Music - The Power of Association

[@owltaku5757]

Your music and your fathers music always makes me feel very nostalgic, I love it.

[@HaasTheFirst]

Me too, kind of strange.

[@labombaromba]

I feel like for me when I started to associate Philips music with nostalgia was (I think?) around the time of Going Low in CSGO, when he did the flashback scenes or whatever you wanna call em.

[@Addsomehappy]

"I think music in Minecraft is terrible" _Next vid: "Misunderstandings and first impressions: Part 2"_

[@Pfych]

Addsomehappy he better, because Phillip is wrong

[@ERROR_-_404]

"missunderstud videos of mine, Part 2" is more likely

[@tomjackal5708]

i heard that and like 'ok. i disagree, but *solid* whatever'

[@muw]

It's true though. At the time people hated the music and now everyone likes them because they've listen to it so much

[@yassir-5605]

@@muw nobody ever hated minecraft music what are you on about

[@owltaku5757]

While you talk about music, I keep getting cs video flashbacks

[@nahuel556]

True af

[@npne1253]

THICC BRITT POUNDS GERMAN LEGEND INTO A WA wait this is not Jimmy Broadbent

[@israelikaiser2107]

2 vids in 1 minute? Thank you.

[@themistaken9571]

New upload schedule confirmed

[@jmore5099]

As an editor, getting paid in exposure would be a kick in the teeth. I don't see how being a musician would feel any different. I can see why you don't feel like it's a big deal since the music you use comes from family, and you already had it on hand. I think it's great that you're using your success to promote those close to you. If you'd gone to someone and asked them to make music for your channel, telling them the exposure is good enough reason, that would be insulting.

[@Fabianwew]

He's talking from the perspective of a famous youtubers who probably gets buckets of offers for him to use their music.

[@Berniebud]

@@Fabianwew That's even worse, then. If you're a famous KZbinr you have even more of a reason to link to the artist.

[@Fabianwew]

@@Berniebud Not talking about linking the work, but paying for it.

[@kwilson617]

personally i have made some music and i would be fine with people using it in videos if they linked to the song or credited me, heck if they asked i wouldn't mind them not linking it in every video if they linked it in a few its all about who is making the video and who is making the music i would personally never edit a video for exposure but i would edit a video for free for a close friend(and i have done that before)

[@oliilo1]

Giving credit to music should be mandatory no matter what form or duration it’s played in. You never know what that song might mean to someone, and how hard it is to figure out the name. Take for example tierzoos videos. He uses a theme from a TV series that is very nostalgic to me in nearly every video, but it took a long time for me to figure out what the name of the song was.

[@PunzL]

0:46 *C-418 has entered the chat*

[@StarXsu90]

*StartsCrying*

[@michaelpapadopoulos6054]

*stranger things intro starts*

[@miclan386]

i always turn of minecraft music. it is too sad and cold

[@miclan386]

@DerpToni616372 calming and relaxing you say? i get anxiety and depression from it. and totally sucks all the motivation from me when i play minecraft.

[@hagridmary]

I love all the music you use Philip, please never change it - it is a staple of your channels. My personal favourite is Digadig song.

[@SgtTurret]

Damn Philip, 2 Videos in just 3 minutes? Productivity is peaking. That crash tho at 2:37 oof I can feal your pain. In the time you lost there you could've uploaded atleast 2 Videos because damn thats what you did! Oh and Philip stop disliking your videos again!

[@rapidfart9579]

What game is that?

[@Valentin7789_]

0:00 - 3:17 "Back in time" 3:33 - 4:14 "Skin showcase & developing" 4:15 - 5:30 "deep message" I don't remember the real names of That songs but I associate with the previous mentioned :c

[@bluauber409]

0:00 - 3:17 is Synchobonk

[@MrYeast555]

synchobonk is outright good tho. I liked it since the first time I heard it. I sometimes even listen to it while working.

[@mesterMishere]

Philip can narrate grass growing and id probably still watch that

[@barbariancreep4450]

with minecraft music in the back

[@ZurilasZone]

tbh i love your channels music, especially the story times, they are just connected to that certain track you used at the start afaik. Good video!

[@Pfych]

Pyrocynical has used the same outro music since his first couple videos. It's what really got me into whitewoods because I'd always hear it at the end of the video. It's a really good example of what your discussing here

[@elgato7557]

I love these videos where you just talk about the things you're thinking. Fantastic vid Phillip :D

[@thetrueinferno7993]

00:20 "I getting a worring sense of Deja vu" - What, are you gonna say that you've been in this place before? Higher on the street, like its your time to go home? Dude I'm calling you That this subjects a mystery Its just so hard when I try to believe Whoa

[@AlaViiva_]

"It's just so hard to pee me"

[@h4724-q6j]

Your music has come to be fondly associated by me with the consideration of nostalgia, rather than nostalgia itself. I find that interesting.

[@frankaloons]

I feel the same way. There's something melancholic about it.

[@chilldude30]

The thing with this theory is that the people who grow to like the music arent really fans per se, they only enjoy music that has already been created and with which they have fond associations. They wouldn't feel like this about that same creators new music as there aren't any of these associations.

[@zyx8463]

your dads music and yours gives me nostalgia of times that i never even experienced

[@Emil-cj6ey]

Wow you said exactly what I was thinking but unable to tell in words

[@k00091]

I was thinking a lot about this recently. Lying down and listening to specific songs brought back vivid feelings I'd not experienced in a long time, and that were tied to certain places and times in my life. I've grown to love these collection of songs, but reflecting afterwards, they're really not that special. Without the feelings attached to them, I likely wouldn't give them a second listen. Your music has the same effect, it's comforting, and even though this sounds silly, it feels like my personal music. It has a meaning attached to it that nobody else will be able to experience or comprehend because of the effect your videos and your music has had on me during the past few years. Thank you Phillip

[@mikaxms]

I really like Crossing Those Islands, Only The Lonely and Electronic Voluntary. Thought-provoking as always, thanks Philip!

[@paxtondionne331]

This is why I love your channel, you realize what makes your channel so good and you use it to your advantage without abusing it. I love the music as it brings back fond memories of the wonder I had when I was really young. Keep doing what you're doing.

[@blimperator9821]

I've had your and your dads music on my playlist for a long time, and I've come to associate them with the routine walk in the forest i take, inspired by your video about "the simpler things in life". I think that's why i have grown so fond of them

[@wilhufftarkin8543]

I used to listen to your dad's music during nights of studying for my final exams. I admit I haven't watched your videos for several months now (due to lack of time), but when I opened this video, the music already made me feel really nostalgic. Not only because of the studying, but also because your channels have been a part of my life for the last couple of years, which also were the best years I have ever experienced. I like you. :)

[@nahuel556]

I'm really happy about this video because I searched the music in your videos. It gives me that nostalgic feeling about your videos. When I listen to that music, I feel like I travel to England.

[@chair_in_pool]

Hey there, score writer here. I really love how you use one set of music in your videos. I’m really glad someone’s finally realized association. We in the industry heavily rely on this idea. Anyway, we really hope that people link the work we put into our tracks so that maybe other musicians will listen and that’s how we grow.

[@thomastakeshita4979]

Shots fired at Jake Chudnow. I can tell we have different tastes in music, but this proves your point. I wouldn't normally listen to music like the songs in your video but because of the associations I get when I hear that nostalgic song you use in your flashback sequences I really get a nice feeling from it.

[@Velkanis]

ah yes music to me is what assembles my memories together, my moods, my ups and downs, all of them have a time of my past imprinted on them and what makes them valuable too. at one time i dont like them but at another i do... i like to discover new artists with a different jam, it brings me joy and expands my horizons.... thanks for the video philip and the music...really... thank you very much...

[@Dribbleondo]

"I prefer Money over exposure" - Agent 47, Hitman 2.

[@fintandavies1977]

wow, literally yesterday i started an essay on the topic of creative writing. one subtitle i talk about is the power of music and how it has inspired me... i think i will re-write that part of the essay with a lot of this in mind... thanks kliksphilip

[@gado__]

Vsauce music (Moon Men by Jake Chudow btw) is not just noise :c I like the baseline in it a lot, without the Vsauce association! or do I?

[@K3tamin3]

that put a real big dumb smile on my face lmao

[@Jetiix]

Jake chudnow is so underrated, I love his music, specially olive

[@markgritzan2841]

Hearing your music in one of your videos always makes me more happy, I noticed it when i stopped watching for a while and tired to catch up again. Glad you won't change it any time soon. By the way, love your videos, for some reason they feel different and unique.

[@xotasun6066]

as expected a great video but its sad that the most arent understanding or seeing it from another perspective (it shouldnt taken as a personal attack but i want to share my opinion/thoughts). that what he meant is that even if you dislike a song or melody heard in a game/video the first time. you might like it after hearing it again. like with the minecraft music i associate it with good memories when ive played online and made some good buildings but also with sad and bad moments like when you find some diamonds but you die in a lava lake below it or a creeper/skeleton pushes you in the lava due of knockback. ofc there are also songs wich i associate with good, bad and funny moments but we are all different so you might not share the same opinion as i do or those of kliksphilip and thats okay. because if everybody would have the same opinion we would run in circles and wouldnt be that different from each other. and ofc science wouldnt gone that far as it it today without discusions and seeing stuff from different perspectives. and i apologize for my bad grammar but english isnt my native language.

[@byvsen]

I've been watching your videos for a long time, and the music you use in the background got really familiar to me, just like you said! I eventually checked out steventedreamer on SoundCloud. I even listened to every song he has uploaded! I've listened to his songs when going on long trips. I love those songs, and I just want to thank you and him for doing what you're doing! :)

[@AtomicSpeedFT]

I always listen to your music while I'm mapping for CS:GO It just... Fits

[@anvithpayyavula7114]

seems like Philip has activated his crunch time ability.

[@shengaorenhasser]

Props for including the footage at 2:35 It's refreshing to see not only the perfect game footage in this sort of videos, and it perfectly represents the experience with Dirt Rallye. fail, fail, fail again until you get that perfect/good enough run

[@cyruskeane]

"Only the Lonely" will always be god tier.

[@ProgEnjoyer397]

Thanks cyrus

[@cyruskeane]

@@ProgEnjoyer397 well fuck

[@TheSpyrexian]

I associate Philips music with a simpler and happier time in my life. It’s nice to know that with the press of a button I can relive those memories through music - if only temporarily

[@MeerkatChris]

As pretty much everyone else has already stated, the particular tracks used in your videos from yourself and your Father, really do carry a beautiful sense of nostalgia with them. I find them so peaceful and calming that I often play them in the background whilst I work away at actually being somewhat productive... 🤔🙃

[@gasper5223]

I love your music Philip. I first heard it in your going low series and downloaded it to my new smartphone. I listen it on shuffle all the time while I studied and worked and walked home from school(I just started first year of highschool). But listening it constantly for 6months it lost the "special felling" I got when I heard it first. It became just another song for me. So I stopped listening to it and kinda forgot about it and now I only listen to it when I use it when making my cs go map. This helps the song to maintain that special felling when you just have to move your leg or do something and it gives you motivation.

[@madeline99awfulradiatorlove]

ur and ur dads music gives me like proper blood dragon vibes, best game

[@MerilMerrauder]

This kind of music you've got in this vid combined with your voice gives me a deep satisfaction and calms my mind.

[@biggusdiggus1570]

The song that starts @ 4:14, man. This song always hits a certain heart chord in me. Makes me remember a bunch of videos of yours. Music is very important and i think you've got it perfectly. (choosing songs that is)

[@idontwanttopickone]

Always pay artists for their work.

[@idontwanttopickone]

@@kliksphilip it depends who's "they" are and who's in the position of power in the deal. In other words, who's getting the pay cheque and who's working for free in this situation. There is a very big difference between collaboration between two equal level artists and someone earning an income asking an artist for freebies for nothing more than exposure. I appreciate you see your video production as a form of artwork - I wouldn't argue against that. I also appreciate that a lot of time and effort goes into making any video. But I think you'll also appreciate a lot of time and effort goes into producing a piece of music. In a hypothetical world if I had an audience of millions/billions, say I was a big company, and I asked you to work for two weeks or months producing a video with the promise of more exposure than you could dream of, which I also said would lead to a better wage/living/way of life. Then after all your hard work I forget to credit you, nothing comes your way and you have just done all that work for free, you'd not only be angry, you'd have wasted your own time and money for nothing. I hope you'll also appreciate that everyone has bills to pay and if you love something you should aim to pay for it to ensure it keeps being produced. That goes for anything with a material value that someone produces. If you don't pay for it, you're making it more likely it won't be produced again, even if the piece of music/art already exists before you ask to use it. Your video suggests that musicians and music producers should be happy to work for free to get exposure. Which is wrong. You may have not intended this to be the case. But this is certainly the message it sends. You may be using friends or families work. You may pay them back in kind or they don't want/need a income from the hard work they have done. But there are loads of talented people out there who are taken advantage of because of this simple message that exposure is enough payment. It sets a precedence for creative industries to ask for things for free that they could easily pay for. Or pay a lot less than they would for something because someone has been convinced that giving it away for free is the only way to make it in that industry. It's the reason the government had to step in, in the UK, to introduce laws governing working for free in an internship. It's why Arts Jobs no longer allows unpaid internships to be listed on their jobs emails. I am some years older than you. I saw a lot of friends of mine work for no money for very wealthy people and get next to nothing for it in return. They'd spend thousands of pounds traveling to work and back, work long hours and at the end of it get nothing more than a "thanks". Some of them had parents who could fund them, but most didn't. There has been a very difficult fight against this attitude of not giving payment for hard work and you should really consider that when saying exposure is enough payment. It might well be enough payment for those who have wealth, an inheritance or a support network to live off. But do we only want rich people making art? Not really, no. There is always a way to pay someone in cash for their work, to support them financially so they can keep producing work - after all they are contributing to your product you should pay for them like you'd pay for the camera or software you use. Even if you currently have no money, there are plenty of ways to pay for something in cash. You could agree to give them some of the income from the KZbin ad revenue. You could pay them in small installments over a long time or say when you are earning over a certain amount you'll pay them a set amount for this piece of music - like a loan. If you both feel it's fair you could treat it as a collaboration and both give each other equal time. It really depends on the power dynamic. But if you are wealthy and they are poor, pay them. Show them you are willing to give something up to ensure they will keep producing what they make. If for no other reason than you like it and want them to succeed. Otherwise all we'll have in the future is born rich artists and dead artists.

[@submersivefenboy]

I love that you've talked about this topic, as it's something I've thought about very much just because of your channel and the music that you use. It makes me feel oddly nostalgic whenever I hear the tracks you've used in your videos, probably because of how often you describe nostalgic experiences and how much I enjoy the content you create. While I enjoy all of your videos very much, you're probably my favorite youtuber just because of what you post on this channel, and the way that you talk to your audience about these things that most youtubers wouldn't ever consider. Thank you for all of the amazing content you provide us!

[@barbariancreep4450]

I really like the opening song from Cars, “real gone”, but the lyrics are really texan loud-and-proud type lyrics, they’re kinda cringy actually. But the fact that I watched Cars so many times when I was little makes the song and the opening scene seem really badass. Philip is great at explaining these things.

[@JustLukeMinecraft]

Your music has given me a sense of familiarity that no other music has been able give me so far Watching a video of yours feels like comming home after a long day

[@cockledoodledoom2927]

I love your music, it fits so well within the context of your content and voice. But when I put it into a playlist of my other songs to listen to I found myself skipping them a lot. It felt as though it was something was missing. This video made me realize what was missing, your voice. Like you said in the video I started to like the music because it had that connection to your commentaries and not because of the music itself. I often find myself rewatching many of your videos just to take it all in again and again. Keep up the good work Philip, you're doing us proud.

[@PearFinch]

I understand. The path to the public is through artist collaboration. The path to success is just getting started. Thank you.

[@kernely]

Your (and your dad's) songs are probably the most iconic thing about your channel and the most iconic thing I've seen about any channel on KZbin. The moment I hear any of the songs, I immediately think about you and your channel. Vsauce is a close second though. His songs always spark thought and interest.

[@BebxOfficial]

This is why I like a silent voice's soundtrack so much. Like, it's good, but holy heck, once you watch the movie, the music is all so much better. It has so much *meaning!* I'm listening to the movie whenever I listen to the soundtrack! It's great! And really sad because it's a sad movie, but STILL!

[@BebxOfficial]

Also the Dirt Rally 2 in the background lol

[@actualFix]

To add to your:"Is music good, or do we percieve it as good because we associate it with things we like" I can say that with your music and music your father made, it's a bit of both. Like many, I loved Synchobonk the first time I heard it, and others were.. There, they were okay. However, I do think that music you feature made me appreciate slower, calmer music than the high-tempo music I used to listen. Today, I listen to music I just couldn't several of years ago, and I really do think it's because of you and your videos. So, thank you for opening the door to an entire musical dimension for me!

[@TheDakine911]

PLEASE NEVER STOP MAKING CONTENT. You’re the greatest KZbinr in the game. Only good quality content. Thank you for not spamming my feed with bullshit like 99.9% of other channels these days :)

[@stephan935]

I actually really enjoyed "Only The Lonely" in one of your recent videos but couldn't find the name of it. So this is the perfect video now. Thanks, philip! :)

[@Spoodsy]

This is an incredibly interesting video mainly because it's so true and together with the music I've heard on your channel for years, just amazing. Thank you

[@giant-adephage]

I actually found your youtube a few years after listening to you on newgrounds. I still have atomic amnesia on my playlist

[@snakeface5652]

My attitude towards music is a little difference, in that just hearing it without being connected to anything can be enough to make me love the music. I basically grew up in a family where music for us was like TV for other families.

[@andreidmny]

I absolutely love your trademark music (truly trademark as you and your father are the actual composers). These insights are the reason why this channel is my favorite out of all yours.

[@frankdurso9671]

Love the music from this channel. Always makes me feel relaxed and excited even when the video is about some random insignificant thing lol

[@Colorics]

After binging all your videos, from all your channels, I can say that yeah. The music has really stuck with me.

[@SneakyJoeRu]

I've been analyzing some of your videos in the past just for myself and noticed how greatly music affects your videos. I even started building up my own library of songs for my channel, but struggled to use them properly yet - maybe they're not exactly fit my videos at the moment, but they did at the time I found them. Totally appreciate that you shared some info about your channel's music once again.

[@jerviservi]

I always love the music on your videos. They want to make me think deeper into everything.

[@zecaoalfredo4242]

I really really like "your" music, the moment i heard it i immeadeatly grew found of it, it just... gives me a sence of nostalgia and memories, unlike anyother music i have heard. And yeah sure there are allways those timely classics like, i need a hero from shrek 2, halo 2, tf2, payday2, hl2, portal 2 (idk u can sence a theme here) soundtracks, but your music just feels unique and memorable, with or without the explanation in your video.

[@Ceeed100]

Dude I love your videos. The video I fond you with was "The Game Making Journey". I don't really watch your CSGO videos but everthing else. Videos where you talk about life, notsalgic things or videogames....man just love em....And yeah partly because of the music. Gives me a nostalgic feeling^^ Good Stuff

[@Angelix715]

Great video! Finally discovered the names of the last 2 songs you used here, which I heard in other vids. Go on Philip!

[@gildergreen9995]

Really like the music in your videos. Keeps me coming back

[@CssZogga161]

I totally agree with you with the music aspect. Music is magic, music touches the light deep within you.

[@Gabriel-cr2gw]

Until you said it i didnt even think about it but when you play that music my mind immediately assiciates it with your videos.

[@herecuzimbored7057]

im gonna be honest, its rare that i finish a video. But i finish every single video u make, keep up the good work :)

[@ucankushincorporations1318]

You are totally right Whenever I hear your music I remember the stories you told

[@JackCobalt]

I honestly had always wondered where the first song has came from, thank God you linked it here, my wonders have been fulfilled

[@facedman8699]

The music in your videos are great. They feel good to listen to.

[@Rektonator]

Im watching this video high and that mindblow at middle when I realised that I really like songs you use in your videos when usually I dont listen to music like this

[@DaedricNZ]

I like the point about the music not being in focus and part of the background, then slowly seeping into your mind and becoming something you like. This is how I often get into new bands/new albums of a band since I'm usually too lazy to just outright listen to albums as its own activity. I'll put them on in the background while I do something else (usually gaming) and over time I end up with a ton of new songs I love.

[@br8kspider]

Once I reached Stardust Crusaders I was confused by the background music being music you used sometimes. Every time I hear it, I’m taken back to some of your older videos. Keep doing what you’re doing, you’re really good at it

[@Donmegamuffin]

I know what you're trying to say, but for the most part if you use music and don't link to the artist, then people might grow to love the music but have no idea who made it, hence why we have videos like "Sad violin" where the name and artist gets lost, everybody enjoys the music, and at that point there is really no "exposure" because it gets obfuscated behind the cultural meme. For me to get behind exposure, it would have to be very clear who is the artist and what the song is when its used, you know, exposing what it is to a larger audience. I think your video description here would count as the bare minimum of return for an artist (and yes, I know theyre mostly just you in this case) If you don't pay to license the music, following the requirements CC licenses can need like Kevin McLoued's (spelling?) would be the bare minimum which is ensuring every usecase is declared in the description or somewhere else very visible

[@skyem123]

Whenever there's a piece of music in a youtube video I kind of like, I check the description to see if I can find it. It makes me sad when I can't find it because then I can't listen to it on its own. :

[@Mangmasta]

Lately everytime you upload a video to this channel, it's cute to see how much your driving skills have improved since the last ☺️

[@gado__]

I want to disagree with the exposure part, but damn I love the music on your channel, so it seems to be working.

[@ev0lution1]

Damn this is so true. I learned to really love your channels music and associate it with thought-provoking ideas

[@untermann322]

Yes, right after you've releashed a music video, the master mind-ery of this scheme is absolutly amazing

[@TheBigLemon100]

I really enjoy listening to you talk about things, doesn't have to be game related

[@MrTrollTheMadGamer]

Syncabonk always reminds me of your going low videos and the time I watched them. They've become an in joke in your videos. I just love your videos end of.

[@diabalotia]

i love the music in these videos, it suits the style of all of the homemade maps and testing you do in csgo and all of the clickfusion games i associate the channel with so closely, as its all homemade as well

[@nuparuchi]

I'm realizing now that a lot of my music taste comes from your videos. How dare you brainwash me with nice sounds like this.

[@jakefromabove_og]

I love the music in your videos, I always feel like they take me back in time

[@GESJJDd]

i got hooked to the first going low video of yours because of the music :P

[@Issung123]

This is a beautiful video, I can tell you've been thinking about this for a long time. Love this content Philip, keep up the good work!

[@SwagFlap]

just realized i only clicked on this video because i subconsciously want your background music

[@bobthe20th]

I love how the Synchobonk music syncs with the Dirt Rally timer in the top left

[@georgejpg]

Thank you Phillip, very cool!

[@MOMirrors]

I really like your Music, Philip. Crossing Those Islands is my favorite.

[@Alex-vr2nl]

i like how he uses the same song for every video but its always so fitting and its so good

[@arendmookhoek4314]

On all of youtube, these videos are the ones that make me truly happy.

[@gregorywhatley9659]

Number of times though I've watched a video and thought "Wow! This is really good music" then looked at the description only to not find even the slightest hint of who made it Exposure I agree is pretty good all things considered for youtube, but people need to put more stock in crediting the parts which make their videos as a whole so much better Also, obligatory comment about how I think the consistency in music on your channel really adds to your style. It makes watching your videos feel like entering a room. Environment and location go a long way to cementing memories too, and if you suddenly switched from preparing food for cooking in your bedroom rather than in the kitchen, it would feel a little strange at first It's like sitting down in a familiar chair, and like being annoyed someone's stolen your seat if your background music choice ever changed

[@TomTM_ST]

This Video Is Bloody Brilliant

[@PrimordialNightmare]

One important thing about music: One of the key components of making people like music is repeating it. It's not going to work 100% of the time, and if you overdo repetition, you might annoy the heck out of people, but just making people listening to one piece fairly often, has a great chance of making them like the thing.

[@Harsh-up3ip]

thanks for this video. i've always thought about this exact topic and it's wonderful to know that someone else has too.

[@Emile50]

I get excited when i hear your music!

[@nxone9903]

Now that im getting more into music making i realise the feeling, association, meaning is very very important more so than the actual subjective quality and style