The Research Onion: purpose, explanation and how to use

Narrated by the author of the research onion, this video is about Saunders et al.'s Research Onion. It outlines the purpose of the onion, explains each of the onion's layers and poses a series of questions that you need to consider when designing your research. It emphasises the need for methodological fit. Links to a downloadable copy of Chapter 4 of "Research Methods for Business Students" and the Research Onion diagram are given along with further reading.
This video is also available in two parts: Part 1 The layers of Research; Part 2 Use and Methodological Fit.

[@houssamlabiod]

A great academic tool to rely on when doing research. Thank you for sharing.

[@MarkSaundersOnResearchMethods]

Thank you for your kind words. I am glad you are finding them useful. I will be adding more on a weekly basis

[@KellyRogers-tr3dw]

Love this and I recommend it to all of my students!

[@MarkSaundersOnResearchMethods]

Thank you so much Kelly, that is really appreciated

[@margaritanyfoudi3208]

What a thorough and detailed explanation by the creator himself! Thank you for your immense contribution to Research Methods!

[@MarkSaundersOnResearchMethods]

Thank you Margarita. Further videos are on their way

[@tochukwuezemmaduka3040]

Well explained. Thank you.

[@MarkSaundersOnResearchMethods]

Glad it was helpful!

[@michela.ferraro]

Very precious lecture by the author himself, of the very essential tool you want to adopt for your Master dissertation. It also assist lecturers to introduce Research Methods, in particular to International Students. Already in the essential links! Thank you!

[@MarkSaundersOnResearchMethods]

Glad it was helpful!

[@salaheldin00]

Brilliant, this is a tutorial and comprehensive lecture that will help me a load preparing a solid dissertation for my DBA.

[@MarkSaundersOnResearchMethods]

Many thanks for your kind words, please subscribe to my channel, if you have not done so already. I am trying to upload a new video every week.

[@MarkSaundersOnResearchMethods]

Glad it is of help

[@julfahmisalim]

thank you sir, its so amazing..

[@MarkSaundersOnResearchMethods]

So nice of you

[@Kafkaesque786]

Thank you

[@MarkSaundersOnResearchMethods]

You're welcome

[@jonathanliu5555]

Fabulous, Mark and looking forward to more.

[@MarkSaundersOnResearchMethods]

Thank you Jonathan, the next one is up!

[@MarkSaundersOnResearchMethods]

Thank you Jonathan, plese share widely and subscribe

[@user-zj2jn7ww5d]

Excellent Elaboration sir

[@MarkSaundersOnResearchMethods]

Many thanks for your kind words, please subscribe to my channel, if you have not done so already. I am trying to upload a new video every week.

[@Jaymastia]

Could someone provide a research journal that used this... I understand but i need a sample for setup

[@MarkSaundersOnResearchMethods]

Do you mean a journal which uses the onion in the methodology?

[@Jaymastia]

@@MarkSaundersOnResearchMethods definitely

[@twatkins9042]

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