My 3-Step Facebook Ads Optimization Checklist

[@AidenGreenn]

Hey Justin, what exactly do you mean by testing the concept headline at 1:20? What is a concept headline? I understand testing with the hook but is the concept headline basically the mass market desire headline? If it is do you tend to include both a concept headline and hook in an ad creative? Thank you for your response and thank you for the content boss

[@JustinLalonde]

Concept Headline = Hook.

[@kevintrol591]

Justin when you land on a winning ad into the CBO, suppose you want to improve efficiency/CPA . You launch the new iterated ads into the same ad set, deleting the old ones or just add them in a new ad set , same campaign? Or just into the same ad set without deleting anything?

[@JustinLalonde]

Into a new ad set, in the same campaign.

[@yontanr03]

Hey Justin, thanks for your content. I have a question related to the 322 manual optimization. I have a winning adset with this system. But I wanted to try a new concept. I created a new adset but out of the 3 ads only one is working. Should I turn off those two that are not working and create a new concept in a different adset or I just turn off the two ads that are not working and in that same adset I should add 2 more ads to test a new concept. I hope it is understood. Please let me know if you have a video explaining this. Thanks for such valuable information

[@JustinLalonde]

I wouldn't touch anything here. Facebook won't spend much, if anything, on the 2 variations that don't work. I don't turn them off - I just let them be. I always judge the performance of a concept as a whole, not its individual variables.

[@clutch9446]

Why do you optimize from looking at ROAS instead of NC-CPA? Nonetheless, great video as always

[@JustinLalonde]

Because in this case, I'm looking on platform. If you have Triple Whale or Hyros, you sure can optimize for NC-CPA or NCROAS.

[@JustinLalonde]

Appreciate the nice comment!

[@joshuanguyen3975]

How are you going to decrease ad budget if the budget is st the campaign level

[@JustinLalonde]

At the campaign level? You look at the campaign as a whole, not an individual ad when it comes to increasing or reducing budgets.