Mr. W

[@TheUnchainedMind]

Now this is how you fucking advertise.

[@ChosesinWon]

TheUnchainedMind I didn't see anyone fucking. Where's that video?

[@TheUnchainedMind]

***** Fucking advertise, not advertise fucking, big difference :D

[@fremantleNEWS]

***** in this context the word is an adjective, not a verb

[@MAGNETO-i1i]

TheUnchainedMind advertising wind?

[@stevorobo692]

TheUnchainedMind Yea man, this is pretty genius.

[@IAmUBro]

"You get used to it.......after a while.." The delivery of that line got me

[@emilyk.5664]

This is truly an amazing commercial. Brilliant concept. The marketing/design/communications teams who created this deserve an award.

[@juliabyl2287]

It did get an award: a Clio and an award at Cannes, among others!

[@raymondoluwalolaraybaba9007]

@@juliabyl2287 congrats to the team.

[@petermccarty]

To the entire team -- creative, strat planners, production company and client who bought such magnificent work -- thank you. Absolutely brilliant.

[@littlerickyricardo5931]

so many years later i still need to come back to watch this. the story telling and concept is phenomenal

[@Likewhoa300]

Same!

[@ahmad000almahdi]

me too

[@TwistedCantQuickscope]

I remember watching this video back in grade 4.

[@jassandhar9442]

Creative, not off topic, and simply genius. Great commercial!

[@mynameismarlys]

I first saw this commercial 15 years ago and today remembered it again. It's lost none of its power. What a powerful accomplishment for these creators and for Mr W.

[@mypetfishZEKE]

This ad makes me proud to be in advertising, and that's no simple task. Love it every time I watch it: the casting, the musical score, the direction. It quite simply doesn't get any better than this.

[@natas5022]

lol crying in tik tok and modern advertising

[@scottleggejr]

The only thing more useless than wind is ads.

[@C4MMU5]

Ohoh look at me I'm profaning an Ancient Comment by replying to it now, I'm so cool

[@GeddyPastorius]

This is literally the best commercial I have ever seen. This is creativity at its height, simply beautiful. Very well done whoever made this, very well done indeed.

[@C4MMU5]

KZbin should make Ancient Comments unrepliable. A modern reply does nothing but profane an artifact from KZbin's golden era. A time when not everyone had an account and even those who had one didn't feel compelled to mark their territory by commenting everywhere

[@Veewaukee]

this. this is the accent I needed for this character and I don't know why.

[@robmausser]

yes, the casting is perfect.

[@Agoonga]

I didn't know Robert Pattinson had a baby with The Great Khali

[@Peter]

This is both hilarious and incredibly moving. I love it.

[@MrTCBrady]

Did it make you tired?

[@k_____________________]

10 years ago dammm

[@davethomas3434]

I assumed he was a ghost until that twist at the end.

[@BradElliot]

Good to hear you love it Peter:)

[@maxcleghorn]

@@MrTCBrady DuckerZ

[@Adjustvolume]

I feel like a real idiot. I've seen this video a few times. On a whim I thought oh lemme watch that video again. This is the first watch through that I actually realized he was portraying the wind.

[@Jaspev]

Oh, that's why no one gives a fuck about what he's doing. Thank you.

[@TimeTravelinc]

We call that a Tomato Surprise.

[@danieldanielson2650]

seriously? 😮 😂

[@suzbone]

You just made my day you big goof :)

[@moy_moy85]

wtf. It's the entire backbone of the ad...

[@ragebassmasta]

Now whenever I feel a breeze I'm gonna be looking over my shoulder for this guy.

[@jazzle7242]

I've seen this video approximately 15323483262 times now. It never gets old.

[@vincentpol]

How to turn a concept like wind into a lovable underdog.

[@AssemblerGuy]

So many people passed Wind, until finally someone saw his potential :-)

[@not_an_undercover_cop]

Brilliant! So well done! I saw this a few years ago and I'm happy I found it again! It's one of my favorite commercials of all time. Heck! It could easily pass as a fantastic super short film! Kudos!

[@OrbitronFactory]

that really... blew me away. Sorry.

[@Magiasama88]

Oh no you're not 😶

[@hunteranderson1988]

Wind you get so clever?

[@einat1622]

Came here from Reddit - never seen this one before. That was lovely !

[@pogolswood]

I know it may have been obvious to some, but I thought it very clever and well done. When you come to the concept of having to sell the idea of wind power, I think it works very well.

[@johnfru]

Personification is the best way for express yourself. I love this guy, who turns into two birds.

[@williehopscotch]

From humorous absurdity to unexpected brilliance. Well done!

[@pikachuuudothethunderstorm1516]

Absolutely brilliant. I´m doing research on viral vids and so far i´ve found a few awesome viral/commercial spots but this one is a true masterpiece.

[@Joe_Yacketori]

This is genius. I was wondering the whole way through, "why isn't everyone else extremely mad at him, like chasing him down and yelling?" but then it all made sense.

[@mazkebar]

One of the absolutely best and heart-warming commercials ever made!

[@YamaHolden48]

Aww, Mr. W... we love you, buddy.

[@goo83]

these are the kinds of things that always tend to stay with me long after I watch them

[@jamesmarinaccio8820]

"Who's peekin' out from under a stairway Calling a name that's lighter than air Who's bending down to give me a rainbow...."

[@jaymavs]

Still remains to be my favourite ad of all time.

[@CharlotteKing-v2z]

kzbin.info/www/bejne/f6m2Yo2mgKmKj9U

[@animeenjoyer9382]

Aw that was so cute. Poor Mr. Wind.

[@torontobrian]

This is one of the smartest commercials! Took me a while to figure it out!

[@leoflaskay4963]

Holy crap. I didn't have a clue that he was portraying the wind until the very end. And now it makes sense that nobody bashed his face!

[@Joshalots]

He looks like Edward from Twilight

[@nathanfisher1904]

Joshalots I get that too

[@nategh]

Nathan Fisher Me too.

[@nahzue22]

The only thing missing from this video is blowing out birthday candles 😭 its not your birthday Mr.W!

[@weefeatures]

Eu-zy! Who lights birthday candles outdoors?

[@gw8813]

Wyatt Nite Yeah, all birthday parties are held indoors.

[@weefeatures]

George Woodward correct!

[@AbdulRahmanNoor]

Without a doubt, this was the best Ad I've ever seen!!!

[@PritamMendon]

amazing... touched my heart... so beautiful... makes u believe it... so much... perfect... one of the best ones i've seen...

[@mp9931]

0:44 “Maybe I came on too strong? I don’t know. I really can’t say.” Mannnnn. Thi is some elite writing right here. 🖊️ 🔥 💨

[@gr8pillock]

One of the most beautiful ads I've ever seen. So well done.

[@ohrusty]

Best commercial ever, EVER made. I'm still in awe.

[@BlackAesop]

I just found this and now my life is changed for ever for watching to the end.

[@eozen81]

What a brilliant intellegence behind this commercial. Congs a thousand times. The wind man's performance is awesome as well.

[@fluffynubby]

Brilliant abstract and very subtle!! Loved it!

[@jakegreek1]

2020 and still the best commercial ever created

[@happyzinny]

This music sounds like one of Eric Satie's Gymnopedies! ^^

[@raimundomuthemba766]

I keep coming back to this.

[@enigma1337]

Biggest plot twist ever holy shit

[@dean9566]

Very creative commercial! It hit me when he was throwing sand, he must be the wind ehehe.

[@bastlake]

John Cleese and Andre the Giant had a kid

[@theneonllama416]

Utter genius. Oh my god this is amazing.

[@bmxmyth166]

I couldn’t agree more, it got me a bit choked up lol. I don’t know why, it’s just so moving and beautiful, perfect from beginning to end.

[@hehekiki1]

i was so confused untill the end, then i was just like "Oh... AWESOME!"

[@itsyoutubemartin]

I love good #commercials. This is so ahead of it's time. In so many ways. #MrW

[@Ripeinc]

Beautifully done. Simple and so clever.

[@sariahlim]

Aye, a rebirth for you getting this job Mr W. You were made redundant when we stopped using sailing ships. A shame now you have this new job... it's a bloody waste of time and money. You see we can't rely on you, sometimes you are there for work, sometimes not. Also (this is not all your fault) the turbines we created for you are so inefficient that it's hardly worth you bothering. Big companies are given huge grants paid for by governments (average Joe foots the bill) just in case you decide to turn up for work. Meanwhile we must all look at these turbines destroying the view. Do me a favour Mr W and give your friend Mrs Sea shout, her tides would be better and more reliable, oh and blow the politicians into Mrs Sea when you go. Thanks.

[@jchristfjell]

First I thought this advert was lame, but than I understood!

[@immortalasuran2633]

Such a creative one. Been seeing this often whenever I think of personification of air. When it's inside human life is born to be human, music instrument or gadgets, it bears life and carries life still by being humble with no lime light.

[@studnothin]

this is truly magnificent. absolutely brilliant writing.

[@marcusfoto]

this was in the Sundance best short films of 2008 and the theater erupted in laughter...one of the best of the 9 shorts for sure. but each one was amazing in it's own beautiful way go see it if you can.

[@treehugger82]

Absolutely brilliant! So inspiring 😍

[@ONALTIKIRKALTI]

this is not a commercial this is an art... bravo...

[@TheEricBailey]

LOVED THIS. Brilliantly clever, well-written, produced very well also. Very much enjoyed it.

[@billsimpson19]

What a great ad - clever and effective at the same time.

[@cuzetteduplessis6640]

Science communication in action

[@staercky]

Wow - what a stunning film! Thanks for posting.

[@blackbirddsinging]

At first, I was thinking "alright, where is this going?" Cool concept. Love how the wind has an accent :P

[@ZenManOh]

i just can't believe how funny and how moving this commercial is at the same time. "sure it get's lonely, but you get used to it" - such a sad part. There are lots of directors/producers/writers that could learn a lot from whoever made this in how to get viewers to care about the characters. They evoked the emotion in 2 minutes that some directors never accomplish through many feature films. Bravo. and take that plastic bottles.

[@luffydragneel5635]

Oh shit, I realized he represents the wind on a windy day....

[@sandybathwater8385]

when you're trying to clean out old stuff and you get all nostalgic... keep or toss? keep.

[@hantataru]

Extraordinary.

[@MilleniumAtheist]

That advertisement was art.

[@onesav1or]

wow... took me a second to actually get it. it was THAT deep. go wind. i'll be your friend.

[@pangalactictuber]

Probably my favorite ad of all time.

[@Eggzseller]

This is soooo intelligent! I love it.

[@AJadeish]

Best thing I have seen on the internet in a long time. Gives me such a different perspective. The wind is very much alive.

[@TheKakapo]

This is beautiful.

[@Tsukasa009]

Lol i caught on when he flipped the umbrella upward, cool commercial!

[@wadenstretts6668]

That is one scary french guy

[@pangalactictuber]

You might enjoy him as the ogre in “Tale of Tales”.

[@RudolfJvVuuren]

That's freakin awesome!!! (coming from some-one living in Cape Town where the wind is currently being very annoying!)

[@hurleytom]

Seriously! How can you not seeing this twist coming a mile off?!?!??!

[@riverjordan2725]

I thought he was an autistic man. Never did I think he was The Wind until the end. 😀

[@aytakingurbanzade3086]

My favorite advertisement from now on 😀

[@EctInc]

Need to know who the actor is in this brilliant thing.

[@2dotGo]

His name is Guillaume Delaunay, a French actor...pretty sure you guessed that part :)

[@jonquils1]

Tim Hole Thank you.

[@riverjordan2725]

@@2dotGo Wait, he's REAL? I thought he was a creepy CGI Humanoid Robot...,😱

[@dk4wncp]

In my opinion, this is one of the best ads ever created. Strange, funny, touching, and pertinent. Sheer perfection. M in Canada

[@brrian]

anyone know the name of the piano piece being played in the background?

[@paulrogers8725]

Darude Sandstorm.

[@mr.unemployed6777]

Paul Rogers ROGERS!

[@LunarCrystal07]

brian hello I think it sounds a lot like Satie's Gymnopedie. Not no. 1, which is the most famous one I think. But it could be a clip from no. 2 or 3.

[@happy_moth]

Carol Belle The exact piece isn't found in any of them, but it's likely a rearrangement of No.1 that the ad musician created. Either way you pointed him in the right direction :)

[@Mrayis100]

brian hello An original piece

[@BrowCaleb]

It's SO FUNNY!!! I love it when he throws the sand in the kids face HAHAHA! I love this so much! And i love wind energy... :)

[@rgpekson]

Brilliant!

[@jassandhar9442]

Creative, not off topic, and simply genius. Great commercial!

[@nicolaswohlert93]

Robbie rotten

[@alflex621]

watching this young and not knowing what it was. re watching it now, I feel so stupid, yet blown away.

[@dulantos]

My Science Teacher Showed Us This Video Lol

[@nivez8847]

same

[@klockbence60]

Our geographic teacher too.

[@hectordorantes5233]

Twisted__Mc gvjn .Noé

[@mjj1014]

Simply. Beautiful.

[@lin2k4]

Song name?

[@lettuceluvr5954]

lin2k4 Darude-Sandstorm

[@nodnodwinkwinkV]

whoever made this ad deserves an award

[@jhondumaop1311]

My dream when I was a child is make a house beside the sea with wind turbines and solar panels.

[@betyerbottomdollar]

Like Hugh piggot.

[@KirstenAndringa88]

Dit is nou eens goed voorbeeld van storytelling! Geweldig!

[@jackengn3220]

I earnestly don't understand. Would someone care to explain?

[@MAGNETO-i1i]

Wajdi Krit so this is a comercial for wind?

[@hom3slicez]

Just a KZbinr No, it is a commercial for wind energy.

[@jackengn3220]

Wajdi Krit Ah! Thank you, Wajdi Krit! I somehow overlooked that completely.

[@MollyPitcher1778]

Jack Engn I forwarded this to 2 people telling them that I thought it was weird and funny but that I didn't get it as a commercial. It took me 3 viewings to finally get it! lol. I guess we're just too literal. :D

[@jackengn3220]

Theresa W You nailed it, my friend. I'm rational in my appraisals of things most of the time, so I have a feeling that the aforementioned idiosyncrasy helps some things go over my head -- or maybe I just stink at puzzles. Both of those options are certainly highly probable. :-) Have a nice day.

[@koookeee]

Strange, but very creative commercial. I always loved the wind, though. It makes you feel alive.

[@rainbowpoptart1234]

I don't get it

[@PATRICKJLM]

Mr. Wind!

[@eyferrari]

are you 9

[@mrbounder]

Eli Young are you? do you understand facetiousness?

[@eyferrari]

I don't think this was sarcasm mate

[@GiovanniMariaTommaso]

Very subtle the personification of the wind, that which you do not see except by actions alone. Good!

[@JanKowalski-hk5cg]

I have so much sympathy for the wind now -)

[@EternalRotMG]

It took me a good minute after the video ended to figure it out, but when I did, I couldn't stop laughing.