Supreme - Why They're Hated

Today we're going talk about the history of Supreme, why they're hated, and whether or not that hate is warranted.
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Twitter: / modernbusin

[@modernbusinesschannel]

How do you feel about Supreme?

[@jaydingeer]

everything in this video is entirely accurate

[@socoolrickywwefan]

devolved

[@BrianMorrisPhoto]

inferior👁

[@FRIENDSWITHLABELS]

It got mixed with the wrong crowd and sold out I still love supreme but man do I hate the people that associated themselves with supreme

[@randomchannel5216]

Bland and overpriced,

[@mrjohnnyk]

Supreme is one of those brands that I wouldn't wear because I would feel like a tool.

[@gregorygregory6347]

Ha ha, well said, and I fully agree! I would feel like a total dipshit follower poser if I ever wore Supreme. I remember when I started skateboarding in 1990 and we were the outcasts off society! I loved that time!

[@ganiniii]

When I was 16 I would wear whatever the fuck I wanted not thinking about anything but as the years passed by I started feeling like that. I wouldn't wear any of their clothes too, the same way I don't wear the Ralph Lauren pullovers my parents offered me.

[@puffin20]

That's one reason I don't wear Thrasher even though I've been skating for 16 years now.

[@axxion231]

Imagine not wearing what you like because ur scared of what people think of you. I still wear my preme and box logos when i skate. I honestly feel the complete opposite of embarrassed because i know who i am and can care less about what sheep think (plus im from ny so its common to see people wearing preme) i guess wearing preme in kansas would be different lmao

[@saffronlemur1123]

Fr

[@wowflower]

supreme might have a hypebeast image but dont be fooled their skate team is full of seriously talented individuals. true artists.

[@quad7375]

any company with money can put together a talented skate team.

[@KLK01]

Apple can just pay a pack of sellout pro skaters and they would also have "talented individuals."

[@ghostkiller427]

@@KLK01 but they’ve been with supreme for a minute as a team. Not trynna bandwagon but half of the members are original members.

[@legitballin1986]

@@ghostkiller427 none of the team is original. Some have been on for awhile like Dill and Gonzalez.

[@n-wordheelflips2648]

@@legitballin1986 Dill sold out long ago

[@OhYeaMista]

I was huge into skateboarding in the late 90s early 2000s. I never even heard of this brand until more recently as an adult and I had no idea they had anything to do with skating.

[@yeahgirl11]

Same here, minus the skateboarding. My sister was into it at that time though. I seriously thought this brand was from a rapper or something lol.

[@imacashew.]

Same

[@KR4Qep]

same only i had heard about them but in the same light i saw other companies that i didn't really care about. i know the logo and have seen their stuff but had no idea it was designer clothing. i do remember stussy from the 90s though and wish i could get some of their shirts

[@Staynkie]

Yeah they have there own skate team u shud look them up

[@SpaceRanger187]

Did you live in a city. If not that's why

[@LBastone]

When you’re a skater you don’t want to be mainstream because skaters March to the beat of their own drum. This is why most skate brands “sell out” because they want to appeal to the masses more to get sales but in the process they lose who their initial core audience was.

[@gregorygregory6347]

(Edit) Well said. I’ve never been into supreme likely because by the time I’d heard of them, they were a sold out, expensive brand. (Nothing wrong with that, just unappealing to me personally) 2 things that are unappealing to me as a skateboarder. And now don’t really like wearing Thrasher clothing. I still love Thrasher, but when so many non skateboarders are wearing it, those non skateboarders look like a bunch of followers and posers. Their clothing doesn’t interest me anymore because of this. But they are still awesome! And from a business and financial standpoint, I’m glad they are doing so well!

[@Chudchanning]

Mostly the problem is just greed. When you break focus from providing the best product/service and start exclusively chasing the almighty dollar you end up clueless and out of touch with your original intention. It is possible to do right by your customers and be financially successful, but most people lose their integrity as soon as they get that first big payoff

[@LoCoAde87]

The North Face route

[@halogod0298]

@@gregorygregory6347 So you can’t be a skater and not be edgy? I’ll never understand how a brand you enjoy being more popular is a bad thing. Skaters are weird

[@gregorygregory6347]

@@halogod0298 I must admit, I do love thrasher. They are a staple in skateboarding history. Just no interest in wearing their clothing. In my original comment, I didn’t explain well.. Never was a fan of what’s “popular”, but from a financial and business standpoint, I’m glad they are doing so well. did an edit on my post to make things more clear.

[@arsxnavlt]

Keep making these! You've only just started but this stuff is already such high quality!

[@modernbusinesschannel]

Thanks Christian! These comments honestly motivate me so much

[@glenn7232]

I agree, this channel has potential

[@gregorygregory6347]

@@modernbusinesschannel do THRASHER!

[@ivabrac34]

Frfr

[@ivabrac34]

@@gregorygregory6347 imo thrasher hasn’t fallen and only ppl who don’t skate dont fw thrasher it’s pretty hard to not fw thrasher if u skate cause of jake Phelps n how legendary kotr n the magazine is

[@MattSezer]

Supreme gave thousands of dollars to a nonprofit that works with at-risk youth skaters in NYC. They hired me to teach a filmmaking course to provide job skills to kids who had just filmed skateboarding, but wanted paying work outside of that and were unable to afford film school. They’re good in my book, and I’ll wear their stuff, as if you buy it non-resale, it’s not even that expensive.

[@warnerberry7739]

i skate and in the "skate community" i definitely feel like it is hated by a good amount of people mainly because of the prices and how they switched up from a skate brand to a hype brand

[@Chudchanning]

For a billion dollar bourgeois company thousands is the equivalent of chump change, it's one of the loopholes around paying a full share of taxes as well. Not that it's a bad thing in the long run, but donations like that aren't typically a genuine act of kindness

[@MattSezer]

​@@Chudchanning I mean is a "core skate shop" that sucks at business, and as a result, gives back less to the local skate community any better? Supreme contributes to the local skate community. What does it matter if investors want to gamble money and speculate wildly on their valuation? It's preferable to speculating on real estate, which raises housing prices and causes displacement through gentrification.

[@nofi1836]

Because the money the investors are gambling with has been earned and belongs to the working class

[@pollenskins]

@@nofi1836 No it doesn’t. We live under a free market global economy. The revenue created by Streetwear brands is not owed to the middle class.

[@middymcgee1862]

If you could do a video on Obey that would be awesome. I saw them come and go really quick and it always had me curious why?

[@ITheorey]

One word, mallcore

[@KR4Qep]

Lmao fucking Obey. Supreme reminds me a lot of them. I remember Obey using They Live and anti corporate imagry and then became a total designer clothing company that charged way too much. I think hypocrisy is what killed Obey

[@halalgordonramsay5531]

@@lz2012 Ironic

[@chenstormstout9456]

I would rather there not be a video on this. I like the artwork of Obey only, I don’t about Shepard or politics or being a sellout. The internet is quickly making me hate things I was a fan of for a long time. Don’t make me hate this too.

[@xsystem1]

my fav bands system of a down and rise against wore them that's why i like to own an obey logo shirt

[@joshpaminsan4644]

Got drawn in by the World Industries piece, got stuck watching the rest. The whole documentary aspect on brands, especially the skate ones is a really cool idea. It reminds me of the brands i used to see and wear like Lakai, globe, DVS. And makes me wonder, what happened to all of them.

[@dylives7667]

Life. That's what happened to them.

[@hollow_w33n]

lakai, globe, and dvs are still in business tho.

[@joshpaminsan4644]

Oh yeah, i still check them out from time to time and bought a Dvs backpack i rando found out in the wild. But, what i was thinking, was just a history of them and where they stand now. I looked up DVS, they declared bankruptcy in loke 2012. Then got bought by a bigger company. Who, just also recently declared bankruptcy themselves and and putting the company up for sale. If i had the money, id buy DVS lol.

[@dylives7667]

@@joshpaminsan4644 What for? What made DVS was their team. If you can't get that, why bother? I always hear skaters from the golden era talk about practically every company, but DVS. Don't get me wrong, DVS made great stuff. But they didn't put as much work as the other companies. And, in the end, money is money.

[@pillbug2196]

Just found your channel a week ago and it’s been such high quality and I love the videos. I would love to see some longer videos but the 10 min format is still great

[@AllAboutNat]

Supreme has blown up over the years but if you were around in the early 00's you'd know they were a great store. Chilled with them at Lafayette, bought nothing, just watched vids. They treat their team really well, shoot great vids with Strobeck. You just have to block out the noise/hype.

[@AllAboutNat]

@parkerj Exactly! I've been into Supreme since 1996, I've owned so many items and literally had 2 box logos. Currently just 1, most of my stuff is the stuff that sits cos nobody likes it but me! lol!

[@abelfernandez5640]

Really? That's pretty crazy. There was a story that the Supreme stores were filled with rude employees who wouldn't even look at you or help at all.

[@zachiga]

This video is so damn good. Your quality has improved somehow from your first video which even there it was pretty top notch. Overall loving the channel and the direction it’s going. Keep it up man!

[@Inspiration_Date]

Supreme is a nothing company. Take any generic item--anything at all--slap the Supreme logo on it, and sell it for hundreds of times the normal price. They're way overcharging what should be rather cheap items just for a damn logo. It's ludicrous.

[@fakesmile978]

i feel like william stroebecks videos are the main reason i still respect supreme as a skate brand

[@seltic13]

“Some claim supreme stole their logo” should have been “supreme blatantly stole their main logo and have continued to do so through today”

[@heavenly2k]

Facts. supreme stole their logo, sold out, and now makes momey for the Carlyle group 🤔 I think the "hatred" towards supreme is deeper than "hype beast bad"

[@imnotsurewhy]

It wasn't like that a a few years back but after the hype, it does feel wierd to wear Supreme these days. It's not distasteful, it just has this stigma connected to the brand now that many people just don't like. It's weird.

[@ThatOneMan830]

This channel is fantastic so far. Can’t wait to see where it goes

[@Lonnie]

Love these vids!

[@austinballard8867]

not caring is "cool." the best way to show you "dont even care" is to reject popular things. Supreme is widely hated because its extremely popular and some people reject it on that basis alone.

[@youngcroissant9589]

ironically its a trend to hate on popular things so either way they are following in some sort of way. Ppl cant make judgements for themselves

[@halogod0298]

Exactly, I just think a lot of skaters are too edgy for their own good. “PoPuLaR BaD”

[@im8081]

nah goes way deeper than hating the mainstream, supreme is hypocritical and hostile to other artists for one

[@jeffspicoli2643]

You're really good at this. I subscribed. Can't wait to see more brands. Please continue to do mega skate, snowboard, skiing and surfing brands. Please!

[@SacristanRacing]

Keep the vids coming my man 👍

[@brocksamson9737]

Born in 87. Started skating in 98. Never cared about supreme. Never have. Never will.

[@TokyoXtreme]

Based.

[@plissken94th57]

For me, supreme got big where I was from because Wolf Gang, The Underachievers, and Joey Badass and Capital Steeze. They were the guys wearing a lot of supreme at the time even ASAP Mob too so that’s how I got into the brand, I thought it was a skating brand that started to make its own avenue in hip hop

[@Shawnieboy00]

Man keep it up! These are great I can honestly see you blowing up in subs in no time man keep it up love the dedication 🤙🏽

[@pixiie9635]

Love your videos!! Keep it coming!!

[@mxkid613]

Love these videos covering skate related brands! You should make a video similar to this about Diamond Supply Co.

[@slicky328]

I feel like I'm slowly seeing a peek of light at the end of tunnel, especially through a guy called Manuel Schenk who is part of Supreme store Paris. It seems that he's helping to create a brand imagine that is going back to their roots. His skate videos, and doing all bunch of random hilarious stuff, gives me a feeling that this is not meant for those toothbrush haired hypebeast, who make cringy unboxing videos on KZbin. Also Supreme skate team is full of crazy talented individuals, which also helps to bring back the old image of Supreme.

[@YOHON]

excited to see this channel grow

[@htdoc]

Super dope video man. Love the content you're putting out

[@cripplingdepression5967]

Yo keep on grinding your channel will blow up in no time

[@modernbusinesschannel]

Thank you this means a lot. I’ve always wanted to do KZbin

[@haydenr6208]

I tried going to Supreme UK and they were jackoffs so I just don’t buy anymore 😳 customer service is crazy important imo

[@TomKaosOfficial]

Seems very fitting for such a Douche brand 😂

[@mattvalentine]

A lot of people that work at supreme are skaters and their close friends. They don’t give a shit because they know people will still buy stuff, plus they know a lot of people shopping there don’t actually care about skateboarding, so they’re rude on purpose

[@haydenr6208]

@@mattvalentine inflating prices doesn’t seem very punk rock of them

[@livewellwitheds6885]

love the mix of analytics and social analysis!

[@vault1021]

Just found out about this channel, probably one of my favorites now

[@bonsaiwoodworks9518]

Glad to see another great video. Consistency will get you to where you want to go. Slow and steady build the channel up. As far as supreme goes, I get turned off when I see humans fighting over material things. Or expressing such desire to wear clothes or something. Aliens would think we were all a bunch of shoebies.

[@yeahgirl11]

We are a bunch of idiots though lol. Couldn't blame aliens if they wanted to wipe us out. We can't even solve world hunger (even though we actually can).

[@bonsaiwoodworks9518]

@@yeahgirl11 agreed. Extremely sad seeing what’s happening in Ukraine right now as well.

[@mikelima2795]

"Claim"? And there is no "Striking resemblance" they straight jacked it.

[@im8081]

yeah it's identical in every way except for the word lol, they definitely took it

[@ssamsy]

Dude I already love your videos the big dog one is my favorite and the world industries video too! Keep it up man!

[@eliburrel3943]

every video you make is so high quality please keep it up you're going to be huge.

[@anthg4563]

love the content! I’d like to request a video on Osiris or Supra shoes.

[@modernbusinesschannel]

Of definitely! Hope you have a great one

[@zacharyhereford1042]

Love your videos man, keep it up

[@millennialpain6642]

This is quality content man. Keep it up sirrr.

[@maxx1014]

This channel's gonna be big

[@modernbusinesschannel]

Thanks Jimbo hope you have a good one

[@andrewmills2729]

as long as supreme is supporting skaters, they will be a legitimate skate brand.

[@AllAboutNat]

Yes, they get a bad rep for their customer service and hype. However they do a lot for their team and skateboarding as a whole.

[@Gambit_LeBeau]

Supreme is a sell out brand. Like the creator mentioned has been out since 96, I'm a 90s kid no one wore Supreme. It wasn't until Little Wayne started skating that non skaters started wearing supreme hence why they've gone into designer style like LV.

[@ricflair815]

@@Gambit_LeBeau are you really claiming that lil Wayne is the reason people are wearing supreme lmao. Maybe some could argue that he put people onto bape, but supreme lol.

[@andrewmills2729]

@@Gambit_LeBeau they can be designer and a skate brand at the same time. The way they are getting skaters paid makes it difficult to say they don't care about skateboarding. Tyshawn Jones' first ever sponsor was Supreme when he was 13 years old. They are deservingly apart of the NY skate scene. And they are not the one and only skate brand to get celebrated by non-skaters. No one is questioning if Thrasher is a skate brand.

[@lesgo7228]

@@Gambit_LeBeau bro supreme didn't truly become what it was today till Tyler blew up come on 💀💀

[@ReedTheBean]

This account reminds a lot of Company Man, definitely cant wait for more videos to come out

[@707Charles22]

Loving the channel!

[@Mixwell1983]

Didnt know Supreme was connected to skating.. i was out of the skate scene in like 2002 and never heard of them until like 5 years ago.. +1 on the channel, I thought it was a lot larger than it was and you had a shit ton of vids. I will show some love and sub and hope to see more of these videos. Good job

[@redbullsauberpetronas]

Never knew it was connected to skateboarding either, always just knew it as the brand that sells plain white t shirts for thousands

[@thebayharborbutcher9115]

Well unless you grew up in nyc you probably wouldn’t have known it’s only because of 2014 that most of the public knows them but if you were a skater and watched kids you probably definitely knew who they were in ny

[@9lol]

@@redbullsauberpetronas they sell the shirts for like $30

[@youtuber261]

It was the customer service that put me off. Its honestly horrendous. I've come to understand its part of their image, to be "too cool for school" so to speak but getting treated like trash when visiting their stores and having staff act like conceited teenagers is just embarrassing. Of course they have appeal for their history and involvement in skateboarding and I respect other peoples opinions but for me personally, I lost interest years ago. Have had much more positive experiences with other brands, where I actually feel valued.

[@KR4Qep]

im from LA where majority of skaters were dirt poor and basically lived at the different skate spots. still treated with courtesy at pretty much every skateshop. couldn't imagine a shop giving a kid attitude just because he's not wearing designer clothing since that might end up them going to work the next day with windows busted out and a ton of stuff stolen. or a pair of trucks slapping them across the face

[@dylives7667]

Even Palace after being at Supreme's level isn't nowhere near obnoxious. Too bad as an american I can't relate to Palace's vibe which is so british, it's disgusting. So my Supreme collection eclipses my Palace collection, by far. I have 4 pieces from Palace vs my humble Supreme collection of 10 pieces. Them item descriptions, though. I might never be able to score a Tri Ferg tee, but I'd be lying if I told you don't get a giggle after seeing the SOLD OUT sign.

[@thestrangler2688]

Yeah i got the forces and the aglet on one of the laces was broken, made a post about it and sent an email and then they just deleted the post and left the email on read essentially

[@thestrangler2688]

@John Johnston commented same thing 11 times on same video whos the loser?

[@Ohboymason]

Just found your channel and already binged your content keep it up ill be able to say i subbed before you got famous!

[@robbiehuffman9360]

Super fire content definitely dropping a sub keep em coming

[@tango31313]

IMO Supreme is the heir to the hip hop/street wear brands from the late 90's and aughts but they actually took care of their brand image and didn't fade into Ross clearance shelves just to try and make more money. The focus on collabs and their drop releases really changed the fashion game and mimics alot of how hip hop culture functions and creates hype. Rappers collabing has always been a thing, and records or songs always drop at an announced date, which is more of an entertainment industry standard than just hip hop but still not very widely used in the fashion world not to mention the skateboard world. I like the brand alot because it reminds me alot of the the hip hop brands I used to wear when I was younger, so maybe that's why I have that opinion but hey if people don't like it and wanna hate on Supreme, well that's part of hip hop as well lol dissing on shit you don't like is a staple of the culture.

[@dreweden3499]

Yep

[@dreweden3499]

And idfw supreme even

[@dapperdanny2957]

Very well said.👍💯🔥

[@MrWestNileVirus]

I love when I see this company get bombarded with knockoffs. Call it poetic justice for plagiarizing Barbara Kruger.

[@mariozavo1264]

Keep up the good work man👍

[@r0cky.444]

dude wtf i literally subscribed like three or four weeks ago and you had like 100 subs. that’s sick bro

[@uhmwhat2895]

Could you do a video on rip and dip? I dont know why but i just find their whole image interesting. Id like to know more about their origins and stuff

[@ITheorey]

Owner used to beat his wife is all I know about rip n dip lol..

[@thebayharborbutcher9115]

Rip n dip is the most poser brand in the world

[@uhmwhat2895]

@@thebayharborbutcher9115 yeah for sure but that doesn't mean some of the designs don't look good. I get associating yourself with a sport or something that you aren't a part of for the clout is pretty fucked but business is business and they are making bank.

[@TokyoXtreme]

Rip N Dip has some seriously cool shirts. I wish I could get an authentic Ayy Lmao. Supreme by comparison looks ugly as hell.

[@macck4350]

Do a show on Airwalk and their fame and popularity in the 80’s.

[@gregorygregory6347]

Hell yeah!

[@WuBrotherNumbaOne]

You got a lot of potential not many business related content like this on KZbin I see a bright future ahead

[@garzasb]

Keep up the good work bro

[@AbandonedRaven]

After watching this video and reading through comments, it comes off as if no one likes the brand. I actually do skate and I’ve been buying since around 2014, and I still buy occasionally now. The particular reason I don’t buy as much as before is the designs are actively getting worse when it comes to heavily branded items. Not that they didn’t do it before, but they’re getting rather obnoxious when using the standard box logo font. I think Supreme really excels when it comes to the cut and sew/higher quality pieces. Weather it be sweaters, button ups, cardigans, pants, and the more expensive jackets. They’re also starting to make pieces that I would’ve thought someone copying Supreme would’ve made. For instance, the Multi Arc Crewneck and Eagle Moto Jersey (from this season, SS22). I’ve been waiting for a decent jersey from them yet they keep making this polyester mesh blend type things or they ruin it with an item that would easily come off such as rhinestones/Swarovski crystals. I mean, the Doves hooded sweatshirt in SS22 is just an abomination to look at. Or the faux fur hooded coat where it just says Supreme on it literally over a hundred times. Using Supreme Community, I can check older seasons and going through them they rarely went to heavy branding, or if they did it wasn’t as repetitive and in your face. Some items that come to mind are the Supreme Captain Varsity Jacket, Hennessy Jersey, Warriors Hockey Jersey, Wise Racing Jacket the first Supreme x Undercover Collab as a whole Supreme x Mitchell & Ness Baseball jerseys from 2005/2006. Another thing they do worse is the “photo” tees. Before they would use a photographer until he got into some trouble, but that doesn’t mean you can’t find someone else to use to take photos of a celeb/artist in a Supreme tee to release. Now they just use already established pictures of Al Green, Sade (whom I’m a fan of), Mary J Blige, that are just album covers or a screenshot of a movie scene and stamping Supreme on it. Like they are actively getting lazier and items that would typically sell out are sitting until the sale at the end of the season. Also one thing I didn’t agree with in this video is that they never really collaborated with high fashion, even though they collaborated with brands like Adam Kimmel (when he was still designing), Visvim, WTAPS on multiple occasions, Clark’s, and so on before CDG. But I do understand what you mean. PS: I know this is a long post but in my opinion Spring 2014 was a changing period because of the Supreme Foamposites. I mean the chaos at the New York store made regular news and the release being cancelled added to the hype and the amount of reselling. Then a few weeks later the Supreme 20th Anniversary box logo came out and those resellers from before took over, leading to the shirts that used to sell under a hundred (except the super rare ones) to $200+. Compared to the older seasons, that’s when I noticed the branding/logo itself becoming more and more central to the design instead of designing itself. I just like fashion and skating in clean clothes yet aren’t the price of impressively expensive high end designer. I couldn’t care less how popular/how hype the brand gets or how “core” they are to skating as long as they keep designs good…but that doesn’t appear to be their goal anymore.

[@dylives7667]

The real time Supreme changed, was when Tyler The Creator got famous. But ironically, Tyler The Creator had nothing to do with it. I'd like to believe at this time, key designers slowly started to leave Supreme. By the time the LV collab hit, the change was quite noticeable. And this was a focal point in the brand as things that no one thought would happen, happened. Like Supreme finally having presence in Europe and opening a shop in San Francisco. Which, as one of the meccas of skateboarding, was quite surprising them not doing it until then when Keith Hufnagel had already set a HUF shop there.

[@AbandonedRaven]

@@dylives7667 Not to be picky, but my original comment is more aimed at the brand itself and the reselling side. Even though he did make it more popular, I won’t deny that, it surprisingly didn’t affect reselling that much except for the exact colorways of items he wore. I remember getting box logos next to retail or slightly higher even when he made it popular. But items like that turquoise box logo hoodie he wore skyrocketed. I do remember wanting that burgundy classic logo 5-Panel he wore but that was like $300 at the time, so I got the grey one for like 60 if I remember correctly. Only reason I say that is because I used to resell a whole lot since it was the only way I could afford Supreme at that time. And the designs got worse before the LV collab, but that’s just my opinion. I’ve always been picky buying Supreme so I’m very biased about saying when it got worse.

[@chris-gf8xk]

I definitely don't hate supreme. I like supreme a lot actually, personally it's just hard to get attached to something from them when it's so insanely hard to get the stuff for retail price.

[@dakotamadeuwet8644]

Bro I love this channel

[@scab4086]

This content is so new yet so good

[@mostlycusimbored]

For me supreme has always been rich kid shit, it was insane watching my friends save up for so long so they could get a basic ass shirt. I was fine with my target flannel

[@KR4Qep]

i absolutely destroyed clothes while skating. hard to keep a shirt clean when you're getting slammed off a 10 stair. i couldn't imagine buying expensive clothes that would maybe last a week.

[@Uncle_Ruckus_]

Lol exactly that's why I always called it overpriced hipster crap.

[@PrKo]

This comment will probably get lost but I just want to give my personal thoughts. I was first introduced to the brand when I travelled to the US in 2017 and noticed a lot of people wearing it. After being informed of what it is and the issues surrounding it, I also joined the hate bandwagon. But after some time I realized that I actually did like the clothes that they make and since 2021 I’ve been trying to collect the ones that I love the most. Of course it’s expensive but for some people (like me) the price to pay for a legitimate item you’ve wanted for years makes it worth it. Think back to a time when you bought something that exceeded need but made you happy. Everyone’s complaints are justifiable of course, especially how the brand doesn’t feel natural anymore after being bought out by Carlyle and VF, but I believe most people are misinformed. They think that the resale value of clothes _is_ the retail price, even though that isn’t true. They think all that Supreme sells are box logos even though some of my favorite stuff from them are the clothes with the least amt of branding. Basically what I’m trying to say is there’s more to Supreme/Supreme clothes than what most people know about it. Also judging people for wearing Supreme is literally the same logic as judging someone for buying clothes from Walmart 😐 just bc some people you don’t like wear it doesn’t mean everyone who wears it is a bad person

[@alfonzo9289]

I love these vids!

[@eightoheight]

Great stuff man, keep it up SUBBED

[@Puffman]

My yearbook teacher made fun of me a week ago for buying the Supreme Skittles :(

[@modernbusinesschannel]

I thought those were so fire ngl haha

[@TheGraffitiWanderer]

I find it interesting where you get your facts from. One thing about Supreme is you had to actually have been there in the beginning to have a valid opinion. No one ever mentions how it was actually Ryan Hickey that convinced James Jebbia to open a skate shop. All the stuff in recent years is just how a brand grows. It’s weird to me that people expect a brand that’s been around for so long and has had such an influence on society to just sit stagnant.

[@modernbusinesschannel]

Thanks I didn’t know that

[@jphjphjph]

Agreed, being mad at a brands success is dumb. I respect what Supreme has done, but I also don't have the money to spend on it. Also selling to the Carlyle group and VF is obviously the smart move. When it comes to property you sell when the market is hot, why would you not do that with your clothing brand? If the brand gained that much hype so quickly it will probably lose it just as fast, why wouldn't Jebbia take that opportunity?

[@HonkeyKong54]

Casper from the movie kids was on the very first team they had

[@heavenly2k]

@@jphjphjph it's the smart move if all you care about is profit. They literally fund missiles that are to be dropped on civilians. So yeah if you have no morals and want your skate clothing to contribute to war, then sure. Because everyone knows all skaters really wants is... Highly politicized wars... Right ?

[@jphjphjph]

@@heavenly2k lol you think not buying Supreme is going to stop that. even if the Carlyle group vanished tomorrow it would still occur. You contribute to it no matter what by simply paying your taxes. The US government excels at the things you listed.

[@khrissyboy69]

As a skateboarder that’s been doing this shit for a long time, you hit the nail on the head

[@weezyojuice674]

Very high quality vid I like ur vids

[@blakefieri3447]

a friend of mine bought a box logo tee from a reseller, and it was a great deal actually, but get this: they told my friend they would only sell it to him if he promised to never let anyone fat wear it?!?!? and this seller even told him he was too fat for it!! he said "oh it's for my girlfriend"and they made him show them a picture of her before they gave him the shirt! what the heck???

[@coreonJ]

As a streetwear brand, i think supreme is great. I spent 200 on a hoodie and was kind of regretting it until it came in the mail. Its definitely the most well made piece of clothing I’ve ever owned. Some high fashion brands charge 4 times that for absolute trash quality.

[@maxeichenmuller1211]

Was bouta say idrc about hypewear, but my hoodie is pink and super high quality

[@maxeichenmuller1211]

So i like it

[@meowmers7085]

Jesus only 8k subs ? I thought I was watching an A lister like real life lore or something. Good on you man, you have my sub and I really hope you get bigger.

[@lewielew]

by the end of this year this channel will at least hit 100k

[@andrewschroeder2079]

I was big into skating in the late 90's early 2000's and supreme was always a rich-boy designer brand first. No real skaters wore it.

[@goingupandupandup]

uhhh jason dill in photosynthesis?? r u a kook or what

[@williamz7011]

I just came across your channel today, and I think you're doing a great job. It's like Company Man, but with stuff I give a shit about. Keep it up man. This channel is gonna blow up!

[@strayferal]

Thanks for the vid. Interesting. What are some respected skate underground clothing brands? Thanks

[@sivo543]

keep making these!

[@KyleAndersonSkates]

I personally dont buy supreme but strobeck's videos are dope. I find it funny that the art world hates them for the copy cat-ness even tho everything in art is already done and copied in one way or another 🤪

[@modernbusinesschannel]

In 2012 I bought a Supreme/CDG collab hat on eBay and idek if it was real haha

[@xcccx5]

@@modernbusinesschannel i’d still 100% buy the crowbar if i could

[@heavenly2k]

I mean, this argument doesn't hold up that well. there's plagiarism, and then there is interpolation/inspiration. Yea a lot of art is derivative, but that doesn't mean everyone is just literally copying other artist's work.

[@im8081]

barbara said she was fine with them copying the logo. then a third brand did the same thing, and supreme tried to sue them for it. so they tried to sue someone for doing exactly what they did, then barbara said that, this video doesn't give full context and barely explains why people dont like the brand

[@fudgerounds91]

What really put a bad taste in my mouth for Supreme was back in like 2019 when I went into a pawn shop and found a Century C39V2 with a garish Cerakote camo and Supreme and Louis Vuitton logos all over the gun and magazine, as well as a Glock with a dumb extended magazine Cerakoted with a rather nice grayscale camo that would work very well in a snowy environment, if not for the giant red Supreme logo on it. I mean, I get it, but I honestly don't know if I should be upset about the AK, because, let's face it, the C39V2 is not a good rifle.

[@who_cares848]

I remember wearing a Supreme hoodie way back in like 2013-2014 for the sole reason that it was the cool thing to wear at the time. I couldn't ride a skateboard if I tried and didn't even understand why it was cool.

[@roscoewright3287]

good work man

[@modernbusinesschannel]

Appreciate you Roscoe!

[@ZenStarwalker]

I been skating since 96 and I have never owned or wore anything supreme, but I created Vinacci, a skate designer brand inspired by Supreme, but will always cater to skaters

[@nnnnikt]

I had my eye on a striped long sleeve Supreme tee in a resale broker store, the colours reminded me of a Stussy shirt I had when I was younger - eventually the price dropped and I grabbed it.. the quality of the fabric is way above average, feels really soft and it's now lasted me several years and looks as good as when I bought it. If you have to pay a little more but you get the quality deal, it's worth it to me... but you still gotta shop smart unless u loaded eh.

[@quad7375]

oh this channel bout to blow UP

[@modernbusinesschannel]

I hope so! Thank you

[@MagnumSkyWolf]

Great video

[@GStudiosStopmotion]

Nice vid, supreme is still cool but it's almost impossible to keep something like that brand popular for so long especially with the prices. I think if they would've branched out to local owned skate shops with clothes and decks (maybe less limited so prices are affordable) keeping it a bit closer to core skateboarding they could've kept their momentum. I always liked it but the amount of weird things they put logos on got old after a while.

[@unclaimedusername6608]

Only heard about Supreme relatively recently, so the impression I had of them was "Aw great, another celebrity-endorsed 'art' brand..." and I had no idea that the roots were in skating. I thought about making a bootleg out of spite, once.

[@matt_dogg_1174]

I love '90s Supreme it's what skate culture was to see that the clothing the hats everything was quality back then was an amazing thing and it's even better to own

[@fightsportsworldwide9776]

love the content

[@brieb402]

Supreme is literally the quickest way to look like a douchebag imo.😬 Never understood what's so cool about the stuff they sell rn. It's legit just their red logo slapped onto everyday items for ×10 the price. And it doesnt even mean anything to wear (other than "💸💸💸) unlike representing a legit underground brand.

[@ryanminor4935]

U might wanna look shit up before u talk trash buddy, they have a box logo selection lmao where it’s just a box logo but most of there stuff barely says or doesn’t have a box logo and is designed like any other brand

[@9lol]

mosst supreme stuff doesnt even have the box logo on it? greatest way to say that you know nothing about a brand that ur clowning on

[@brieb402]

@@9lol First of all, I don't proclaim to know everything about the brand. I just dislike brands that make their name by making u look like a walking billboard, calling it genuine creative fashion when really all anyone is doing is flexing. And yes, most people I've seen who stan supreme very clearly sport the box logo, so let's not act like I'm making that up. When Supreme is collabing with smaller artists and making something unique THATS awesome, but the rest.....sorry no. Skate culture is full of substance and Supreme's public imagine has turned super shallow. Just hyculture.

[@shortymcsteve]

I grew up skating in the early 00' and remember sometimes seeing Supreme in skate mags. Not even ads's, just the back pages that would list some skate shops products for sale. I always thought it was super weird because it seemed like a random clothing brand and not a skate company.. No one I knew ever wore their stuff, and you would never see them as a sponsor for contests or events. I don't even recall seeing them in any skate shops. They felt like some no name brand to me until I started reading about kids waiting for hours outside their stores years later. So I really struggle to accept them as a skate brand. They just feel like some money making machine that has nothing to do with skating. Supreme = hypebeast kids. If you show up at the skatepark wearing supreme I bet most people will think you're a poser.

[@JohnDee633]

You probably didn’t see my local skate shop in Skate magazines and sponsoring major skaters either. Doesn’t mean they aren’t dedicated to the culture though. You didn’t see them because they weren’t big back then. But I can take a box of Supreme tshirts and hats to the skate park and kids will buy them out in minutes.

[@gemst0nes]

lowkey i feel like if you grew up in new york during that time you would have a different opinion

[@axxion231]

@@gemst0nes exactly. Supreme is aNYC thing. 90% of people wont get it

[@axxion231]

They were in thrasher skate and destroy video game for ps1

[@whooked]

Just found dis channel today good sh't

[@anthonysolis8933]

Yo great channel. This channel has all the signs of being big some day, awesome content. OH and supreme is a f$&@ing gimmick.

[@NqHavoc]

Thrasher is next !!!

[@modernbusinesschannel]

Thrasher or Hot Topic next? Up to you, Havoc. The future of this channel rests in your hands

[@lightsofff]

@@modernbusinesschannel HOT TOPIC PLS

[@gregorygregory6347]

Yes please

[@gregorygregory6347]

Do thrasher please!

[@gregorygregory6347]

@@modernbusinesschannel do Thrasher next please!!!

[@sauce_aux]

Supreme has never done anything I would call great. When I see someone wearing a supreme shirt my brain lumps them into a similar category to seeing someone on an Affliction shirt. Totally different aesthetics, I get that, but it ends up in the same dump.

[@antwyy3785]

It's very rare but I think there's a few pieces that're neat. The 2020 Daniel Johnston collab was really really cool and the graphics were printed of high-quality. The Public Enemy collabs are also solid and have a cool minimalist feel with Public Enemy's logo mixed with the bogo. Mostly agree with you though

[@verbage432]

That’s true, but let’s not pretend that besides stussy that every major clothing brand has been following in supreme’s footsteps for the past 20+ years

[@antwyy3785]

@@verbage432 For sure. What I've noticed though with individual brands is that after a ten or less year grace period, there tends to be a decline but increase in financials. Supreme still has good pieces but just fell off. Brands they influenced like Bape are actually awful now lmao.

[@sauce_aux]

@@verbage432 I think fashion is mostly a crock of shit 🤷🏻‍♂️

[@thealienbros5431]

people hate on what they don't understand. everyone thinks its "$1000 for a hanes hoodie" but the retail is very reasonable and quality is amazing. pretty much every brand is copying them rn..

[@doordieace5high]

I honestly never even heard of Supreme until Company Man made a documentary about them and now I'm watching yours. I mean, I'm 33 years old and even used to skateboard around 2001-2004ish and honestly had never seen or heard of the brand at all. Guess you weren't kidding about their lack of advertising. Lol.

[@wheelbite14]

Last time I stepped into a Supreme store, well over a decade ago now, they didn't have any decks or any skate gear at all for sale. That's not a skate shop, that's people making money off of old skate culture. Fuck 'em.

[@TheOne-yc1wt]

"I just want to stay broke forever, thats that sh!t no one ever said" - G Eazy. Thats the quote that comes to mind after watching this, a guy saw his opportunity to further his brand and financial wealth even if it meant losing and leaving its skate core behind. Cant blame the man for the vision he had to be rich af!

[@dumbdata34]

This channel's great

[@californiapoontappa]

Love what you got going on this channel and I think it's crazy I found your channel and you live in Bakersfield. Do a video on srh invading the skate scene. I hate srh it was always Bros who made fun of me for skating and watching "my sister's" pants. But some how they started getting sold in skate shops