Mitigating Common Method Bias

Addressing Common Method Bias is crucial for enhancing the validity and reliability of research findings. To mitigate Common Method Bias, researchers can use several strategies:
1. Harmonious study design: Design the study to collect data from multiple sources or at different times.
2. Anonymity and confidentiality: Ensure respondent anonymity and confidentiality to reduce social desirability bias.
3. Counterbalancing: Randomize the order of questions or use different formats for different sections of the survey.
4. Use of different scales: Employ different response formats and scale types to reduce the likelihood of response patterns.
5. Statistical techniques: Apply statistical methods like Harman's single-factor test, confirmatory factor analysis, or marker variables to detect and control for CMB.