Music Videos Are Changing

[@Olufemii]

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[@JDenim88]

Your communication skill is levels beyond most educators on this platform. Great references, data driven, and logical. You give the industry hope. Subscribed.

[@Caribbean.king242]

I must say he speaks well.

[@Olufemii]

Hey thanks fam!

[@MrJjrob97]

Production quality doesn't mean anything without a great concept. There's plenty of awful high budget videos. People don't know nor care about the Arri's bit depth they just want to be entertained

[@andefenciaddi206]

Big facts ! This video was low key biased for obvious reasons lol

[@33bb33bb]

Shot tf outta my first narrative music video for a talented friend with a a6500 & a 30mm lens... We crave depth now. The flashy gimmicks are losing traction imo... kzbin.info/www/bejne/oYOcaZp8q7-efcU -*_#JAYLYNSHEA_* -*_#JAYLYNSHEA_* -*_#JAYLYNSHEA_*

[@LELABTV]

I agree with this

[@Deco_2k]

That the point i was making its all about ideas and concept and the know-how the man behind the Cam, i get him point though but with top of the line lense, you can make movies clean like anything major production, he mentions Koffee! for example look at the quality of her Toast video they did use any big major production, look here and look at the type of Cam they captured footage with its the Bolex H 16 kzbin.info/www/bejne/e5rGi56bnJikhJY

[@Deco_2k]

@@andefenciaddi206 yep it was and he did mention is all concept and ideas

[@JacobEttinger]

I agree with most of what you said tbh. Todays artists dont have the budget of the past generations to create visuals. When you mention that wave of video editing software, you should also mention the wave of availability to artists in terms of production software. Recording studios can now be made with a laptop, fl studio and some foam around the room. This sparks a flood of musicians, a lot being younger, or starting out. Since music videos are the new wave of promo and every artists "image", the demand for videos is much higher. This is the reason budgets declined for music videos. I'm a Director/DP in Toronto and a lot of artists just want it to be in 4K and care about nothing else. I am not saying thats the right way, but its happening and we cant ignore it. In Toronto at least, the local directing/video scene is small-ish but highly competitive because everyone can buy a 4K mirrorless camera. Its hard to sell yourself as the best shooter out here because everyone undercuts each others prices and owns a gimbal. I try my best to deliver different and more movie-like visuals, instead of the trendy effect heavy visuals Toronto artists love so much. Regardless, I still know a few people with Cinema cameras that direct/dp/edit and still struggle to obtain clients and big budgets. Some of the best directors/DPs shoot their visuals on a mirrorless camera, sometimes you wouldnt know unless pixel peeping. People with dslr's cameras here are almsot paid as much as people with a RED. They just wanna see the 4K icon beside their visual at the end of the day. Im only speaking form experience shooting here in Toronto though, so maybe I dont know enough but that's where I'm at rn.

[@challow90221]

Great points

[@jaredkunish]

you're speaking facts brother

[@Leprutz]

Exactly my words. This is what I am doing too. I am not selling myself as a shooter for music videos. I am selling myself as a creative director whose strong point is above all the concept and the visuals, rather than lousy effect heavy typical shot music videos. I have made 4 music videos as of now. Each video has shown a real improvement due to the concept and thought that was put into it as well as effort, even though they might be not the best technically. Now I am shooting my fifth music video and the preproduction, (cause I have to pay a lot on my own) took me a whole month and still not done yet. It is a no budget music video, a crew of 4 guys with me (director) and the singer included, during 3 days of shooting, when most music videos are getting shot in a single day. Nobody is getting paid, but these guys believe in my vision for that video so they help me out. It is a quite elaborate music video and concept that I have put together and usually it does demand at least 10000$ to make if everybody was getting paid, with insurance and equpiment and what not. But it is feasible and I believe that talented directors have to go some length and investing in their own projects to be recognized as a bankable director for budget shoots. I knew that if I wanted to make great videos I have to set myself apart from the rest by setting my own standards high and also not getting paid at all for some projects. Yes I know, passion and stuff... but I just didn't want to keep making these cheap typical music videos for unknown artists. So I decided to up my game in concepts and creative liberty instead of pay to make some great videos and maybe with luck making unknown singers known. Maybe it is just wishful thing but I believe for now it is the right thing to do for me. And yes... I must admit I can afford to not getting paid for now, but not much longer though. So I gotta dig in.

[@TylerCaseyProd]

2020 Olufemi is going for 1 million subs! Such a nicely detailed video man, Killed it!

[@Olufemii]

Tyler Casey haha slowly but surely man. Thanks for watching this one

[@Des_Armoni]

Wow this guy is just straight up articulate & concise with his points!

[@swoognotswag]

I honestly kind of disagree I feel like the majority of the reason why people watch videos is for the song, and most people don’t care very much how big of a production the video was. as long as the video represents the vibe of the song, people will go along with it

[@ericlifee7485]

Adam Geiser i agree

[@fabmanthereal]

mos defenetly. if i dont like a song i will not watch the video. and if i like a song a cool video is a nice extra buuut i dont really care. (after all i am LISTENING music, not watching...)

[@regmathis7970]

...true...but, you're watching on video platforms (ie KZbin) so it's a profitable investment for the record label. Video views count towards RIAA stats and Billboard charts, so it's worthwhile for labels to spend money on the actual music video. Also, artist can operate their own KZbin channel making it a profit center for their created content (provided they own their content). Lastly, it can not be overstated the importance of "looking the part" in the music industry. Well produced videos for artist are glorified signifiers of your place on the hierarchy of talent. And with artist venturing into other areas of business, they are the perfect place to cross promote with well placed product placement.

[@Dante-qf9yd]

I agree with Adam Geiser on this.

[@MarcParisel]

You have all my support on your answer ;) cheers

[@a.escalante8776]

Since no ones gonna mention that this is KZbin's first ever purely constructive comment section, "hey yo.."

[@dadabee36]

So everyone noticed, Nigerian and other top African artists have been doing creative quality video that looks expensive (it should be) because of the rise of Afrobeats sound popularized via social media. secondly in Africa, music videos that looks like there were much efforts/budget/creativity put in got more tv rotations and radio spins, so therefore creativity became so important for artists (especially those on top charts) looking to rack up more money (via streams, shows, endorsement etc) and directors looking to outdo their last work to get more work and attention from those willing to break in or pay. In the US, directors like Olufemi will be known just in LA or immediate surroundings where as Meji will be known in entire Nigeria and possibly outside other countries because there is a larger movement happening there. I know African music directors doing well and gaining more attention in Nigeria and Ghana than what they did in the UK and Canada where they grew up.

[@levelupmediadesign687]

I've noticed that to also their geographical locations offer a far more visual experience than in the states, just speaking on natural landmarks

[@S3nSimilia]

What are you getting at?

[@andrewbowe4638]

Dude, I love how expressive your face is

[@Olufemii]

Andrew Bowe haha

[@rizzrizz2291]

I swear all I kept thinking about while watching was not the video but how many times he tightly closed his eyes. Lol

[@drewkocak]

How do you get into the world of higher budget music videos though? Luck / networking? I’ve grown tired of creating music videos due to most artists, even labels cheaping out on damn near every single budget

[@DG-bi2yj]

Usually skip through vids to get to the point but you kept dropping big gems, well worth the watch 👏🏽👏🏽

[@batshevadueck7770]

I added this vid to my best of youtube playlist. This explanation was amazing, and way better than anything my media business professor could have come up with. I know a few independent artists who are ok editing their MV's on iMovie (I know, sacrilege), but they honestly rely more on merch and ticket sales to drive revenue than their actual music. That being said, the insane production quality behind a lot of Kpop MV's out right now is an exact indicator of this visual-audio trend you were talking about. I'll watch a Kpop MV multiple times, not because of the music quality, but because the production design, cinematography and editing is breathtaking. My favorite 3 examples are BTS 'Blood Sweat & Tears', Itsy 'ICY' and Red Velvet 'Russian Roulette'.

[@GabrielUzowulu]

This dude just taught me 50-70% of what i need to know about music video editing. Thanks Josh

[@stefanbendik26]

What you say is kind of in disagreement with YCImaging’s opinion on music video biz in 2020. I can see why tho.

[@JasmineJ-SuDirector]

So funny I was just thinking that .. because i watched his take on it as well. I agree with YC as well though

[@jayclips7985]

YCImaging was talking about the creatives shooting independent low budget music videos...Where Olufemii is speaking on the high end, pro music industry, professional cinema camera, big budget, big production point of view. i agree with both

[@JasmineJ-SuDirector]

@@jayclips7985 Totally agree

[@markshirley01]

Agreed 👍

[@KhariConception]

Jay Clips Right! I’m more on YC side because I deal with mostly low budget guys in my city and I’m still a one man crew despite my efforts to collaborate with other creatives. Still, Femii is right as well for guys around other collaborative and serious creatives.

[@ricardoramirez]

so good man! watched the whole thing, and I love your perspective on music videos and their future.

[@Bobigta]

I have just changed my mind I was abt to enroll for a filming school I guess I won't be needing it anymore ama just stick here. Thanks alot

[@eafortson]

First time seeing your content. Exceptional communicator. Obviously informed and passionate about the content you are presenting. Truly a joy to watch. Automatic sub. 💯🙏🏽✊🏽

[@monogramadikt5971]

strong chance the songs made on cheap or even pirated software while the film clips for them cost millions lol , what a time to be alive

[@fgxstudios617]

Wow! Very well done sir. My knowledge of film making has just leveled up. Thank you!

[@billB101]

I don't disagree with a lot of your points here, but I'm not sure if you're trying to justify the high prices charged by some video producers. I did that in the music industry for years as the big budgets disappeared. Sometimes, however, you just have to bow down and realise that most of the time the general public don't give a crap about any of that. If they're entertained by a video and a good concept then they're entertained and ( as the technology gap shrinks ) someone with a PC in their bedroom and half decent camera can do that job nowadays just as well. The same way as someone can now make an amazingly produced piece of music with nothing more than a laptop. It's interesting though that you talk about cheap VFX, title and template packs, then at the end of video there's an advert for exactly that ;)

[@IrwinHall]

Love your channel and your posts! Truly awesome! Since you do a lot of posts on music and music videos, quick bit of info about music and beats from a pro: 1+2+3+4+. All of the numbers are "DOWN beats". The "+" (aka "AND") are called "UP beats". We identify the + by the number its follows. So the "UPBEAT of 1" is the + that happens after the 1. Same goes for 2,3,4. What you're referring to are the DOWNBEATS on 1 and 3. There are also DOWNBEATS on 2 and 4. 1 and 3 is what European music is written to, while music of the African Diaspora is written to 2 and 4. You'll notice that you clap your hands on the downbeats of 2 and 4 when you listen to most of the music on the radio. If you listen to traditional folk/country music from Europe, they usually clap on 1 and 3. Lastly, for most simple drum beats, the bass drum hits on 1 and 3 and the snare hits on 2 and 4. Those are all downbeats though. Keep making awesome videos!

[@SohloDinero]

Damnn he put me on to all the goats in the beginning im about to follow all of them

[@rizzrizz2291]

Dat Part

[@neptuneA-67F]

Oooo.... 🤗🤗🤗🤗Be proud of the fact that you have the power✨ to rise above any situation and deliver the best results...👌🏻 no matter the circumstances. Excellent work!👍🏻

[@SuperOxygenTV]

Great breakdown! And I agree with James Rob: Production quality means nothing without a great concept.

[@jayclips7985]

amazing content. very informative.. you really did your research and you relayed the message very well. thanks man. this deserves 1million views and subs

[@eshaansharma280]

Great video man !!! This was recommended by justin and i must say this is so informative and pure knowledge.

[@craytiveflow]

Great historical account, learnt a ton! While I don't completely agree with the standpoint that lower budget filming gear isn't sufficient enough for music video production nowadays, I fully agree with you that creative narrative is a key element to make a music video stand out. I feel that what makes a 'low budget' video today is the lack of this narrative, which is easily felt and sorely missed by the audience.

[@metaverseme]

You are one of my top 10 KZbinrs. Keep it up man. Your videos mean a lot for real. Great song by di way, bless up ya hear.

[@slank_slim_]

dope video! where can I go to see the full video talking about the cuts on the 4 count @13:48

[@coryfrey4999]

With so much negativity about where the industry is going a video talking about the potential it has was really needed🙌🏼

[@WashingtonMoyo]

This was a well researched and put together video. Thank you.

[@SuperMannyphoto]

Ive been meaning to watch this video and it came up as an “up next”. Definitely great information. Thank you for sharing

[@Blackfilmguild]

You are 100% correct. There is a reason they brought Leor Cohen on their team. KZbin is changing a lot too... They are moving away from UGC and moving more towards corporate advertiser-friendly content. It is all about your P score..... How much do you think DaBaby spent on his last viral video? How much do Reel Goats charge?

[@alrightythen759]

My first watch of this channel. Great vid. Look forward to more.

[@DonClassico]

I'm a HUGE fan of Clarence "Shot It" Peter music video's. I start paying attention to him in the Runtown "Mad Over You" music video. Love the way he put matching colors to accentuate the songs overall meaning to each of his music video's

[@onesocialunited]

As a professional working in digital media as well as being a musician, your brief video here is a master class with a trenchant view on how the music video once again is transforming how we consume music. I am old enough to remember when the music video was birthed. I was in high school and it was the launch of MTV that transformed how we consumed music. It was Duran Duran’s ‘Hungry Like The Wolf’ that exploded across the world that paved the way for raising the bar on music video production. We have seen the music video rise and fall, we have also seen the music video dictate style over substance that rips the authenticity out of great music by only focusing on the spectacle of commercial exploitation. We are seeing how similar the algorithm is doing the same today as many artists are producing for the algorithm and not for a song. I have found inspiration from music videos that bring more value to the song's actual story. Whether that is abstract in a way that most musicians prefer or the visual integrity of high production quality, the music video can always serve to enhance the artist's vision and reach. However, it will always be the story and not necessarily what type of camera or how slick the lighting is if the actual music is just using style, spectacle over substance. The latter here is what I find most KPOP music video trends to be. When the music is great, sometimes just watching the artists sing is not just good enough but the most appropriate in not diminishing the musician's integrity and intent. But it is the genre of music video that is still the driving force in pushing cinematic production and aesthetic commercial trends. As I scan through today's high budget productions with all their cinematic innovation, I find myself more impressed by the musicians who can still be innovative without all the spectacle of big top music video production but can still deliver without it, or in such cases where they intentionally use a more lo-fi tech to best supports the song’s aesthetic. A perfect example of this would be one of my favorite music videos of the moment coming from St. Vincent’s ‘Pave Your Way In Pain’ music video. It packs all its lo-fi glorious aesthetics, not to mention Ms. Clark’s fabulous 70’s Warhol pantsuit. 🕺 View kzbin.info/www/bejne/kIa3pmlrdr2lgNk

[@PeachesChrenko]

Thanks so much! Always love your vids. They're easy to watch and I always learn ☺

[@andrewanitshiii]

Quality/Quantity This was a very insightful video and I would love to see more content of yours :)

[@louisgole2202]

You have helped me SO much with my school assessment bro. THANK YOU

[@swamdom7763]

This was really well put. As an artist myself, it always helps getting different views on things. A friend and I shot my first music video recently for a song I made. I thought it was really good, but after watching this, I can't wait to get to work on the next one!

[@Halima-oc1cg]

I Loove this video. Great content worthy of time and support. Thank you! Keep it up!

[@DANAMIONLINE]

I concur with the change of audiovisual business to visual audio business. Also, this can be seen with the rise of Instagram popularity.

[@Olufemii]

DANAMI true true

[@PeresD]

Your prognosis of the current industry is on point. I do think though ,that tech will continue to get cheaper and more accessible. The thing is videographers/ cinematographers are going to have to become more creative to stay in the game.

[@sinematographers3344]

Great break down OT. Thank you

[@kennethmortonstudios]

Do you have a video that highlights the work all of these music video creatives that you mentioned with examples? and explaining what they taught you? I would love to see it

[@SageRap]

What handheld mic/recorder do you use in these tutorials? I've always wondered cuz it sounds great

[@MikeEdwardsphotography]

Brilliant. Thoughtful. Well researched. This video is all of these. Thanks

[@Olufemii]

Mike Edwards thanks for watching Mike!

[@ShiftDawgie]

Absolutely loved this video brother! Sending all the love from the UK x x x

[@Alec_keski]

Dude this is mind blowing. As a music video director this is a must watch

[@BrightsideBLVD]

Well what about the fact that cell phone companies are updating and advancing the camera on the phones? ( iPhone, Samsung, etc) and also apps like Tik Tok help stretch the dream and idea music videos can be made just with a click of a button. I think that plays a major factor and it degrades the idea of actually paying someone to shoot it. Now you can only go so far with a cell phone but those same cell phone companies are advertising that music videos and films are being made with cell phones with “high quality” cameras on them. 🤔

[@shawnintown]

The Coffee joint is 🔥 🔥

[@breezyfreq2551]

Love your outlook!! Keep it up!!

[@aguynamedatidade]

YCImaging just did a video on this. You guys explain this really well.

[@tief1975]

well researched mate. cheers for the great content.

[@micahobrien9209]

I've been here for 1.23 and I'm subscribed and wanting more. Legend

[@morecarstuff]

amazing ad for Koffee lol. always appreciate your insight man. good video, informative.

[@alvinnyemah7140]

First I'll like to say thanks for the content you put out, I've learned from you but I have a question. If online music vide is the thing, do you really think Arri cameras are necessary if you have camera like the BMPCC 6K and both cameras upload to the internet with high compression?

[@cubswincubswinao]

Nope not at all. You could get away with a GH5 tbh. Arris are for high budget films with a lot of hands

[@SrobanGhosh]

Did you just re upload the video? Couldn't find the older one. Great one as always!

[@Olufemii]

Dumb Dude Nah it’s a whole new video. Other video was called “Video Editing is Changing.” KZbin blocked it due to the music video copyrights.

[@SrobanGhosh]

@@Olufemii Oh even that one was a banger!

[@ryanalexh]

amazing video, great deep dive, clear and concise

[@preyeyinkore7238]

Quite expansive a tutorial and engaging. Job well done.

[@GlennVanderbeke]

Great content, thanks man! Grtz from Belgium

[@falconawesomeness1141]

I’m a filmmaker from Baltimore, MD and I was called stuck up for not shooting music videos. I always told interested parties that I was interested in telling stories. I’m a writer and storyteller first. I like texture. Depth. Themes. Innovation. I would like to shoot videos like i shoot commercials and short films. Hella videographers here and you can’t tell their work apart with music videos. I don’t want to be that. That’s not my space.

[@lucidheightsfilm]

Damn, thank you for mentioning what a "pancake timeline" was in premiere, education didn't even mention that. My god this is going to save me so much time editing in the future... subbed

[@NewEraSupreme]

What’s that?

[@studiomythic]

This is great content.

[@Olufemii]

Thanks for watching fam

[@kyle-anthonyhay6047]

So mi nave no time fi Dem.. Time fi spen🔥

[@melanienolley]

A tight, informative video. Thank you!

[@oc_george]

love how this man shouts out the legends!!

[@MrBreisMusic]

I loved this, especially you acknowledging the Nigerian visual legends. Gonna watch Koffee's new video now.

[@jesslucio3104]

Hope you are safe in Australia with all the fires going on. What do you think the total cost of the music video shown was?

[@shortleafmedia1255]

I definitely learnt some stuff from this video. keep them coming! nuff respect from Jamaica.

[@thabo3866]

Nothing will ever beat 90's music videos!

[@AthleticArtillery]

That cloud and lady looking up reminds me Crossroads. I think that was the first rap million dollar video

[@DanceStarsNYC]

You're right about everything you said, however, there are other counterproductive dynamics at play in our culture today. Kids are statistically the biggest audience and influencer status/popularity is now king.. so millions of kids will watch a subpar (but acceptable) video if they connect with the talent. As long that element exists and keeps thriving, big budget vids will not be viable in the eyes of Execs unless it's an A list celeb that requires a "big budget look" to reinforce their A list status. Soon we'll all be making long form vids for Instagram LOL get your cell phones ready!!!

[@banjedisney3412]

Really dope message just wanted to ask since the industry is moving to more quality content and people usually say “the gear doesn’t matter”. From your stand point of view can u create good quality content on a budget, not only for the music industry.

[@iamlinx203]

So inspiring and enlightening, you killed it man

[@yannmo5581]

Great video and great analyze! Maybe you could also make a video about how to convince the client to increase their (shrinking) budget. Thank you !

[@JasmineJ-SuDirector]

Right on Time Brother ..Love your Content

[@jc-px8ox]

you my man, are underrated !

[@JasmineJ-SuDirector]

Also Josh, I think I seen it before but i'm not sure but what is pancake TL?

[@Olufemii]

BOSS Certified thanks for always checking out the content. What’s your IG fam. Wanna add you. Pancake timeline basically is 2 timelines stacked on top of one another. One for footage “selects” and the other one for the master edit

[@JasmineJ-SuDirector]

@@Olufemii OMG!! I would absolutely appreciate it and thank you for responding back to the question, My IG is @b.o.s.s.certified_pro/@jasmine_j_su_thedirector thank you thank you

[@Leprutz]

I have made 4 music video now. Each video has shown a real improvement. Now I am shooting my 5 music video and the preproduction, (cause I have to pay a lot on my own) took me a whole months. It is a no budget music video a crew of 4 guys with me (director) and the singer included, during 3 days of shooting. Nobody is getting paid, but these guys believe in my vision for that video so they help me out. It is a quite elaborate music video concept that I have put together and usually it does demand at least 10000$ to make if everybody was getting paid, with insurance and equpiment and what not. But it is feasable and I believe that talented directors have to go some length and investing in their own projects to be recognized as a bankable director for budget shoots.

[@artdoneus]

loving this energy!!!!!! I love your videos!!!!

[@alexalexis7899]

The democratization of audiovisual equipment did open the flood gates. Today you can't take a step without hitting a few "directors/videographers" in the process. And even though, thanks to the large amount of tutorials available online, music videos (for the sake of this argument) are getting technically more polished, what really matters - the way you interpret or illustrate the music - still has a long, long, long way to go before rising above the plague of uninspired and forgettable ideas and tropes. Case in point, and sticking to the example you gave here, insisting on displaying people gesticulating in "cool ways" (which, at this stage, are anything but) towards camera and insisting in cramming a story into the video, no matter what. Curiously enough, this deluge of people with cameras has made it quite easy to distinguish between those who shoot cool images and can competently cut them together from those who actually understand cinematic language and know how to use a camera.

[@darrylsmith3102]

ALL True Boss.... Time to Learn and Up your Game to stand out "for your artist" and be in demand.

[@mzrealinsanity2631]

I just discovered your channel a couple months ago on my journey to work on my editing and filming skills. I love how informative, and the intellectual breakdown you give. #subscribed #omoyoruba.

[@Osheababa]

you have a very good communication skills and I love your videos 🙏🙏 would love to follow you on all your social media handles

[@EddieSums]

Well... I think its more of the creative concept behind of the video than it's production what's driven to create nowdays. It's so easy to see high quiality videos popping everyday that a lot of the public isn't THAT driven into the visual no more, making producers to findo other creative ways to drive in the public. There's a LOT of low budget videos that succeed within the music because the capture a great concept along with the music. Like, A$AP Mobs "FEEL GOOD", Shakewell and Fat Nik's "PEMEX" and alike videos that are a GREAT piece without a lot of budget

[@IAMDIMITRI]

I'm gussing that the only way of shooting a music video back then was with bigger budget. Only equipment available for shooting music videos where the equipment for movies. And that equipment comes with the crew, I mean somebody has to know how to use it right! So music videos looked like movies because there where no other way. That is until DSLR revolution. Now anybody can shoot music videos that looks really good. But because of the competition, music videos needs to stand out. That's why bigger budget can pay for that extra pop and it is worth it!

[@waynosfotos]

The quality argument is mute, as even a 1k camera looks better than when uploaded, therefore unless the resolution gets better on these applications, I can’t see how big priced cameras make any significant difference on Social Media, yes creative flair is different, but any full frame camera is good enough, lighting is also very important, but with just quality of the camera, no, not online.

[@slevinshafel9395]

hi. what microfon you use? or is recorder?

[@WhiteMic]

That’s what I’m talkin about! I’m always trying to focus on production quality and hopefully the trend will move towards that. I do agree with you but ad revenue for videos is going to be more prominent for bigger artists that already have an audience. So yes, very true that they can drop a video on KZbin and make instant mass revenue that they may not be getting from music streams, the music just doesn’t make the money it used to. All things I’ve tried to educate artists on but they just look at you like you’re crazy, no longer can you sell CDs out of your trunk. We used to all wait around for those new videos to drop and maybe this will re-ignite that. In terms of lower budget gigs for local artists, I’m not sure how much of that will change in that aspect as they normally will go with the cheapest guy, even if that means lower quality budget videos with bad footage hidden behind a ton of transitions that have no purpose. Keep grinding, you’re always giving the game to all of us. We appreciate that.

[@JakeAdams27]

One minute in i've already subscribed and can't wait to see all your other stuff. Just had to pause real quick and say that lol.

[@Olufemii]

Jake Adams Hey thanks for watching this one Jake and taking a peak at the content!

[@therealdarrylomar]

Thanks for the time you took to do this. Dope breakdown.

[@juoj8]

Great analysis, would be cool to see your top 10 or so best music videos with your commentaries on them!

[@AllAccessConstruction]

I respect the art of true video guys...

[@FriginHavoc]

I think the bitrate on the footage at 9:06 was higher than your export which caused the pixelation in that segment of footage.

[@pfwinbar]

Awesome video. One of your best. Love it. Excellent delivery and content

[@Olufemii]

pfwinbar thanks for watching fam 🔥

[@ERUpromotionstv]

Bruh! I heard the song and liked it then watched the video and wasn't feeling it as much but with your explanation I really appreciate the effort and storytelling.

[@DanSLewin]

This is an interesting and true perspective from the upper professional end. I do see a lot more cinematic work coming from top tier artists. That being said, there is a huge disconnect between the pro side and the independent side. You either have 100k budgets or 1K budgets. There is no middle ground, no matter how affordable gear becomes. Too many young filmmakers come into the game with the hopes of getting rich only to realize the sad truth that most independent artists don’t have the money to pay for decent budgets. If they can record their music from their bedroom and their friend has a phone that can shoot 4K, why would they pay a lot of money for a run and gun video? Truth is only filmmakers can appreciate gear and it’s value. Most artists don’t care about dynamic range, color science, lenses or lighting techniques. They just want their stuff to look “clean”. I love affordable gear. We all do. But at the end of the day my Blackmagic pocket 4K isn’t going to make me any more money in the independent world than someone shooting with a Canon t3i, at least when it comes to the rap video game.

[@TatiSaysSo]

I still stan “I’m A Slave For You”!

[@CoachDeeFree]

Angel Nicole Me TOO!! LOL it’s such a dope visual. Goes to show how great art is usually timeless