Missing purchases in Google Analytics 4? Here are 11 reasons

[@mahmoudmustafa579]

Awesome as usual!!

[@BartoszOrzepowski]

In addition to Reason #7 - even if you publish current version of GTM workspace always check if it's live. Sometimes it doesn't go live, because there is approval queue and you might have not enough high level of access to edit such a thing in GTM. Last time I had this issue and couldn't solve it for so long and then I noticed my version was the newest, but not live.

[@candicemcmath4521]

Thank you! Your videos are always so helpful. You are my go-to resource for when I can’t figure out something in GTM or GA4.

[@yeti402]

Perfect video! We just corrected a typo in the data layer, where a key accidentally had a capital letter instead of lowercase.

[@ditjow6]

Thank you, Julius!

[@adrianwisniewski6784]

great job!

[@manishjoshi1624]

I my case its the processsing delay. The purchase event reflects after 48 hours in my GA4 dashboard