Mohan Sawhney - Sell the Outcome, Not the Product

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Mohanbir Sawhney is the McCormick Tribune Professor of Technology, the Director of the Center for Research in Technology Innovation and the Chairman of the Technology Industry Management Program at the Kellogg School of Management, Northwestern University.
Prof. Sawhney is a globally recognized scholar, teacher, advisor and speaker in strategic marketing, technology marketing and e-business strategy. His research and teaching interests include collaborative marketing with customers, IT and business value, technology-enabled business transformation and business innovation in large companies. He has been widely recognized as a thought leader. Business Week named him as one of the 25 most influential people in e-Business. Crain’s Chicago Business named him a member of “40 under 40”, a select group of young business leaders in the Chicago area. He is a Fellow of the World Economic Forum
Prof. Sawhney advises and speaks to Global 2000 firms and governments worldwide. His speaking and consulting clients include ABN-AMRO Bank, Accenture, ADP Dealer Services, Bank of America, Bell Canada, Boeing, Choice Hotels, Dell, Deloitte Consulting, Denstu, Dow Chemical Company, Eli Lilly, Ericsson, Estee Lauder, General Mills, Goldman Sachs Group, Hallmark, Honeywell, IBM Consulting Services, Infosys, Kraft Foods, Microsoft, Motorola, NCR Teradata, Nomura Research Institute, Rockwell Automation, Sears Roebuck Company, Stena AB, Telemar, Thomson Corporation and USA Networks. He has also advised the Governments of Oman, Punjab, and Andhra Pradesh on e-Government strategy. He also serves on the boards and advisory boards of several technology startup companies.
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• Mohan Sawhney - Sell t...
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