From Pitch to Placement: The Essentials of Sync Licensing - Midem 2017

As a key source of revenue for labels, publishers and artists, understanding sync licensing has never been more crucial than today. This panel will explore the multiple steps of sync licensing towards, from the must-knows of pitching your catalogue to music supervisors, to actually getting placed in a TV advert, film and/or brand partnerships.
• Patrik Curley, President, Third Side Music (Canada)
• Ed Bailie, Director / Music Supervisor, Leland Music (UK)
• David McGinnis, General Manager, Mute Song (UK)
• John Katovsich, Vice President - Theatrical Music, Lionsgate (USA)
• Louisa Rainbird, Creative Manager, Television, The Music Sales Group (UK)
• Moderator: Daniel Cross, CEO of Record-Play & Global Music Manager, Adidas (Spain)

[@MarlonGibbons]

I realize this is a couple years old, but such great information for all levels.

[@BONG101MJ]

Indeed.

[@seancook964]

I went to school with Johnny K ( the guy in the Irish flat cap) he was always a really cool person. I’m so glad he’s done so well for himself. Go Johnny go!!

[@pie7335]

thank you so much! My dream is to be a music supervisor and this was really helpful, have a GROOVY day

[@jdbcarolinabreeze1911]

When you get there circle back so I can pitch you some music...

[@westone_official]

Great video. The panel was very open and helpful, which was exactly what I was looking for, as I'm currently new to the sync-licensing business. I would love the meet some of the panel members for a chat.

[@Zoesstuff]

Brilliant panel!

[@urbandubz]

Excellent and very imformative

[@alwynbirch]

Thank you! this was very helpful!

[@alwynbirch]

25:00 pitching

[@VoragoMaster]

Wow! That moderator has the charisma of a broomstick...

[@churamontgomery6063]

Thank you that is good to know .I am a singer songwriter.

[@8wavesmusic]

Extremely informative. Thanks!

[@ciaracorr6015]

excellent ! Thanks for posting!

[@h.l.hockless9380]

Thank you

[@Suzi.M]

I like the fact that the whole panel turned their nose up at AI. 😄😄 and that they like to develop relationships.

[@DJSTOEK]

💘

[@sktru89]

How often do you guys hold these events? Im a music producer and i have had a couple placements but need more

[@midem]

Hi! Midem is holding every year in June, in Cannes. Next edition is from 2-5 June 2020. Hope to see you there!

[@sktru89]

midem ok can i senx you my instrumentals to listen to?

[@Fo0O0oTBall]

S.K. Beatz Midem is a yearly music networking and business event; they don’t have any skin in the licensing/sync game. As the panel alluded to in the video, don’t just blindly send stuff. Do some research on organizations that you think would be a good fit and reach out in a professional manner (and avoid spamming!).

[@dylanc6276]

11:48

[@les7mondes]

So basically kids, have all your songs ready in 5 versions and pitch them to the guns as a day job knowing that in 99.99% of case, you won't be chosen.

[@Black-ft4eh]

One question. How do you find all these music supervisors that are out there?