1993 interview re: Paul Rand and Steve Jobs

Directed by Doug Evans, Founder of Juicero and former CEO of Organic Avenue and Alan Pottasch of AMP Films. This was an interview that we did with Steve back in 1993 about Paul Rand.
It is amazing how similar Steve and Paul were.
Doug Evans

[@errolstewart4438]

Moral of the story: Don't be afraid to be a Paul Rand. Don't be afraid of your clients. If they don't respect you or feel you're not good enough, you don't need them.

[@davidreid5830]

I love the pauses. He really THINKS about what he is going to say - rather than just filling space with hot air.

[@gregorymagarshak7953]

I think that, for once, Steve Jobs met someone like himself, and got told "No." And he respects that. An artist who solves business problems.

[@1musicfan2]

In the many interviews I've seen with Steve Jobs, there is one thing he does consistently that I don't see a lot of other people do. When asked a question, he always leaves a moment of silence while he thinks of the answer. Different than most that try to start answering as soon as possible without really thinking it through.

[@StephenJosiahRose]

And yet. It is probably often cut out of his and other similar people’s interviews.

[@fauxhawklad]

I've seen Kanye West do this

[@omarelmohri]

And very rare ‘hhhhnnnn’

[@cyberneticbutterfly8506]

I've seen Elon Musk also pause like this sometimes. Especially when it's something that he hasn't been asked a million times and has a cookie cutter answer for.

[@pinkyyy987]

I've noticed that too ! He was such a genius and had really great communication skills. ❤

[@ProBloggerWorld]

I could listen to Steve Jobs for hours. What fascinates me most about him are his failures. He really knows how to move on, learn from your experience, and remain undeterred in your vision. He received so many invaluable lessons through his failures. Amazing.

[@NickButton]

Steve is obviously a deep thinker himself. He's one of those people who takes time to consider the best way to phrase his response before retorting - rather than what most of us do: saying 'um' 'er' 'it's kinda..'

[@shahilagh]

i am so enthusiastic for learning from people like steve j. i just feel extremely passionate about being in touch with such people.

[@TheAmna_Penguin]

Hello comment from 6 years ago :)

[@pinkyyy987]

​@@TheAmna_Penguin hello comment from 3 years ago ! :D

[@TheAmna_Penguin]

@@pinkyyy987 HAHA

[@TheAmna_Penguin]

@@pinkyyy987 Now its 9 years ago

[@pinkyyy987]

@@TheAmna_Penguin Yeah.. time flies so fast.

[@pinkyyy987]

I love this guy ! I especially love his pauses, and how he takes time to phrase what he's about to say, very inspirational for me.. such a pure genius, love him a whole lot. ❤

[@Bassistking]

I love steve's dramatic pauses in his speaking. Not immediately after a question was asked, but mid sentence where he'd stop, and put together his next lines very masterfully. Also notable in his opinion of Microsoft around this era.

[@saskiavanhoutert6081]

Really like the positive talking of Steve it gives progress in thinking about the talked subject positive thinking gives results in acting, love it, thanks Steve and life along in mind and memory

[@alluvialedaempfer962]

This interview shows one thing clearly; Jobs didn't know alot about graphic design and design in generell as alot of his former colleagues stated, but he had the intellectual capability to recognize its traits and appreciate them for what they are not being coscience about it, that those are fundamentals. Alot of the things he describes here talking about Rand is the absolute basic graphic design.

[@susancorgi]

May be he knew just enough to go great things. Many people know too much but do nothing.

[@alluvialedaempfer962]

That's what I said.

[@vimalcurio]

@@susancorgi well said...

[@fitinshoe]

"would you give us a few options?" "NOOOOOOO!!!" : Paul Rand.

[@TheAmna_Penguin]

Hello comment from 11 years ago :)

[@guantanameraguajira4398]

​@@TheAmna_PenguinHello comment from 4 years ago

[@TheAmna_Penguin]

@@guantanameraguajira4398 Hello comment from 1 month ago haha

[@Takuma_Sakazaki]

​@@TheAmna_PenguinHello comment from 2 months ago.

[@RomboutVersluijs]

I am actually amazed that he has so much knowledge of graphic design. He really was a truth skilled person, Mr Steve Jobs

[@kellyclark2806]

I like the pauses, when SJ is taking time to think of his answer and make it meaningful. Cool. :)

[@plasticpolaroid]

thanks for uploading this!

[@TheAmna_Penguin]

Hello comment from 12 years ago :)

[@joefenstenblow]

This is great! Thanks for posting.

[@liamaleman1761]

Steve Jobs just had some magic

[@oscarrimore]

"how would you describe his principles?" 4:26 - 4:33 (beach ball spinning) "Paul is a very interesting"(beach ball spinning) 4:35 - "interesting"(beach ball spinning) 4:43 LOL, I'm just kidding I loved steve and I am a mac, but got to admit it was kinda funny lol

[@Rachel-eq7uf]

raxotube hahaha I agree!

[@shnbwmn]

I would've really liked to see what the Milton Glaser part was about ...

[@khooskzad5612]

Steve hepls me through hard days

[@mstiel]

This is interesting because of the fact that IBM had Paul Rand do their logo, and now Steve Jobs went and had Paul Rand redo Apples. Both were competitors since the begging of the making of Apple. Besides the fact, Paul Rand was a smart man with design assets that could solve any problem.

[@sbef]

As an engineer, I love the part about bringing solutions to a client, not options. After all, the client wants a problem solved, and a good engineer is able to instinctively know which "option" is best and worth exploring. So one might as well stop wasting anybody's time and just doing the right thing, instead of having the client choose between multiple alternatives.

[@MrFrankBullitt]

Nice insight into brand building

[@ansarkhan444]

Steve seems to describe his own attributes

[@beckbat7479]

Yeah, I think so, too.

[@derekholguin5728]

3:10 paul rand is a badass

[@kjunegoo]

thank you.

[@flappospammo]

brilliant insight into the mind of a genius

[@Goldini7]

this is raw footage, which is why there are pregnant pauses before SJ answers the questions. These are usually edited out, unless it's for drama. The take-away is don't be afraid to think long and hard before speaking when answering a question while cameras are rolling! It's way different when it's a live interview. SJ and Paul Rand are amazing, as is my friend Doug Evans who orchestrated this interview.

[@mrpogiinspace]

Legend on another.

[@Rianoris]

Two years before I was born.

[@rogandesign531]

God I wish I was at that level where I could say to a client "No you don't know your talking about, you don't have taste or know what good design is, I'm going to give you something, your going to use it and you have no say in it's design or revisions and I'm not going to do an endless back and forth with you and that's it.

[@CamJames]

You merely have to decide that you are on that level, after putting the work in to back it up.

[@appudhinu5453]

i love the way the steve jobs think

[@sgtunix]

Very interesting. Praise our lord and savior, O Steve Jobs.

[@felixthelmocevallosmorales41]

Steven Paul Jobs (San Francisco, 24 de febrero de 1955-Palo Alto, 05 de octubre de 2011) fue un empresario, diseñador industrial, magnate empresarial, propietario de medios e inversor estadounidense. Fue cofundador y presidente ejecutivo de Apple​ y máximo accionista individual de The Walt Disney Company. 69 AÑOS 56 AÑOS 13 AÑOS.

[@Pepexist]

Deep gratitude for all you have done for me, big apologies for not being able to clarify the whole misunderstanding that took place in a proper way, i appreciate very much for giving such a precious opportunity and valuable experience, until tomorrow good night have an excellent day

[@JESSNAIMARK]

two geniuses.

[@IvanDub]

Steven Jobs himself was a deep thinker. Pauses in his responses were not artistic. They were periods of diving down with a question into depth of his mind. We learn of a tragedy of a man of such a caliber, when we read his biography. His search for himself was too intense: extreme diet, no shoes at times, work work work, very convoluted relationship with his closed ones, and a tragedy of being fired from the company he established with another Steven W. He’d continue to learn, if he was alive. He built great companies after losing Apple, but he didn’t build a great life for himself. His legacy are both business lessons, and lessons of narcissism: How not to live your life.

[@sampreetisengupta7202]

Can’t watch a Jobs vid without thinking of Woz in the Hood

[@nestorchikoti]

Paul is a legend

[@kiran-thetributechannel]

Cameraman was playing with the camera for sure

[@w3bt3k]

@xr0 He is not talking about the Apple logo. He is talking about the NeXT logo.

[@ask-wj2pf]

🔥🔥🔥🔥

[@BeardedDev90]

His logo may look dated now, but I could see it as one of those logo's I grew up seeing. If it really looked dated they could update this, though you want a logo to last over time, sometimes they need to change.

[@mrmatias2618]

Lectures studied. Greeting from Angola.

[@bobbobby2092]

Steve jobs knows what logo is.

[@nathsimpson]

I'd like to reference this for an essay I am writing for uni, Can you provide any referencing information like where your sourced this interview, and who conducted it and when? Thank you very much!

[@saadistik]

THIS AINT ONLY ABOUT STEVE JOBS, ITS ABOUT PAUL RAND TOO

[@BJ2DESIGN]

3:10 is Gold : )

[@PeterCooperUK]

@PabloNeirotti Since NeXT was founded in 1985, they were ahead of their time, then.

[@XMattingly]

Jobs has always been years ahead of his contemporaries. He had that weirdo page boy haircut years before it was popularized by Javier Bardem! : )

[@youareworthy]

1993 to be exact

[@onefineline]

@kurt05051987 I believe he was talking about the [eye] [bee] M poster, which was unclear from his response.

[@GaziAshiq]

i like it

[@xr0]

So he made an apple for a company named Apple. He's obviously a huge genious.

[@Notrocketscience101]

I always thought the Next symbol was crap. I think Steve bought into the emperors cloths on this one, no doubt because he was fresh from the sting of leaving Apple and he didn't want to be a boat rocker at the time.

[@kirill.borisov]

That background noise…

[@adnbek]

I don't know about you guys but he looks a lot like PC from the PC vs Mac ads in this vid. :P

[@Mazen4981]

while I was reading that I heard him say uhh 3 times

[@tutorialconr]

@nfoo Support. I respect Steve Jobs a lot. He's gone through a lot too :\

[@TheAmna_Penguin]

Hello comment from 9 years ago :)

[@schoolboydanny]

If you had a client approach you and he had a business that needed a branding, but you see it as the failure it will become in a year or two, do you turn it down?

[@MnMustafa]

Joshua Kleckner most of the businesses have higher chances of failure (fact), so we (as designers) shouldnt bother, it is not our headache. We should be more focused on our quality of work and the income we are generating from that project. Along with money, we should also see the profile of the client you are serving, he might bring more projects to you in future (very rare).

[@SashCatanzarite]

3:10 -- awesome

[@TheAmna_Penguin]

Hello comment from 9 years ago :)

[@wesam4470]

No much zoom. Can't the cameraman zoom more?

[@Betapro461]

Bro😂

[@noelio67]

Jesus....i thought he was on about Rand Paul til i read the script again...lol....R.I.P. Steve Jobs...from an Android user......it's all about respect for innovators across the board of tech-land....it doesn't matter who you link up with.....RESPECT...as in the game of football(soccer)

[@SubUrbanNinja-EDC]

What makes him a genius? After so many years in the worlds most important product (computer) industry, what has he brought to us? Ipod?

[@kihbjcjdjd7022]

No iphone

[@kihbjcjdjd7022]

Ipad

[@kihbjcjdjd7022]

Imac

[@SubUrbanNinja-EDC]

He invisioned a more useable interface and a more media purposeful devices but a lot of the technical work was done by real computer engineers. If Bill Gates stole from Apple, Apple stole from xerox. Steve Jobs only feat was that he kept his company alive through persistence while companies like Commodore/Amiga (who at the time had better computers) gave up because they lacked the leadership of a persistent owner.

[@kihbjcjdjd7022]

@@SubUrbanNinja-EDC damn you still remember your account password 13 years later ?

[@andmaketherain]

Interesting...

[@kambalaanilkumar]

Pink chaina #british got talent #moon with Rose's

[@ronniedelahoussayechauvin6717]

Who is Doug Evans?

[@probeef]

it's like watching a bizarro bill hicks

[@iAbhijeetShukla]

gr8t

[@Darkwalker1990]

@nfoo Well said sir :D some people just dont get it, but that fine, leave them with their error ridden Windows...

[@alainportant6412]

Rand Paul ? I never attacked him on his looks. And believe my there's plenty of subject matter right here. That I can tell you.

[@Richinity]

his dresser was probably filled with the same ensemble over and over. he's like Monk

[@swisskorean]

Paul rand NEVER made anything for apple... he designed a logo for NeXT, a company from Steve jobs after he was laid off from Apple.

[@hobodivine]

4:03 I thought the Eames designed his house?

[@TheAmna_Penguin]

Hello comment from 10 years ago :)

[@TheCarlosLuna]

And yet, he still wears the same clothing.... he must have his closet full of the same shirt and pants... he even brands his image... Steve is good.

[@doubledollaBILL]

4:30 my fellow dotcom

[@ronniedelahoussayechauvin6717]

I don’t know anything about this.

[@haarbl]

BWAHAHAHAHAHAHAHA!!!!!!!! He's a business genius. Look at how he turned Apple around. They might not be the largest, but they're the most profitable. He knows how to make a healthy company, not to mention a spectacular operating system. If you can't see this, I feel sorry for you.

[@kambalaanilkumar]

First cousin zac effron... I feel it's so unfair zac you know it all

[@saskiavanhoutert6081]

My reaction about the word 'cyber-crime', well I don't practice that one and can't appreciate it. It has to be cybernetica or so to say the science of the reglisation-, stirings-, information- and communicationmechanisme or cybernetics or so to say the science of control in machines, communication, male-, female-, animals, idioom (word-use). Perhaps Paul Rand has also this opinion, kind regards.

[@instawhut]

why?

[@sgtunix]

@nfoo Amen

[@joseloodesign]

u mean RIM

[@daimyoyo]

I miss you, Steve. Fuck cancer.

[@B1aDK]

Oh come on. Sure, he waits sometimes before he speak but he says "ohh" and "umm" and "ahh" just as much as any other guy.

[@ItsAHN]

@xtreamof dude really came up with 4 paragraphs trynna protect his insecurities. you must be a security guard in the big blue the way you trynna guard yourself. people must have hurt your feelings in the past. i'm sorry old man. i wont interrupt these adult's conversations anymore. go eat your medicine and watch your 10oclock news. insecure senior citizens..

[@Tyong-sk7vt]

From Viet Nam , I like it

[@freedomfyter]

I like the NEXT logo but its now dated with todays design. I can't believe Jobs payed $100,000 flat rate fee to Rand for that logo. I think he payed for the Rand name rather than the logo.

[@ChDaniel]

and years later, guess who learned how to charge for name rather than product :p

[@douglasalan7786]

Steve is no longer here. Embrace Linux. It's the only viable option.I wish Woz would jump back in but he understands age and his time left. Apple will soon go the route of the Studebaker.

[@qncsc]

people like you. how does it feel to be SOOOOOOOOOOOOO wrong (maybe the most wrong person alive)? Apple is the most valuable company on the planet, nearing a market cap approaching $1 trillion, having just had their most successful quarter, with $20 billion in profit.

[@david29565]

Here you can see the booklets: web.archive.org/web/20200208102511/www.paulrand.design/work/Logo-Presentation-Books.html

[@ItsAHN]

@xtreamof marketing idiots? their objective is to get people to remember the logo and the name. so i guess when you can recall it with full detail despite hating it, thats a successful marketing son.

[@VladIDrago]

@w3bt3k Correct what You say :).

[@TheAmna_Penguin]

Hello comment from 9 years ago :)

[@SubUrbanNinja-EDC]

Why is he an idiot? What did he do to make you think that he is not? He got fired by the company that he created with others who were the real genius.

[@joseloodesign]

ur mom loves IBM

[@mavericksf16]

Everyone loves IBM.

[@EndureFocusEngageDie]

Steve Jobs = 

[@kambalaanilkumar]

You can not escape you are under him he is under me ... that's only thing u understand. Death ya it's common all you know is power play ok . You enjoy enslaving people... british loyalist test she failed totally 100% #noor kanan gill . Does Punjab have talent.... you know not movie failed #youtubers AIB ?stand up comedy #$dreams

[@kambalaanilkumar]

Disney

[@sergeramos77]

@aqayax essai de post

[@9155-s7t]

_9ZÜV