Interview with graphic designer, Paul Rand-Part 3 of 3

[@djkroemer]

This is an interview I could watch a thousand times - always brings me down to earth and reminds me that logo design isn't some high level deep meaning thing - it's just there to be a functional, memorable visual to represent the brand. The brand creates the story, not the logo.

[@adhidassler]

this! i kinda hope this quote gets thrown around a lot in logo design class.. i really do. A lot of so called graphic designers themselves i think oftenly feel like they know better than most people about visual "deep secrets" to make a business more succesful by creating a logo they think is good, or trying hard to find that "visual secrets". While i think the truth is the other way around. A logo to a company is a clothe to a person.. Its the personality of the person that can make them successful. And when that person dresses well, its a super big bonus that can enhance their success even more cause now there charming and good to look at too!

[@shr1reddy]

Same here

[@mohamednaflan4361]

@@adhidassler I would say, a logo is a person's face it's there to identify identity identity, and we make memorable by simplifying it, while making it distinguishable.

[@MiguelRamirezVA]

These videos are such gems thank you so much for uploading them online!!

[@isbusybeingborn]

After studying his work and reading books these responses make perfect sense.

[@Marcellussmiley]

That “w” bit was pretty funny

[@Citizen_X.]

It's refreshing to see a expert being matter of fact, rather than trying to portray himself as someone special born with some special powers. We don't have many such genuine experts left, do we?

[@voxieart]

5:46 "(good) design is universal" motto for life!

[@shr1reddy]

Paul Rand...You are not just a Graphic Designer & writer but a great teacher too...Your thoughts about writing is an eye opener for novice writers like me...!!!

[@LiannaLovelle]

love this interview. its nice to see someone down to earth and honest about what they're doing :) the perceptions I found very interesting

[@anisargsyan8623]

3:29 perception is a reality, the reality is not reality, it's only what people think. That's one of the reasons why so difficult to be a designer because you show 10 people and every guy have a different opinion.

[@beornborg7309]

Great interview. It demystified a lot of assumptions I had about Rand's work.

[@oldsarge52]

Wow, thanks so much for posting, i'm now a bigger fan of Paul Rand.

[@miggsb]

yeah, my reaction too. He is either being very, very modest, or perhaps he wanted to appear that way. His work speaks for itself, and it does often appear magical.

[@CelestialEntity777]

Did anyone else see a crown in the Westinghouse logo?

[@hobodivine]

Thank you for posting this interview. I love Rand... any curve ball you throw him, he'll bring it back, never digresses.

[@milesaboveheaven]

Thanks for uploading Miggsb :) You're awesome!

[@Filtersloth]

thanks for putting this up. it's a great interview. his answers about the reasoning behind his logo's sound like a zen masters hahaha.

[@1augh0utL0UD]

He is one of my idols. pure generous///

[@eleithias]

God Paul Rand was a wonderful, perceptive, enlightened individual.

[@miggsb]

Thanks, and I do still have the autographed book, which I treasure.

[@Lost0In0Life]

So awkward at the end, loved it though

[@Lncas6]

i always thought the westinghouse logo was a crown

[@Medlazaro007]

I like this man he knows lot but he talk like normal guy

[@GuerreroDeSangre]

Is Paul wearing a Brooks Brothers polo? This is really a great video...

[@miggsb]

Thanks. If it is Brooks Brothers, he earned it.

[@isbusybeingborn]

Thanks for this video. Question.. do you still have the autographed book?

[@g0ssage]

miggs, we're just all jealous that you got to interview the guy.

[@RyanEwanchuk]

Art is more for the artist where as design is for the masses. A true musician writes music that makes themselves feel. The same goes for artist. As for designers, its not necessarily what the designer feels as much as the public feels. Almost everything has to have a purpose in design. Not so much in art. I still think its art though.

[@miggsb]

The royal house of Westing indeed

[@isbusybeingborn]

Nice. I noticed you mentioned that you were also a graphic designer. Do you have a portfolio up somewhere?

[@miggsb]

It's French Roast by Lee Ritenour

[@sebastian-drums]

Wow I hear Steve Gadd on the drums!

[@sebastian-drums]

what's the song?

[@phillipsstanley]

miggsb - what books are you using in this interview. I would love to own them if they are still print.

[@miggsb]

+stanley Phillips Thanks Stanley, but I honestly dont remember which of his books I used but I seem to recall that the cover had colored stripes on it. He didn't have to many books out at that time in 1991, but they are all good.

[@yunzan]

Paul Rand: A Designer's Art

[@AlexH0neywell]

Wow. It's good to know we value graphic design more than we did 20 years ago. It could have just been the clueless host. He could have asked more meaningful questions. Damn.

[@isbusybeingborn]

Exactly.

[@miggsb]

I can hardly write with all this peanut butter in my mouth, but thanks for the complement. It's all about chatting.

[@BryceDriesenga]

Maybe he just means, good design is good design.

[@daniel1980]

"we are out of time" god damn, to cut off Paul Rand, you must have lacked foresight.

[@CharlesMasida]

2024 graphic designers like my comment ❤

[@Curttehmurt]

6:40 that's an urban legend but I'll cut you a break since I don't think Snopes was around yet in 1991

[@maximilian200057]

"No va" translates into "it doesn't go."

[@ontemp]

I agree with you. It's very true that design is a solution to a utilitarian problem. Art is not solving a solution. Instead, its an expression that has meaning.

[@Elidoransgar]

Just at the very moment that he finally gets Rand shaken out of his torpor and excited to talk about design, he's out of time. Whiskey Tango Foxtrot.

[@swisskorean]

no... new in spanish is NUEVO.

[@DharmaKarmabArt]

five star

[@miggsb]

yup. miggsb.com

[@photosnaper]

hell...the guy dare to alter paul rand's logo...it's so funny if westing house logo is just a plain "W", yes it is easy to recognise yet it doesn't has any uniqueness. lol...

[@MaraJade77]

Ok, just one thing: Chevy Nova wasn't sold in Spain. NEVER! Maybe you could make another stupid joke or whatever.

[@miggsb]

I've been called worse, but apparently Mr. Rand enjoys being interviewed by idiots, or perhaps he just didn't share your appraisal.

[@alvin4880]

W.wtf

[@bghann]

This interviewer is so bad.