Mr. W

[@IAmUBro]

"You get used to it.......after a while.." The delivery of that line got me

[@emilyk.5664]

This is truly an amazing commercial. Brilliant concept. The marketing/design/communications teams who created this deserve an award.

[@juliabyl2287]

It did get an award: a Clio and an award at Cannes, among others!

[@raymondoluwalolaraybaba9007]

@@juliabyl2287 congrats to the team.

[@jassandhar9442]

Creative, not off topic, and simply genius. Great commercial!

[@TheUnchainedMind]

Now this is how you fucking advertise.

[@ChosesinWon]

TheUnchainedMind I didn't see anyone fucking. Where's that video?

[@TheUnchainedMind]

***** Fucking advertise, not advertise fucking, big difference :D

[@fremantleNEWS]

***** in this context the word is an adjective, not a verb

[@MAGNETO-i1i]

TheUnchainedMind advertising wind?

[@stevorobo692]

TheUnchainedMind Yea man, this is pretty genius.

[@littlerickyricardo5931]

so many years later i still need to come back to watch this. the story telling and concept is phenomenal

[@Likewhoa300]

Same!

[@ahmad000almahdi]

me too

[@TwistedCantQuickscope]

I remember watching this video back in grade 4.

[@mynameismarlys]

I first saw this commercial 15 years ago and today remembered it again. It's lost none of its power. What a powerful accomplishment for these creators and for Mr W.

[@GeddyPastorius]

This is literally the best commercial I have ever seen. This is creativity at its height, simply beautiful. Very well done whoever made this, very well done indeed.

[@C4MMU5]

KZbin should make Ancient Comments unrepliable. A modern reply does nothing but profane an artifact from KZbin's golden era. A time when not everyone had an account and even those who had one didn't feel compelled to mark their territory by commenting everywhere

[@petermccarty]

To the entire team -- creative, strat planners, production company and client who bought such magnificent work -- thank you. Absolutely brilliant.

[@mypetfishZEKE]

This ad makes me proud to be in advertising, and that's no simple task. Love it every time I watch it: the casting, the musical score, the direction. It quite simply doesn't get any better than this.

[@natas5022]

lol crying in tik tok and modern advertising

[@scottleggejr]

The only thing more useless than wind is ads.

[@C4MMU5]

Ohoh look at me I'm profaning an Ancient Comment by replying to it now, I'm so cool

[@Peter]

This is both hilarious and incredibly moving. I love it.

[@MrTCBrady]

Did it make you tired?

[@k_____________________]

10 years ago dammm

[@davethomas3434]

I assumed he was a ghost until that twist at the end.

[@BradElliot]

Good to hear you love it Peter:)

[@Maxamush]

@@MrTCBrady DuckerZ

[@Veewaukee]

this. this is the accent I needed for this character and I don't know why.

[@robmausser]

yes, the casting is perfect.

[@jazzle7242]

I've seen this video approximately 15323483262 times now. It never gets old.

[@williehopscotch]

From humorous absurdity to unexpected brilliance. Well done!

[@not_an_undercover_cop]

Brilliant! So well done! I saw this a few years ago and I'm happy I found it again! It's one of my favorite commercials of all time. Heck! It could easily pass as a fantastic super short film! Kudos!

[@ragebassmasta]

Now whenever I feel a breeze I'm gonna be looking over my shoulder for this guy.

[@lalaland2107]

If I hadn’t read your comment I wouldn’t have understood the commercial! He was doing things that the wind does!!!!! 🫢🫢🫢 I was struggling to understand the story and how it relates to what was being advertised.

[@Agoonga]

I didn't know Robert Pattinson had a baby with The Great Khali

[@vincentpol]

How to turn a concept like wind into a lovable underdog.

[@johnfru]

Personification is the best way for express yourself. I love this guy, who turns into two birds.

[@einat1622]

Came here from Reddit - never seen this one before. That was lovely !

[@OrbitronFactory]

that really... blew me away. Sorry.

[@Magiasama88]

Oh no you're not 😶

[@hunteranderson1988]

Wind you get so clever?

[@pikachuuudothethunderstorm1516]

Absolutely brilliant. I´m doing research on viral vids and so far i´ve found a few awesome viral/commercial spots but this one is a true masterpiece.

[@AbdulRahmanNoor]

Without a doubt, this was the best Ad I've ever seen!!!

[@mazkebar]

One of the absolutely best and heart-warming commercials ever made!

[@AssemblerGuy]

So many people passed Wind, until finally someone saw his potential :-)

[@Adjustvolume]

I feel like a real idiot. I've seen this video a few times. On a whim I thought oh lemme watch that video again. This is the first watch through that I actually realized he was portraying the wind.

[@TimeTravelinc]

We call that a Tomato Surprise.

[@danieldanielson2650]

seriously? 😮 😂

[@suzbone]

You just made my day you big goof :)

[@moy_moy85]

wtf. It's the entire backbone of the ad...

[@jamierichardson3148]

Yes you are an idiot

[@animeenjoyer9382]

Aw that was so cute. Poor Mr. Wind.

[@pogolswood]

I know it may have been obvious to some, but I thought it very clever and well done. When you come to the concept of having to sell the idea of wind power, I think it works very well.

[@mp9931]

0:44 “Maybe I came on too strong? I don’t know. I really can’t say.” Mannnnn. Thi is some elite writing right here. 🖊️ 🔥 💨

[@fluffynubby]

Brilliant abstract and very subtle!! Loved it!

[@YamaHolden48]

Aww, Mr. W... we love you, buddy.

[@torontobrian]

This is one of the smartest commercials! Took me a while to figure it out!

[@jaymavs]

Still remains to be my favourite ad of all time.

[@CharlotteKing-v2z]

kzbin.info/www/bejne/f6m2Yo2mgKmKj9U

[@gr8pillock]

One of the most beautiful ads I've ever seen. So well done.

[@jakegreek1]

2020 and still the best commercial ever created

[@goo83]

these are the kinds of things that always tend to stay with me long after I watch them

[@dean9566]

Very creative commercial! It hit me when he was throwing sand, he must be the wind ehehe.

[@nammafootysquad]

amazing... touched my heart... so beautiful... makes u believe it... so much... perfect... one of the best ones i've seen...

[@ohrusty]

Best commercial ever, EVER made. I'm still in awe.

[@Ripeinc]

Beautifully done. Simple and so clever.

[@ChekhovsSeaGhoul]

It's SO FUNNY!!! I love it when he throws the sand in the kids face HAHAHA! I love this so much! And i love wind energy... :)

[@theneonllama416]

Utter genius. Oh my god this is amazing.

[@bmxmyth166]

I couldn’t agree more, it got me a bit choked up lol. I don’t know why, it’s just so moving and beautiful, perfect from beginning to end.

[@eozen81]

What a brilliant intellegence behind this commercial. Congs a thousand times. The wind man's performance is awesome as well.

[@studnothin]

this is truly magnificent. absolutely brilliant writing.

[@staercky]

Wow - what a stunning film! Thanks for posting.

[@TheEricBailey]

LOVED THIS. Brilliantly clever, well-written, produced very well also. Very much enjoyed it.

[@immortalasuran2633]

Such a creative one. Been seeing this often whenever I think of personification of air. When it's inside human life is born to be human, music instrument or gadgets, it bears life and carries life still by being humble with no lime light.

[@jamesmarinaccio8820]

"Who's peekin' out from under a stairway Calling a name that's lighter than air Who's bending down to give me a rainbow...."

[@raimundomuthemba766]

I keep coming back to this.

[@Joshalots]

He looks like Edward from Twilight

[@nathanfisher1904]

Joshalots I get that too

[@nategh]

Nathan Fisher Me too.

[@atelierofwitchhat]

Oh my gosh this is brilliant! Really cleverly done! I also find it quite hilarious. :)

[@treehugger82]

Absolutely brilliant! So inspiring 😍

[@theGreasyDuster]

Lol i caught on when he flipped the umbrella upward, cool commercial!

[@leoflaskay4963]

Holy crap. I didn't have a clue that he was portraying the wind until the very end. And now it makes sense that nobody bashed his face!

[@ZenManOh]

i just can't believe how funny and how moving this commercial is at the same time. "sure it get's lonely, but you get used to it" - such a sad part. There are lots of directors/producers/writers that could learn a lot from whoever made this in how to get viewers to care about the characters. They evoked the emotion in 2 minutes that some directors never accomplish through many feature films. Bravo. and take that plastic bottles.

[@Joe_Yacketori]

This is genius. I was wondering the whole way through, "why isn't everyone else extremely mad at him, like chasing him down and yelling?" but then it all made sense.

[@billsimpson19]

What a great ad - clever and effective at the same time.

[@enigma1337]

Biggest plot twist ever holy shit

[@MilleniumAtheist]

That advertisement was art.

[@hehekiki1]

i was so confused untill the end, then i was just like "Oh... AWESOME!"

[@ONALTIKIRKALTI]

this is not a commercial this is an art... bravo...

[@nahzue22]

The only thing missing from this video is blowing out birthday candles 😭 its not your birthday Mr.W!

[@weefeatures]

Eu-zy! Who lights birthday candles outdoors?

[@gw8813]

Wyatt Nite Yeah, all birthday parties are held indoors.

[@weefeatures]

George Woodward correct!

[@venkaar]

amazing ad, very good creativity/writing, couldnt get till the end. 10pts

[@blackbirddsinging]

At first, I was thinking "alright, where is this going?" Cool concept. Love how the wind has an accent :P

[@dk4wncp]

In my opinion, this is one of the best ads ever created. Strange, funny, touching, and pertinent. Sheer perfection. M in Canada

[@happyzinny]

This music sounds like one of Eric Satie's Gymnopedies! ^^

[@RudolfJvVuuren]

That's freakin awesome!!! (coming from some-one living in Cape Town where the wind is currently being very annoying!)

[@itsyoutubemartin]

I love good #commercials. This is so ahead of it's time. In so many ways. #MrW

[@BethShanFan]

I feel smart. I don't have sound on this thing and I figured out it was about wind before I read the tags or saw the end of it. Of course, I also feel a tad stupid for not just thinking of checking the tags to see what the ad was about, but meh... Anyway this is pretty great!

[@BlackAesop]

I just found this and now my life is changed for ever for watching to the end.

[@jassandhar9442]

Creative, not off topic, and simply genius. Great commercial!

[@jchristfjell]

First I thought this advert was lame, but than I understood!

[@jnizzle91188]

Honestly the best video on youtube, im dying laughing and i want to invest in wind power

[@cuzetteduplessis6640]

Science communication in action

[@NatashaKudashkina]

Brilliant! I was just commenting about Wind the other day -" Last night a Wind came down and was trying to break my windows. I told him, -dude, chill, if you d came with Sun and were more relax I would let you in, but you came with rain, and clouds and cold temperature...boo u, you should really calm down if you wanna hang" >> and then my friend send me this video:) It is him after all :P

[@bastlake]

John Cleese and Andre the Giant had a kid

[@aktake2]

the most original vi on youtube ive seen fr a long while..simply brilliant

[@Eggzseller]

This is soooo intelligent! I love it.

[@aridws]

Well, I download the video using youtube-dl anyway... And yes, this is a great... great commercial! The best i've ever seen!

[@onesav1or]

wow... took me a second to actually get it. it was THAT deep. go wind. i'll be your friend.

[@cardiac994]

Wind turbines RULE! This commercial just made me like them even more.

[@TheKakapo]

This is beautiful.

[@AJadeish]

Best thing I have seen on the internet in a long time. Gives me such a different perspective. The wind is very much alive.

[@hantataru]

Extraordinary.

[@LorraineHatrix]

the best comercial I have ever seen.

[@EctInc]

Need to know who the actor is in this brilliant thing.

[@2dotGo]

His name is Guillaume Delaunay, a French actor...pretty sure you guessed that part :)

[@jonquils1]

Tim Hole Thank you.

[@riverjordan2725]

@@2dotGo Wait, he's REAL? I thought he was a creepy CGI Humanoid Robot...,😱

[@koookeee]

Strange, but very creative commercial. I always loved the wind, though. It makes you feel alive.

[@luffydragneel5635]

Oh shit, I realized he represents the wind on a windy day....

[@Carat2201]

AWESOME commercial!! Didnt know that the wind is french....hehehe!

[@wadenstretts6668]

That is one scary french guy

[@pangalactictuber]

You might enjoy him as the ogre in “Tale of Tales”.

[@jasonissober]

OMG THIS IS THE BEST MADE ADVERTISMENT EVER!

[@GhengisTron]

Creative and effective. I like this truly is art for a commercial.

[@nicolaswohlert93]

Robbie rotten

[@CMackthe3rd]

This took me by surprise. It's excellently done. Watch it twice man.

[@hurleytom]

Seriously! How can you not seeing this twist coming a mile off?!?!??!

[@riverjordan2725]

I thought he was an autistic man. Never did I think he was The Wind until the end. 😀

[@KirstenAndringa88]

Dit is nou eens goed voorbeeld van storytelling! Geweldig!

[@brrian]

anyone know the name of the piano piece being played in the background?

[@paulrogers8725]

Darude Sandstorm.

[@mr.unemployed6777]

Paul Rogers ROGERS!

[@LunarCrystal07]

brian hello I think it sounds a lot like Satie's Gymnopedie. Not no. 1, which is the most famous one I think. But it could be a clip from no. 2 or 3.

[@happy_moth]

Carol Belle The exact piece isn't found in any of them, but it's likely a rearrangement of No.1 that the ad musician created. Either way you pointed him in the right direction :)

[@robertmarbles]

brian hello An original piece

[@chrissteinblondie]

i suspect that the actor suffers from 'Acromegaly' which is a rare glandular disorder that causes different degrees of deformity... Andre the giant had it

[@dulantos]

My Science Teacher Showed Us This Video Lol

[@nivez8847]

same

[@klockbence60]

Our geographic teacher too.

[@hectordorantes5233]

Twisted__Mc gvjn .Noé

[@professionalassasin]

Incredible commercial, mindblowing by the end

[@lin2k4]

Song name?

[@lettuceluvr5954]

lin2k4 Darude-Sandstorm