10 of the HOTTEST BOLO Brands for 2025 (that No One is Talking About!?)

[@rhondasmith6890]

Chrome hearts!! I bought a cashmere sweater for $3 and it sold for 1,000 in 1 day!!

[@jannater28]

What brand?

[@rhondasmith6890]

Chrome hearts

[@michellelane2741]

Wow

[@amandaavery2702]

Where did you find it?

[@patipetals]

Just sold a pair of Magnolia Pearl jeans for 1200 on Posh🎉 got them for $12.99

[@Julie-si3hi]

😮

[@jannater28]

Where did you find them?

[@amandaavery2702]

Where did you find them?

[@ILOLnumber1]

Mogi Beth, you are seriously the scientist of reselling!

[@nikkidee4610]

I found a magnolia pearl graphic tee in the bins that sat in my death pile (before I knew what it was). I recently went back and was so excited and glad I picked it up! Sold for $80!

[@melanielangford3683]

I sold an Aje dress for $238 a few months ago. Found it at Goodwill had never heard of the brand but I could tell it was quality. It sold fairly quickly. Im always dreaming of finding Magnolia Pearl. The rest of these brands I’ve never heard of.

[@Karinalopi]

Thank you for sharing these brands. I sold an AJE and La double J dresses already. But learned a lot of new bolos. The trick of searching a brand + ISO is really good. Thank you for sharing it

[@MM-fg4tw]

I live in the UK but live near quite a rich area so find American brands quite a lot, interesting to hear about some utility/lagenlook style brands as those sell really well here too. Here are three expensive European brands of those styles - OSKA, Rundholz, Grizas

[@ginamartinez7843]

Trends are moving so fast these days. I say if it isn’t moving now and you have storage, store it. I can’t tell you the amount of old Y2K stuff I discarded and wish I had now.

[@KseniaMarsh]

Omg! Thank you, thank you, thank you! I watched your video 2 days ago and just found La Double J top in Goodwill for $4.99! I’m so excited to listen to it! I’ve never looked twice on the tag if not for your content!

[@WriteSableSays]

Not only was this so helpful, but I love where things are going! All these brands are so fun to look at.

[@HigherEfficiency]

Great information. My fiancé and I are trying to hit $25,000 in sales for 2025 and appreciate the brand list

[@jessamys91]

Wow, I live 30 mins from the Magnolia Pearl store. I had no clue such an expensive brand was in Fredericksburg TX!

[@luvmypack]

Love this list and the new video aesthetic! (Also love your ball cap) Most brands were new to me. Another KZbinr in Colorado found 4(maybe 5) Magnolia Pearl pieces at the bins!!

[@BellaLuna82]

I found a Magnolia Pearl t shirt at TJ Maxx for $20 I wanted to scream 😂 Then I found 3 Magnolia Pearl pieces at a Style Encore but they had everything marked way up! A t shirt was $110 & the dress was $140 so I sadly had to pass

[@vanillahybrid]

Zimmerman, The Row are dream brands I would love to find. I am still excited when I find Free People because I have been wearing FP since before I started reselling and it always sells for me.

[@Ofcourseitsthrifted]

I found a plain, solid color, no print magnolia pearl tshirt at the bins! sold comps on posh were actually only around $90 so I sold it on whatnot for $124! My dream brand to find is The Row! Never found it.

[@Chico_TRC]

Thank you for sharing your research! I really appreciate it :)

[@heatherwillis5505]

I've found Rachel Antenoff (sold for 45, 81, 108, 105, 64 and one still sitting) and Aje (sold for 140 & 175) at the bins before, but all of the other brands are brand spankin' new to me.

[@skygods89ify]

You look so pretty today! Great video, thanks❤

[@SienaFit]

Such a professional looking video!! Thanks for the good information!

[@gelliott3252]

You are just the best!!! Great video, we SO appreciate all your hard work. Magnolia Pearl has been on my list forever...

[@haleybrown1962]

Thank you so much for all of your hard work and for sharing it with us! 💜

[@kaniesiaevenson2910]

Found both a Rachel Antenoff (naked cowgirls riding horses) and Magnolia Pearl dress(s) at the bins~ did a happy dance for both. Love to scroll down the Pinterest rabbit hole for amazing new-to-me brands. Amazing video 🎉

[@Chic1Stylist]

Thank you very for such an informative video. I’m so glad you changed back to your old High ASP business model. I learned five new brands and I will definitely need start doing more weekly research on eBay solds by category since I have gradually been increasing my ASP to $75-$100. There are so many high $ obscure brands that I need to become familiar with.

[@SRBTeam]

Learned a lot..thanks!

[@lynngosselin]

Really great content thanks and Merry Christmas

[@cidness85]

Watching while I wrap presents! Thanks for this lovely gift! 🎁

[@MogiBeth]

Happy holidays!!!

[@09whiteknight]

Thank you, Mogi! I have been selling almost all of these brands. I would say you definitely locked your non for a long time. For example I storage 2 Alemais dresses in my closet for 2 years (price competitive) with interest but no bites. My Bolo is always Topo Design (Colorado based outdoor brand) and vintage prom dresses.

[@PaulineHolman-wr6wd]

Awesome video honey..thank you sooo much, always learning from you. Happy holidays hon❤😊

[@lorengirimonte1437]

Zuri sells in a day

[@laurieb6163]

Great info, thanks for sharing!! I've been on the lookout for Arianne Elmy. Merry Christmas 🎄🎁

[@rilzthrifted]

I would love to find Magnolia Pearl someday. I have found Doen, but I'd love to find it again. Oh and Fillyboo is a brand I hope to come across someday.

[@teresawhite9413]

Awesome info!! I find quite a few high retail items at a Boutique GW in my area. Khaite, Toteme, Doen, Max Mara, etc. But, even though I price the items at a very reasonable price, it takes a while to sell higher dollar items. I had a Dolce & Gabana silk dress for over 2 years that finally sold for $250. I find Aviator Nation, Lululemon, Patagonia, etc a lot too and prefer to sell those brands because they move quickly. I can’t wait for your next video. Thanks!!

[@bethineson1679]

Thanks for the video! I’m selling A LOT of chalet et cici, which is a Seattle based clothing company. For some random reason, my Salvation Army, in Irmo South Carolina, keeps getting plus size items from this brand. Take a look at it and see what you think!

[@khinekhine613]

How much do you get for a plus size of this brand?

[@Rocio36800]

I love your videos, TY

[@erikakirkland3016]

Oooh, is love to come across some Rudy Jude in the wild. 😊

[@dominiquelandrum1106]

I've heard of, sourced, or sold quite a few of these brands! Thanks for the heads up on the first 3!!

[@sandrao3672]

When selling Aje remember that the tag is Australian size.

[@KolaMiller-g6u]

May I ask what you are saying? Are you saying sell through rate? And what does that mean? Thanks! ❤

[@pamprier4710]

Strange that I've been reselling clothing for over a year, yet have only heard of 2 of these brands, Magnolia Pearl and Aje.

[@Rocio36800]

Thank you for sharing.. you are lovely

[@KnowWhat]

I clicked so fast! 😂

[@TheGalvestontx]

Hey Mogi. Always love your videos! I have 2 questions if you don’t mind. 1. How did you go about buying liquidation pallets? 2. How did you decide how much to pay your self? My business is becoming steady & thinking of starting to pay myself a % per month.

[@sherylburt7863]

I have never seen these brands at goodwill in Dallas area...

[@samanthadarbonne4736]

How do you figure out sell through rate on poshmark?

[@tellyourstory2021]

I love Celia B!

[@jahjahflash]

great info

[@ladettea1qaanderson908]

Awesome! Thanks 🌷

[@Chicago48]

Mogi those brands seems to be WEST coast landed because I never see those brands in Chicago, IL. Never ever. Or they are ecommerce brands ONLY?

[@marcyphares2940]

I just saw Milano Di Rouge Coats / Jackets doing well (Some people have it listed as Milano Do Rouge)

[@lindsaybell6657]

I found Aje at Nordstrom Rack twice during clear the rack. Once I profited over $200 and the other it was like an $80 profit

[@templemanning6180]

1) TradWife aesthetic.

[@samanthadarbonne4736]

I have a CeliaB dress that’s been sitting, guess I need to lower the price…

[@user-ms6rm1fc9x]

Too many bolo brands im having trouble keeping up with trends. Its exhausting

[@Chic1Stylist]

U agree. It really helps to create a bolo brand/style list by category to help you stay current.

[@khinekhine613]

😂😂😂😂

[@lakamatte4975]

What is bolo?

[@DenaRs]

Be on the lookout. Borrowed from police vocabulary, used for brands to find.

[@sherylburt7863]

@@DenaRsOMG thanks for asking... I have asked so many times! Finally, an answer

[@mathesonk10]

My top selling item on Posh to this day was a pair of Rudy Jude jeans I found at Goodwill on 50% off day for $4.50. I was blown away in who would donate them, but sold them the day I posted them for 280$ CAD!

[@pattycordell569]

❤❤❤

[@Allseasonsthrifting]

I would love to find Khaite, The Row, Toteme…

[@mycreativelife-renee6315]

I found magnolia pearl and aviator nation before knowing they were good - was just buying for myself - and now want to find to resell. Thom Browne too. gudrun sjoden is a favorite of mine to find and sell. Whenever I find it , sells high and quick. Vollebak jacket was a lucky find. Doubt I will find that again but sold for $200 in one week.

[@Mimi4justice]

Sell through rate on most of these are awful . I’d rather sell less “ bolo” brands that will sell . Just my two cents

[@doloresmiller6956]

❤❤❤❤