My #1 drugstore product in *every* category!

[@hannahmacleod3586]

Love affordable products and love your commitment to cruelty free Kelly, your recommendations are so helpful, I only wish all the products were as accessible in the UK...

[@deanna2181]

The Cody airspun highlight completely blew me away. I absolutely love it

[@amazinglyshook]

FINALLY, someone talking about the halo glow powder! That stuff disappears into the face while setting, its so amazing

[@misskiwi5460]

Does it Oxidies? (major problem with 'tinted' powders for me)

[@remytherat2998]

@@misskiwi5460 it doesn’t for me and most powders do, I think bc there are different shades you can choose one that works best for your skin tone. Im pretty pale and the light shade works great for me!

[@andreamarksberry345]

It’s my HG! I still try others but I always go back to the Halo Glow in the soft pink shade. I have a pinky undertone so I love it!! And it has never oxidized on me, even on my under eyes area.❤

[@tammyeaton4791]

Your makeup looks AMAZING and that smoky eye look is wearable and well-executed. Too many so-called ‘editorial’ looks are just TOO DARK and look like the model’s been living in a CAVE with NO SLEEP.

[@tiffsand9]

I would love to see a video similar to this where you choose 2 products from each category where 1 is good for a no makeup look and the other is good for an event look, something dramatic if that makes sense

[@rawsteph4114]

That would be amazing if Kokie was at Ulta. I bought the gold eyeliner them that you raved about and I use it all the time in my waterline.

[@freakinkim]

Your Ulta eyeshadow primer recommendation has completely changed my LIFE girl!!! 🎉💃🏼

[@wordsfromleetoyou]

I think a ✨Decluttering My Dupes✨ video would be very cool, really cut back. Seeing which one is kept/ loved just a tiny bit more. I would just create a phone note or something to remember what dupes what. or make sure content is made that mentions them clearly for viewers.

[@kayla4702]

Agreed, I think that would be helpful

[@thepenguinkween]

Id love to see a foundation only video. Or base - primers, foundation, and powders

[@wlk3607]

thanks for sharing affordable makeup!

[@xylemnguyen223]

As you mentioned the elf power grip Super Bowl ad, I know for the first time that a drugstore brand runs advertisement in a sports event. Because I am not a US consumer, I have no idea about the advertising scene in the US, maybe elf price hike in recent years also take into account a bigger advertising budget.

[@DopamineDecor]

Brilliant theory!

[@bellefleur6300]

Your eyeshadow is 🤩and your eyelashes are literally so long they are touching your brows - girl 🙌🏾

[@violetclaire6608]

The day Catrice returns to Ulta is the day my credit card is in trouble (do we know why they left?).

[@noneofurbusiness5223]

@ Violet Claire Left to make more €,£,¥,$!

[@kristigibbons8520]

Way off topic but you have the best brows!!!

[@KellyGooch]

This is the BEST compliment! Thank you!

[@kristigibbons8520]

@@KellyGooch you're most welcome! I love your videos they are so valuable!! It's great to have an arsenal of drug store product recommendations that are just as good as high end, sometimes better! If not for videos like this, I would go straight to Sephora because the drugstore can be so hit or miss, I would personally waste high end amounts of money trying to find the perfect products for less! (Did that make sense?? lol) Me and my wallet thank you!!!

[@readingsbycara]

❤😊 Must try that Milani lipstick shade !!! *_secret_* Thank you for the recommendations.

[@mers5964]

So glad to see Milani pop up several times! I have a few tried and true products from them that I have used for years (the eyeshadow primer, the retractable eyeliner), but this video is making me want to try more.

[@charlottelast2278]

Love the shots of the products you put in ….the close up swatches are so helpful!

[@KellyGooch]

Thank you! I’m glad that they helped!!

[@julieann19]

The ColourPop mega palettes are beautiful. I own almost all of them and they are my babies lol just as important to me as my Natasha Denona collection!

[@Aquakat125]

I also love the elf power grip primer, but equally love the essence hello good stuff primer you recommended!

[@make.upexperiments7269]

The editing on the transitions in this video are so fun! I know it’s small, but I like it!

[@KellyGooch]

Thank you so much! I’ve been trying to play around a bit!

[@mrs.jackson.]

Lottie mascara is favorite! I purchased on your recommendation and I love it. Makes my lashes long and full. I do not need to curl my eyelashes.

[@alisummers7984]

Great picks- I enjoy Milani products a lot!

[@christinecho779]

Affordable products videos are my fave. You convinced me to pick up the catrice matte blushes

[@jennysheeran6407]

I love the flower beauty concealer. One of the best I’ve ever tried (and that’s alot lol).

[@k.huelle]

Love this! I basically just write down everything and keep the list on my phone for future reference 😍

[@scottycaplan8122]

Hello Kelly, hello everyone! Catrice has launched a new serum foundation in Europe: I hope it will launch globally soon because it is AMAZING and I can't wait for you to try it. I haven't needed any other foundation since I discovered this one. In fact, I realize that I am less and less inclined to buy high-end makeup: there are so many very good options at the drugstore. I have some great single eyeshadows from the brand Sephora, one of them being a dupe for Space Cowboy: shade 31 :) Some great quads from Kiko, beautiful lipsticks from Revlon... If I'm buying a high-end or luxury product these days it must be very very unique in every ways: texture, color, ease of use, longevity, packaging. For exemple, I have always an eye open for Lisa Eldridge's makeup launches. Have a beautiful day

[@maryeckel9682]

LE is one brand that's worth the 💰

[@lucyandstuff]

I love me some affordable products videos.

[@kerriwright4593]

I don't love cream or liquid highlighter much because most seem to disrupt my foundation. Cream blush and bronzer isn't a problem mostly so I don't understand.

[@rebeccavaclav6478]

I love the flower beauty shimmer & strobe highlighting palette for a powder highlighter. Especially when I'm traveling.

[@PamelaH_HappyVibes]

I LOVE my Bare Necessities palette from Colour Pop! It really is a great palette.

[@KellyGooch]

It’s so beautiful!

[@maemae4909]

Aside from the amazing Kokie foundation, the eye Brightener concealer is great too.

[@amylewis7563]

Thanks girl! I have a few of these already. Would maybe add a category for tinted moisturizer and powder foundation. Appreciate all ur recommendations! ❤❤🎉🎉

[@najetteroberts5553]

You look gorgeous ❤. Love the look here. Love your drugstore or affordable fridays.

[@tonidavie3635]

I love the ultra water lip stain too

[@Joy_Aqis]

Oooh Kelly i love this new way of product shot 😍

[@tammyeaton4791]

I have the Stone Cold Fox palette and you’ve inspired me to reach for it more often!!

[@kristenreehil3196]

Elf's Power Grip Primer is one of my favorite drugstore primer. The Colourpop Pretty Fresh Foundation in Light 60N is my go to favorite foundation.

[@kayla4702]

I recently got the Colourpop Pretty Fresh foundation this year and it is so good! Another one I've tried recently and just finished that's similar is the Elf Satin Finish foundation. 😊

[@GeminiGlitters]

I picked up makeup revolutions cream bronzer because of you ❤ at first I was like wow holy pigment but if you use a brush like Elf ultimate blending brush it'll look gorgeous❤

[@kelly82485]

I had it and returned it because I'm fair and wear very light makeup but Kelly makes me want to buy it again lol I wonder if I had tried using it differently if I would have liked it better!

[@mullins2023]

Always loving your videos Kelly! You are so dependable with your uploads! That's something to look forward to! I wish I could be organized like you! But not happening in my super chaotic life!! Lol

[@mullins2023]

I like the Ulta lip stain just wish they had more shades....also I LOOVVEE the flower lip stain! Kelly can ya do high end recommendations as well? Please

[@kelly82485]

Yes! I would love a high end version!

[@jeanneobbard]

These are my favorite videos! 🤗 Beauty products can be so hit or miss, and I'd rather spend drugstore money than luxury money on them...

[@kerriwright4593]

I do really like the revolution cream bronzer.

[@JMW969]

Wonderful affordable selection! Have a great weekend Kelly 😊

[@christinachetcuti5067]

Love my new Rebel Blush from W7 as it's a dupe for Nars Blushes especially my fave in All Night as it's a pinky peach blush very pigmented and cruelty free and it costs 4.99 and it's buildable and creamy and smooth and the packaging is adorable and easy for travel and everyday use. Highly recommend my new fave

[@wplants9793]

I’d love to see a few tutorials with the huge Color Pop pallet!! Where do you get Flower Beauty brand???!!

[@TracyCampanella]

Ulta has it, as do some Walmarts 😊

[@maemae4909]

I whole heartedly agree the Kokie original Skin Perfect and the undertones are better than a lot of high end foundations even. It is amazing and definitely a hidden gem. It’s been a favorite of mine since it came out and CVS and Rite Aid always carry it. The So Matte and Glowy primer in the squeeze tubes are also excellent, depending on your preference. It is a good dupe for the Giorgio Armani Power Fabric foundation, and concealers that are fantastic are the Flower Get Real, Nyx Can’t Stop and Rimmel Satin Matte concealers. If you’ve tried these and don’t like them, it is because you used too much. You don’t need a lot for any of these and you can get away with not setting them because they have a liquid to powder formula, but the coverage is there and it blends so well into the skin. The Kokie eye brightener concealer is also a fantastic one

[@SoDarnSatisfying]

Can anyone recommend a good sharpener for the nyx lip liners? Tried several different sharpeners and just end up with splinter lips. Thank you for the great video.

[@breleasq]

Ugh I’m obsessed with your videos! I live close to New York😊 plz do a meetup or something

[@juliel.477]

Your eye makeup is stunning!!!!

[@tammyeaton4791]

I really like the new Tarte highlighters. The product is lovely-the packaging? Welllll….

[@EleanorLaneDesign]

Kokie is at my middle of nowhere Rite Aid…so what are the products I should look for specifically? I’m light, blonde, typically more understated, but don’t mind a wild hair every now and then. Also looking forward to visiting TLB next time I head to Detroit! Thanks for that tip.

[@cherylbenham4588]

The lottie london mascara is my #1 mascara n I use the sky high mascara to kinda comb out any clumps and give a little extra length

[@mistichristensen7088]

I ❤ affordable Fridays!!!!! 💛🌻

[@allisonlink6311]

I personally adore the 5 pan Milani palettes. The shimmers are super impactful.

[@micahsellers8594]

The power grip from elf does have hyaluronic acid in it so that’s probably why you find it to be hydrating

[@kerriwright4593]

No tlb around here either. Living in southeastern Wisconsin we're like last to get new releases in store if ever and have very few brands in any type of store.

[@christinachetcuti5067]

Also Love My Beauty Tools there foundation brush is a dupe for The Elf and it's only 8 dollars and buffs as good as the Flower Beauty and higher end brushes ❣️

[@libbymorehouse4466]

If you love the Rare Beauty loose powder, try the elf if you haven’t. Have used and loved both

[@Carriedeeznutz]

The Elf halo powder is by far the best powder I’ve ever tried! It took me several years to find a Cruelty Free replacement for the Laura Mercier powder I used to use until I tried the Elf one. It has such a nice natural finish, doesn’t look cakey, plus it’s super affordable compared to other powders!

[@libbymorehouse4466]

@@Carriedeeznutz 100%. I love the Rare Beauty one but I’m going back to Elf when it’s done

[@aleezaalam9784]

this might be a stupid question but how do you shade match a drugstore foundation to yourself? I want to buy my first foundation (I usually spot conceal) and idk where to start 😭

[@KellyGooch]

I usually try to find creators that are around my shade and I check what they wear and try to go from there! Also, some brands have shade matching tools on their website!

[@clcarrer3038]

Love this ❤❤ I wasn't a fan of all matte palettes, but now I find those looks gorgeous! Elf just reformulated their 10-pan palettes and one of them is all matte. And Colourpop has a beautiful all matte mega palette. ❤❤

[@kerriwright4593]

My favorite foundation at the drugstore is probably the reformulated true match. Blush new essence, mascara lash princess and lip the maybelline vinyl liquid lip. If the lip product is shaken really well it doesn't stay sticky feeling and it lasts a pretty decent amount of time. Oh and I really like the revolution cream bronzer and the loreal powder bronzer. I don't think I have any other drugstore favorites 😅

[@pamelakellow4225]

I would love to try these, but loreal and Maybelline are not cruelty free. 😢

[@jpeg42069]

Kelly, I live in central Ohio and I’ve seen Kokie at quite a few Meijer stores!

[@KellyGooch]

Oooh yes! I miss Meijer!

[@make.upexperiments7269]

I’m quite proud of myself, I predicted all 3 eye shadow picks as your fav! But I guess that’s just the repetition haha

[@kerriwright4593]

No lottie London either 😂😅 I think the only product I've tried is the bronzer, nyx lip liner, gloss and lipstick.

[@rubyfullglam]

Really enjoy all your videos 🙂

[@carrielassiter8455]

I would like to see a tutorial on your look in this video. Very classic and lovely.

[@kelcilewis]

Great video, Kelly! ❤

[@kerriwright4593]

I've never seen koki, flower beauty, Moira, Jason wu and so on at any stores near me. Our Walmart has fewer beauty hair tools but that's it. I find it frustrating because for some unknown reason I don't like ordering drugstore products especially ones I can't return in store if they don't work for me.

[@jelemil]

Yay for cheap but good ❤

[@bethsoule]

Kelly, what color in the catrice glowy blush do you like? I was thinking about picking one up!

[@kayla4702]

So I have the Catrice True Skin concealer from your recommendation and I really do enjoy it. I have that and the Nyx Bare With Me concealer currently. 😊 Also, I have the Milani Silky Matte Bronzer from your recommendation and it is amazing and the color is perfect! Thank you for your thoughtful descriptions and choices. ❤

[@kayla4702]

I actually decluttered the Bare Necessities palette last year because it began to not perform as well as it once had. But I did hit pan in a few before that. It's soo good.

[@kerriwright4593]

I should try the ulta lip stain. I do enjoy a stain. I hate the way most lip products feel.

[@kerriwright4593]

Catrice isn't anywhere near me either. Ulta used to have the setting sprays which I did really like, but nothing else and not anymore.

[@freakinkim]

What black water liner do you recommend? I have an old Maybelline one but I’ve been cruelty free for a while and just waiting for this one to run out before I buy a new one! Help! 💕

[@KS95x]

I need to try more drugstore makeup! Some of my favorites: Primer: the essence hello good stuff watermelon one! Tried it after seeing you talk about it and love it. Trying to get into the elf power grip with niacinamide but I need to get over the sticky texture 😅 Foundation: elf flawless satin foundation Concealer: nyx born this way! So good Bronzer: also the Milani powder one you recommend! Blush: the Milani liquid blushes and baked blushes! Highlighter: the essence pure Nude one that used to be all over the place! Eyeshadow: the elf bite sized palette in rosewater, for the singles the elf liquid glitter and metallic eyeshadows are actually really great for $6 if you’re ok with having to touch them up (which I am) Lip liner: Milani or Nyx ones!

[@kayla4702]

I too LOVE that Elf foundation! I'm so glad I got it from another KZbinr's recommendation this year. 😊 It always looks so pretty. Also yes to the Milani baked blushes!

[@hoflandmm]

Also can we shout out Kelly's hustle? Also I changed my name and pic on KZbin, but I'm still here :D

[@juliaklimentowski4976]

Your eyelashes are so long and pretty! Are they all your lashes or are you using falsies?

[@emilyrosado644]

Do gripping primers go on top of SPF? Thanks!

[@bengatz3022]

Gorgeous

[@nothanksmegan]

I hate bare minerals powder but love the elf. So idk 🤷🏼‍♀️ it doesn’t provide any coverage imo.

[@heabooktubes]

Bless you. ✨

[@mandijones4995]

Great video ❤

[@ginar3442]

I love the ELF lip stains lately!!!🙂

[@stephaniechacon1010]

What shade do you use in the Flower Beauty concealer?

[@misskiwi5460]

Could you do a video like this on lip stains? 💋👄❤️💋👄 My lips are extremly dry so they twnd to crack and bleed if i am not constantly smearing lip balm on them 😖 so a lip stain seem like the best solution however i rarely see them talked about and when someone make swatches thwm they do like 5 lips stain right after each other on the lips. See swatches of the initial and stained color on the arm would be more usefull 😅 (since you reallu cant tell which stain causes wich color and most peoples arms are lightwr than their lips amyway + you get to see the stains next to each other so you can compare) I will you be upset if i end up buying a stain that barely stain or is kinda brown or orange looking 😑 (cooltoned pinks or berry shades all the way ❤️) I am asking cause you previously mentioned stains are sort of similar in color so a comparison of what kinda shades you can get as well as the intensity of the stain would be very useful) Alsl after watching your drugstore blush video i tjough you might

[@misskiwi5460]

Dont know why i cant edit the comment but i think the essence mosaic blush getting replaced by easemce 'the blush' if not i think you might enjoy the formula regardless it is matte and i think the most universal shade for lighter skin tones would be 10 befitting ❤️

[@PrettyPrettyWarpaint]

What color is the Ulta foil shadow you showed us?

[@karenzxc100]

Ulta doesn’t count as drug store particularly since I can’t get it haha

[@Yo_soy_Annna]

The milani most wanted palletes have much better shimmers than the gilded minis

[@anaelisa2027]

Your lashes!

[@raieven]

Any other recommendations for brow pen/pencil? Anyone?

[@maemae4909]

I hear people loving that Halo powder specifically for the under eyes and after trying it, I see why. Too glowy for all over for my oily skin, but works great for under the eye.

[@stephanied6711]

❤❤

[@noneofurbusiness5223]

Elf primer doesn't work for me, perhaps because I wear a mask all day long.

[@lidiatrest5877]

❤

[@Crafty_lady42]

She’s living in NY , right ? So I can see affordable prices makeup is good for her . Everything is expensive in NY .

[@PatchaXEtaw]

I think it’s weird when a beauty youtuber wears high end brands on their face but tries to make a video on affordable options. Yeah, this wand maybe looks the same as CT wand on your skin but why didn’t you just put it on to show?

[@mariellazavala72]

I wish that : Catrice , Flower Beauty & Kiko & Kokie where added to ULTA !! I feel like the drugstore section there needs to be as bigger as their high end section ! 🫤

[@mullins2023]

I like the Ulta lip stain just wish they had more shades....also I LOOVVEE the flower lip stain! Kelly can ya do high end recommendations as well? Please

[@KellyGooch]

I will! I plan to film my “top 3” soon for every category! Probably in a month or so :)

[@lidiatrest5877]

❤