Mr Delicious TV Ad 1

In this episode, Mr. D. tells us about his new job as the spokesperson for rax roast beef, and explains how he's a special cartoon for adults.
MERCH SHOP: shop.spreadshi...

[@incompetentdiplomat3716]

The sound of him popping into this dimension is hilarious

[@dualscreengrant]

Oh my gosh, you're right. It's a funny sound.

[@billyb4790]

he squeezes into scene

[@ericrivera8410]

I'm high as hell reading it as it zapped in ..lol

[@BonusEggs4Sale]

someone jumping on an old couch.mp3

[@TayWoode]

And the “hello” as if he really doesn’t want to be here

[@hihilolo71]

Not since Pulp Fiction have I've been so intrigued as to the contents of what is inside a briefcase. Thanks Mr.D.

[@billyb4790]

My guess is A .38 snub nose revolver with a single bullet. A bottle of Old Grandad, mostly empty. And one condom, expired.

[@gigipeedee]

roast beef

[@hihilolo71]

@@gigipeedee Perhaps Mr. D's briefcase doubles as a lunchbox.

[@Karmy.]

A bomb that he has to go plant on B

[@TheKitchenerLeslie]

What's in here is obviously similar to what was in the grip that Albert Fish carried. Let me just say this: "Albert Fish was a real jerk!"

[@konami1979]

This makes me depressed enough to eat roast beef sandwiches.

[@MartyrLoserKing]

Dickitty Dee

[@MartyrLoserKing]

@John Gohde arby’s roast beef is the shit what chu mean

[@mono.isgtds]

i could tell from the profile pic.

[@mindmonkey00]

Nice profile pic

[@RichterTheRat]

@@MartyrLoserKing Arby's dogfood tasting roast beef is the reason an entire generation of people hate Arby's. Everything on the menu besides the roast beef is good though.

[@slimeslaggagedon794]

He reminds me so much of Dennis Prager in both voice and personality

[@SAHOYT71013]

underrated comment

[@Circuitssmith]

He always carries his briefcase. Contents? U R I N E A N D F E C E S

[@hyperx72]

@@Circuitssmith That's right *URINE AND FECES!*

[@The_Ballo]

​@@Circuitssmith Huh, I could have sworn it was a suitcase nuke made in the Dimona nuclear plant

[@1Hol1Tiger]

You must greet Rax employees wiht the N Word

[@ronin7561]

It was awful for its time. I enjoyed this ironically, but it makes me laugh and groan over the fact that someone genuinely thought this was a good idea to have a balding, middle aged, vasectomized divorcee with anger issues who shares too much about his personal life be the spokesperson to sell roast beef. Mr. Delicious gives off the impression that RAX is just comfort food that you stress eat when your life sucks. He would have killed it today though.

[@supersmashbro596]

no, no he wouldnt have. this is a mascot made by someone who hates their restraunt. good god and i thought people were joking about this guy. just when the creepy happy meal bag was the low point in advertising, here comes mr delicious.

[@jimmymackinnon8474]

Mr. Delicious is hilarious. I’ve eaten at one of the last remaining Rax restaurants and I enjoyed the food.

[@DerBingle1]

The Rax bosses and the Mad Men who created Mr. Delicious thought it was brilliant. And it was. But it was way ahead of its time. This is another case of the ad being much to good for the thing it’s promoting.

[@michaelfingers7726]

@@DerBingle1 It's not "ahead" of it's time, but just released in the wrong era. This would have SLAYED if released during the years of the Burger King King and Jack in the Box absurdist campaigns. Also an endless salad bar? Hell to the yes

[@dualscreengrant]

Mr. Delicious is relatable to adults. Whether we admit it or not, life sucks. We'd rather not be here. The best part of our day, and the closest we'll ever come to achieving happiness, is eating our favorite foods or using drugs. People listen to Mr. D talk about his problems, and it reminds them of themselves.

[@Wiley_Coyote]

A special cartoon for adults? This is not what I think of first when I hear that phrase.

[@MobiusBandwidth]

kind of expect some tentacles to come out of the bag I guess.

[@grapefruitm00n]

When I was a kid there was this nice man who owned a bike shop that supposedly showed those kind of cartoons

[@cugamer8862]

Damn, hentai used to suck.

[@kingdonut6675]

Right because obviously I think of the Simpsons first.

[@Mr.Obongo]

Rule 34 this

[@EnemyAce88]

This ad campaign would be huge hit nowadays. They'd make a fortune just on t-shirts and stuff that said "Dickety-Dee".

[@jamiesmith4293]

Put on your Sunday-best kids, we're going to Rax.

[@mediawarrior5957]

This is such a winning advertising campaign. "you can eat here" Mr Delicious looks like a busted ass divorced Dad in his 50s who drives around in a busted ass station wagon and lives out of motels. You know what is in his briefcase? I bottle of Popov, travel size bottle of lotion and tissues, 3 Club Magazines from the late 80s early 90s and one M1911 .45 caliber pistol with only one hollow point round in the chamber.

[@sethrussell6393]

That was very specific

[@touchfuzzygetdizzy6346]

This was hilarious.

[@edwardgaines6561]

My, you sound positive!

[@edwardgaines6561]

@John Gohde Dang! I'll buy him some retrovirals for X-Mas! 💉 🎅

[@Reggie-The-Dog]

Somebody said almost the exact same thing on a different Mr. D commercial so one of you stole it.

[@KnottsBear-yTalesPreserved]

This guy looks like he came out of Grand Theft Auto in those satirical ads within the games.

[@thecianinator]

Doesn't this seem like an ad that came out in a post-Tim-and-Eric world, and not in 1992? This idea was decades ahead of its time!

[@TheInflicted]

Yeah, it feels like something Fatal Farm would come up with.

[@thematt523]

Maybe, but would it get people to eat at Rax? There are many beloved ad campaigns throughout history, like the California Raisins or the Taco Bell Chihuahua, that were discontinued because it didn’t actually make people want to use the product.

[@Norvaal3]

"Meet the Raisins!" mockumentary about the California Raisins was brilliant

[@dualscreengrant]

"You can eat here" is a tagline that might as well be "Our restaurant has food."

[@danlc95]

😂😂

[@dualscreengrant]

If I ever open my own restaurant, it's going to be called "Food."

[@TheKitchenerLeslie]

"You can eat here and find children alone in the bathroom." -- Mr. Delicious

[@penknight8532]

You had to be there to appreciate it.

[@e11aguru]

"Cartoons are mostly for people who wet their pants." I lol'd pretty hard at that.

[@rommix0]

It's so bad it's good. The missing context part of that sentence is what makes it so bad.

[@boisegameshowguy]

Unfortunately for Mr. D, he would never know how many adults wet their pants today and still manage to be productive members of society. I don’t judge.

[@naturesquad9174]

I love thinking about piss when I think about food

[@billyb4790]

it's not funny

[@TayWoode]

It’s aimed at people who say “I wet myself laughing”

[@_Tennessee]

the world wasn't ready for Mr. Delicious. He was ahead of his time. And now, he's gone forever. A genius character forever lost.

[@paleoph6168]

He had bigger potential than just being a spokesperson for Rax.

[@billyb4790]

@@paleoph6168 hell, today he could be PRESIDENT of the USA and still be better than 99% of all other candidates.

[@ekklesiamortis]

Mr.delicious looks like a mike judge character.

[@St4r_Z0mb13]

HE DOES

[@danlc95]

He would have been great as a character on Beavis and Butthead!!! Uhhhh.... huh huh, hey Mr. Delicious... what's the good word n' stuff? The good word, Butt Head is away, as in get away from me please.

[@PWN3GE]

Even the name Rax just sounds like a brand of rat poison

[@SovereignStatesman]

More like a version of Hooter's.

[@mantisking6167]

@@SovereignStatesman A version of Hooter's run by a Bond villain.

[@grantorino2325]

It's a Scottish verb meaning "to stretch" or "to limber out."

[@michaelsaunders1400]

RAX Poison

[@jamesb8305]

I live near a Rax, and its much better than Arby's

[@cbeasy1995]

One of the Pep Boys got loose..

[@coilcreature]

He doesn't look very peppy

[@daltonwilliams2962]

😂😂😂😂😂

[@AwfulWaffle8474]

this seems like an idea that would be the central plot point of an episode of "Parks and Rec".

[@mnightfamalam1510]

When your ad campaign hits so close to home that the viewers end up completely blackpilled instead of driving to Rax

[@humblepirate860]

Looks like bankruptcy material

[@olliegoria]

and it was

[@JediKlonoa]

Mr. D, a special cartoon for adults!!! You cant tell me that wasnt an inside joke!!! 🤣🤣

[@olliegoria]

given that one of their radio ads had a pedophilia joke, im not surprised

[@opiumgoon666]

0:28 “...giving it a clean and fulfilled ending” more you can say than this poor sod. he looks like he blew his brains out with whatever semi auto he hid in that briefcase

[@SerAbiotico]

Overdose in Bora Bora, maybe

[@cominroitover80]

Nah semi autos are for hot shots. He carries a rusted Iver Johnson revolver he got form pawning off his kids hockey gear. The barrel fits right in his mouth. Dickity Dee!

[@St4r_Z0mb13]

-He probably wants to-

[@larrybraden6600]

Rax. We're a restaurant.

[@accn0233]

Mr D reminds me that dude from "Falling down" movie...

[@pq_deletesystem32]

I feel like if this was redone and the humor refined a bit, it might actually do well with some modern younger audiences

[@josephdockemeyer6782]

I'd like to see this as a regular cartoon. Everything would be in color except Mr. D. He'd be drawn in black & white to emphasize his hangdog, burnt life. Divorced. Vasectomy. Mysterious briefcase. Crappy apartment in hip area. Corvette that needs a tune up. Soul sucking job. Complains about his divorce and child support while hitting on younger women. Anyhoo...

[@WASTOIDSUPREME]

Don't modern younger audiences think putting loud banging noises over random clips is funny?

[@pq_deletesystem32]

@@WASTOIDSUPREME not that young

[@bocolatebhipbookie]

gen z cynical asf and loves retro stuff so i think it'd fare pretty well

[@dunebasher1971]

00:05 That weird bit where he's walking but not moving - I can't help thinking that it's down to some kind of timing error in the cel animation that meant he walked off-screen too quickly, so they had to hold him in place for a second before letting him start moving.

[@OfLanceTheLonginus]

Now that I see it can’t unsee it, looks so jank

[@NuevaBestia]

Rax was ahead of his time.

[@shadowblade9385]

I was sick in bed with Covid when I first found this character and as hostile yet friendly Mr. Delicious was, it was enough to keep me smiling.

[@boisegameshowguy]

“Cartoons are mostly for people who wet their pants.” Yeah? SO WHAT! 😂

[@olliegoria]

This was still the age when rock music was considered a tool of Satan

[@The_Ballo]

This used to be true, then false, now it's true again (although not for reasons we'd like)

[@georgejungle138]

@@olliegoriawhen Christians were the SJWs compared to leftists nowadays

[@Radi0he4d1]

Keep in mind, when this came out, an "adult cartoon" was something purposefully offensive and explicit like Fritz the Cat

[@blampfno]

Mr Delicious sounds like he just got off the phone scheduling his next colonoscopy.

[@RavnerRavner]

I'd kick back a few beers with mr delicious.

[@YTRulesFromNM]

If they served beer there I would have gone to Rax.

[@edwardgaines6561]

Mr D could stand to loosen up a little. 🍺

[@mattlohr]

I don’t know if Mr. Delicious is the beer drinking type. He strikes me as a vodka gimlet guy. Maybe a highball or two.

[@RavnerRavner]

@@mattlohr beer chaser for damn sure

[@GabePickles3837]

The music used in this commercial is Trendsettets by Sam Fonteyn, and was also used in the intro for WPIX’s Sunday Morning Movie block and on the Loud House episode, Future-Tense, as the theme for the Yates.

[@donaldwilson4451]

THANK YOU!!!

[@GabePickles3837]

@@donaldwilson4451 Anytime. :)

[@mickeymalone7577]

I can see why they went bankrupt

[@hellsing507]

I love this character

[@alexderis939]

"Music comes to an end with a few final notes of a flute, giving it a clean and dignified ending"

[@InternetLad]

I'm not sure if this is peak boomer sincerity or the beginning glimpses of millenial humor. Maybe both?

[@ucantSQ]

Whoa

[@ometta7]

He's like an animated Dennis Prager.

[@keldonmcfarland2969]

I've never heard of this before. This is just bizzare. This is a case study for one of the worst ad campaigns

[@karlthunderaxe]

i mean if your goal is to convince people to eat at your restaurant... yes. if it's to bring an andy kaufman-level of genius comedy to prime-time advertising, no

[@wesleyorrin]

I feel like an ad campaign like this might work today.

[@BluntmanEXE]

And now you know why Rax went out of business.

[@aztecwhistle9122]

@@wesleyorrin Mr. Delicious would be wearing a mask lol

[@SerAbiotico]

I think they tried to approach some suicidal men, that for some reason would take their last meal at Rax, and overpay because they don't care on the verge of the act. My guess

[@emmetthatcher9583]

"I don't want lunch, I want breakfast. Dickety dee."

[@cesarsantis5116]

This is the inspiration of the Mighty No. 9 commercial

[@captaindookey]

So in 80s lingo I suppose that this is an ad for a fast food chain that's primary focus is to make food for " squares "

[@RichterTheRat]

You're four decades too far in the future. "Square," was a 40s thing and likely lost relevance by the 80s.

[@Norvaal3]

A 99¢ roast beef with an endless salad bar is not to be scoffed at; even 30 years ago, that was a good deal

[@quizmaster85]

"You can eat here." 😦 Wow - no shit.

[@billyb4790]

Me delicious needs to be made into a live action movie.

[@only257]

😅lol

[@johnharris6655]

He looks like Michael Douglass from Falling Down.

[@tonygamblesyt]

Well to be fair Mr D. Wasn't economically viable.

[@linkinparkrulz2275]

He had a gun in the briefcase

[@KurtisC93]

Mr. Delicious needs his own series-he is absolutely hilarious 😆

[@onionhat745]

We weren't ready.

[@imaij1]

I'm stunned. It's so bad that it's funny....somewhere there's a kid screaming mom, look..I found one of those commercials you told me your grandpa wrote.

[@Enigma758]

Steve Allen, Phil Silvers and Bob Newhart wrapped up into a single character.

[@patrickdron]

I've been looking for this commercial thank you for putting it up

[@finster1968]

This may have flopped back then, but only because the campaign was three decades ahead of its time. Mr D. was 1 out of 10 disgruntled men back then. Now, it’s more like 9 out of 10.

[@Fadzi2342]

Mr. D wasn't a failure. He's just way, way ahead of his time.

[@mediawarrior5957]

Burger King is like Herb was a disaster. RAX hold my beer.

[@edwardgaines6561]

Who's Herb?

[@thecianinator]

I think you wrote those words in the wrong order there.

[@mediawarrior5957]

@@edwardgaines6561 one man who never ate a Whopper. There was a nationwide search for him.

[@RayOfHope612]

Does anybody know the music playing in the background? It's so calming

[@GBTVKC]

Trendsetters by Sam Fonteyn: kzbin.info/www/bejne/l5_JaXpuhLifgsU

[@GabePickles3837]

Was also used in The Loud House and WPIX Sunday Morning Movie.

[@jamesb8305]

Sounds like Tom Bodette got into the Valium.

[@keldonmcfarland2969]

I remember his Motel 6 commercials 0

[@kristinepfs]

HAHAHAH!! It really does!!!

[@imaij1]

True true....I knew it was familiar.

[@Strideo1]

Mr. D was ahead of his time.

[@Beany695]

The “The Was Disappointing” podcast sent me here ! Not the worst place they could send me ;)

[@Noonecanknow879]

this man makes me want to call the police

[@mikeydeloa7348]

😆. . . OmG...that was so funny. 😊

[@David-xy9yo]

"Mr D is a special cartoon for adults". SAY WHAT? 😂😂😂

[@OleanderRainbow]

I will see Mr Delicious in my nightmares.

[@theabsolutecat915]

"You might wonder what Mr. D has in his mature, adult briefcase. It's a snub-nose revolver. I'd say it's for self-defence but it's moreso self-offense. I'm just waiting for an excuse to turn this thing on myself. If it weren't for the delicious $4 beef slats on offer from the fine folks at Rax, I would've cracked one off through my skull years ago. Tick-a-dee-dee."

[@Poodle_Gun]

He looks like a Beavis and Butt-Head character.

[@johnfoltz8183]

Same time when McDonald’s debuted the Arch Deluxe burger for a more middle age crowd

[@willday9316]

Is there a Mrs. Delicious?

[@andyjay729]

Keep watching the commercials...

[@migueldelacruz4799]

I think her name is Wendy's

[@ronzy566]

Yes and her cooking's terrible. That's why Mr. Delicious eats at Rax. Dickity D!

[@keldonmcfarland2969]

I think they're divorced, actually.

[@fabonzanaon8177]

@John Gohde Rightfully so, she did neither appreciate him nor earn his surname. Her cooking was terrible. Dickidy dee!

[@RaisedLetter]

Why do I like the background music better than the actual focus of the ad?

[@TOFFEETASTICC]

Pep boys get your grandpapi 😂😂

[@l.salisbury1253]

Sorry, but if I were teaching Advertising at a major university I would use Mr. Delicious as an example of what NOT to do! (Frankly the Rax franchise- which didn't even make it to my area- the MD/DC region- is an example of what NOT to do... starting with a name that sound more like detergent than fast-food!)

[@mr.deliciousarchive7332]

i think they're name was originally JAX, which is a little better but still sounds like a brand of laundry detergent.

[@edwardgaines6561]

Why can't you say the name reminds you of a buxom, full-beasted woman? 😍

[@St4r_Z0mb13]

@@edwardgaines6561 because of the spelling

[@edwardgaines6561]

@@St4r_Z0mb13 Damn. Well, I guess _Hooters_ already did that.

[@jacksullivan4741]

My head cannon is that mr. d is a serial killer and he keeps the heads of his enemies in his briefcase

[@krunkle5136]

Love how typing "tax commercial" still have me this

[@supertimerip]

How do you do, fellow grown-ups?

[@Gizmojay]

So the loud house did steal the music

[@1upclock]

This man's briefcase has the G.E.C.K. in it

[@supersmashbro596]

ahh yes the age olde "cartoons are for kids." mascot. totally this knows how to hook an audience.

[@equusquaggaquagga536]

Dwight Schrute has to be based on this character😂

[@captainpalegg2860]

i forgot about the “animation is for kids” mentality for a second, and when he said “people who wet their pants” i thought he was referring to the elderly.

[@70sfred1]

Mr. Delicious has the same monotone voice of an instructor I had in college!

[@bluetextonwhitebg]

"you can eat here"

[@mikeydeloa7348]

"But not here".

[@mikeydeloa7348]

"Or over there".

[@Eventlesstew]

This should be called Mr delicious introduction ad.

[@ryancurtis5425]

Mr. Delicious looks like Senator Armstrong from Metal Gear Rising Revengeance.

[@SonofMrPeanut]

Is the background music available by itself anywhere?

[@GBTVKC]

kzbin.info/www/bejne/l5_JaXpuhLifgsU

[@heckinmemes6430]

I know all about those special cartoons, for adults. ツ

[@Koopatroopapark20052]

Lily scares Stephanie

[@cubeman9766]

the fact this would actually work today

[@diabolivirtusen-tavares-ea4392]

Mr.D looks like he belongs in Beavis and Butthead.

[@chifanpatt]

He reminds me of Frasier

[@YTRulesFromNM]

An heterosexual Frasier.

[@Norvaal3]

Yeah, I was thinking the same thing. He's also a bit like Huey Lewis' character in Back to the Future; the one who tells Marty he's "too darn loud."

[@XaxtonRevolution2]

he looks like the doctor from David Firth’s Health Reminder series.

[@FIXTREME]

Forget today, this probably would have done well in 1994. But America wasn't angsty enough yet.

[@OfLanceTheLonginus]

No it wouldn’t have

[@johnlewisbrooks]

A shame. He looks like hed make an excellent propane salesman lol

[@Jhihmoac]

...If only the Rax chain and Mr. D. were around in 2021, both would very much be accepted! Why? Because nowadays, Clowns and Yellow Formica, ditto soccer moms backing up the line ordering a dozen Happy Meals and bitching about the lack of seating for 15, ARE all enough to unsettle ANYONE'S nerves!

[@michaelbadger3021]

RAX still exists. Just with fewer locations.

[@Jhihmoac]

​​​@@michaelbadger3021 You're right... I stand corrected... A shame though, because "Mr. D" was definitely before his time... If Rax had gotten its act together by now, the character would have been a success these days when some get easily offended, and others go out of their way to start that aggravation up!

[@docsavage8640]

Best mascot ever

[@Mr.Obongo]

It’s like they tried to pull something similar to jack from jack in the box but they did it all wrong

[@wyldebill4178]

More!!!!

[@rexremedy1733]

Rex Remedy is not exactly Rax Restaurants. But it’s close...

[@bocolatebhipbookie]

such a vibe

[@iamhungey12345]

Cartoon for adults and Mr. D Oh is "adult" alright.

[@DHAdArchivez]

No wonder why I see Rax everywhere

[@themanwiththebabyhands4650]

ᖙᓰᑕḰᙓTᎩ ᖙᙓᙓ

[@Norvaal3]

Interestingly, they still have a handful of restaurants in existence as of 2024. It's too bad that this ad campaign was unsuccessful in 1992; he's memeworthy, and I think people now might respond differently. Dickety Dee

[@iidentifyasayoutubertoday7025]

Somehow.....this soothes me...

[@ricarleite]

It was too ahead of its time