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The sequel to the 1996 mega-blockbuster "Independence Day" hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional "Earth Space Defense" was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar joint advertising venture between 20th Century Fox and the United States Military.
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SOURCES:
• U.S. Army Using Independence Day as a Propaganda Tool
www.esquire.com/news-politics/...
• List on US military interventions since World War II
williamblum.org/essays/read/o...
• Infographic of US interventions in Latin America
knowmore.washingtonpost.com/20...
• How Many Countries is the U.S. Currently Bombing?
• Video
• U.S. Escalates a Shadow War In Somalia
www.nytimes.com/2016/10/16/wor...
• McCann Worldgroup’s Lisa Nocella on NPR
www.npr.org/2016/05/12/4778359...
• US Army spends 200 million per year on advertising
adage.com/article/agency-news/...
• Only 15% of military recruits get the promised college degree
www.alternet.org/print/story/6...
• Soldiers Forced to Repay Enlistment Bonuses After Going to War
www.latimes.com/nation/la-na-n...
• National Coalition for the Homeless - Veterans Facts
www.nationalhomeless.org/publi...
• Sexual Assault in the Military - Fact Sheet
www.protectourdefenders.com/fa...
• Suicide rate of U.S. veterans rose one third since 2001
www.reuters.com/article/us-usa...
• Military refused to assist on original Independence Day
www.motherjones.com/politics/2...
• US Navy collaboration on Battleship movie
www.washingtontimes.com/news/2...
• X-Men cross-promotion with US Army
www.salon.com/2011/05/26/penta...
• History of Military collaborations with Hollywood
www.washingtonpost.com/opinio...
• Hollywood and the Pentagon: A relationship of mutual exploitation
america.aljazeera.com/articles...
RECOMMENDED READING:
• An Ordinary Person's Guide To Empire by Arundhati Roy
• War Is a Force That Gives Us Meaning by Chris Hedges
• Killing Hope by William Blum
• Rogue States: The Rule of Force in World Affairs by Noam Chomsky
• Propaganda and the Public Mind by Noam Chomsky
• Necessary Illusions by Noam Chomsky
ABOUT THIS PROJECT
The Pop Culture Detective Agency is a brand new video series that looks at media through a critical lens with an emphasis on depictions of men and masculinity in movies, television, comic books and video games. / popdetective
Full text transcript available here:
popculturedetective.agency/201...
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CREDITS
Writer/Producer: Jonathan McIntosh
Motion Graphics: Jonathan McIntosh
Logo Design: Justin McIntosh
Music: Jonathan Mann
/ jonathanmann