Mike Tyson On Taking A Bite Out Of The Cannabis Industry | Forbes

Mike Tyson, the former heavyweight champion and cannabis mogul (with ear-shaped gummies) tells Forbes how pot changed his life-and the secret weapon that will help him smoke Jake Paul in their fight.
While Iron Mike was prone to being his own hype man as a fighter, he’s not far off with his claims about his budding cannabis company. Tyson 2.0 sells marijuana products-including flower, vapes and edibles made in the shape of Evander Holyfield’s ear, which Tyson notoriously bit during a 1997 match-in 20 states across the U.S., and in Amsterdam, Barcelona and Thailand. The company, through a partnership with PHCANN International in Macedonia, is in the process of launching in Germany’s newly legalized adult-use market as well as the U.K.’s highly restrictive medical marijuana industry.
Tyson 2.0 works off a licensing model, cutting deals with franchisees who grow, manufacture, and sell his branded cannabis products. In 2023, the brand generated $150 million in revenue, Forbes estimates, with about 30% coming from cannabis sales and the rest from accessories, CBD, nicotine vaporizers and other products.
Tyson 2.0’s flower is branded with names drawn from his legendary boxing career, including Dynamite Cookies (his first nickname was Kid Dynamite) and Knockout OG (Tyson won 44 of his 50 boxing career wins by KO). But the company’s flagship product Mike Bites-the edible in the shape of Holyfield’s half-bitten ear-was developed by Tyson’s wife, Kiki.
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[@julianr1330]

I love Mike Tyson’s chill demeanor! Awesome to see iron mike kill it all these years later

[@Kenny49ERS]

🤦🏻‍♂️

[@michaelhartman851]

The marijuana industry is really misunderstood, it's filled with a bunch of us hard working people that yeah we get stoned but we also do more in a day than some do in a week, the stereotypes of stoners being lazy and unmotivated couldn't be more wrong, great job bringing cannabis into the mainstream market.

[@Patrick-el8zs]

Well ya your cultivating plants so your a farmer . Farmers are known to be hard workers so ...

[@spiritanimal7516]

A big misconception is that marijuana is grown solely for recreational purposes, people like me need this plant to help with medical issues

[@ratboy4169]

how can someone not understand the words, money tree. it will be a billion industry & still no legal in every state.

[@thomaskeyton7771]

Me too i have seizures and migranes this is about health and freedom of choice i should be able too say no to painkillers and use bud like i do for these painful and inconvenient conditions. Its not a cure all but compared too side effects of meds its pretty tame.

[@teamtubbyz6399]

​Same I have seizures all my life and been using it or my seizures since 18 now 30 helped so much now also working in this area.

[@chrisekigbo7748]

So happy for Mike

[@patrickaussieMilartry]

Amen mate 👍🇦🇺 real good feeling to see a man like this HUMBLE HUMAN BEING GIVEN WHAT HE TRULY DESERVES. HAPPINESS AND SELF RESPECT. HE TRULY IS HUMBLE AND PROUD OF WHOMHE HAS BECOME. A STRONG BOXER AND A VERY STRONG SPIRIT.👍

[@gogogo1064]

His previois canabis line was one of the best. They had some trippy strains.

[@technodrone313]

i tried tko cookies. it wasnt half bad. decently priced for celebrity weed.

[@BitBeastCarter]

Genius idea and super supportive of this 👏🏼🙏🏼

[@ZoongoZang]

A WOMAN THTS WITH YOU IS WORTH A LOT TO YOU IF YOURE A SMART MAN .....SHE IS A CREDIT TO THE FAMILY INDEED ....GLAD 4 THEM

[@bustownbc2787]

Love mike💯💯💯 he never stops going forward

[@judewarner1536]

Forbes: Voice of the 1%.

[@trollon-u2124]

For a company with avg revenue of 5 Billion dollars, I'd say that 1% pulls some decent weight

[@judewarner1536]

@trollon-u2124 Yes! The top 1% pulls the same weight as the bottom 60%. What happened to "All men are created equal"? As George Orwell wrote: "Some are more equal than others"... in fact, several billion times more equal.

[@jwsledge]

Ive tried these gummies….EXCELLENT… love em. Very consistent.

[@Flowlimit]

What a beautiful human being. ❤

[@weedmapsofficial]

Tyson is iconic for this 🔥

[@mattgonzalez446]

ok plug

[@justtwobrotherspokemon]

As a medical patient myself I've had mike bites they were top quality medicine. Well made. You go mike!!!!!

[@breeze2dopemusic]

Amazing! Thank you Forbes

[@zn12914]

title of the video is wicked

[@sitindogmas]

I'll get behind anything Mike puts his name on! id love some toad for my mental health, that is for sure

[@joshuagarris2752]

I can't even imagine smoking DMT that would be crazy

[@DeHyntonGaming]

I want to buy in UK

[@JayBeachTV]

You deserve it Mike love ya brotha!

[@aronstoneboovip]

"I cant even spell cannabis. why am I the face of it, why is the universe choose me" lmao Mike u legend, no one is better in that position than u

[@JWick-iq6lp]

Tyson 2.0 has some decent Weed too. I am in Michigan smoking some right now and I just ate 2 Ears lol. The Mike Bites are incredible and the flower isn't the best, but it is potent af and a good deal for the price.

[@MarioGlebbeek]

Way to go Mike 👍💟

[@garethbeaton8414]

Do you sell to uk cbd or thc

[@TomDBombed]

What an amazing man!

[@ike9]

Mike bites!

[@wrussell7273]

Go Mike

[@schwastypantz8795]

Great colab with royal queen seeds

[@ChemicalXII]

"The Champion Cannabis Guy: Mike Tyson. - - Holy Ears: Evander Holyfield.".

[@Kingtrollface259]

Mike is a genius

[@robwood8201]

They are a awesome edible!!! I actually tried them on 4/20!!

[@madreselva7]

Iron Mike sir 💚 when I go in I always ask could I please have 2 ears and thank you. 🎉✌️👂🤤💚🥰

[@justinreedflynn]

Mike Tyson seems to have had such an amazing evolution as a person.

[@dougwilkinson1303]

In Maryland

[@MaseratiShawty1]

I wonder if theirs any of his products in the Bay Area.

[@JaSon-wc4pn]

Nice one mikey, Your 2.0 vapes are also available in the U.K. (Illegally) Great to see you will be available on UK medical soon

[@viperphoenix...]

I'm buying some

[@selftalkwithsal4229]

Da king of Cannibus #miketyson

[@thething5425]

Spelt it wrong mate

[@selftalkwithsal4229]

@thething5425 nothing gets by you

[@thething5425]

@@selftalkwithsal4229 😂

[@GenGenChilling]

Bring it back to Maryland. Please 🫶🏽❤️

[@buckallyall8481]

Ric Flair's Woooooo OG🤣🤣

[@paulg3012]

Seeds selling one per package? Come on people.

[@jaybae5850]

Tyson thc vapes hits alright. Decent 👍

[@mandelleli]

IRONMIKE❤

[@JacobThomas6654-eh8yr]

The fact tt it's shaped like an ear knowing Mike Tyson's full history is hilarious to me

[@ronaldedwards507]

The fact that’s it’s ears is crazy also smart

[@dougwilkinson1303]

I would like to see Tyson

[@franko8572]

I thought it was gonna say “a bite out of Holyfield’s ear” in the title.

[@Johnninham-ur1dr]

'Bongon with Mike Tyson!'

[@garethbeaton8414]

Tko kig of the ring and king of the bong

[@DrizzyDrake3000]

Awwww Mike like the interviewer a lot

[@RawShogun]

Elevated just got the license for the Tyson brand in NM, the ears are pretty good, they look like little ears!

[@peteypablo2081]

How do I get some Mike Bites???!!? I'm in Canada

[@ldougle2018]

Outstanding boxer,outstanding gentleman 👊🏼Tyson 2.0 Amsterdam is top draw 👌🏻

[@GinaBurlingham]

It is unwise to promote criminal behavior. .. and attempt to make such behaviors a novelty. Biting a person's ear off is a CRIMINAL and reprehensible act.!! ... Holyfield should sue because it is HIS ear they are selling.!!

[@bryanspilner7370]

TYSON FOR PRESIDENT

[@moneyball8287]

Mike can bite my ear anytime😂😂😂

[@TORKERTYLER]

As a Canadian you will regret legalizing drugs

[@mikescott7408]

That earbite gummy was created 2 or 3 years ago and pulled off the market.. Either mike tried to launch back then and now trying it again with better people i dont know. I

[@timmcdonald958]

3:30 bro sweating like crazy

[@MaseratiShawty1]

Geeked af

[@stevierico5934]

The love of money!

[@dwhitelee7803]

Tyson u go bruh, u r a legendary God

[@TheOnly1JLDN]

Did mike really say Get out of ear

[@jraddd367]

Love Mike and his brand of weed

[@mydefenseisimpregnable]

Is the ear bites vegetarien/vegan?

[@DikDastardly]

anyone from NYC in the 80s 90s and early 00's knows BROWNSVILLE AINT NO FUCKN JOKE

[@Shastavalleyoutdoorsman]

Just awesome we are at a point in society where we praise people for cheating...

[@ns4gang96]

yeah see weed is amazing good thing that alot of people take for granted

[@8THCity420]

I took 3 grams of Golden Teacher’s mushrooms and I quit drinking. Let me remind you, I was drinking 2TWO2 PINTS of liquor a day for at least 6-8 months maybe. I quit cold Turkey. These things are truly conscious connection to your higher self. Some sort of god. Believe me. I’m the kid of a civilization who’s alienated themselves.

[@ShaunC-s.c.]

His cannabis failed testing recently

[@Alexandersuperman420]

I need some I am 21

[@richardsanchez8358]

Those are all my ideas

[@Jake-ny3wt]

6 weeks. He’s going to kill Paul 😂

[@Gypsyukgrow]

Would love to grow your seeds UK 😏 comes 😅

[@AaronTheGreat________]

It’s coming on uk med bro soon

[@quirijn3865]

Myke should make the fight just one punch to knock Jake Paul's career out of his soul

[@richardsanchez8358]

Use your toes that’s me

[@Gjjarv]

Haha class biten ears 😂😂😂

[@JXero]

Meanwhile his weed got recalled for fungus. 🙄💀

[@garethbeaton8414]

Woow you grow up like that and never did it ones het in way of boxing grat man

[@joeydiaz5037]

Selling single seed packs LOL

[@simcitybigworldmedia]

My wife said why don't you use the ear , I said get out of "ear" 😂

[@sergiobowers6930]

Atta boy Mike.

[@SJD93]

Free the weed

[@bikerbrandon1]

Never understood how people who come from places that did nothing but keep them down and make life unbearable would say they are proud to come from there. Even though they spent their life getting away from it and doing their best to never go back. Easy to admire from a far i guess.

[@Falconryful]

I say what a load of bs.

[@claudegervais7103]

From cannibal to cannabis :)

[@dreamulator]

YO SPONSER MEEEEEEEEEEEEEEEEEEEEE

[@Herculano420]

I love weed.

[@Jake-ny3wt]

Future can’t smoke🥺🥺🥺

[@NotLikeLee]

Holyfield should sue him that’s not mikes ear.

[@nickb.7272]

Worst wax of any form I've ever came across unfortunately

[@Luciid]

does anyone else fart?

[@jameshart5736]

😊😅

[@zz-.-]

Leave it to Forbes to have a headline like this lol you clickbait clowns 😂

[@user-tp5ls5dd7e]

This is in poor taste.

[@NovaOfficial_Tv]

Your not the champion weed guy haven’t even grown yo own…… just bought a company to do everything for you lol 😂 big difference bruh

[@fighterforlife5284]

True but he still gettin the money. Everything is about money now. Get it while u can

[@TheCiaMKultra]

​@@fighterforlife5284Agreed ! Strike when the irons hot ! Tyson is capitalizing on the market. By being a spokesperson for his self branded company. Seems like he has teamed up with a level headed Cannabis headhunter looking at the horizon of the industry . Being able to expand the product line into Cafe style blazing lounges with infused menu crosses markets from dispensary to Being baked at the bakery 😂 Some great ideas as the Feds finally de- schedule it .

[@MaseratiShawty1]

I get you but money buys you that. It’s like paying a handyman instead of doing it yourself. He’s changing lives so that’s respectable

[@jaybae5850]

These celebrity types do have a part to play on the cannabis industry, no doubt. Nothing wrong with that.

[@blaneharrison6341]

The champ of the world 💯

[@stevenbird8076]

SUCH A PLEASANT MAN , AND HES GOING TO DESTROY HOMEBOY IN THIS FIGHT COMING UP ...

[@stevenbird8076]

FUTURE DOESNT DESERVE THE SPOT... BUT FREEBAND TESTS DOES

[@r.o.b5549]

If Mike's smile dont naturally make you smile..you need medical attention

[@Williamjane69]

And we Cary his product. And from 3 blocks from each other 11233. WilliamJane @miketyson