Why Nike is Facing Its Worst Performance in Years

Nike once dominated the sneaker market, but is currently facing a rare decline in sales. As competitors have gained ground, will Nike be able to regain its status as the top dog in sportswear?
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[@skenzyme81]

Nike shoes are *way too expensive* given their middling to poor quality. The way Nikes are made, they should cost 40% less. Add in the bad vibes from their sweat shop abuse, and Nikes should cost 60%. Never again, Nike.

[@MrFoof82]

It's why I always buy the "out of season" ones I like when they're marked down to $35-40/pair.

[@frikkied2638]

You have quite strong feelings about Nike 😂

[@bfrost7]

exactly, they're made of majority plastic and cheap materials and they don't last long. i'd rather just spend more money on quality shoes, leather shoes, then nikes.

[@frikkied2638]

@@bfrost7 some nice leather running shoes? 😂

[@Chicago48]

There are too many skus.

[@Sean_neaS]

For a sports shoe you need consistency and Nike doesn't have that. You buy a shoe and you like, then you go back for replacements and either the shoe isn't made anymore or you buy the same shoe and the quality is completely trashed.

[@ryanjoseph.51]

also have the most inconsistent shoe sizing same model, same size, different fit... like what??? my main sport is running and aside from alphafly and vaporfly, the other lineup are poor in quality... most notable is the zoomx foam getting busted from what users criticize bought one and never purchasing from this brand again... overhyped, overpriced, trash tier quality there are better options out there... don't get fooled by their aggressive marketing

[@sitha4441]

100%

[@ihorv44]

Nike is the fashion brand. There is no need to produce for many years one model. Each year Nike gives a new generation which has much higher perfomance. I am ultramarathon runner and I have been wore Pegasus for last 7 years and I fully satysfy with evolution. Yes, Pegasus 35, 36 were awful, the 37 had bad durability but 33, 34, 38, 40 were amaizing. Hope new Pegasus 41 will be have such cool perfomance as it looks. In my opinion, the biggest drawback of the current Nike Running is the lack of T-shirts in the right colours to match the shoes. Because wearing a black T-shirt all the time is so boring

[@TheJoe89jan]

@@ryanjoseph.51actually, Adidas has the worse inconsistent size fitting

[@DanielHomeImprovement]

much worse quality in these last 5 or 7 years plus their shitty DEI politics .

[@northerncardinalstudios]

Re-releasing 90s designs and cutting down on toe space sure is innovative...

[@serafinacosta7118]

Clever.

[@mfspectacular]

what? Those 90s shoes had slimmer, sloped toes, less space 😂 The stuff theyre putting out nowadays is raised up & square shaped, to the point where the sizing on their shoes is completely screwed vs years back

[@Secretlyanothername]

Boomer shoes

[@QuiGonJeans]

I think you just got fat. I’m 37 and have been wearing Nike as far back as I can remember, and if anything, their shoes are more comfortable now…

[@dudea3378]

They're still too narrow at the toes 😢 ​@@mfspectacular

[@nickskier1]

Same thing we are seeing in many companies like Boeing. Replacing CEOS that had backgrounds in the developing the product they sell, with just business/managment/sales focused people that only want to make money and don't give a shit about the product.

[@userunknown7675]

It's not just the new CEO. Quallity was already going down the drain. But the new one really fucked them by going direct to consumer and cutting out the middleman without actually doing all the work that comes with building their own sales channels. It really gave exsisting retailers a reason to diversify and have a couple of other brands on their shelves in order to not get fucked if nike decides to pull their contract. That change really showcases how shit those shoes are in the mid price range.

[@prashanthb6521]

Very true.

[@wokethelast8498]

I agree, these American companies only think about the short term!

[@KarenNg0909]

100% this. Boeing used to be quality when it was run by aviation experts and pilots, then it sold out . Nike used to be run by a runner / shoe designer and now its run by a tech bro. these brands used to mean a certain level of quality, but now its all markup and lies.

[@ralphpal]

They went nonunion

[@haon2205]

Brand - $200 Shoe - $50

[@prashanthb6521]

This is the entire story of what MBAs do. 😂

[@ericlee5638]

Well that’s how everything is tho, not just Nike

[@astroboirap]

their quality is shit

[@rldabomb33]

$20

[@xipi4595]

Kids are smarter they know value. Same reason diamond is dying

[@ShumaBot]

I've pretty much abandoned Nikes for running shoes. They wear down so incredibly fast. It's a fashion brand pretending to be a sports shoe. They're just badly made fast fashion.

[@mattcannon2]

The move to foam bottoms just means they wear down quickly when you use them outdoors

[@gicardee6756]

you obviously are too broke to try the vaporflys which has a clear physical advantage and was banned in some competition. you dont know what youre talking about, cringe

[@klipk7296]

@@gicardee6756 Most people don't shop in this price category, I doubt that's the category of shoes the other person was talking about

[@JevonDS]

What performance basketball shoes would you recommend? Between Nike Basketball and Jordan Brand, they pretty much run the market there.

[@romanizaboss6641]

Hoka and other brands dominate the running scene especially trail running/ ultras… Nike just can’t compete!

[@notorioustori]

Lower quality, exploit workers, "techify" inventory & sales, keep prices in lockstep with inflation. They left the door open for newcomers to come and take the throne.

[@Spidey_Ethan]

Not surprised. I’ve personally been unimpressed with Nike quality for a long time. Unless it’s a specialty shoe (football, track, etc), then it’s just a hard pass.

[@duuhwinning6589]

Puma has been impressing recently !!

[@iuruoy-shao]

Plus, the controversies around how they treated their female athlete brand representatives.

[@check2000]

@@iuruoy-shaonobody gives a damn about female athletes

[@edgarLV]

My wife was working in one of Nike's factory. And they have new factory in my wife's town. She and no one is complaining. Salary is average for the region. Work conditions quite good compared to other options.

[@davianoinglesias5030]

They shifted to maximizing shareholder value instead of making shoes

[@userunknown7675]

Yeah, in 2020 they went digital in order to be vallued as a tech company and right now they push volume (discounts be damned). 10 years ago I rarely saw big discounts on nike shoed. Right now half the nike shoes are discounted at major retailers and these retailers seem to be carrying new brands that occupy nike's price point as well. And that should scare nike because it tells you that the stores are aware of how fickle nike is and that their customers either want a better quallity shoe in the 100-150 range or a similar quallity shoe but non brand in the 35-60 range.

[@bubba842]

That's been the western financial system for the last 40 years. It's also another reason why tax revenues are down. Dividends are not classed as revenue for the company. This means that the companies have a lower tax bill every year. The money that paid to shareholders should have been taxed at the corporate tax rate if it was classed as revenue, though when given to a shareholder the shareholder gets taxed at the capital of gains tax rate, which is usually lower. This is tax reduction has probably counted for trillions of dollars in lost revenue over the past 40 years. It's a scam, but everyone seems to turn a blind eye to it.

[@Walker956]

are you dumb? how is making customers unhappy, "maximizing shareholder value"? stocks going down. yeah sure. fucking idi0t

[@sadisticD]

That simple yet sad statement explains the basic plot of most companies that have gone backwards these days.

[@user-vw2sy5zr2b]

That’s the literally the goal of a company though, to maximise shareholder value…

[@TheSongwritingCat]

We need a bingo card: private equity, DTC, decreasing quality, new CEO, going public, etc.

[@ps3Lover0]

I'll build it can you come up with more?

[@ratboy4169]

nike has all the money, why not just buy up skechers, hoka & oofos. They only have to own a percentage of each company.

[@MariaRodriguez-dx6sm]

Don't forget "new CEO's background has nothing to do with the company business"

[@IncredibleMet]

@@ratboy4169why own a percentage when you can just own it outright. I call it the Disney strategy

[@fanban2926]

@@ratboy4169They don't have enough money for that actually, they could do a stock deal tho or raise exorbitant amounts of debt. Regulators would also be very against it.

[@vadergrd]

my problem with nike is that they went for a more narrower shoe model ... and they are not comfortable anymore ...

[@standingmaximumverticaljump]

Funny thing is...Now the barefoot shoe sector of the shoe industry has risen. Wide toe box, drop zero ration, and low to the ground (little to zero cushioning). This doesn't help that the marketing of those barefoot shoes are based on natural foot pattern and not fancy tech (which is what Nike is about).

[@amysourbutts8421]

That's why I prefer Brooks.

[@poochyenarulez]

Shoes are the last thing I want to buy online. I've done it before and its always a mistake.

[@userunknown7675]

Yeah they need to fit propperly. And Nike hasn't even figure out their sizing across the brand correctly. One type of shoe might fit like a glove whilst another is not wide enough for my foot (both the same size). Consistency is key, nike is only consistent in 1 area (the quallity is consistently going down the drain).

[@darinherrick9224]

Try pumas. I’ve bought some really great ones online.

[@Drownedinblood]

Sizing is always off, even if they give you a reference for fit.

[@deanchur]

If you aren't doing so already try using Euro sizing when buying shoes; I'm a 12 in a dress shoe and a 14 in Nike, whereas in Euro sizing I'm always a 48 4E, irrespective of brand or style. FWIW I've never had a poor fit from Asics when buying online and using Euro sizing.

[@QuiGonJeans]

That’s because you haven’t measured your feet. Do it correctly.

[@chrisredd214]

The shoes are cheap crap at this point. I don’t want to buy them because they are cheap crap.

[@marnungsangimsong4619]

Nike is not cheap lol Here in India a Nike original costs 10k rupees.

[@Limbicdrips]

He’s saying the quality is cheap not what they cost. Expensive crap made with cheap materials.

[@carlzune6626]

Wish at least the price corresponded to the quality...

[@curlyhairdudeify]

​@@marnungsangimsong4619 Learn to read in America "CheapCrap" means an expensive item of low quality.

[@miaya3898]

​@@marnungsangimsong4619I'm from PH 🇵🇭 lots of nouveau riche more ans here as well who love Nike

[@techbasics6142]

Nike is not releasing good designs anymore and existing shoes are uselessly getting expensive...adidas and NB are more value for money...

[@klipk7296]

They both charge way too much as well though? New Balance trying to charge €180 for regular old trainers (1080 v13). The only saving grace with Adidas is that retailers always have their shoes on discount for whatever reason

[@jonas9]

Come on, the designs are the best part about Nike. Just look at the past few SB Dunk releases.

[@rickcarti]

@@jonas9Fr those SB dunks are crazy

[@alfredoladino9838]

@@jonas9that’s a color way for a shoe that was long forgotten until celebrities started wearing them to garner attention again. I remember being made fun of for liking Dunks in high school. That was a decade ago. I can’t believe how much love they’re getting now in retrospect, considering the quality of leather is much worse now.

[@oMysteh]

@@alfredoladino9838sb dunks aren’t a color way? they are skateboard shoes

[@gauravbathija6783]

Prices are too high for what you get. The quality is just not there. On top of that Nike alienate anyone like me who has slightly wide feet. I can wear literally any other brand comfortably except Nike and Puma. Their toeboxes are way too narrow.

[@darinherrick9224]

You can’t wear puma? I have flat feet and very wide feet I only wear puma.

[@gauravbathija6783]

@@darinherrick9224 Maybe their recent designs have changed. Haven't tried a puma shoe in over 5 years

[@joyid]

Redtape, Campus are upping their game in India. I am going indigenous 😅😅😅

[@thehellezell]

bro Pumas are the WORST for wide footers. Nike sizing is a shot in the dark.

[@I.Am.Terrible.At.Usernames]

I have really wide feet, to the point I have to wear 2 sizes up. But I honestly find Nime more comfortable than Addidas and some other brands

[@kaunas88]

Lots of folks will always want to buy shoes in person to find out if they really fit or not. That cannot be done online.

[@ralphpal]

Also out of sight out of mind.

[@MHWGamer]

this 100% I am more or less a genZ kiddo and buy lots of stuff (like tech) online but I just hate ordering shoes and clothes online and then send it back and forth every time when I can just walk in a store and try them on for a minute and buy. The shoe sizing is so inconsistent that I have in my nike running shoes size 43 and in normal ones 42 or less. (also better for the climate)

[@jmason61]

I used to live this brand, I work on my feet all day, everyday. When I go to the store to replace my favorite shoes they are discontinued... but they want to sell me $150 weird things with nonsense color junk & made up "features". I've changed brands

[@curlyhairdudeify]

I call them clown shoes. Everytime I see those colorful Nike shoes. I'm like, I want simple, clean, elegant, timeless, shoes.... Adidas, black and white and clean designs. German engineering at its best.

[@paulk.8663]

Completely agree. I got one of those newer models with the air cussion and when I stepped on something my shoe went flat. Who thought of such a stupid idea?

[@juzkful]

Word.

[@ytisfulloffreaks4189]

The Tn Air Max Plus 3, last ages

[@reality_bites7887]

it must be exhausting going from trend to trend as a fast fashion manufacturer

[@hsvr]

its their job

[@bestt2252]

Saying Nike replaced the partnership with Tiger with the recent Caitlin Clark signing was wild

[@zyrtor1]

Yeah that made no sense. Those two events have nothing to do with each other.

[@theinconsequentialrunner]

In New Zealand, Nike have shut down our online purchases - about a year ago. Had bought heaps of shoes (as a runner) from Nike up to then, and zero since (in my last 9 shoe purchases since). Abandoned, but was a blessing in disguise with being forced to try other brands. Big time into Asics at the moment.

[@Sabundy]

ASICS are currently making absolutely fantastic shoes. I got off Nike and onto ASICS too. No regrets and definitely not looking back

[@bubba842]

Asics all the way. Personally they are my favorite brand of running shoe. You should check out Brooks too. Very underrated running shoes.

[@prashanthb6521]

Looks like you are a sportsman or you just have more than two legs :)

[@mike04574]

Eh a lot of brands don’t even have online purchasing or shipping to New Zealand

[@spacetoast7783]

Asics are really comfy out of the box and fairly affordable, but they fall apart super fast. I had to give up on them.

[@Sabundy]

Asics has a running shoe line up that wipes the floor with Nike's line up imho. And Asics are more comfortable and durable too. Whats more Asics has been just as innovative in the last 2-3 years as Nike and with the MetaSpeed Sky Paris has absolutely matched Nike in the supershoe race. All while being a significantly smaller company. Fun fact: Nike started out as an importer of Asics (then known as Onitsuka Tiger) shoes to the US. Phil Knight got a lot of the ideas for starting Nike upon visiting Asics in Japan and getting a tour of their company and meeting the founder of Asics Mr. Onitsuka. Its very possible that without Asics there would have been no Nike.

[@TimLSim]

And make that now Asics’s most exciting running shoe lineup in years where it’s almost a no brainer to consider against Nike.

[@30m3]

Yup, Asics are truly excellent.

[@Sabundy]

@@TimLSim very true. Especially with the Super blast 2 incoming

[@BC21beats]

No they don't lol it depends on your foot and what works for the individuals lmao

[@Sabundy]

@@BC21beats Yes....they do. Of course individual needs play into it.....but go watch all the show tubers who review running shoes. For the last few years every year has been totally dominated by ASICS, New Balance, and Saucony. Nike is never even in the conversation for best line up or running brand. Aside from their top super shoes Nike's line up is lazy, and unfocused. I'm hardly alone in this opinion. ASICS, New Balance and Saucony all have superior running shoe line ups overall than Nike.

[@dan0047]

And Donahue is still CEO, crazy.

[@mediacopycatkillers]

He's a bad fit. This is a sports brand, he's a data analytics guy.

[@Sabundy]

Yeah.....I'm surprised too because he is definitely either partly or entirely to blame for some big mistakes.

[@brosnan]

he is a very avg CEO, having seen it at previous companies

[@AC_Milan1899]

Even a monkey could run these companies better

[@tjm_tk]

nike has found a way to piss off every segment of their consumer base lol. sneakerheads hate the snkrs app and the whole draw/limited release system, people who just want normal shoes hate how overpriced they are.

[@mickeybeavison1053]

Go woke go broke

[@grod805]

​@@mickeybeavison1053 dumb

[@grod805]

Yeah. Completely agree. I want to buy a pair of shoes not a collectors item. I have up on them because they want to create these exclusive drops, etc. I have other stuff to do with my life than wait for a shoe to be released

[@RK-um9tu]

​@@mickeybeavison1053Please name a company functioning like it is still the 1950s? You can't because they are all out of business😂😂😂

[@davidmcgee2126]

Nike shoes suck if you have wide feet Only pair of Nikes I ever had that fit were the squeakiest shoes I ever owned

[@userunknown7675]

Same issue here, some of them are close but others just hurt which tells you everything you need to know about how consistent their shoe fit is. Never had that issue with adidas (only sport brand that I can actually order online and know thar the shoes will fit).

[@grimey78]

i thought i was the only one ive returned every pair i bought the past 5 years

[@Drownedinblood]

New Balance and Asics are best for wide feet in my experience. Nike's being so narrow is a big reason why I never wore em anymore.

[@zyrtor1]

This. I have a wide right foot. All Nike shoes are painful for me to wear now. Brooks, some Pumas, or NB are fine. I had to stop buying AirMax Nike shoes around 6 years ago. That pinch on the sides is just too painful, but also because they cut costs with less materials.

[@oluseyialege]

Finally someone else after my heart. I've been wearing NB, Asics, and Adidas since I was a kid due to my wide feet.

[@venomtailOG]

Whatever happened post pandemic is what Nike needs to go back on. Prior to 2020 the quality was superb and now all my new Nike stuff always has QA issues. Because of that I've looked elsewhere and found like 6 other brands that make me have no need to look back at Nike. Ship's sailed.

[@carlosdeleon6472]

Exactly! I feel like a lot of long time Nike buyers like myself stopped purchasing due to Quality was no longer there. Long time buyer notice the quality go down but the price go up

[@kidShibuya]

Can't even remember last time I even considered buying Nike. Their shoes look like cheap junk to me.

[@userunknown7675]

They are cheap junk. The cheap "store brand" shoes from the major retailers are quallity wise at the same level at this stage. I really ask myself sometimes if they even know what they are at this point. Are they a manufacturer of cheap shoes and some speciallity shoes? Or are they trying to sit in that middleground spot (not cheap but not too expensive either)? Quallity wise they are in the first group but price wise they are in the 2nd. Sorry but their whole strategy has to change.

[@Secretlyanothername]

Ugly boomer shoes

[@QuiGonJeans]

What a weird way of saying you can’t afford them 😂

[@spacetoast7783]

​@@QuiGonJeansCope.

[@gabriel.hongkong]

@@QuiGonJeans If I'm spending $200 on a pair of shoes, I expect quality. Not $30 crap from Shein.

[@yodatscrazy981]

Reasons why Nike is failing 1. Over reliance on brand name 2. Much cheaper replica sneaker becoming more accessible 3. Ugly/Mediocre quality footwear 4. Boomer CEO Tech/NFT sales strategy (that always fails) In general they are becoming ridiculously arrogant with the large marketshare they have, they expect that people will pay top dollar for anything that has a swoosh and they have pushed their luck so far that they are now having people walk away from the brand. Doesn’t help that sneakerheads are finally pivoting from the expensive shoes to good looking shoes. Scarcity won’t make up for an ugly product anymore and Nike needs to catch on to that.

[@KallusGarnet]

They went woke now they go

[@leonrobinson8180]

​@@KallusGarnet Broke? Like Black Panther and House of the Dragon? Shut it Fox News!

[@theYT_moderator]

Jordan's are *way too expensive* given their middling to poor quality.

[@johnnys8691]

Nike thinks they are the premium brand and producers expensive shoes, while other brands give same quality or better at a low price. I haven't bought Nike in years now.

[@ItsCelestia.]

Nike: Just don't do it.

[@Munki]

"Nike might be getting the boost it needs" - No, sorry, Boost is Adidas'.

[@washingtonsteven6885]

Lol

[@barbthegreat586]

They're getting a boot, more likely.

[@nicholaschavez6245]

SNKRS app sucked, never won a single draw and I entered many. Tried to get the AlphaFly 3’s several times this year, but they were always sold out. The exclusivity approach pushed me away and now I’m on ASICS for performance and New Balance for style. Probably won’t be back to Nike for some time.

[@zhenyuwen2922]

All hail ASICS!

[@michaeljames4630]

more for me. thanks.

[@nicholaschavez6245]

@@michaeljames4630 I never got any, so technically, same for you. You're welcome.

[@MrC.M.B.]

@@zhenyuwen2922ASICS used to be cheap now the value of the brand is the best ever

[@jesseevangelista2422]

Can’t go wrong with new balance best shoes in comfort and stylings

[@mishmohd]

are you FOR REAL?!! no way

[@klater5842]

Comfort yes definitely but for me NB looks like “Dad shoes” I’d rather cop a pair of Nikes or Adidas sneakers

[@dressing2877]

@@klater5842 they dont look like dad shoes they are dad shoes bro. With one exeption being the 550's, but they went out of style in 2023

[@someones_here]

@@dressing2877they were never in style lol, only 2 NB were hyped & actually popular.

[@smeagle3295]

I was happy with my new balances until I realized that the foam completely gave out on me mid step. I had owned the shoes for about 8 years, but I hardly ever wore those shoes. Only brand I’ve ever had do that to me.

[@tiaxi6779]

Nike is greedy for raising the retail price, but people now just don’t buy it, shoes are sitting and later they just sell them by discount

[@blankblank1949]

Once you try actual good shoes like from Asics you can never go back to Nike. Man their Nimbus 25 is damn phenomenal

[@Sabundy]

Agreed. The Nimbus 25s are fantastic. Most comfortable pair of shoes I've ever worn

[@spacetoast7783]

Asics are comfy, I just wish they didn't fall apart so quickly.

[@gabriel.hongkong]

Asics Nimbus is my preferred running shoe. I can clock hundreds of miles on a single pair before they show wear.

[@Sabundy]

@@gabriel.hongkong agreed

[@Micke12312]

​@@gabriel.hongkonga running shoe must atleast survive for 600 miles

[@flytoday]

Sales growth by jacking up prices and "discounting"

[@userunknown7675]

Yeah, Jack welsh school of management in action. Quallity went to crap so nobody in their right mind buys at full retail but they want to improve volume. The issues they have are core issues. 1. Quallity is down the drain on their cheaper shoes. 2. They don't seem to know what drives their sales. 3. They have several identities but don't seem to know which ones to push. 4. When they want to fix quarterly earnings (not the company) they either try something "inovative" in order to be looked at as a tech company (aka please vallue me as a tech company) and piss off their retailers or they go back to them and push volume through them. God damn they need some balls and admit that the next year or 2 will be rough whilst they improve quallity (and qc) and then come up with a market strategy (and actually stick to it).

[@robbobsjobs8456]

The shoes suck, they're about profit not the actual product

[@ajo9016]

That’s a lot of large companies now unfortunately :/

[@kevinsame]

Lack of innovation, overreliance on retro releases, and the old business model of artificial scarcity to drive up demand and hype are some of the reasons. As a sneakerhead, I aint buying nike anymore. So glad they are finally being exposed.

[@QuiGonJeans]

Can’t be a “sneakerhead” and hate on Nike like this. The other brands can’t even touch them in regards to true sneakerhead pairs.

[@energieumbrella7140]

You can 1000% be a sneaker head and not rock Nike. Being a sneaker head is not attached to a single brand.

[@bradebronson8835]

I had the same pair of Nikes I wear almost everyday for 5 years and no rips, tears, and only worn down underneath. That pair has lived through 3 pairs of Adidas and 2 pairs of Pumas.... I've also had Nikes that lasted only 1 year of everyday use.. but that one pair was very high quality.

[@antig1971]

Fair, how long Nike shoes last varies from shoe to shoe, some don’t even last a year, some for 3+ years.

[@goodcompanyman]

The problem is that they have not been really making any high quality or innovative stuff at appropriate prices. All their new tech gears are way over-priced. Still beating those Jordan and ancient shoes to the ground AND whenever there is a hot drop, it is essentially impossible to cop as limited stock is available online. I got all my heats by lining up at footlocker in the past couple of years and that is literally playing the waiting game, hoping people dont pick up. Consumers are constantly asking for what they want, but they have no interest in fulfilling them

[@ryans7097]

It's almost like their quality has been going down while raising prices and basically only relying on retros to make money with no new exciting ideas...

[@jethrojacinto2798]

Everyone's been flocking to other brands because of not only trend but for good reason of innovation and more affordable price. Nikes have maintained their cheap quality while increasing their retail price which is just ridiculous and even sneaker heads like myself have simply caught on, especially with so many undesirable sneakers coming out every week it seems out just sitting in stores or in the Nike/SNKRS app.

[@jasonfiske9387]

Hoka and On Cloud are eating their lunch in the running shoes market. I was at a race a few weeks ago and 30-40% of the shoes were from these 2 brands. Nike was more like 10%.

[@Sabundy]

Absolutely. Disruptor brands like ON and Hoka are definitely eating into Nike. So too are resurgent brands like ASICS and New Balance that are making noteworthy come backs. The competition is so fierce now that I think the days of any one brand dominating is over.

[@alexutzu24ianuarie]

Hoka and On are more expensive than Nike. And the Alphafly 3 are still the most advanced running shoes in the world

[@Sabundy]

@@alexutzu24ianuarie They are also more durable and have better quality control. And saying the Alpha fly 3 is the most advanced running shoe is strictly a matter of opinion. You can find many running channels that prefer the ASICS Meta Speed Sky, or the Adidas Adizero Adios Pro 3 to name just two in which athletes have also won major marathons against runners wearing the Alpha fly 3s Which is exactly the point. The competition has caught up. A few years ago nothing touched the Alpha fly. That is NOT true anymore.

[@iStrygwyr]

ON Cloud sucks LMAO

[@rook1196]

Hokas are decent but I would rather run in a chinese brand from amazon/temu before I ever used an on cloud. On cloud to their credit markets well to stupids and novices. Said novices get injured lickity split in their horrible unserious clown shoes and give up running.

[@fionaanimates8692]

I had multiple pairs of white Air Force 1s, all absolutely destroyed not even 2 months into wearing them. I wiped them down every time I wore them and tried to limit my wear of them. I loved the look of white shoes. Unfortunately, I have oddly shaped feet and I place pressure on the outer part of my heels, this has led to my shoes legitimately falling apart given time, on top of this, I got a lot of calluses and pain. I just got my first pair of white brooks and I am never going back.

[@cool121092]

I mainly wear new balance shoes now and use brooks for walking/cardio

[@crhakusho]

Their quality has gone downhill so much. Every “leather” nike shoe I touch just feels like plastic. Cheap quality and uncomfortable. I own so many shoes and I only have 1 pair of Nikes right now and they’re the Vomeros

[@mrdeebo313]

The same goes for their clothes as well. I have some older Nike clothes that I'll wear to the gym or just chilling around the house. I bought the same shirt recently and the material is way thinner and has loose threads after just one wash. The shirt that's 10 years old is fine, just a little faded

[@crhakusho]

@@mrdeebo313 yes their clothes, you’re so right. I’d argue their clothes are worse than their shoes. When I used to buy their t shirts they always shrank and the material always felt terrible. So expensive too, I’m pretty sure most of their shirts start at $40 now but I could be wrong.

[@jSteez360]

a bit surprising the piece didnt touch at all on botting for sneaker releases on their DTC snkrs app. I wouldve loved to buy one or two drops but they were impossible to actually get because of bots that flooded the digital queues

[@mediacopycatkillers]

Yeah, then they never come back in stock, thus feeding the resale market, which is packed with assholes buying up rare shoes and selling them for double. Dumb.

[@QuiGonJeans]

Agreed. This channel and Herrine (wtf happened to her face from the food insider days 🤢) are highly unqualified to be talking about sneakers…

[@simply_teez]

I used to be a long-time Nike enthusiast. I dont buy them anymore because of the small toe box, they're over-priced and they really dont make cool shoes anymore. I now wear New Balances, and I really like the 579. IMO, New Balance is a better shoe.

[@kenny2553]

Nb better, you must be kidding

[@pinkimietz3243]

Nikes quality is just not where it should be. Awful sneakers. Cheapo yet expensive.

[@DRakeTRofKBam]

Somehow with comapny downfalls, theres always some tech ceo bro involved.

[@washingtonsteven6885]

LOL right

[@sinlokemp]

Nike has become a fast fashion brand sadly 😢. Have migrated to New Balance and ASICS.

[@Sabundy]

ASICS is killing it these days

[@InfinteIdeas]

Asics and Saucony

[@MrColeBeans]

I think many agree that Nike completely failed with the app, that SNKRS app has caused some sneakerheads to HATE Nike. That’s a poor business strategy when your customers are pissed off because the app experience is so bad. I’m not sure what they can do about the bots buying the shoes when they drop but they have to stop these bots from ruining the overall customer experience.

[@TJVillamil]

Good content MB! Great to see how much you all have grown. Keep being impartial and you have my attention!

[@ottomusprime5028]

Growing up in Oregon, Nike was a local hero of sorts but my family couldn’t afford it. The ‘rich’ kids wore them, traded them, ostracized me for being ‘poor’. Once I started earning good money, I wanted a pair as a sort of trophy but man alive, garbage and UGLY. New Balance all the way, even with my gal working at Nike headquarters and getting a steep discount, I’d never wear that trash.

[@Doomedfools]

I also grew up in Oregon and have always been able to find a way into the discount employee store. The last time I went, the shoes there with the employee discount were MORE EXPENSIVE than buying the same shoes at discount stores like TJ Maxx. Even the employees are getting ripped off these days,

[@mlong9475]

Personally I started with $20 Kmart running shoes most of my life. Then some cheap Walmart sneakers when Kmart went under until I got married. After I got married my wife had me buy Nike cuz she wore Nike. I'm kinda cheap...... so I went for the cheapest Nikes I could find which were around $50. Then I noticed the Sketchers shoe store that was right across from Nike in the mall and the rest is history. Been wearing Sketchers ever since. Could always find a good deal there. I never cared about how my shoes looked. Just cared that they were cheap and comfortable.

[@prashanthb6521]

You are my kind of guy but I am a bit of sneakerhead.

[@M4NA5]

The recent rise of New Balance and Asics in addition to new entrants like On Running have thoroughly exposed Nike in terms of their sub-par quality.

[@jdc1988]

Just speaking for my situation. I have wide feet and as far as I know, Nike has little or no options for wide. Thus, I don’t even consider Nike when I need new shoes. I stick to Hoka or New Balance for the wide options and comfort

[@stpedro-ht9ng]

Yeah they have like one or two models available in actual wide sizes. Even Vans has wide sizes now for their classic lineup. I wear some wide Old Skools and they feel great on my feet when regular vans are a bit tight on my toes. Nike doesn’t have an option for a similar kind of shoe like a Blazer in wide.

[@leox8888]

nike, pls glue your shoes properly. 😂

[@glennjthompson332]

🙄I can't buy them anymore...

[@JimiEastman]

Came to watch this after -19.90+%

[@RizzyWow]

Their shoes went up like 50% in two years - it's absolutely stupid. And they stopped making enough shoes for their general popular shoes like the air force because they wanted people to want them more and everyone just stopped buying them. I now only ever buy Nike stuff if it's at least 30% off.

[@parthagrawal9715]

the child labor and the abuse in the supply chain really made me to turn to local companies and support local vendors

[@coledwrld7]

As a genuine sneakerhead that does not resell shoes, I really have appreciated Nike pumping out so many different Jordans for us. I know in a way they did it to fight the resellers and I’m glad they did it cause now I have so many new Jordans that I’ve bought at a great price. Much appreciated!

[@bad_token]

Totally, and the recent Retros with really great build quality (like the Oxidized Green 4s), while expensive, are just really great on foot compared to pretty much anything else

[@solar_warden81]

This has been a great year to buy Jordans!

[@MoeFokah]

They did it because their Margins are affected. They caused this by creating artificial scarcity.

[@check2000]

Jordans & Crocs now have the same cool factor

[@BC21beats]

Too bad I spent all my money idiotic ally on resale a few years ago

[@discoverymoi]

Nike: I just can’t.

[@BrownieX001]

If Nike wants to be a fashion brand then just be a fashion brand. Add some dress shoes, heels etc to their lineup lol. Doubt the quality will be good but that should add the growth these investors are looking for, for the short term.

[@serafinacosta7118]

New Balance became the trendsetter not because endorsements nor advertisement. That started coming in latter. They built their legacy on shoe fitting and decent workmanship in shoes. They would start a cathegory poorly ( golf shoes as an example ) but then build it up to standards ( baseball cleats ). Their fitting , if you bought the right size and fit , would be perfect , even if at the expense of looks. And their apparel held up to standards , not professional athlete standards , but sportswear for the casual practitioner durability and comfort. New Balanve used to be, at least around New England , the shoes your white middle class women and men past their thirties wore. Yet they were consistently durable and comfortable. A New Balance shoe , with the help of a knowledgeable store clerk , could be bought to fit your feet width and counteract your sole and heel wear pattern. They were as close as you could get a Doctor Scholls on athletic footwear.

[@BrownieX001]

Just how much growth do these shareholders expect for expensive shoes that don't have the quality they are supposed to? Also what innovation in the last few years, I know several people that enjoy their Vessi shoes, a company that actually did do something different besides colourway.

[@Desperado070]

Nike, 30 years ago one pair of shoes would last me around 5 to 10 years as child. 20 years ago I had to buy a new pair every 3 to 5 years, 10 years ago every year. Right now, the soles are already letting lose on a pair I bought 3 months ago. It might be a angel disguise as a devil, because of this people will leave the brand and find the same quality shoes for 10 or 20 bucks while nike is €80/100 at the lowest. That to, 20 and 30 years ago you would buy that same pair for €30 with quality outlasting by 10 fold, it is just a shame and a waste of money.

[@MSportsEngineering]

You had the same shoe size for 10 years as a child?

[@Desperado070]

@@MSportsEngineering Yup, and you didn't?

[@JJ-zr6fu]

No atheletic shoe should last you that long. The cushion bottoms out and causes foot pain

[@Desperado070]

@@JJ-zr6fu Nah, that they say so you buy more. You gotta take care of you things in the first place but I still got 2 pants from 20 years back which I still wear. This is not just shoes this is everywhere lately.

[@ayoa1173]

​@@Desperado070Or your experience is not as common as you think. I, for example, went up a full shoe size every year until I was 15 years old. Also, the soles of a pair of sneakers are only rated for 500 miles/ 800km of walking. Running nearly cuts that endurance in half, so people should be replacing their sneakers far more often than every five years.

[@rox852456]

For running, Nike is behind in the daily trainer category but I managed to get a barely used Alphafly 1 in my size and oh man compared to two other super shoes from saucony and asics I own they are in a league of their own.

[@rox852456]

Also I think those two brands make infinitely better daily trainers compared to Nike.

[@cgazlan]

Glue problem. I have 3 pairs where the midsole splits from the upper.

[@azuldas]

Was in the market for a new running shoe and tried every brand in the store and went with Brooks that was under $100. There’s a lot more variety in the market now and you can get a quality shoe (running in my case) for a decent price without getting Nike or adidas.

[@JJ-zr6fu]

If you buy a $100 Nike shoe you’re most likely buying a lesser quality shoe that hardly has any performance benefits compared to other brands at that price

[@serafinacosta7118]

Don’t forget Saucony.

[@userunknown7675]

​@@JJ-zr6fuyeah 100-150 nike shoes are quallity wise on par with the cheap/store brand shoes in the 40-70 range. (Not using a currency here since I think in € but you might use $ or £)

[@Jfromes1]

@@JJ-zr6fu Even at a discount most Nike's aren't worth it. Price is never a good deal if the quality is crap

[@adayexpired6370]

Before pandemic, I always searched for nike running shoes. Now, their running shoes are the worst of all the higher profile brands - adidas, ASICS, new balance, saucony, even previously lesser brands like Puma, Mizuno, On, brooks, all make much more comfortable shoes that seem to last longer for better value. Last Nike shoes I bought were invincible 3’s - what a pair of 💩 shoes they were in almost every facet and expensive to boot. My guess is casual joggers are probably number one buyers of athletic footwear since it’s fastest way to wear down a pair shoes more than likely, and making bad running shoes just seem like the fastest way to the bottom.

[@userunknown7675]

I have a wider foot nike's have been ill fitting for at least a decade for me. Whilst other brands like adidas fit well and are consistent (in both how thet fit and quallity).

[@bubba842]

Brooks is not a lesser brand. They are very good shoes. They only make high end running shoes and only sell to runners who know the brand. They are some of the best running shoes on the market. Only alot of people have not heard of them because their marketing is not geared towards casuals.

[@qg5568]

It boils down to this: QC quality control has tanked. I have returned the last 4 shoes I’ve bought.

[@drevil2675]

This video just popped up when I wanted to know what happened to Nike recently. Nice explanation.

[@walkinmn]

I really don't get it. Many super important executives in the top companies did this kind of stupid decisions, like if they believed the grow of the pandemic would keep going forever. When the pandemic was receding and the sales were going down I just assumed these executives were prepared because even if they were saying in public they didn't expect this change they for sure should have known and this was just their justification for all the investment they were gathering through the pandemic. But now I'm not so sure, at least in Nike's example it does look like their executives were stupid enough to think the pandemic sales were going to stay like that? Seriously, how can all these people on the top of the biggest companies be so stupid?

[@barbthegreat586]

It's the same as after 2008 crisis. They didn't want to massively increase the prices but what they did was to decrease the quality and where applicable, decreased the size. The quality never recovered. It's happened after the pandemic and the quality went even lower.

[@churblefurbles]

Nike has bad associations now, will never buy again.

[@stevenkeller3047]

Nike just seems confused about what their business is these days. In a local mall, they opened a NIKE store where about three other stores exist that already sell Nike shoes. They then opened a second store in a trendy shopping district about two miles away. Nike recently closed the store in the mall after less than a year or two. Additionally, they have limited the production of a very good shoe type called the Nike Free. A great and lightweight walking/running shoe. It just seems they can't figure out what to do, or where or how to do it. I think they've gotten too big for their own shoes.

[@AungTH1]

I remember the last nike shoes i ever bought 3 years ago, air max 270. They were so uncomfortable, clunky, cheap cheap feeling material and were expensive. Then after so many Ls on the hype releases, I just went buying other brands New Balance, Asics, Salomon and I realised what I had been missing out. Other shoes brands are massively better in quality and material while being very comfortable.

[@freckrpeckr]

Wtf no mention on Nike Sb, does she even know what that is?

[@JellyFlavoredGerman]

Why mention SB? The issues in the SB line are the same. Shit quality, no innovation.

[@unifairsum21]

Nikes cost too much for what they are other smaller brands are way better built for the same price its why nike is falling

[@darylebrown3519]

As a PE teacher, I used to wear only Nike Flex shoes for my comfort while standing on concrete all day. The Nike Flex got less padded at every iteration and I had to find something different. HOKA has unmatched padding and I haven’t had to constantly switch shoes because they last.

[@ebutuoy6463]

Hard to believe that people are so fooled by a cheap shoe with gaudy colors and weird designs that they will pay $125-150 for them.

[@AlanaWhy]

OMG IS THAT THEE HERRINE RO?

[@reiraro]

hiiii alana imy!

[@existential_]

Thought she looked familiar but I was sure I'm not watching a food video 😂

[@duuhwinning6589]

Only kind of interested in the SB line now lebrons suck, kds suck, kobes i guess will be strong, ja1 suck, book1 suck, pegasus is ugly, jordan is still ok in a way quality sucks and color blocking and story sucks !! Last lebron shoe that was innovative was the 19. Kyrie was fire up until the last two shoes !! So its prob Kobe and Jordan holding up nike now

[@DapperDividends]

Current management missteps have spooked the market… investing now is a bet that a) current management won’t kill the iconic brand and b) this management team will turn Nike around or they’ll be replaced by management that will.

[@schopes]

Very insightful video. For me and what I've researched, sales are down due to price and quality being inversely proportionate. The shoes cost too much and the quality is pretty poor.

[@superman60201]

Would rather buy food

[@duuhwinning6589]

They retro the worst shoes no themes and no good discounts will make people switch the brand... No beauty in nike shoes anymore and affordability!

[@richardgordon]

Great analysis! Great channel!

[@kchal0]

Holy moly. This video predicted the future. Down 20% on earnings

[@c.2518]

Mobile apps are a must to try to stop bots. Also, this channel is effectively CNBC… never challenging ideas just going with it

[@RalphBarbagallo]

They don't have a shoe as comfortable as Ultraboost. Ultraboost has made me a total Adidas nut. And I don't really care about sneakers.

[@JJ-zr6fu]

The Ultraboost is a special shoe

[@RalphBarbagallo]

@@JJ-zr6fu Yep! Often imitated, never duplicated. I've introduced a lot of my fellow non shone aficionado friends to the Ultraboost family and they've become dedicated fans.

[@sondrejohansen48]

Both the zoom x and react x foam could have given ultra boost a run for the money, but they keep changing the design and composition every year, so you get a different shoe everytime. The inconsistency is what killed the react for me. Nike still makes great performance shoe but they have definitely lost the entire casual shoe and daily runner shoe market. The competitors have better options

[@albertteng1191]

boost is nice but its old, try saucony or new balance or even asics , you'll thank me for it.

[@TJSaw]

The last time I bought Nikes was in 2003. Never again.

[@nmcgregor1]

Excellent, clear, concise reporting.

[@littlejack59]

I'm so glad they are failing. Their stuff is so overpriced and garbage now. I bought one of their cheap pairs (it was still $80) and it got creases after 2 days and it felt HORRIBLE to take steps in. They shoes should be at least as good as their air Jordan's while not being more than $80

[@bubba842]

Why would you not expect the shoes to crease?? Your foot naturally bends when to you walk. They are obviously going to crease at some point.

[@QuiGonJeans]

Nike isn’t failing lol they’re still #1, and even if they’re in a slump (not their first time) they’ll come back. The fact that you’re complaint about shoes creasing says how ignorant you’re to the matter at hand.

[@grimey78]

nike shoes are the most uncomfortable and wack looking shoes to come out for the past few years i've returned every one

[@biggiesnores9866]

Stopped wearing Nike shoes. Only wear Saucony & New Balance shoes now. Way more comfortable.

[@AlexKiritz]

I tried for years to find the same basic shoes I bought from them for years. For some reason they insist on making the exterior of the shoe from a single layer of fabric now. For obvious reasons it does not stay on my foot as well. I finally gave up and got New Balances.

[@ForcefighterX2]

Reason is simple: Michael Jordan is becoming older and less known to people, while the NBA is simply not that cool anymore. Thus Nike has lost it's biggest marketing method. That's it.

[@MG-ge5ii]

Good story, but you’re not even close to being correct. Jordan brand only accounts for 13% of Nike’s $50B revenue. 😂

[@strangerdanger8462]

​@@MG-ge5ii 13% of Nike revenue is a big deal, fam. That's over $6bn in 2023 alone. The Jordan brand is still Nike's best performing division though.

[@LilCrispyBoi]

⁠@@MG-ge5iiShoes only account for 68% of Nike’s total revenue. 13% is still a lot of a companies earnings.

[@bern717]

LOL must be a Bron fan. Jordans are still literally the only sneakers that generate “hype” for Nike. Jordan brand is the only thing that keeps Nike “cool” for lack of a better word

[@roywilson4514]

Rubbish

[@UnicornRyder04]

Cheap, off shape, attention.. lol use better quality if want attention. They was selling to resellers exclusively. Lost a chunk of their consumer base in the process. I stopped buying nike altogether and just buy from other brands now.

[@aucontraire1986]

Nike has a really bad quality problem.

[@youthought1343]

This was such an informative video, refreshing.