The Best Way To Release Music In 2024 // MUSIC MARKETING

[@Musformation]

If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. kzbin.info/door/0a-qcXVlh4Teya-EiEz-GAjoin

[@beskidwood]

Jassie, I love most of the staff you present here. However, in your videos I do not find or missed the answers to the following questions: 1. Old songs, published on yt years ago. Is there sense of making "full campaign" before putting it on spotify? 2. Songs, that should succeed according to fans, but they don't. What strategy can be applied apart from "your new song help discover your old song"? 3. Comparison of distributors for 2023. Which one seems to have best offer for bands vs producers who want to publish under more than one brand. Thank you for what you do here! Mark, Poland.

[@Musformation]

1. Look up my video on back catalog marketing… 2. Same video 3. Distrokid

[@beskidwood]

@@Musformation thank you! Now I just need to act.

[@ExquisiteEndeavorsEnt]

We’ve got a brand new music video dropping tomorrow, this video is right on time Jesse! ❤

[@Musformation]

hell yeah

[@ExquisiteEndeavorsEnt]

@@Musformation been trying to keep up with csp, 10 music videos since August. Having some trouble coordinating with my music partner, hard times and all that. But we got 1 video a month lined up till June now, big plans after that. We’re gonna be a Jesse Cannon success story brotha, I promise you!

[@officialjoevic]

Nice work

[@Maydaymusik]

Thumbnails have improved massively, great stuff bro, keep going, we still here

[@anndynegative]

The big brain marketing strat!

[@Musformation]

🕺🏼

[@XoomXoomProject]

please keep these things coming, REALLY love your stuff.

[@Musformation]

Appreciate that

[@AustinWestbro]

I wish my band would have listened when I tried to explain all of this to them last year. Im glad I finally jumped ship. I’m still a huge nerd about this stuff. Maybe I’ll find a way to be someone’s manager.

[@DominikFriedrich]

If you vibe with my musicwe can talk. Looking to build a tem to scale up. Take care, bro!

[@jasonsteakums6067]

great video! I appreciate you spending more time talking about the infancy stage cause I truly think that's the most difficult part (esp with Zuck tightening the algorithms of what used to be good platforms). the whole "what do I have to do to get complete strangers to press the play button and be surprised by what they hear" phase seems to be endless for a lot of us so more on that is always helpful. the 'cream' can't 'rise to the top' when zero people give it a chance outside of friends and family

[@officialjoevic]

I'm from Nigeria i love your work so much i want to know more about artist branding and how it help the artist

[@MillardRandolphCurryMRCFXMUSIC]

Dear Jesse, Just wanted to express my appreciation for all of the great "Music Marketing & Promoting ideas & concepts that I plan on using in my upcoming "Itchy & Thunder / When Lightning Strikes" singles & albums. For the past several years I have had the good fortune of tapping into what I believe are some of the best music-related coaches on the planet. And, of late, I include you in that category as well. You have definitely filled in all the gaps to successfully launching & releasing my upcoming music project. For that I sincerely thank you! Upon subscribing and researching your incredible work here on KZbin I intend to utilize your many excellent advice & recommendations. I'll be calling you in the very near future to schedule a consultation. In the meantime, I will continue including your many suggestions from here on your KZbin Channel. Keep up the good work and I'll be speaking with you soon. Again, thank you ever so much. Sincerely, Randy Curry.

[@derfdoerfler260]

I've watched a lot of these videos & have many more to go through. Thank you for this material. I'm starting work on my first music video & then I'm doing your csp with bi-monthly releases for 18 months. 9 songs total Should be a good test run of these concepts, although I'm already convinced it will work since this all capitalizes on satisfying the various algorithms. Should be a few weeks till I'm ready to start the whole process. You'll be hearing from me again. Thanks again.

[@GetmProductions]

I love your attitude and authenticity. Much love!

[@apzzpa]

Hey Jesse, always hitting the mark as always. It would be great to do a video with different artists you have worked with where you show the stories you have created around the songs. I feel like there is a balance of being verbose and to the point as well not sounding cringe

[@tyronecriss23]

You bring up so many real issues in this. People seeing music as a lotto ticket, The song every week Russ thing haha

[@Musformation]

It’s the bottom of the barrel thinking

[@melaniebong]

Best content I've watched so far in this field! Thanks Jesse! 👍👍👍

[@Musformation]

Appreciate thqt

[@SophiaWinton]

you make a lot of sense! rings true the things you say. Thank you for sharing

[@Musformation]

Hell yeah

[@jawvees2585]

Yeyy🥂✨️

[@jacksp8de]

Best info ever. Its hard to process all of it, I'm going write some notes, seriously. This is so much sauce especially for me a freelance producer and songwriter who wants to help artists succeed.

[@Musformation]

Hell yeah

[@PhillipMScales]

Hey Jesse, killer concept. 2 questions. 1. Should you just be releasing the tiktoks with your song everyday or also put content in to mix it up? 2. If I'm building community and I've got 52k, should I bump my range from 30k to 120k or stay in the 30k-100k range

[@Musformation]

1. Both work 2. See what gives you the best results

[@spiraleyeband]

This channel is awesome!

[@Musformation]

Hell yeah

[@flavialopes4533]

Thank you so much for sharing this info. It really makes the difference.

[@SlitOnTheBeat]

I just stumbled upon your channel and I'm so happy I did because I recently just released some of my work. As a musician, I took many notes on your series so far, and I will take action! Thank you so much!

[@NicWeaverMusic]

Hey Jesse, I have been watching a lot of your content recently and am really appreciating it! I'm sure you've answered this before but other than music videos / behind the scenes videos, what do you recommend posting to KZbin as an artist?

[@Musformation]

Watch the playlist on KZbin on my channel page I answer thoroughly there

[@estradafoo]

great content right here, this that fye

[@donddace-3797]

Question…. Do you ever do any research on specific genres? A lot of your insight seems to be pop/band geared. Do you ever dive into any other scenes?

[@Musformation]

Yes but I try to keep the advice I give on this channel about what works broadly but for example my cheat codes video I got into specific genres.

[@ryankheramusic]

Yo Jesse, I've got a question regarding many releases within a short time span. I've got my music planned out a few years in advance, (mostly 6-8 weeks between releases). I am doing to be doing my first album rollout starting soon, there will be 8 songs being released 6-8 weeks apart. After these are released, I am planning on releasing 6 remixes of those songs (spaced 1 month apart) before release new material to hopefully bring a bit more attention to those songs. What do you think of this? Also after these releases, I am planning on releasing 3 EPs + 2 singles (17 songs in total) all within a year of each other to have some new music to release between albums. These songs are not quite as strong as my "album" songs but I feel they are still strong enough to release, and there is a bit of a theme to them so I'd like to release all of those songs successively within a year. Do you think it would be wiser to release 1 song about every 3 weeks, or maybe release less frequently (like every 4-6 weeks) and have some releases where I release 2 songs at once?

[@Musformation]

Sounds great but the remixes would probably help more to do close to song release since it makes more sense to audiences and giving it new life.

[@jswitay]

Love all of your videos!! I will most definitely be hitting a million streams this year.

[@Musformation]

Hell yeah

[@starboyshika]

Jesse please start dropping full incel hypebeast songs. the streets need them lol

[@NexusLives]

I support this message.

[@Musformation]

I got a few in the chamber. They are just so dumb I haven't figured out how to truly polish them to perfect stupidity quite yet.

[@dacharlesx]

@@Musformation you got my support and encouragement to push your limit top dog & im also offering my help! your music martketting teacher makes music and has a few in the chamber, you are learning marketing.. would you have offered help in my position?

[@The_Orphaned_Bee]

Love your channel

[@Musformation]

Appreciate

[@davidduston1611]

appreciate you guy

[@KingKasper]

Let's gooooooooooooooooooo

[@Musformation]

[@KingKasper]

@@Musformation appreciate your vids from Toronto. Could I send you a song and get feedback?

[@AndrewFleming4]

I still have a question about the alternate versions. If I do drop one in week 7 that means I’d have pitched it to Spotify editorial already. So it wouldn’t be smart to have the next single come out 2-3 weeks later because you can only have 1 song pitched at a time. That’s not enough time for a new single right? Or are you saying the alternate version doesn’t need to be pitched?

[@HowdyHeyRadio]

Killer content as always king #musformation

[@motherwitz]

Do you have to release an alternative version of the track you released? Will it make a major difference if you didn’t?

[@zora.la.vampira]

Hi Jesse, thank you for all the knowledge! I am wondering whether I should pack my 8 songs into two (very cohesive) EPs or one (more mixed) LP. For now, I only have a couple of official releases (singles) out and I would like to build a more solid catalogue. Thanks again for sharing this! 🙂

[@bwoodmakesmusic]

Another great musformation video... I took notes. Letting it sink in, then rereading and rewatching. Any place where your info graphs can be downloaded?

[@Musformation]

Working on that

[@ryankheramusic]

Yo Jesee, another question regarding release strategy. Do you think you should have some extended time between album rollout cycles? For example, say you released 12 singles all 6-8 weeks apart and then lumped them into an album. Should you start with Song 1 on the next album just 6-8 weeks after the previous album "fully" dropped, or is it wise to have some months in between the last single on album 1 and the first single on album 2?

[@Musformation]

So I’m all honesty you should just keep going for as long as you can sustain it

[@WonsPhreely]

Thanks Jesse! Can you please help me find your playlist on how to tell stories around your music? I can’t see that in the links. ❤

[@lantzrobinson]

Yo! Thank you, Jesse ❤🙌🙏🫡

[@bellissi]

Thank you so much, Jesse. Great info. And so appreciate the time you dedicate to help us ‘indie artist’. Cheers man.

[@summerwoodsmusic]

Thanks for your helpful videos Jesse! As a huge fan of Weird Al Yankovic, I’m curious how you guys worked together…his career is very fascinating, with him simultaneously being a household name while having this weird cult status. He’s really my role model in music and life!

[@Musformation]

I recorded and mixed his cover of Beat on the Brat. All is an enigma and his career started I believe before I was born.

[@summerwoodsmusic]

@@Musformation I love that cover!! It sounds awesome, great work 👏🏻

[@Vvmichael]

Holy shit, thank you thank you thank you. I'm gonna binge your channel and take notes, you've joined the legacy crew in my mind. Marcus Aurelius Rick Rubin Andrew Huberman Joe Rogan Jesse Cannon

[@Musformation]

Sick company

[@buddyhimself]

I'm so glad this popped up in my recommend - for some reason KZbin unsubscribed me from your channel.

[@Musformation]

Very rude

[@MarkMonforti]

I love this video. If we already have a followin, Selling 10,000 units of cd and vinyl can we modify it to put out the album in physical form and realse tracks every 6 weeks? Add a track to the same album withiut deleting each one after and use the algorithm to get new fans and keep the current fans happy?

[@Musformation]

You can do lots of neat things with adding songs to pre existing albums and appeal to algos and do every 6 weeks

[@larrygiles8556]

Appreciate the content, Jessie. When I hear other people talking about this I can tell they got their information from you. How many times should I post content per day?

[@Musformation]

1-3

[@larrygiles8556]

@@Musformation thanks

[@oldmanmorgansrockrollshop]

Love the shirt

[@matclark.]

Jesse Cannon forever 🤘

[@Musformation]

🕺

[@pedromax113]

I compose piano music, what would you recommend I do to start marketing my music? Do I do the same as pop music artists?

[@NVRLOSTT]

Bro for the consistent sustained promotion, can you make a video on it by itself? l don’t know how to keep being engaging to people or knowing what to do each and every week to keep ppl’s attention. Any ideas?

[@CharlieXavier98]

Someone give this man some pseudoephedrine, and a big kiss Thank you sir

[@iMac802]

Great video! A lot of useful ideas. Can you do a video about promoting lo-fi music?😊

[@WillBrahm]

Thanks Jesse!

[@isospin8u]

I don't see the WHERE for the marketing traffic? Maybe I missed it? That is, you say to post on YT and Spotify (every 28days) regularly. Then just sit and wait for the algorithm to perhaps kick in? In addition to this one can post the YT link, for example, to FB groups to get traffic to one's YT video(s) and Spotify release. Where else? What else? Thanks.

[@Lilbeefroast]

When releasing the alternative version, are we releasing it under a “already released” song when submitting to our distributor such as distrokid? Or are we releasing it just as a normal song & skipping the “is this song already released? Yes or no” section

[@Musformation]

I would skip saying it’s already released. A trick I saw just today was adding one word to the title and another was putting spaces between each letter.

[@Djsatile]

I do every week but I also do different genres so my gift a little unique

[@aladyandaboss]

I’m a little confused on Week 1. I’ve released the song yesterday, do I do the cover with music now and promote that?

[@jordanj9069]

I absolutely LOVE your content as it articulates modern strategies in depth, strategies which are discussed in little depth elsewhere. It is, however, a little off-putting when you simultaneously condescend toward your audience’s intelligence (even if tongue-in-cheek) while not exactly being the most well-spoken chap yourself. Sharing your (brilliant) music marketing expertise with less unsubstantiated snobbishness would probably be more becoming. Cheers

[@Musformation]

I hear the feedback, but lets be real here, part of why I get away with the ribbing my audience is my own flaws, its not to assert my dominance like some lame alpha influencer its to have fun that none of us are playing with the fullest deck. Trust me as someone whose day job is being the side kick on one of the most popular political shows in America and getting to talk to articulate geniuses all day I am highly conscious of my place in the level of well spoken.

[@jordanj9069]

@@Musformation I suppose I’ve never made the connection between acknowledging one’s own flaws and getting away with being condescending but now that you mention it, it makes some level of sense. Just didn’t see you acknowledge any flaws in this video. Personally I don’t find the condescending offensive, but it might off-put others who are more sensitive and I think your content deserves more eyes. It was genuine feedback. You know as well as I do how sensitive most musicians are and how quickly they’ll blow someone off for being ‘a dick.’ Doesn’t need to happen to you!

[@bubski_b]

Some people say editorial playlists are a waste of time because by getting on a playlist you gain plenty of listeners and then they drop off a cliff. Is this true?

[@Musformation]

It’s true when you aren’t doing things right. But a lot of this channel and artists I know who do things right a playlist bump looks more like a wave. People also zoom in on their plays way too much. Every artist goes up and down at times no exceptions

[@gh0ul.nin9]

So after I release the music video for my latest song, I’m gonna release another song in the coming weeks after that, and then a week or two after, do a play-through of my previous song. Since I don’t have too much music out, I’d like to release something else before I annoy the ever living [redacted due to the algorithm] out of what little fans I have with the same song I’ve been spamming on my story on IG (familiarity breeds contempt or whatever) Any thoughts or takes on this? I’m gonna release a lyric video and music video for the first song before I release another btw

[@MrJulz]

I would say releasing music every week is not the right way to go about releasing music and getting an impact of it. Create content around one song and then move to the next song. My points of view

[@gh0ul.nin9]

@@MrJulz I don’t plan on releasing more than one song per month What I’m saying is once you release a new song, you promote the previous one by doing something eventful

[@Musformation]

I think the annoying your fans is largely exaggerated and people don't realize how bored most consumers are

[@Musformation]

If you want to learn more, here's come videos How To Write A Spotify Editorial Playlist Pitch That Works In 2023 - kzbin.info/www/bejne/r5jGon56rrdjb9U Should Musicians Release A Single Every Week Like Russ? -kzbin.info/www/bejne/m4TTqGein9porbM How To Do The Waterfall Method- kzbin.info/www/bejne/eGLcqph7hLdgeZY How To Do A Full Stack Single - kzbin.info/www/bejne/jaG5iKSEmr2jgJY If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. You will probably love this video if you are looking for that. kzbin.info/www/bejne/fZ3YgGpsd89jisk

[@aguguwin]

Question, how much of this information has to do with electronic music artists? It seems like you're more into the bands & vocalists

[@Musformation]

Literally the same thing. I listen and work with tons of EDM and more experimental electronic music

[@aguguwin]

@@Musformation ok great, I was associating alot of the information, with electronic music & it seemed like they intertwined , thanks for the information & content. youve really Dialed your formula

[@triptracers_official463]

So I may have missed it but how does one submit their song to spotify playlists if we use distrokid

[@faylmusic]

Jesse, what about EDM Songs?

[@drueolsen1646]

I just can’t afford a good music video and it’ll be a while til I can. What can I do to keep people interested until I can afford to hit em with sick visuals?

[@aladyandaboss]

Does the Cover art with music go on KZbin as well?

[@ryankheramusic]

Jesse I watched your video again and I've got a question about the waterfall method. You mentioned that you should delete the old "waterfall" release after uploading your new one. Why is that? I've seen artists use this before and generally they will keep the old release as well. As far as I am aware, Spotify allows you to use the same song in multiple releases, so you don't actually have to delete the old releases. Am I missing something here?

[@Musformation]

It’s actually distributor dependent what happens with this from what I know but I think you should also concentrate listeners to one optimal experience rather than muktiple

[@ryankheramusic]

@@Musformation Thanks for the quick response! This actually leads me to another question regarding deleting releases... I've heard from some people that if you choose to release singles and then lump them into an album at the end (via waterfall or just a single song at a time without using waterfall) that you should NOT delete the old singles and keep them instead, because apparently it may negatively effect the algorithm for some reason I don't quite understand... Do you have any insight on this? Maybe it has to do with playlist placements or something, like deleting the old link to your song may make your song no longer available on previous playlists you've been added to?

[@funeralpapi9845]

so the playlist journeys isn't available on the artist plan for $10 ?

[@Musformation]

I literally complained to them about this today and they’re looking into it

[@avenyoutunes]

Hey Jessie, just have a question! I have an alternate version of a track titled “Cheek” that I believe to be as good as it’s original. Like what you’ve mentioned I plan to release it around the 7 week mark after the release of the original. If what I believe is true (the alternate version is as good as I think) do you think it would be a good idea to extend the time in which the next single is released, giving said alternate version more time in the spotlight? Just concerned as I don’t want to lose the attention and momentum.

[@gavisilverman]

does anyone know if you can submit your first song release for a spotify playlist?

[@Slope114]

this man is a meme god too though IJS Thank you for this video!

[@Musformation]

🕺

[@pikachu-hs5zz]

is it true that you can only have one song at one album at a time? so say the single version + only ONE album?

[@Musformation]

Unless you have high end distribution yes

[@pikachu-hs5zz]

@@Musformation ty king

[@TobiasVokes]

Hey Jesse thanks again for a great video! Question, I’m paranoid I’ve been shadow banned on Spotify. I don’t have loads of fake streams or anything but one of my songs got put on a playlist that got flagged by Spotify . How do I get back in their good books again if I’m shadow banned?🤔 Is it worth emailing them to get off that playlist or would that make it worse?🤓

[@Musformation]

Really appreciate that. If you need more personalized advice go to my website and email us.

[@tyronecriss23]

Incel Hypebeast is such a good satirical rap name

[@Musformation]

The one the only

[@induhgo_]

Bro your voice is interesting as fuck and it makes me listen.

[@SidAlienTV]

Well, they are some kind of "zones in the shadow" about your video. 1. You quoted that artists "disappear", when in fact an artist needs time to create, elaborate, and prepare his/her work to the public. It does not exists any "constant flux of creativity". Hence, it is absolute impossible to upload quality content under such conditions. Even more counting the time to make and edit a video, mastering etc. 2. The concept of "consistent sustained promotion" works well in the theory. But in the reality, that ubiquity and omnipresence on the social media lead always either to a burnout or ending making stupid thing in order to "be there" as you said clearly in your tutorial. If it´s worth the time and effort put in the whole thing to be paid 500 dollars yearly is a topic to discuss.

[@NightWLKR1]

Wait if you delete them isn’t that going to affect your stats and appearance on playlists etc?

[@Musformation]

What is the them here?

[@NightWLKR1]

@@Musformation the single. You said to delete the previous single and then Rey plowed it with the next single. Or am I misunderstanding?

[@peteroxx]

Jesse. I don’t know what to do as a solo artist. Not many streams yet my music is pretty good. Shop me if possible.

[@FAIRWTHR]

WHERE DO YOU GET THESE MEMES?

[@Musformation]

Lol half are from the internet half I make

[@FarrahFawx]

renaming an old video to the current year is the real marketing

[@Musformation]

Yep we all have to do it cause of KZbin even though we have maybe 1 min of changes. If KZbin would let us do tiny updates or tag addendums it’d really help to not have to do this

[@xdonis]

Who’s tryna work?

[@VLKV_loves_you]

am i the only one who knows where this nasal congestion is from?

[@Musformation]

This is my natural voice but sure

[@timotheeeful]

"They see you as an annoying clown who's really not putting the effort in" He's talking about me.

[@Musformation]

Lol

[@Somedei]

telemarketing 2.0

[@Musformation]

🥴

[@robertsteinberger]

Great content, but why won't you let us read the memes?

[@ktleemusic]

Am I the only one who does not want to know who "Incel Hypebeast" is?

[@Musformation]

lol

[@ktleemusic]

@@Musformation I actually started snickering every time I hear it now so you win lmao

[@Musformation]

Lol

[@FifaBazZz]

bro that percussion at 4:28 needs to go

[@Musformation]

When I started adding background music 30 DB down I had no idea it’d be met with such strong feelings

[@FifaBazZz]

@@Musformation well if you must know i only noticed it because it distracted me from your sexy ass marketing

[@Goodnewsglobal]

Nice video but it frustrating to suggest a new song every 8 weeks.. what if your not interested in learning software and you have to actually pay €80 an hour for studio time and an engineer.. that means your tracks are now costing over 6k a year.. that's a lot for an independent artist.. three releases is more realistic for me.. and even that is hard with three music videos also..