MWC 2024 CMO panel: Generative AI - hype vs. reality

There’s a lot of buzz surrounding generative AI. We’ve all heard the promises, but what’s the reality? In an MWC 2024 CMO panel, Qualcomm SVP and CMO Don McGuire joins Telecom Infra Project CMO Eugina Jordan and Verizon Small & Mid Business & SaaS CRO Aparna Khurjekar to discuss the next big use cases, what it will take for generative AI to take off, and more.