MOWALOLA - Autumn Winter Show 2023

As members of mankind, we are all engaged in a particular conflict - not with one another, but rather with the technologies we have created. Tools and infrastructures originally developed to ameliorate our lives have turned on us; rather than masters of our own destinies, we have become but pawns in sinister plots written by machines with motives of their own. Dark Web - Mowalola’s defiant return to London, the city where the brand’s journey began - offers an exploration of the techno-apocalyptic tones that colour contemporary existence; the struggle between man’s desire for self-determination and the algorithmic strangleholds we find ourselves in.
New York - the epicentre of capitalism, and the genesis point of the mechanisms that keep it chugging along - offers a thematic backdrop. Symbols associated with the Gotham-like sprawl - its sports teams, numberplates, cultural institutions, faceless corporation - translated to logo-hacked prints and embellishments across baseball caps, jersey tees and leather bags.
The agents of these faceless corporate entities are, well, faceless - derobed of markers of individual identity. Eyes are concealed by buggish reverse-wraparound sunglasses - some featuring mock Bluetooth headsets. Second-skin column dresses in nightshade hues - constructed with hoods, groin cut-outs and bound arms - convey a sense of fetishistic servitude.
A clique of hackers - underground vigilantes fighting to undermine corporation-imposed law and order - sport looks that embody a spirit of dissidence. Battered leather bombers are scrawled with biro graffiti, and floor-length leather skirts and wide-set trousers feature airbrushed trompe l’oeil graphics, marking the return of one of Mowalola’s signature techniques from the brand’s archive. Elsewhere, a band of survivalists - exiled from the city’s harsh technotopia - sport bolero-and-booty-short twinsets and skirts in both micro and maxi proportions in slick ponyskin, along with hardy Timberland boots featuring a bootlegged New York Yankees logo.
Makeup - conceptualised in collaboration with Isamaya Ffrench - develops on the collection’s central ponderings, with light sources seemingly embedded into models’ skin. Blurring the boundaries between man and machine, it gestures towards a world in which the two have inextricably merged - a world, there’s good cause to believe, may not be far off.
Designer - Mowalola Ogunlesi
Styling - @lottavolkova
Casting - @mischanot @11casting
Make Up Artist - @isamayaffrench @isamayabeauty
Hair Stylist - @clairemoore @theunseenbeauty
Production - @chiaralafour
Art Direction - @frederic_saint_parck
Set design - @tom____schneider
PR - @l52world
Lighting Design - @hydradesign__
Runway Photographer - @ikaldama
Lookbook Photography - @hendrik.schneider
Runway Film - @max_gabbay @dop_e_gaffer @bykevincheung
Showcalling - @go2show
Runway FIlm:
Executive producer - @chiaralafour
Show Music - @joeylabeija
Director - @max_gabbay
DOP - @dop_e_gaffer
Editor / DIT - @morganpez
Prod - @bykevincheung
Cam Op - @peter.garajszki
1st AC - Marco Alonso Alvarito
Trainee - Ruben Alavarez
Special thank you to @jake_gabbay
Copyright Disclaimer under Section 107 of the copyright act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use.

[@fivethousandnine]

this collection is SO good, I'm in love with the aesthethic of the uncanny, experimental New York streetstyle these looks have. Also Dean blunt on the outro is a 10/10 choice

[@alvin9713]

Mowalola is the future, also love the Dean Blunt in the outro

[@michelleumunna]

Shoutout to MOWALOLA giving us hits BACK to BACK

[@m_c1283]

She clearly belongs to the best designers of her generation. She and her team are amazingly creative. I really love the whole concept of this collection.

[@Consrignrant]

@m_c1283 Lol. What "concept"? Why don't you explain what that concept is.

[@aphrodittie]

💀

[@anndreastembridge367]

Incredible. Thank you for your support. Many blessings to you all.❤

[@artlas635]

So much creative talents from Nigeria.

[@skinnyrigid]

music selection on point 💜

[@skinnyrigid]

amazing show

[@Diego-wi3ls]

This is the better runaway fashion show ill ever seen in my life

[@bekfudo3110]

That worldwidemusic db as the outro sickkk

[@morganthompson9796]

Love it

[@anthonymiranda2216]

I loved it!!!

[@cheeks1]

thank you

[@cekouptown]

Sick! I love you Mowa

[@girlish9989]

Mowa kills it once again

[@nchiohousze9606]

i love Mowa

[@user-ob9zo9cr4c]

very good

[@kiahthemug]

beautiful

[@williamyyellow]

underrated

[@bekfudo3110]

GOAT OF THE SPIRIT

[@jessi2814]

I love Joey for this score 🎶 especially that “Just for me” Remix

[@sabbytron]

dis is sick

[@Frezzzz]

dayum

[@Shawntiworld]

EVERY MOMENT. AND THE SOUND WHOOOAAAA !! JOEY LABEIJA?!?! NY STAND UP

[@juckaveli]

proud of u twin

[@6e6o]

THA GOAT MOWAAAA

[@dolanadams5291]

Thanks for this soundtrack I run to it 😆

[@robertodanieldelatorre7731]

Mowalola at Chanel 2024

[@BiankeyeDesigns]

That was goooood

[@aaliyahrahkaim537]

Pure ELITE, YOU ARE FULLY UUUUUUUUUUUUUUUUUUUU 10FOLD WHOLESOME LOVE: Y TF THY HAVE THEIR PHONES IN THERE THIS AIN'T NO BOOTLEG SHIIIIII UR AMAZING

[@davesegotism]

She’s so unique

[@loganyuhas6028]

Tracklist when mama

[@nchiohousze9606]

Mowalola at Gucci 2024

[@beingsimple5533]

This is not supposed to be the next version of human evolution, humans are going crazy day by day.😂

[@KakaiMontresso]

Girl please then stay where you are as the next generation of humans advances through evolution and will look down upon you like monkeys.

[@whatsupjamil101]

YERRRRRR

[@strawberrytechno]

neeed that denim gimp jacket

[@ryydii]

First song went so hard, why cut it short? Fit the mood so well. Other than that, brilliant! Not super familiar with Mowalola, but definitely on my radar now

[@m_c1283]

...I think it is part of the dramaturgy. Ja Rule also got dragged in with the fyre festival scandal by con artist Billy Mcfarland in 2017, remember ?

[@letd5053]

like it sooo much!!!! sadly the pieces are no longer available :/

[@cynhilaire]

really liked the black dress with the spiral splits

[@geekmonster4L]

fyeee

[@tylerthorne3111]

mowaaaaaaaaa

[@sloppynig1]

any idea when the collection will drop?

[@soullstar]

PUR

[@catherinemorton-abuah4787]

gagging for that just for me remix ,,, track ID?

[@enasirkofi]

[@MmZRap]

The world is getting crazier

[@waxxon1789]

anyone have the song ID's ??!!

[@jacobplz]

the collection is amazing and I’m happy to see Rico yves and Aliyah but whyyyyy is yves walking so fast lol

[@IIMOCKERY]

anyone got track id @ 5:48??

[@user-zk2vx5uh3e]

لا نقبل الاهانه للعلم السعودي 🇸🇦🔴🔴🔴🔴

[@kankouefolly2376]

this so hard - ur magnum opus or whatever they say ...

[@axelcalderon8063]

Last song name?

[@enasirkofi]

Scores on steroids!!

[@angls12]

CAMP

[@aaliyahrahkaim537]

My love PURE HOMAGE, I am in fashion merchandize I pray to Allah, us Fashion Gems can meet and REMINISCE YOUR SAGA COLLECTION ITEM PLEASE VAULT IT, KIT TTYL

[@kyhxx]

. beautiful prayr. sep.t3-y2K.alamy*

[@jadehansen759]

This shit braaaaaaaazy😍🥹

[@virginsdeparis7890]

ID on the song @3:00

[@pien1751]

i finally found it! human pills by kap bambino

[@virginsdeparis7890]

@@pien1751 goated

[@cekouptown]

does anybody know what the song at 4:00 is?😊

[@Knarpa]

Pinkpantheress just for me

[@cekouptown]

@@Knarpa yup thanks I knew the song but this one specifically was a different kind of remix or something haha

[@prodmethod]

@@cekouptown Lmk if you find out, i've been digging for this remix everywhere

[@ashleyredhead221]

Mowa you ate marry me

[@jonnytexaz2511]

Gyatt

[@dnntrzt]

Y2K

[@atsug2777]

I Need to know the model at 3:28

[@miguelc1247]

Alfredo Díaz, mexican model

[@atsug2777]

@@miguelc1247 tysm

[@beingsimple5533]

All people sitting there seems to be sick really really sick to me

[@Arwa107]

قدها يالمخنزه ؟!!!!

[@liveloveshab7457]

mun

[@Mario-sx7dm]

*Promosm*

[@_.kamryn.333]

bkk

[@terimorris6394]

Is this a parody ?

[@mouit50]

Ye right winter collection 😂😂🤢🤮🥶🥶🥶🥶🤦

[@mothanwrdz]

WTF is this?

[@allthingsmoonchild4684]

Amazing collection, horrible soundtrack