Embrace Life - always wear your seat belt

[@The_Old_Wolf]

12 years later and it still makes me mist up every time I see it. This belongs in an advertising hall of fame with highest honors.

[@janwc1]

Have any other suggestions too?

[@Wonderlust57]

Me too.

[@caroljmcbr]

I couldn't agree more. It should be broadcast on a regular basis...and everywhere. Its beauty and message are so incredibly haunting. And don't overlook the awesome music by Dutch composer, Siddhartha (Sid) Barnhoorn, who should have received an Emmy for it!!!!!!!!!!!!

[@gfhfmf]

It's 12 years, I have this vid in my playlist...

[@ClaireQuinn566]

Me too. It's my absolute favourite advert. Deeply moving. I've passed it on to people and I keep it to watch myself. Many thanks to all involved in making it. With love from Ireland. ❤️👍

[@jadecatgreen]

I had my husband watch this video when it first came out and it impressed him so much he started wearing his seat belt every time he got in the car, something he hadn't done before. Today he was in a rollover accident going to work and as the highway patrol took him out of the mangled car they said he if he hadn't been wearing his seat belt he would have surely died. Thank you for making this video... you saved his life.

[@MrDaiseymay]

showing that he values his life, and cares for all those he loves.

[@joeyoung4121]

1988 my brother went out the sunroof got one hit on the head he's a vegetable in the hospital for not wearing the seat belt I'm 70, he is 69.

[@cchege]

@@joeyoung4121 sorry

[@petercdowney]

​@@MrDaiseymay "Most people are so ungrateful to be alive. But not you. Not any more." - John Kramer

[@Saynt614]

Don't care how old this is. It needs to be shown during every Super Bowl. Every year.

[@MrDaiseymay]

It's 2021 now, It's still, and always will be, MOST RELEVANT.

[@dawnstrand1676]

A BIG yes!

[@joeyoung4121]

It is 2024 the day of the super bowl 11th February

[@Hail_Sagan]

The reason this masterpiece hits so hard with anyone who watches it is because it appeals to the most powerful emotion humans have, love.

[@dariuszmichaowski5684]

indeed .....

[@fruitcloud5679]

And the music. If you watched the exact video with comedic music youd probably be laughing.

[@eurapeon]

Sadness and loss. And yes the music.

[@mariashutter4587]

One of the best commercials I've ever seen in my life.

[@phero2]

It is. Brilliant idea, brilliant execution.

[@swimshady4467]

Agreed! So well done. The music and the expressions on the face make you feel the impending doom. Should get an academy award!!!

[@MrDaiseymay]

Back in 2010, it won every award possible , from the advertising industry etc.

[@m.e.edmundson4615]

Utubemusic

[@mikearcher9390]

it's a lie

[@LeslieToronto1971]

10 years later, this commercial still leaves a lasting impact.

[@MrDaiseymay]

THEREFORE---THE MOST EFFECTIVE TOO

[@ds10363]

It's already been said over and again in the comments but I consider this a work of art. Whoever wrote, directed, and produced/edited this piece are geniuses and as talented as any I've ever seen. It captures everything in life as it passes by your eyes in that moment when the frailty of existence becomes clear. And your family and loved ones are symbolic in this piece, and would keep you safe if they could, but the end result is those are the ones you would leave behind. It is brief, it is poignant, it is relevant, and it is just an incredibly well done film.

[@MrDaiseymay]

Excellent----but, maybe too sensible for some, perhaps Darwins principle of, the survival of the 'fittest' , is at play here.

[@scottpollak1471]

Written and directed by Daniel Cox.

[@jmack8767]

Yes. It's strongly crafted enough that it would stand on its own without being a commercial for anything.

[@grahammonk8013]

I still find the start a bit cringe, but it really works.

[@MrDaiseymay]

JUST YOU THEN@@grahammonk8013

[@QuietBreeze97]

i don't know why this makes me cry but it does!! *wipes tears*

[@BrainPolice5]

+PookieWowza Me too. It appeals to our deepest emotions.

[@allystevens7916]

+PookieWowza They use pathos to draw your emotions

[@BrainPolice5]

+Ally Stevens Just the way the little girl is looking at her daddy. She loves him so much. And his wife is so in love with him. I never get much past the first 10 seconds without it drawing tears from my eyes. When I teach rhetoric to my students I use this ad to underscore pathos. Teenagers will try to cover their tears, usually unsuccessfully.

[@Pareshbpatel]

+PookieWowza : Same here....

[@EngMRSharaf]

same here .. watched it with my wife and daughter and couldn't stop my tears

[@patrickthompson148]

that determined look on the mother's face gets me.

[@typhaniesobriquet4927]

This is still absolutely the best psa I've ever seen. Beautiful, simple makes the point and tugs at your heart without any blood or guts. Advertising brilliance.

[@MrDaiseymay]

AND, WHY IT'S SO EFFECTIVE, LASTING, AND UNFORGETABLE

[@hectorjames1976]

This video is more powerful than any of the other gory and graphic adverts

[@unraisedgaming1226]

I don't think They can show Gibs on commercials but if it's real please link me the Gory buckle up psa.

[@HeatherFeatherASMR]

When this video came out, I cried my eyes out watching it. Same thing happened just now upon rediscovering it. One of the most beautiful vids ever.

[@heattheiron]

right in the feels...

[@PatrickSipperly]

Ditto Heather. Pulls the tears out of me. Play. Replay. Replay...

[@mohammedalmawlawi9556]

Because it is about saving the most precious thing in this life...the human being.

[@Sandy_Rosenthal]

In just 88 seconds.

[@231zzz]

Agreed.

[@tomeuler1979]

Whoever thought of this is a marketing GENIUS. This needs to be in a hall of fame for the most inspirational psa of all time.

[@ajefri]

I watched this 10 years ago before having kids and I still teared up and got captivated by it. The look of fear on his eyes and the concern in his daughter’s and how she and his wife run to embrace his and save his life is powerful. And now I have a 9 year old girl and this video hits me even harder ❤️

[@suespencer2077]

The single most memorable ad I have ever seen. It is sheer genius, and you do not forget it.

[@krestonnotserk2480]

The little girl... the guardian angel. Love brings him back to life... Oh, this is not just a movie. This is poetry.

[@SpecificLove7]

This is such a great commercial. No talking and it is easy to understand the importance.

[@jonathansteele1801]

this may be my single favorite short film of all time. I cry every time I watch it. So incredibly moving, and so beautifully shot.

[@caroljmcbr]

Oh my gosh me too! I keep coming back here to watch it - a couple of times a year. I even contacted the artist who did the music and congratulated him on such a wonderful and perfect piece for this message.

[@MrDaiseymay]

@@caroljmcbr WELL DONE. YOU SPOKE FOR ALL OF US.

[@nickwright5531]

This is still my favourite advert of all time. It hits me on so many levels. Perfection.

[@MitchGrooms]

Yep, 8 years later and I still lost it again watching this.

[@davidhermann8639]

Best script, best casting, best realization, best music .... this is for eternity. Never stop striving for pure perfection! And fasten your seat belts of course 🙂

[@GumbootZone]

There's something about that moment when they both rise up off the couch that puts a lump in my throat. I've watched it several times and it gets me there every time.

[@MrDaiseymay]

YOU ARE NOT ALONE

[@MrDaiseymay]

It represents, what the families of the deceased, imagine and wish, THEY could have done, for the loved and lost, ones.

[@martinblank4250]

This nails it.

[@MargueriteFairProductions]

Me too. I cannot watch this with crying and I remain emotional for awhile...it is captivating.

[@amishkamat5262]

This is probably the most effective campaign for the use of seat belt! And yes, they've hit the emotions every time you watch!

[@mikebx100]

This Commercial says soo much. It's very emotional because the fact that this guys family stepped in as a Seatbelt to save him, the impact was huge. But he would not have to worry, its like the love from his family saved him. Loved it.

[@MrDaiseymay]

+Mike Esposito You have it --PRECISELY !

[@vpalos]

Truly commercial-making at the highest level. Exceptional.

[@MrDaiseymay]

HENCE ALL THE AWARDS IT ACHIEVED, WORLD-WIDE

[@wu2u]

still ten years later, the best commercial ever. Brilliantly done, the music, timing, creativity. I can't see why anyone would give a thumbs-down.

[@BillRussia]

Every time I watch this ad I am crying can't help it

[@Patralgan]

Same here. Even thinking about it makes me cry

[@jadecatgreen]

Update: My husband only had a few nasty bumps and bruises and has already been released to go back to work. His car, on the other hand, was totally mangled. Even the insurance agent commented how lucky he was and how his seat belt did a lot to keep him safe. Once again my daughter, husband, and I THANK you from the bottom of our hearts !

[@gracielazelaya216]

I know this is late as hell, but how are you guys doing

[@jadecatgreen]

We are great! Thank you for asking. ❤​@@gracielazelaya216

[@deeb.106]

It’s 2020 and I still cry over this commercial.

[@unclebudd]

After 12 years, I still watch and share this video often

[@MM-Iconoclast]

Three years later, cried again. Still the greatest ad I've ever seen.

[@neverenoughguitars8276]

Whoever made this deserves an Oscar. Just fantastic on so many levels.

[@orlaspring363]

Thankfully, they won a lot of advertising awards and the biggest KZbin accolades.

[@RhythmAddictedState]

This ad is marketing perfection.

[@perrodetokio]

It's amazing work indeed!

[@thiagors]

Easily one of the best commercials ever made. Such a powerful and emotional message.

[@Shadow_Wraith]

This is the most beautiful ad I have ever seen.

[@sgb6367]

Saved this video on my PC twelve years ago. It is such a masterpiece, from every point of view, that I can't stop rewatching it. More than 20 million views well deserved.

[@dantucker2696]

As a Defensive Driving Instructor in three different programs, and a Driving Instructor for everything (except motorcycles) from a VW Beetle to tractor-trailer/doubles, and a 50 year veteran of the fire service...I can honestly say this is the most compelling video I've ever seen on this subject. I used to use it to close every training session I delivered. In addition, I can vouch for the fact that an air bag is truly 'the kiss of life' - as I've had one go off in my face due to a crash that was not my fault. I also attended many living patients who were saved by seat belt/air bag combinations. And, finally, I've only cut two dead people out of seat belts. One had their neck broken by the violent thrashing due to a horrendous rollover; the other due to a violent crash without an airbag. ALL the rest wearing seat belts lived; most of the others, who did not have one on...died - some within, and some as much as 100' away from the vehicle.

[@ajoebo9095]

If there is such a thing as a Pulitzer Prize being awarded to the creators of a commercial, those responsible for making this one would get it, hands down.

[@MrDaiseymay]

Well, there is such a thing in the commercial Advertising world, and other related prizes, and this add has won virtually all of them--and rightly so.

[@supafuckinmingster]

This is pretty powerful too............imgur.com/gallery/XRlRB

[@robsmoar]

Best commercial of all times!!! It always makes me cry. A Masterpiece 🏆

[@TonyLudlow]

No matter how many times I watch this, it fills my eyes with tears every time. I've never seen a more effective commercial.

[@RayneArt]

I saw this ad many years ago, and to this day, I always wear a seat belt. All thanks to this beautiful and moving ad.

[@biggerfann9189]

Ok, I cried and I dont know why. I have wife and daughter so not sure if this was why it was extra special, or because it was just perfect. Either way I loved it.

[@jimbolic0809]

It is simply just beautiful. The message is clear and simple.

[@usnhotcarl]

Nope. I'm single with no kids and it turned me into a blubbering mess. It's that incredible.

[@dimdimmaaaa]

AeroCarl ....yup, same here.

[@johntackett7225]

You know, I had heard of this and never watched as it sounded very overdramatic as man public service ads are. This is the only one that has ever evoked an emotional response from me without the rather poor taste of using graphic images or stories involving injured children. This is an amazingly well done video.

[@MrDaiseymay]

welcome to our club

[@glytzhkof]

I just saw a disgusting ad like that. Graphic theatrics and lunacy and injured children. There are so many better ways to make an impact than glorified lunacy and destruction.

[@MrDaiseymay]

@@glytzhkof YOUR POINT IS?---IN RELATION TO THIS , VIDEO?

[@glytzhkof]

@@MrDaiseymay That this video is the opposite - it is good.

[@ClaireQuinn566]

I have watched this many times and it still makes me tear up and get very emotional. It is my very favourite advert. I have passed it on to family and friends. Many thanks to all involved in the making of this wonderful advert - including the lovely actors. Love & best wishes from Ireland. 👍🇮🇪

[@gwrsafetysystemsinc6855]

Glad to see so many people are moved by it. So much can be prevented if you were your seatbelt. Saving Lives Since 1987!

[@LynR100]

This whole video says it all. Brings tears to my eyes, song included.

[@jasonbig1353]

A simple but powerful commercial that contains soooo much. This is art.

[@robertbauer6723]

I saw this years ago, it still makes me cry. Best seatbelt advert ever

[@sherifhabashy5420]

The add that saved my life 2 and half years ago. When I was driving my car, I remembered it and smiled and put on the seat belt. 15 mins later I had an accident where my car was damaged completely. I was blessed to come out alive without any scratch. Thank you Lord.

[@ReverseTraumagotchi]

Anybody still coming back to this amazing commercial 2020?

[@scottwheatley9303]

Yep. Was reminded of it by the music score in a quieter place 2

[@ClaireQuinn566]

Still coming back to it in 2024 and it still moves me deeply and makes me cry. 👍

[@MrDaiseymay]

2024

[@Tabstarbelle]

I did. I have come back several years in a row. I have shared it numerous times. It is brilliant. I get chill bumps every time I watch it. It is now the year 2024 and it is still as important as it was when I first saw it more than ten years ago and still carries the most impact. It took an accident for my daughter to start wearing a seat belt when she drives. She was lucky she was not hurt worse. I am thankful God was with her that day. I wish this PSA had been around them. I would have shared it with our children. Today, she wears a seat belt every time she gets in a car. To me, fastening the seat belt is second nature.

[@ufukdeniz3704]

I cried everytime,best commercial ever ,deserve commercial Oscar...

[@srgmag1971]

Time and again whenever I watch this, even almost a decade now since it was made, the emotions still hit through. This should be a Hall of Famer in advertising!

[@kimh6856]

Made both me and my son cry. Very powerful commercial. Excellent work.

[@Dakotadarkwolf]

This video is by far one of the most beautiful video's I have ever seen. Every time I watch it, I tear up. Such a powerful message! Sometimes I find myself watching it over and over again. Really makes one think just how fragile life really is and should enjoy every second we have..

[@PatrickSipperly]

First, I can't watch this ad just once. It's an over-and-over session. Second, I have to wipe my eyes. Every time. Masterful. Kudos to everyone involved.

[@MM-Iconoclast]

I cry every single time I watch this, without fail.

[@catlover4ever104]

I saw this in drivers ed today and it brought tears to my eyes. Watching this felt so warm and happy. This reminds me that wearing a seat belt isn't just for me, but also for the people who love me. So glad I fell upon this beautiful piece of art.

[@MrDaiseymay]

You have it --precisely !

[@WankiTank]

I hope there is an Ad Oscar. And I hope you guys get it.

[@MrDaiseymay]

The maker's pretty-well won every international award in 2010.

[@ANRQAngel]

Oscar? The makers of this ad should get the friggin nobel peace prize...

[@scottwachowski9384]

This speaks volumes about life and how important it is!!! This commercial was heart felt, I believe many walks of life should see this video..

[@MrKmt22]

Kudos, 10 years later and i still find myself watching it again. You really hit an emotional home run.

[@santiagomacias1318]

El mejor comercial de la historia por lejos! Siguen pasando los años y sigue y seguirá siendo el mejor!

[@dccinematicarts]

Thank you for your kind words.

[@srgmag1971]

I've watched this video countless times ( including today ) and every time, it never stops to move me emotionally.

[@daviddickinson58]

Posted this on my facebook page 14-years ago, so happy to see it's still here. Still makes me tear-up. Brilliant!

[@angelinarises]

I love how they thought of his family being his seat-belt. This is an emotional video.

[@coolcalm6124]

Upon watching this video multiple times, I've sort of begun to look at this video in another light. An analogy for life, and when things get dark, and how family/friends are there for you when you take a bad path in life. The climax of this darkness being when he crashes and his loved ones hold on to him for dear life. Looking at it like that made this video even MORE impactful to me.

[@kathylaforgia9093]

I have kept this ad/art piece in my FAVS list for many years. It is a masterpiece of advertising, where I spent my career. The visuals are indeed, well done...telling a story, simple and strong. But remember, it's the music that brings in the emotion and the power. The masterpiece of this score is why we all love this ad. Try watching it without the music, and you will know what I mean.

[@zetacon4]

What a wonderful way to make the point that safety saves lives. Great idea. Thanks to those who dreamed up this PSA. My car was part of a major impact accident and my seat belt and air bag saved my life also. I didn't even have my glasses knocked off my face. It was awesome. The other fellow was NOT wearing his belt and he suffered major injuries and was taken to the hospital. Both vehicles were totaled. I had not even a scratch on me, and he spent days in the hospital. Lesson learned!

[@cavewallmedia]

Yep. The focus strongly on the value of survival, rather than trauma and loss (those aids have their place also)

[@unraisedgaming1226]

What's going on in your profile picture it looks like a raccoon forcibly getting its eyes opened by a machine.

[@han_cx245]

Wow. Glad your safe.

[@valleyofthedulls]

very powerful imagery. love the way the glitter is used to show the broken glass - incredibly done 👏

[@mik227422]

Meraviglioso. Un capolavoro in 30 secondi di puro sentimento

[@scottpollak1471]

How can there be ANY thumbs down on this incredible spot?? I am currently narrating "Hey, Whipple! Squeeze This!", one of the best books on advertising ever written, and this is one of the author's highlighted spots for excellence. And deservedly so. I still get goosebumps when I see it all these years later. Kudos to Daniel Cox and company.

[@kdwaynec]

@yaruuvva nonsense

[@bondfall0072]

Just discovered this piece of art and was wowed by the imagery. So simple yet executed perfectly.

[@Creationsbyelder]

Such a powerful statement. Every time I see this video it brings me to tears. Perhaps it is because I have seen first hand on more than one occasion fatal accidents. I am a firm believer in the use of seat belts, they do save lives.

[@alias40anon]

I am seeing it, I cry. I put the repeat button and crying again and I put again the repeat button again and cry again etc etc etc. And probably I am getting a strange addiction to this small piece of art who is all about love and protection.

[@azaria_phd]

+alias40anon to be fair Durex ads are also all about love and protection.

[@jimbolic0809]

Are...you...me???

[@JackDespero]

Back here again. Yep. Still teary. Still a masterpiece.

[@Noxlla]

Got hired as a delivery driver and they played this for us. Had to look it up and watch again, beautiful video.

[@JackDespero]

Everytime gets me teary. Every single time. What a masterpiece.

[@わにまる-g4m]

もうそんなに昔のCMなのか…何年経っても好き

[@CravenInOuterSpace]

I believe this is the best ad ever made and I still come back to watch it after so many years.

[@cavewallmedia]

Any aid towards safety, may reach certain people, including the crash, blood, shock type imaging/video. . . but this idea and production to convey the tenderness and yearning most of us recognise and value highly as people - in the title, the imaging, and the link to safety belts as "embrace life". . . is a great piece of work. . . thanks.

[@joycrist3491]

My all time favorite commercial - poignant, important, memorable.

[@Snyggrumpa29]

wow fantastic acting, emotions conveyed perfectly without having to say a word. facial expressions are spot on!

[@gsavogin]

...it's been three years and I still keep on getting back here to watch this wonderful video, the best ever to me. Congratulations, and thanks again.

[@rbakshiaz]

Never gone through so many emotions in 1:28 minutes. Absolutely amazing production. It's majesty lies in its simplicity.

[@lindalacey4408]

I get chills watching this. So powerful.

[@Craig-dv3ji]

Here's how powerful this ad is: I don't even know anyone who has died in a car crash and I still break down crying when I watch this.

[@tinywalnut6337]

You're not the only one, Craig. ❤️

[@mbcx0jp2]

I used this video as inspiration for a video we made in the company I work for. It's a genuine masterpiece.

[@xorbe2]

Still the best video on youtube 4 years later

[@MusicGirl2474]

I love this. Every seat belt video I have seen is wonderful, but this is beautiful. This captures everything: the love, the impact, the safety. This is powerful.

[@st3v3nk3]

2023.. Still one of the best advertisement ever,

[@nevelinsakh63]

Прошло 14 лет с момента публикации видео, но оно абсолютно не устарело, все также бьёт в самое сердце, поражает совершенством и лаконичностью❤ пристегивайте ремень, берегите себя

[@bricjap]

The person who did this is a genius!

[@mrg865]

Excellent video, no words, but says a lot.

[@MrDaiseymay]

yep--that's why it's international

[@DRMELON-dc9nj]

Best advert ever!

[@elmhaven]

I keep coming back to this. The power of the unspoken word is breathing taking. The message ... lifesaving!

[@cyrille-gauvinfrancoeur6199]

2018. I came back to see this commercial after discovering it when it came out. I think he moves me even more than before, having a better knowledge of life, love and death.

[@sethkoehler3939]

Need a high def version

[@egesajesse]

I have been searching high and low for one... 😂

[@jamesthompson3099]

There used to be a downloadable FHD version on their website. You might check there.

[@Дмитрий-ъ7ш6д]

I found 720x400 version, much better than this video. On torrent.

[@mirror1675]

Whoever came up with this idea was a genius.

[@jamesmorozov3547]

One of the best short performances I've ever seen

[@thebagnechannel3183]

Still the best thing on KZbin.

[@ChrisBryantVideo]

I get chills every. single. time.