Microbrand Watches: a comprehensive list Aussie style!

#watchmaking #luxury watches
Taking a little trip into the world of microbrand watch makers today. Whilst not an exhaustive list, I’ve done my best to do a rather comprehensive list of microbrands, as defined (by me and others) as: “companies that have limited production, generally focus on a particular style and most likely have limited resources in both, funding, in-house capacity i.e. movements and manufacturing etc.”
Thanks as always for watching, Jess x
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W A T C H E S
The list (in no particular order):
Brew Watches bit.ly/3VIO0nr
Astor and Banks bit.ly/3ujHze6
Farer bit.ly/3iCT4L2
Magrette bit.ly/3UrYiGQ
Melbourne Watch Co. bit.ly/3gU3sOh
Monta bit.ly/3uiVnpm
Oak and Oscar bit.ly/3UIf4lr
Vortic bit.ly/3Y5UD4P
Straton Watch co bit.ly/3F0keDq
Autodromo bit.ly/3VuHZum
Weiss Watch Co bit.ly/3Vtw6Vs
Baltic bit.ly/3XW2JMY
Carpenter bit.ly/3iB9hAN
Dufrane bit.ly/3ixoHWG
Elka bit.ly/3gWgDy5
Eza bit.ly/3EZP92t
Formex bit.ly/3H55Tbm
Halios bit.ly/3VtwAee
Laventure bit.ly/3gYkdb4
Norqain bit.ly/3B3S6xO
Ocean Crawler bit.ly/3HfAsem
Serica bit.ly/3uiVxNs
Vaer bit.ly/3Fn2hQC
William and Wood bit.ly/3iCUIfG
Bausele bit.ly/3OUx4rj
Dan Henry bit.ly/3H56p9i
Panzera bit.ly/3HaEjJN

[@gilesjohnson3736]

Thanks!

[@AussieWristWatch]

Thanks so much Giles!! 🙏

[@megasoid]

Thank you for this. Been fascinated with various microbrands and Australian watchery as of late.

[@AussieWristWatch]

Glad you enjoyed it, thanks!

[@ccooper8785]

"Smiths" probably qualifies as a micro brand. I was trying to buy one of their Everest models but gave up when I learned that they try to outdo rolex in terms of poor customer service and general hassle when trying to purchase. I bought an Addiesdive (first ever aliexpress purchase) instead and my continual search for watches has been completely satisfied.

[@AussieWristWatch]

hahaha "out do Rolex" that's a great comment. It's also sad to hear... I don't anyone should want to take that mantle... including Rolex! Addiesdive, would we class them as a Homage watch?

[@edteach3r]

G’day from Vancouver 🇨🇦. Sorry to be so late to this video, but thought I would leave a comment on ‘our’ watch brand, Halios. Jason Lim produces exceptional watches… something that needs to be experienced in person. Halios is referenced as the Rolex of micro brands due to the amazing quality and attention to detail, long waitlists and the fact that used watches sell well above retail. Thanks for the enjoyable video!

[@AussieWristWatch]

Thanks for the share, I am googling Halios right now!

[@jimfrederich8852]

My first visit here. Enjoyable content. I love Micro Brands. Subscribed today. St. Louis is pronounced Saint Lewis. My home town.

[@AussieWristWatch]

Oh thank you, I’ve always wanted to know re St Louis!!

[@talkingtimepieceswithtony]

Funny, I was just looking at the Farar last night. I was going to buy the same one in green, but it was sold out! 😢

[@AussieWristWatch]

Oh no!

[@talkingtimepieceswithtony]

@@AussieWristWatch probably for the better! 😂

[@GuidoErnst-xt8zu]

Sorry, I'm so late to this. Great vid! So many good brands.. The ones I have been enjoying this year are Phoibos and Spinnaker. As an Ozzie, I would also be interested in what you think about Erebus!

[@AussieWristWatch]

Thanks, I’ll take a look. I’ve seen Jody’s watch Erebus, it looks great. I haven’t been hands on for a review but I’ll support an Aussie micro 100%

[@3signets]

Thanks so much for reviews.

[@AntonyMiles]

I'm a new watch enthusiast and just stumbled upon your channel. Looking forward to watching more of your videos. Also from Melbourne I've just treated myself to a Melbourne watch company Lonsdale. The family don't know it yet, but it's under the tree and it's their Christmas present to me this year :)

[@AussieWristWatch]

Sounds like a fabulous gift - your family has great taste! 😉

[@kccallaway6433]

I think if you like something different Zelos is definitely a microbrand that does things differently. Love your channel, this video was very informative.

[@AussieWristWatch]

Thanks KC. I'll have a look at Zelos also.

[@kccallaway6433]

@@AussieWristWatch One thing about Zelos is they have massive fanbase and they sell out on release, so availability is a constant issue with them.

[@targaflorio3239]

Great video. Big fan of Straton watches. Have their Curve blue face and just ordered an insane Gmt full lume watch from sister company, Signum. Both Seiko movements: So much bang for Buck.

[@AussieWristWatch]

That's very cool, thanks for sharing

[@megasoid]

Haigh & Hastings is in Melbourne, I own their Classic reference with a white dial. Surprised they didn't make the cut here!

[@Tyler-sl6vg]

Thanks for the video. Found a couple cool pieces here to check out. Love my Helson Shark Diver. They are a little more niche tho.

[@AussieWristWatch]

Thanks for watching Tyler, I’ll take a look at the Helson. Cheers!

[@cottesloewa7362]

Can I suggest brand Kuoe… thank you for your effort.

[@davepawlikowski3321]

Jess - look at Aragon. I have two and love them.

[@AussieWristWatch]

Thanks will do.

[@michellep2682]

I just picked up a Brew Metric Retro Dial. Such a fun watch. I love the Rolex Explorer II Polar. I used to have one but too big for my 6.3" wrist. I have 2 nieces and a nephew and picked them all up a Rolex. Got my oldest niece and nephew the Submariner. My youngest niece who is in the Air Force and loves a big watch didn't like the Sub. She picked the Explorer II Polar so that is what she got. I think you'd have an easier time getting the Explorer II over the Sub. The black dial is easier than the Polar here in the US

[@AussieWristWatch]

Nice! Yeah if I’m honest I love the Sub for the classic look. But the Explorer II has really grown on me. It looks like a total adventurers watch and let’s face it, as someone who spends hours writing all sorts of stories including adventures, it’s perfect!

[@richbrake9910]

Funny because I was just about to send you a link to some micro brand watches....heh heh. Thanks for the video. A friend of mine in the film industry wears strictly micro brand watches. He had a Rolex collection and sold it, vowing to never spend that kind of money for watches again. Okay.

[@AussieWristWatch]

How funny, yeah I put this together the other week and have been excited to share it. There are so many I would love in the collection. Did I miss any on your list?

[@richbrake9910]

@@AussieWristWatch You hit on at least half of them. Here are a few more I like: J Brackett Verona with leather strap, Lorier Falcon, and Farer Bernina. Almost any color works for me.

[@richbrake9910]

@@AussieWristWatch Thought you would like the orange/blue combination here. I love this watch. kzbin.info/www/bejne/o5WsnmSvYsh0jKs

[@alfieakaronaldog]

There is no BS from Rolex AD’s. It’s something that you as a newbie read about on youtube and ran with to get KZbin Dolla Dolla. I would compare them with Helm if I were you. It takes longer to get a Helm IME. They do have an actual countdown waitlist which is great (as are their watches), but can you imagine how it would go if they had AD’s 😂 Omega are going down the Rolex route these days, so please do a video highlighting this in line with your HR love of fairness 😉 Check out Alfie btw. He is a world famous rescue dog from Dogs Trust™️ here in the U.K. 🐶

[@alfieakaronaldog]

Have not watched video yet, but hope Helm gets a mention 😉

[@AussieWristWatch]

Sorry don’t think I do… there’s always a longer list. For another video!

[@alfieakaronaldog]

@@AussieWristWatch Their watches are named after places on your side of the world. I have a Vanuatu which is stunning for the price.

[@lukespector5550]

Waldhoff. Their Peacock Factory (Chinese) tourbillon modification isn't bad for the money.

[@climatecypher]

More pics of the watches please.

[@AussieWristWatch]

Next time, sorry didn't have them all to photograph...

[@anthonyonline4740]

Second hour (doing better things than MWC and also in your home town), MAS, Pilbara, Galvin, Hacko are Aussie brands that didn't make your list :( Look after our own Jessica!

[@AussieWristWatch]

I’ll check them out, I’m sure there will be another list this year, cheers!

[@anthonyonline4740]

@@AussieWristWatch such positivity in your replies. I appreciate that :) Happy new year to you.

[@anthonyonline4740]

@@AussieWristWatch I deleted my other comment. Your ability to respond so politely to me is genuinely admirable. Thank you. I appreciate it

[@bradleyburton4762]

Now you have Erebus and Hz out of AUS

[@reesebroekhoven3962]

I don't think you fully understand what horology actually is. Horology isn't about watches or movements or cases ect horology is actually the study of time