00:01 Pricing in your mobile bar business doesn't matter as much as you think. 00:42 Emotions play a significant role in the buying process. 01:19 Understanding customer motivations is crucial for pricing your mobile bar 02:01 Mobile bar provides options for wealth and happiness. 02:41 Creating memorable experiences for clients 03:19 Good branding is crucial for a mobile bar service. 03:58 Sales is about your speed to the lead, your tone of voice, and not lowering your price. 04:35 Utilize the free resources and tools available on the mobile bar Hub membership and website to improve your event's net profit