Mintegral ROAS Bidding 101

In this video, Roman Garbar of Tenjin raises questions regarding Mintegral's ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses.
Watch the full video to learn the answers to the following questions:
1. What is ROAS bidding?
2. What sort of campaigns can advertisers run with Mintegral?
3. What are the advantages of running ROAS bidding with Mintegral?
4. Are ROAS campaigns also available for indie developers?
5. Do Mintegral ROAS campaigns work well for all monetization methods (IAP, IAA, Hybrid, Subscription-based), or only a particular one?
6. If I am doing ad revenue, it is crucial for me to bid on Day 0. So can I bid on Day 0 here, and what are the other options?
7. What are the best practices for ROAS bidding with Mintegral?
8. Are there any other ways to send ad revenue or MMP data to Mintegral besides through an MMP?
9. How often do you recommend advertisers to update the ad creatives in ROAS campaigns?
10. Are CPI and ROAS campaigns connected in any way?
11. What should advertisers expect once they have just started ROAS campaigns?
12. What's coming up next with Mintegral?
13. What is the best way to reach out to you guys?
Btw, we have a similar video on Unity ROAS campaigns. You can find it here: • How to scale hyper or ...

[@5minbooksum]

the video says $500 budget per day per country is optimal, but what is the minimum required budget to be able to start?

[@TenjinIO]

Hello, thanks for your question. Mintegral recommends to start with a budget of 200 USD. The goal is to accumulate sufficient data samples for sufficient algorithm optimization. For Tier 3 countries, it might be appropriate to start with a slightly lower budget.