

(Adidas J) All Day I Dream About Signing Jordan. 😂

[@executenwordusers]

I would love to know the person who ultimately made the call.....it had to rest in 1 persons lap...

[@srt_keith]

I see they learned from their mistakes with Anthony Edwards 😂

[@khalilgladden5635]

Well think of it like this if Tinker Hatfield,Peter Moore and Bruce Kilgore or other anonymous designers just like them worked at adidas and these other shoe brands then yeah you would still have the Air Jordan Brand. This seems to be a matter of a shoe brand giving micheal a chance

[@khalilgladden5635]

Now cmon y’all know he would have signed that new balance contract, and look why. Adidas said no/ converse said no/ if Nike wouldn’t have took interest the only other shoe brand I believe he would have dealt with was them and his agent faulk was part of james worthy getting a sneaker deal with NB. And the original jump man logo dunk was originally done in new balances

[@brianferguson9483]

I bet that person who made that decision was fired shortly after

[@Carl0438]

I believe Adidas is just fine

[@OctopussianJubilee]

I think I need to watch the movie now. I am an emerging entrepreneur. I want to have the ability to forsee trends and influener brands.